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Find Courses in Strategic Marketing in China 2019

Strategic marketing is a field focusing on helping businesses make a name and reputation for themselves with clients and consumers. Students of this field can learn how to help companies find their niche in the business world and create a company persona that helps draws customers to their services.

The education ministry runs education in China. The government often provides partial funding for the higher education in the technical and public universities. The Chinese government has also developed academic curriculum that allows those students with vocational skills to nurture their talents.

Top Courses in Strategic Marketing in China 2019

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1 Results in Strategic Marketing, China

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Instituto de Empresa, IE Business School - Executive Education

Marketing Strategy in Business Markets is a challenging three-day programme that provides its participants with cutting edge frameworks, perspectives and techniques to ma ... [+]

Content

In today's competitive and demanding business-to-business markets, executives responsible for marketing their company's industrial goods and services must successfully anticipate potential competitive responses to their actions while defining a marketing strategy that attracts and maintains their most profitable clientele. In a globalizing business-to-business marketplace, this is the challenging but crucial task at hand.

Marketing Strategy in Business Markets is a challenging three-day programme that provides its participants with cutting edge frameworks, perspectives and techniques to manage their product and service offerings in the non-consumer marketplace. The programme focuses on the global business-to-business market, meeting the challenges presented to contemporary marketers across a broad spectrum of industries. By encouraging its participants to anticipate potential competitive responses to their actions, this programme will help them develop effective marketing strategies for the long term and think about their company’s marketing tactics on four levels: markets, customers, segments, and technology.... [-]

China Beijing
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Part-time
3 days
Campus