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See Courses in Strategic Marketing 2019 in London in United Kingdom

Strategic marketing is an advertising tool that companies use to help them reach their target audience in a way that is original and appealing to customers. Students in the field typically learn how to help create customer loyalty and brand attachment while also increasing demand. 

London is the capital of UK, the most populous region and where royal family lives. It has the largest concentration of higher education in Europe with 412 thousand students at 43 universities.

Request Information Courses in Strategic Marketing in London in United Kingdom 2019

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5 Results in Strategic Marketing, London

Other options within this field of study:
Instituto de Empresa, IE Business School - Executive Education

Marketing Strategy in Business Markets is a challenging three-day programme that provides its participants with cutting edge frameworks, perspectives and techniques to ma ... [+]

Content

In today's competitive and demanding business-to-business markets, executives responsible for marketing their company's industrial goods and services must successfully anticipate potential competitive responses to their actions while defining a marketing strategy that attracts and maintains their most profitable clientele. In a globalizing business-to-business marketplace, this is the challenging but crucial task at hand.

Marketing Strategy in Business Markets is a challenging three-day programme that provides its participants with cutting edge frameworks, perspectives and techniques to manage their product and service offerings in the non-consumer marketplace. The programme focuses on the global business-to-business market, meeting the challenges presented to contemporary marketers across a broad spectrum of industries. By encouraging its participants to anticipate potential competitive responses to their actions, this programme will help them develop effective marketing strategies for the long term and think about their company’s marketing tactics on four levels: markets, customers, segments, and technology.... [-]

United Kingdom London
Request Info
Part-time
3 days
Campus
University of Chicago Booth School of Business

Marketing is the core of all business. To outperform the competition requires solid marketing knowledge and precision in marketing decision making. Your organization's po ... [+]

Marketing is the core of all business. To outperform the competition requires solid marketing knowledge and precision in marketing decision making. Your organization's positioning and the positioning of its products and services depend on the formulation and implementation of intelligent and aggressive strategic marketing plans. Drawing on Chicago GSB's latest research and Chicago's unique approach to marketing, this program will help you to develop the necessary competitive advantage to excel in today's business environment.

During this seminar you will learn to:

-- Formulate a framework for analyzing competitive strategies and understand how industry structure impacts strategic leverage.... [-]

United Kingdom London
September 2019
Part-time
5 days
Campus
London Business School

Designed to reinvigorate strategic marketing thinking, Market Driving Strategies moves beyond the current logic of market-driven companies such as "the customer is king" ... [+]

Programme overview"Who's driving your market? You, your customers or your competitors?"

From market driven to market driving, this marketing programme examines how enterprising companies can cultivate successful market driving innovations that deliver a leap in value to their customers.

Designed to reinvigorate strategic marketing thinking, Market Driving Strategies moves beyond the current logic of market-driven companies such as "the customer is king" and "relationship marketing". Although listening to your customers is important, this marketing programme explains how you can also educate them to understand the leap in benefits you are offering, thus driving the market forward rather than letting it drive you.... [-]

United Kingdom London
August 2019
Part-time
5 days
Campus
London Business Training & Consulting

Upon completion of this marketing workshop, you will be able to understand: three core areas of the marketing environment; key characteristics associated with the marketi ... [+]

Strategic Marketing KEY INFORMATION Course Code: MPRS101A Duration: 4 days Fee: £2180 COURSE OUTLINE The Marketing Environment Understanding the external environment Understanding the performance environment Understanding the internal environment Marketing audit Marketing Strategy Strategic marketing planning – activities Implementation Managing and controlling marketing programmes Marketing planning Market Segmentation and Positioning The STP process Market segmentation in consumer markets Segmentation in business markets Target markets Segmentation limitations Positioning International Market Development International market development: a growth strategy International competitive strategy International market selection International marketing environment Market entry selection criteria Target audience ... [-]
United Kingdom London
September 2019
Full-time
4 days
Campus
London Business Training & Consulting

Upon completion of this international marketing course, you will be able to understand: three core areas of the marketing environment; key characteristics associated with ... [+]

Courses in Strategic Marketing in London in United Kingdom. Advanced Strategic Marketing Management KEY INFORMATION Course Code: MPRS101 Duration: 9 days Fee: £4745 COURSE OUTLINE The Marketing Environment Understanding the external environment Understanding the performance environment Understanding the internal environment Marketing audit Marketing Strategy Strategic marketing planning – activities Implementation Managing and controlling marketing programmes Marketing planning Market Segmentation and Positioning The STP process Market segmentation in consumer markets Segmentation in business markets Target markets Segmentation limitations Positioning International Market Development International market development: a growth strategy International competitive strategy International market selection International marketing environment Market entry selection criteria New Proposition Development and Innovation Product levels Classifying products Product range, line, and mix Product lifecycles Development propositions for products and services Service development The process of adoption Diffusion theory Price and Customer Value Decisions Price elasticity of demand The concept of pricing and cost The relationship between pricing and propositional costs Pricing management Configuring the Marketing Communications Mix Selecting the right tools Marketing communications messages The media Other promotional methods and approaches Integrated marketing communications Digital and Social Media Marketing Evolution of the internet Evolution of social media Digital marketing communications Crowdsourcing Legal and ethical considerations Branding Decisions How brands work: associations and personalities Brand names Types of brand Branding strategies How to build brands Brand co-creation Sector branding Brand equity Target audience Chief Communications Officers Marketing and communications directors, managers, executives and staff. Learning outcomes ... [-]
United Kingdom London
September 2019
Full-time
9 days
Campus
Online & Campus Combined