Credit Course - Business Communication and Social Media

In this course, students will learn how businesses communicate to their different stakeholders in the context of the Internet and social media, with a focus on how different communication models are used on the most popular social media platforms.

Key information

• Subject: Social Science/Business
• Teaching fellow: Dr Qian Wang
• Credit level: SCQF Level 8 (Year 1 Undergraduate)
• Credits: 20 SCQF/10 ECTS/4 US
• Eligibility: Students must be aged 18 or over. An academic transcript must be provided to certify at least 1 year of Undergraduate study.
• Language requirements: Evidence of English language ability equivalent of IELTS 6.5 overall, with a minimum of 5.5 in each component
• Dates: 04 July-28 July 2022
• Length: 4 weeks
• Contact hours: 56
• Course fee: £3,710
• Application deadline: 23 May 2022 (17:00 - BST)

Timetable

Week 1 (4 July)

• Mon (10:00-12:00)
• Tues - Fri (10:00-13:00)

Week 2 (11 July)

• Mon - Fri (10:00-13:00)

Week 3 (18 July)

• Mon - Fri (10:00-13:00)

Week 4 (25 July)

• Mon - Thurs (10:00-13:00)

Teaching method

All classes will be delivered in person at the University of Edinburgh’s Holyrood Campus.

Assessment

The course will be assessed through a 2500-word essay. In preparation of the essay, students will be encouraged to submit an essay plan of up to 750 words on which feedback will be provided.

On successful completion of this course, students will be able to:

1. Demonstrate basic knowledge of the functionalities of different social media platforms.
2. Describe the key elements of a digital marketing campaign.
3. Identify the digital position of a business and how to improve its visibility online.