Become industry-ready in 12 weeks. Learn all aspects of a digital marketing strategy and gain hands-on experience building a portfolio with real clients.

The Digital Marketing Professional Program covers all of the aspects of digital marketing and strategy to help you succeed in a career in this exciting field. You will get hands-on experience and learn to effectively use tools like Google Analytics, how to segment your target market, track customer behavior, optimize conversion processes and ROI.

Working with our Community Partners on Real Projects you will get practical hands-on experience in Website and Content Management, Marketing Strategy, Online Brand Strategy, CRO and A/B Testing, SEO and SEM, Social Media Management and Advertising.

Curriculum

Brand Strategy

Design and develop the aspects of what makes a great brand: personality, values, definition, promise, visual identity and brand storytelling.

Content Creation & Strategy

Plan, develop, and manage a content strategy for a client, and learn how to track a develop your strategy over time.

Digital Marketing Strategy

Develop an end-to-end digital marketing strategy considering the buyer’s journey and company goals to reach overall business objectives.

Email Marketing

Build an email marketing strategy and learn how to increase open rates and engagement to run effective email marketing campaigns for clients.

Google Adwords

Build ad strategies that attract and generate customers through account optimization, bidding strategies and compelling ad copy.

Google Analytics & Tag Manager

Learn how to implement Google Analytics and Google Tag Manager to apply fundamental concepts like performance measurement, comparison and optimization.

Inbound Marketing

Understand the buyer’s journey and develop a lead generation strategy including content, email and workflow optimization.

Social Advertising

Learn how to build advertising strategies on Facebook, Instagram, Twitter and LinkedIn. Create custom audiences, calculate cost per acquisition and optimize campaigns.

Search Engine Optimization (SEO)

Understand on-page, off-page and technical SEO practices and how to best implement these strategies across different types of websites.

Mobile Marketing

Learn how to attract users to download and engage with a mobile app. Create an app trailer to serve as multi-purpose content to be used across various channels.

Student Journey

Your Day-To-Day

Our commitment to a fully engaged learning process extends into the creation of an energizing environment where you have the time to work and play.

Peer & Instructor Feedback

Peer evaluation is a tremendously effective way to not only gain the skills required to assess the quality of a team member’s work, but also to learn how to receive and articulate constructive feedback to them.

Personal & Professional Development

Technical skills and knowledge are one thing, but the reality is that soft-skills are really what will make you a key member of any team. Creativity, empathy and collaboration are the themes we focus on in our PPD program.

Active Learning Methodology

Instructors facilitate lessons which are designed to be highly interactive and engaging to optimize your retention rate. We are passionate about making learning fun.

Networking & Field Trips

You will be given the opportunity to visit agencies and businesses hiring for digital roles to gain a better understanding of company cultures and environments.

Project-Based Applied Learning

You will be given time to work with your team on client projects. It’s during that time that instructors, mentors and TAs will be available to give you guidance and feedback on your work.

Industry Guest Speakers

Industry-taught leaders are often invited in to help with the delivery of specialized topics, and to share inspiring insights on the state of the industry.

Career Outcomes

You will receive support throughout your job search process. The Career Support Team advises on job opportunities, introduces students to the RED hiring network and provides coaching during the interview and negotiation process. You are also given continual support from your instructors. This includes connecting industry professionals and providing references to potential employers.

Program taught in:
  • English

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This course is Campus based
Start Date
Aug 2020
Duration
12 weeks
Full-time
Price
7,950 GBP
Deadline
By locations
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Start Date
Aug 2020
End Date
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Aug 2020

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