See Courses in Strategic Marketing in Europe 2019

In today's competitive and demanding business-to-business markets, executives responsible for marketing their company's industrial goods and services must successfully anticipate potential competitive responses to their actions while defining a marketing strategy that attracts and maintains their most profitable clientele. In a globalizing business-to-business marketplace, this is the challenging but crucial task at hand.

Marketing Strategy in Business Markets is a challenging three-day programme that provides its participants with cutting edge frameworks, perspectives and techniques to manage their product and service offerings in the non-consumer marketplace. The programme focuses on the global business-to-business market, meeting the challenges presented to contemporary marketers across a broad spectrum of industries. By encouraging its participants to anticipate potential competitive responses to their actions, this programme will help them develop effective marketing strategies for the long term and think about their company’s marketing tactics on four levels: markets, customers, segments, and technology.... [-]

Marketing is the core of all business. To outperform the competition requires solid marketing knowledge and precision in marketing decision making. Your organization's positioning and the positioning of its products and services depend on the formulation and implementation of intelligent and aggressive strategic marketing plans. Drawing on Chicago GSB's latest research and Chicago's unique approach to marketing, this program will help you to develop the necessary competitive advantage to excel in today's business environment.

During this seminar you will learn to:

-- Formulate a framework for analyzing competitive strategies and understand how industry structure impacts strategic leverage.... [-]

Programme overview"Who's driving your market? You, your customers or your competitors?"

From market driven to market driving, this marketing programme examines how enterprising companies can cultivate successful market driving innovations that deliver a leap in value to their customers.

Designed to reinvigorate strategic marketing thinking, Market Driving Strategies moves beyond the current logic of market-driven companies such as "the customer is king" and "relationship marketing". Although listening to your customers is important, this marketing programme explains how you can also educate them to understand the leap in benefits you are offering, thus driving the market forward rather than letting it drive you.... [-]

A good management in Content Marketing will strengthen the client's initiative to know the product or service of a brand thanks to a message on the Net. The specialty in Content Marketing Management guarantees the originality and quality of contents that add value to the image of the company and generate positive reactions in social channels.

The Course in Content Marketing Strategies will allow you to know multiple tools for content management. The actions carried out in your company will improve in interest, diffusion and repercussion by offering relevant information for your audience.

Students who successfully pass this program:

This program is aimed both recently graduates or graduates in the areas of Political Science, Marketing, Journalism, Law or International Relations; as to professionals with university degrees and experience in the world of politics who wish to improve their personal skills.... [-]