Find Courses in Public Relations in Europe 2019/2020

Course Summary

A great presenter has two notable qualities: appropriate skills and personal confidence. Confidence comes from knowing what you want to say and being comfortable with your communication skills. In this two-day workshop, you will master the skills that will make you a better speaker and presenter.

What students learn Establish rapport with your audience Recognize how visual aids can create impact and attention Develop techniques to create a professional presence Learn some different ways to prepare and organize information Prepare, practice, and deliver a short presentation What's included Communication skills Maximizing meetings Managing sticky situations Overcoming ner... [-]

A 3-day module aiming at improving the skills needed for a better communication with people and institutions outside your own organization.

It is designed for general managers and marketing or PR department directors who want to improve their company image and to use the business environment for the company advantage.

FACULTY

Cristina Hanganu

TOPICS COVERED

* A synthetic approach of communication

* The elements of the communication process

* What are Public Relations

* Public Relations components

* PR and its adjacent areas

* Internal communication

* External communication o with the consumers o with the shareholders and investors o relationship with the community / sponsorships... [-]

A successful career in the challenging field of public relations is highly possible with ICI’s public relations course. After all, our course is developed by individuals who have mastered public relations. Learn what they have gathered from years of experience in successfully shaping and evaluating public reactions as well as facts and behaviour for various organisations and individuals.

Course Outline Introduction to Public Relations The Functions of Public Relations Specialist Career and Skills Development Freelancing/Starting Your Own Public Relations Agency Finding Clients Career Prospects

Media-related careers can always stir interest in many assertive individuals. If you believe you have what it takes to enter the world of public relations, let ICI help you in honing your skills to make your dream a reality. Your certificate or diploma in public relations can open doors for you to become:... [-]

Key Information Course Code: MPRS103 Duration: 2 weeks Fee: £5125 Course outline Public Relations Planning The importance of context External environment Internal environment Strategic public relations programmes and campaigns Systems context of planning A planning template Corporate Image, Reputation, and Identity The controversy over the image in public relations Corporate image and reputation Corporate identity Reputation management and corporate branding Measuring corporate image and reputation Media Relations Media relations or public relations? Media publicity and media relations Media and political perspectives Practical media relations Digital public relations: beyond media relations Internal Communication Purpose of internal communication Changes in the external environment affecting an organization’s internal communication The changing employee/employer relationship Communication roles of leaders and managers Organisational culture and values statements Developing an internal communication strategy Managing Community Involvement Programmes Corporate community involvement (CCI) programmes Employees and community programmes Cause-related marketing (CRM) Developing community programmes Evaluation of community programmes Issue Management The rise of issue management Tools and processes Developing an issue strategy Evolution of issue management Crisis Public Relations Management Where do crises come from? How to prepare for a crisis Communicating during a crisis The Internet and crisis public relations management Public Affairs Locating the role of public affairs within the organization The scope of public affairs Lobbying Public affairs management Integrated Marketing Communications The marketing communications toolbox Segmentation, targeting, and positioning (STP) Branding and integrated marketing communications Planning for integration of the marketing communications mix Corporate Communication The purpose of corporate communication (or frameworks for practice) Corporate... [-]

Courses in Public Relations in Europe 2019/2020. Strategic Public Relations KEY INFORMATION Course Code: MPRS103A Duration: 1 week Fee: £2695 COURSE OUTLINE Public Relations Planning The importance of context External environment Internal environment Strategic public relations programmes and campaigns Systems context of planning A planning template Corporate Image, Reputation, and Identity The controversy of the image in public relations Corporate image and reputation Corporate identity Reputation management and corporate branding Measuring corporate image and reputation Media Relations Media relations or public relations? Media publicity and media relations Media and political perspectives Practical media relations Digital public relations: beyond media relations Internal Communication Purpose of internal communication Changes in the external environment affecting an organization’s internal communication The changing employee/employer relationship Communication roles of leaders and managers Organisational culture and values statements Developing an internal communication strategy Managing Community Involvement Programmes Corporate community involvement (CCI) programmes Employees and community programmes Cause-related marketing (CRM) Developing community programmes Evaluation community programmes Target audience ... [-]

Public Relations Management KEY INFORMATION Course Code: MPRS103B Duration: 1 week Fee: £2645 COURSE OUTLINE Issue Management The rise of issue management Tools and processes Developing an issue strategy Evolution of issue management Crisis Public Relations Management Where do crises come from? How to prepare for a crisis Communicating during a crisis The Internet and crisis public relations management Public Affairs Locating the role of public affairs within the organization The scope of public affairs Lobbying Public affairs management Integrated Marketing Communications The marketing communications toolbox Segmentation, targeting, and positioning (STP) Branding and integrated marketing communications Planning for integration of the marketing communications mix Corporate Communication The purpose of corporate communication (or frameworks for practice) Corporate communication in practice The organizational context: how corporate communication fits into organizational structures Target audience ... [-]