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Top Courses in Strategic Marketing

Courses for already established professionals can help them gain valuable insight and knowledge about the current trends in an industry. Then they may be able to take what they have learned in the course and apply it to their business practices. One course that can benefit many current professionals is strategic marketing.

What is a course in strategic marketing? This type of course is often developed for those who have successful careers in business and who would like to expand their knowledge to include a technical understanding of marketing and strategy. They may focus on identification of various markets, growth strategy, market penetration and exit strategies, tactical issues, and product optimization. Additionally, courses may include information on pricing, channel decisions and advertising.

Those who take courses in strategic marketing often come away with a deeper understanding of the business world. They can use this understanding to more easily interact with others within their own firms and other businesses.

These courses can vary in cost and availability depending on what institution is offering the class, where it is geographically, and the popularity of the school. Additionally, online courses may be priced differently than those with a physical location.

Businessmen and women who take courses in strategic marketing often find they have a greater upward mobility within their firms. They may be able to further their existing careers in senior engineering, product development, information technology, and project management. Others may find greater success in the financial and manufacturing industries. Some may also find that strategic marketing is their passion, and choose to become a strategic marketing director for many other firms. 

Applications to these courses have varying requirements depending on the institutions that offer them. Applying online may be a great option for many individuals due to ease of access. Students can simply look for their course and program by using our program listing. Search for your program below and contact directly the admission office of the school of your choice by filling in the lead form.

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7 Results in Strategic Marketing

Instituto de Empresa, IE Business School - Executive Education

Marketing Strategy in Business Markets is a challenging three-day programme that provides its participants with cutting edge frameworks, perspectives and techniques to ma ... [+]

Content

In today's competitive and demanding business-to-business markets, executives responsible for marketing their company's industrial goods and services must successfully anticipate potential competitive responses to their actions while defining a marketing strategy that attracts and maintains their most profitable clientele. In a globalizing business-to-business marketplace, this is the challenging but crucial task at hand.

Marketing Strategy in Business Markets is a challenging three-day programme that provides its participants with cutting edge frameworks, perspectives and techniques to manage their product and service offerings in the non-consumer marketplace. The programme focuses on the global business-to-business market, meeting the challenges presented to contemporary marketers across a broad spectrum of industries. By encouraging its participants to anticipate potential competitive responses to their actions, this programme will help them develop effective marketing strategies for the long term and think about their company’s marketing tactics on four levels: markets, customers, segments, and technology.... [-]

Spain Madrid China Beijing United Kingdom London  + 2 More
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Part-time
3 days
Campus
University of Chicago Booth School of Business

Marketing is the core of all business. To outperform the competition requires solid marketing knowledge and precision in marketing decision making. Your organization's po ... [+]

Marketing is the core of all business. To outperform the competition requires solid marketing knowledge and precision in marketing decision making. Your organization's positioning and the positioning of its products and services depend on the formulation and implementation of intelligent and aggressive strategic marketing plans. Drawing on Chicago GSB's latest research and Chicago's unique approach to marketing, this program will help you to develop the necessary competitive advantage to excel in today's business environment.

During this seminar you will learn to:

-- Formulate a framework for analyzing competitive strategies and understand how industry structure impacts strategic leverage.... [-]

USA Chicago Philadelphia United Kingdom London Spain Madrid  + 3 More
September 2020
Part-time
5 days
Campus
Stephen M. Ross School of Business at the University of Michigan

If you want a better grasp of the impact strategic planning on profits and long-term organisational success, this programme will help you ... [+]

A cutting-edge three-day workshop for middle and senior managers * Focus your sales team's resources in terms of markets, products, processes and customers * Integrate planning levels - strategic, market, territory and account - to create a competitive advantage for your organisation * Identify and correct barriers to the success of your sales team * Discuss current topics and tools pertinent to any sales organisation

Who Should AttendThis interactive workshop will primarily benefit middle to senior level decision-makers across a variety of functions and industries including, but not limited to, - Senior decision-makers, such as directors, chief executive officers, presidents, managing directors and general managers, who are interested in understanding the critical role that sales plays in building the organisation and driving its present and future growth - Vice presidents of sales and marketing, marketing directors, brand/product managers and customer service directors. Recent participant titles have included president, senior vice president, vice president of sales/service, general managers, director of sales/service, director of business development, national sales manager, district/regional sales manager, area sales manager, and global key account manager - Experienced sales and marketing managers who need refreshment on new developments and concepts in sales management or if they are new to the management of the sales function - Other senior managers responsible for or associated with developing and evaluating sales operations. ... [-]

