Marketing is critical to any organization that wants to maintain and expand its share of the market. Gain the practical skills to design a complete plan—from market research to communication and advertising—with our full-time studies in Marketing Management and Digital Marketing. Put your skills to work with an internship at a leading company in San Francisco or Silicon Valley. International students qualify for Optional Practical Training (OPT).
Develop business opportunities while learning industry-standard marketing principles and best practices. Choose from a variety of electives that best fit your education and career goals—whether you want to work in marketing or better understand marketing concepts to become a well-rounded business employee.
"I met people from so many different countries and got to know their culture and their ideology. The academic life was outstanding."
—Evelyn Lentz, Senior Business Manager at Hubert Burda Media (Hamburg, Germany)
Professional Diploma Program in Digital Marketing Management
Take both Marketing Management and Digital Marketing certificates, add a specialization electives, and you'll be eligible for an internship and Optional Practical Training with the two-semester Professional Diploma Program in Digital Marketing Management!
Receive a diploma upon completion and be eligible for an internship and OPT.
- Length: 2 semesters
- Format: Full time
- OPT Qualified: Yes
- Internship Option: Yes
- Award: Diploma
- Cost: $22,000, plus the price of individual electives
Visit extension.berkeley.edu to peruse our course catalog.
Start Working Through an Internship or OPT
Employment of advertising, promotions and marketing managers is projected to grow 10 percent by 2026.
"As I was getting involved with the startup ecosystem, my goal was to learn how to use the marketing potential for them."
—Mauricio Benvenutti, StartSe partner and serial entrepreneur/marketer
San Francisco ranks #7 in the highest employment of marketing managers in the United States.
If you successfully complete the Marketing Management or Digital Marketing certificates—or both—you can start working through a three-month internship at a leading San Francisco or Silicon Valley company!
- Put your newfound skills to work
- Gain work experience
- Build connections
- Expand your network
You'll see firsthand how a U.S. business runs, giving you a competitive edge when you're ready to land a full-time position in Marketing Management or Digital Marketing.
Optional Practical Training (OPT)
Optional Practical Training is an opportunity for those studying in the United States with an F-1 visa to apply their knowledge with practical work experience. If you successfully complete both the Marketing Management and Digital Marketing certificates, you'll be eligible to apply for paid temporary work authorization in the U.S., also known as Optional Practical Training (OPT).
Imagine yourself planning and executing a market analysis project. Creating an entire marketing campaign for a new startup company. Analyzing data to perform segmented and personalized marketing.
With OPT, you can apply everything you've learned to real-world projects and gain valuable work experience.
Our graduates are working at top companies, including:
San Francisco: Located in the bustling downtown area.
UC Berkeley Extension
San Francisco Campus
160 Spear St., Floors 5, 6 and 7
San Francisco, CA 94105
Program Requirements for International Students
Online Information Session
This program is structured so that international students can fulfill their Visa requirements for full-time study, as well as have the opportunity to be eligible for internships and Optional Practical Training (OPT).
English Proficiency Requirements
International applicants must submit official evidence of English-language proficiency. Sometimes exceptions to this requirement are made. Please note that the submission of language proficiency scores or other forms of verification does not guarantee acceptance into the program. Scores must be from the past two years.
|English Language Test||Minimum Score for Full-Time Certificates|
|TEM-4 or TEM-8||7|
Don't meet these requirements? Email email@example.com to learn more about your options.
Because this is a cohort-based program and full-time attendance is required to maintain your visa status, you must attend all scheduled courses.
F-1 Visa Application and F-1 Transfer Process
If you are not a U.S. citizen or permanent resident of the United States, you must apply for an F-1 student visa to attend this program. Non-U.S. citizens with a visitor visa (B-1, B-2) or under the Visa Waiver Program are not permitted to engage in full-time study. Your acceptance packet includes the Certificate of Eligibility (I-20) verifying that you have been admitted for full-time study.
If you are an F-1 student at a different U.S. institution, you must complete the F-1 transfer process to attend this program. The transfer must be initiated by your current school.
About the School
UC Berkeley Extension is an academic department within UC Berkeley and is located just a few blocks away from the main campus. This department offers short-term programming for international students ... Read More