General
Program Description
In just 2 months, you will gain the skills to start or advance your career in marketing. Learn from UC Berkeley instructors and Silicon Valley experts at a top-ranked global university. This fast-paced, full-time program allows you to quickly gain the practical, hands-on marketing knowledge that will help you succeed.
Gain a competitive advantage as you enter the workforce or aspire for that promotion. Everything you learn can be put to use in the workplace immediately.
Lead Instructor: Rinoti Amin
Rinoti Amin is a senior marketing professional with a deep passion for growing marketing functions, including PayPal's Digital Marketing Strategy function for the International region, where she has implemented growth-hacking techniques for acquisition and engagement. As a growth marketer with a talent for creating experiences that focus on delighting the customer, she enjoys partnering with product, analytics and engineering teams to bring an Agile, hypothesis-driven testing mindset to the marketing function.
Program Benefits
Learn Live Online
Access classroom-style interactive learning from anywhere in the world! Attend scheduled online sessions with your instructor and classmates in addition to completing your coursework.
Intensive Curriculum
Attend 3 hours of classes and workshops each day, Monday–Friday. Earn 8 academic credits (120 hours of instruction total).
Real-World Experience
Work on an Applied Study Project to solve marketing challenges in a real business case with your group.
Academic Excellence
Learn at a top-ranked global public university.
Capstone Project
Build your portfolio with a real-world capstone project that you complete as you progress through the course.
Schedule
Progress through each topic, week by week, learning alongside your fellow classmates.
| Weeks 1–2: Marketing Analytics Tools and Technologies | Weeks 3–4: Social Media Marketing Strategies |
| Explore powerful, advanced marketing analytics models and metrics to increase revenue and drive ROI of marketing campaigns. Learn about segmentation, regression, competitive analysis, conjoint analysis, decision trees, portfolio resource allocation, distribution channel analytics, and sales analytics and metrics. | Build social media strategies by examining contemporary and emerging channels, as well as digital and mobile platforms. Study the ROI of email, RSS, SEO blogs, podcasts, networking sites, and newsrooms. Learn how to establish realistic business and performance goals, evaluate and deploy new communications platforms, and evaluate in-market results. |
| Weeks 5–6: Marketing Data Visualization | Weeks 7–8: Managing Product and Go-to-Market Strategies |
| Learn to use data visualization and business intelligence to turn big data into market insights. Gain proficiency in visualizing and presenting data in order to inform senior management's marketing decisions in driving revenue and growth. Tie in the content learned in Marketing Analytics Tools and Technologies to efficiently build data- and analytics-driven presentations. | To launch a successful product, you need to identify market needs, build consensus for an idea, and bring that idea to development. Learn practical techniques and solutions to go to market, including product positioning, sales enablement, and management of a full product life cycle. You also study market sizing, competitive analysis, pricing, and packaging. |
Upon completion, you will receive a certificate from an accredited institution.
Program Details
Summer 2020: June 1–July 24, 2020
Apply by: May 13
Tuition: $8,000 USD
This includes:
- Course tuition and textbooks
- Academic advising
The tuition does not include:
- Housing
- Meals
- Transportation
- Personal activities
Admission requirements
- Grade Point Average (GPA): 3.0
- Completion of three years of undergraduate study
English-Language Proficiency Requirement
Whether you are a student, working professional or lifelong learner, you will need to demonstrate English proficiency to be considered for admission into any of our programs for international students.
Note: Your transcripts and credentials should reflect the coursework that you completed in English. Our Admissions Department will assess all documentation and inform you if additional items are needed. Please note that our admissions process is holistic and meeting the English-language proficiency requirement does not guarantee acceptance. Email internationaladmissions@berkeley.edu with questions or to learn more.
You can meet our English-language requirement in any of the following ways:
| Test Scores | Interview | Waiver |
|
You will satisfy the interview requirement if you have earned any one of the following minimum scores:
or
|
You may request a waiver if you meet one of the following requirements:
|
Last updated Jan 2021
About the School
UC Berkeley Extension is an academic department within UC Berkeley and is located just a few blocks away from the main campus. This department offers short-term programming for international students ... Read More
UC Berkeley Extension is an academic department within UC Berkeley and is located just a few blocks away from the main campus. This department offers short-term programming for international students who want to study at Berkeley. We do not offer degrees. Instead, after you complete your studies with us, you’ll receive a certificate of completion, a transcript and the opportunity to transfer academic credits to your home university. For those of you who are working professionals, our programs will provide you with in-depth skills and learning that you can apply to your current position or a new job in the workplace.
Read less
Ask a Question
General Information
Program Dates
Program Type & Duration
How to Apply
Other
