Please note: This programme was previously known as Building the Customer Focused Organisation
This marketing programme equips managers from both marketing and non-marketing functions with the necessary fundamental marketing tools and knowledge required to deliver strategic growth across the business.
Participation in this marketing programme will help you design, execute and evaluate customer-focused marketing strategies by helping you deliver customer value across the organisation; create integrated solution across functional silos; differentiate yourself across all touchpoints; and capture long-term value from customers.
Some of the areas covered in this marketing programme are organising to provide customer value customer-based innovation, strategic brand positioning, competing on customer experience and customer profitability management.
This marketing programme suits marketing practitioners seeking a booster in current best practice in marketing. General Managers and senior executives who require a solid understanding of how marketing is best utilised to deliver value to their customers and the bottom-line.
Customer Focused Marketing: The Key to Unlocking Profits will provide you with a comprehensive grounding in the key marketing tools and knowledge, enabling you to contribute more effectively across the business. The programme focuses on:
- Building the customer-focused organisation
- Managing the customer experience
- Competing strategically
- Brand positioning
- Understanding consumer behaviour through market research
- Capturing value
- Live case
- Pre-programme audit
Customer Focused Marketing: The Key to Unlocking Profits programme suits marketing practitioners wanting to make deeper strategic contributions and gain a booster in current best practice. In addition it will also suit general managers and senior executives who require a solid understanding of how marketing is best utilised to deliver value to their customers and the bottom-line.