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A course is the study of a particular topic within a wider subject area and is the foundation of a qualification. A typical course includes lectures, assessments and tutorials.

Public Relations PR is a multidisciplinary field that combines marketing, advertising and other communicative efforts. Generally, the goal of the public relations programs and courses is to help students understand how to assist individuals and businesses in connecting with the media, a particular market or the community-at-large.

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At a senior level, there is a need to practice communication strategies that are highly impressive. This includes written and verbal communication as well as body languag ... [+]

At a senior level, there is a need to practice communication strategies that are highly impressive. This includes written and verbal communication as well as body language, reactions, choice of words, reasoning and everything else.

While media and PR skills are growingly required for any established organization, managers also need to prepare themselves to excel in relevant skills.

Objectives Create an integrated PR strategy Advance your interviewing skills Make Effective use of online PR options Manage electronic media Maximize your organization media strength Understand the rules for lobbying campaigns Manage the merits and demerits of direct email Who Should Attend

This workshop is necessary for Marketing and PR people, Managers who have to deal with media, country representatives and directors who have to represent their organization to the media.... [-]

United Arab Emirates Dubai
Open Enrollment
Full-time
5 days
Campus