USA Ann Arbor India Bengaluru United Arab Emirates Dubai Thailand Bangkok  + 4 More
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Part-time
3 days
Campus
London Business Training & Consulting

Upon completion of this marketing workshop, you will be able to understand: three core areas of the marketing environment; key characteristics associated with the marketi ... [+]

Strategic Marketing KEY INFORMATION Course Code: MPRS101A Duration: 4 days Fee: £2180 COURSE OUTLINE The Marketing Environment Understanding the external environment Understanding the performance environment Understanding the internal environment Marketing audit Marketing Strategy Strategic marketing planning – activities Implementation Managing and controlling marketing programmes Marketing planning Market Segmentation and Positioning The STP process Market segmentation in consumer markets Segmentation in business markets Target markets Segmentation limitations Positioning International Market Development International market development: a growth strategy International competitive strategy International market selection International marketing environment Market entry selection criteria Target audience ... [-]
United Kingdom London
January 2020
Full-time
4 days
Campus
London Business Training & Consulting

Upon completion of this international marketing course, you will be able to understand: three core areas of the marketing environment; key characteristics associated with ... [+]

Best Courses in Strategic Marketing 2019/2020. Advanced Strategic Marketing Management KEY INFORMATION Course Code: MPRS101 Duration: 9 days Fee: £4745 COURSE OUTLINE The Marketing Environment Understanding the external environment Understanding the performance environment Understanding the internal environment Marketing audit Marketing Strategy Strategic marketing planning – activities Implementation Managing and controlling marketing programmes Marketing planning Market Segmentation and Positioning The STP process Market segmentation in consumer markets Segmentation in business markets Target markets Segmentation limitations Positioning International Market Development International market development: a growth strategy International competitive strategy International market selection International marketing environment Market entry selection criteria New Proposition Development and Innovation Product levels Classifying products Product range, line, and mix Product lifecycles Development propositions for products and services Service development The process of adoption Diffusion theory Price and Customer Value Decisions Price elasticity of demand The concept of pricing and cost The relationship between pricing and propositional costs Pricing management Configuring the Marketing Communications Mix Selecting the right tools Marketing communications messages The media Other promotional methods and approaches Integrated marketing communications Digital and Social Media Marketing Evolution of the internet Evolution of social media Digital marketing communications Crowdsourcing Legal and ethical considerations Branding Decisions How brands work: associations and personalities Brand names Types of brand Branding strategies How to build brands Brand co-creation Sector branding Brand equity Target audience Chief Communications Officers Marketing and communications directors, managers, executives and staff. Learning outcomes ... [-]
United Kingdom London
January 2020
Full-time
9 days
Campus
Online & Campus Combined
Instituto Internacional de Marketing - Digital Business School

The Course in Content Marketing Strategies will allow you to know multiple tools for content management. The actions carried out in your company will improve in interest, ... [+]

Why This Course?

A good management in Content Marketing will strengthen the client's initiative to know the product or service of a brand thanks to a message on the Net. The specialty in Content Marketing Management guarantees the originality and quality of contents that add value to the image of the company and generate positive reactions in social channels.

The Course in Content Marketing Strategies will allow you to know multiple tools for content management. The actions carried out in your company will improve in interest, diffusion and repercussion by offering relevant information for your audience.

goals"Getting customers to participate in the universe of the brand, generating valuable content around it"Generate quality content on internal and external platforms of the company to attract potential customers.Procure content correctly and improve your search engine positioning.Develop writing techniques and Storytelling actions.Use the blog of the brand in the Content Marketing strategy.Plan effective strategies and use tools for management and analysis.Who is it headed to?... [-]
Spain Barcelona Madrid
September 2020
Spanish
Full-time
3 months
Online
Online & Campus Combined
CESCOMPOL - Centro de Estudios Superiores de Comunicación y Marketing Político

This program is aimed both recently graduates or graduates in the areas of Political Science, Marketing, Journalism, Law or International Relations; as to professionals w ... [+]

OBJECTIVES:

Students who successfully pass this program:

They can participate or direct an election campaignThey will know how to handle the latest marketing tools.They will know all the polling techniques and will be able to interpret them.They will learn public speaking techniques.They will know the context of politics abroad, as well as the most common practices in other environments.They will be able to effectively design a personal branding strategy.ADDRESSED TO:

This program is aimed both recently graduates or graduates in the areas of Political Science, Marketing, Journalism, Law or International Relations; as to professionals with university degrees and experience in the world of politics who wish to improve their personal skills.... [-]

Spain Madrid
Open Enrollment
Spanish
Full-time
6 months
Online