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Find Courses in Strategic Marketing in Asia 2019/2020

A course refers to a specialized study program. It usually takes place on campus but can be delivered online. Courses are popular for people who want to get specific knowledge in one subject.

Strategic marketing emphasizes the importance of advertising and promoting items to consumers in the right way. Individuals educated in strategic marketing may study how to figure out target demographics and promotion strategies, and then analyze the results to find how to effectively market products to consumers.

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2 Results in Strategic Marketing, Asia

Instituto de Empresa, IE Business School - Executive Education

Marketing Strategy in Business Markets is a challenging three-day programme that provides its participants with cutting edge frameworks, perspectives and techniques to ma ... [+]

Content

In today's competitive and demanding business-to-business markets, executives responsible for marketing their company's industrial goods and services must successfully anticipate potential competitive responses to their actions while defining a marketing strategy that attracts and maintains their most profitable clientele. In a globalizing business-to-business marketplace, this is the challenging but crucial task at hand.

Marketing Strategy in Business Markets is a challenging three-day programme that provides its participants with cutting edge frameworks, perspectives and techniques to manage their product and service offerings in the non-consumer marketplace. The programme focuses on the global business-to-business market, meeting the challenges presented to contemporary marketers across a broad spectrum of industries. By encouraging its participants to anticipate potential competitive responses to their actions, this programme will help them develop effective marketing strategies for the long term and think about their company’s marketing tactics on four levels: markets, customers, segments, and technology.... [-]

Spain Madrid China Beijing United Kingdom London  + 2 More
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Part-time
3 days
Campus
Stephen M. Ross School of Business at the University of Michigan

If you want a better grasp of the impact strategic planning on profits and long-term organisational success, this programme will help you ... [+]

A cutting-edge three-day workshop for middle and senior managers * Focus your sales team's resources in terms of markets, products, processes and customers * Integrate planning levels - strategic, market, territory and account - to create a competitive advantage for your organisation * Identify and correct barriers to the success of your sales team * Discuss current topics and tools pertinent to any sales organisation

Who Should AttendThis interactive workshop will primarily benefit middle to senior level decision-makers across a variety of functions and industries including, but not limited to, - Senior decision-makers, such as directors, chief executive officers, presidents, managing directors and general managers, who are interested in understanding the critical role that sales plays in building the organisation and driving its present and future growth - Vice presidents of sales and marketing, marketing directors, brand/product managers and customer service directors. Recent participant titles have included president, senior vice president, vice president of sales/service, general managers, director of sales/service, director of business development, national sales manager, district/regional sales manager, area sales manager, and global key account manager - Experienced sales and marketing managers who need refreshment on new developments and concepts in sales management or if they are new to the management of the sales function - Other senior managers responsible for or associated with developing and evaluating sales operations. ... [-]

USA Ann Arbor India Bengaluru United Arab Emirates Dubai Thailand Bangkok  + 4 More
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Part-time
3 days
Campus