Part time Course in Merchandising in London in United Kingdom

Compare Part time Course Studies in Merchandising in London United Kingdom 2017

Merchandising

Law courses are intended to be taken by those wishing to further their personal development. Whether you take the courses in a classroom or online, there are a variety of specialized study areas. Some of these include regulatory theory, commercial law and intellectual property.

Merchandising refers to the art of displaying and packaging products so they sell more effectively. This involves market research, planning and proper promotion. In the world of fashion, designers and retailers must understand what their target markets need and how to give it to them.

UK, United Kingdom is more than 300 years old and comprises four constituent nations: England, Scotland, Wales, and Northern Ireland. The UK has been a centre of learning for the past 1,000 years and possesses many ancient and distinguished universities. Foreign students make up a significant proportion of the student body at UK universities.

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Fashion Marketing & Merchandising

Polimoda, International Institute Fashion Design & Marketing
Campus Part time 1 month

This course presents the figure of the marketing manager - the one who knows about the fashion product, how to merchandise it and how to find a unique market space in a scenario where overabundance has completely changed consumer habits. [+]

Part time Course Studies in Merchandising in London in United Kingdom. This course presents the figure of the marketing manager - the one who knows about the fashion product, how to merchandise it and how to find a unique market space in a scenario where overabundance has completely changed consumer habits. The study plan features: Contemporary Fashion (system, trade fairs, designers, brands), Craft to Business (operations for textile, knitwear and leather goods), Fashion Development (design concept, 3D techniques and product development), Fashion Merchandising (collection and line planning, product industrialisation), Fashion Marketing (consumer behaviour, market attractiveness and benchmarking). Opportunities included are a visit to both the Gucci and Ferragamo museums, attending a lecture given by an industry expert, your own project and an individual meeting to help you ascertain your potential skills and inform you of further study possibilities. Fashion Marketing and Merchandising is the ideal start to a career in fashion and leads perfectly into either the four-year undergraduate in Fashion Management or the nine-month master in Fashion Merchandising & Buying. [-]

Introduction to Visual Merchandising

Fashion Retail Academy (FRA)
Campus 3 days August 2017 United Kingdom London

This course is designed as an introduction to the topic of Visual Merchandising providing practical information about how effective Visual Merchandising will increase sales and improve the overall image of a store. [+]

This course is designed as an introduction to the topic of Visual Merchandising providing practical information about how effective Visual Merchandising will increase sales and improve the overall image of a store. The course includes: Role of a Visual Merchandiser Understanding the importance of brand identity and the theory of Interior Visual Merchandising Dressing, understanding and styling for mannequins Up selling via window display Creating and installing small window schemes Practical workshop to design and create own window The following aspects of Visual Merchandising are covered: In-store Visual Merchandising - examines the different components that contribute to creating high quality window displays and the factors to be considered when creating a professional window Role of the Visual Merchandiser - responsibilities of the Visual Merchandiser within the retail organisation, key skills required, a day in the life of a VM and department hierarchy Technical terminology and the mock shop - symmetrical and asymmetrical accessories display in the mock shop; assessment and evaluation of mock shop relating to window size, merchandise, lighting, scheme, mannequin grouping, colour, focal points, styles and sight lines Mannequins in Visual Merchandising - different styles of mannequins, ways of dressing, securing and mannequin grouping Planning and designing a window - effective planning of windows including different styling techniques, themes, colour, budgets, equipment, materials, production of a window plan and installing a window display Preparation and practical installation of planned window - selecting coverings, props and merchandise, dressing mannequins and final evaluation. Suitable for: Over 18 years of age, beginner. Pre-course prep In preparation for the course arrange to visit and compare some of the different retail areas in London including, Bond Street, Oxford Street and Westfield (White City or Stratford). Please Bring: Pen and notebook Calculator Duration 3 Days: 10.00am - 4.30pm (including lunch break) [-]

Intermediate Buying and Merchandising

Fashion Retail Academy (FRA)
Campus 5 days January 2017 United Kingdom London

This 5 day course provides a more in-depth study of the practical realities of Buying and Merchandising in the fashion retail business. The components of successful Buying and Merchandising functions are explored and specific areas examined. If you are looking to develop or progress your career in buying or merchandising then this course is ideal for you. [+]

Part time Course Studies in Merchandising in London in United Kingdom. This 5 day course provides a more in-depth study of the practical realities of Buying and Merchandising in the fashion retail business. The components of successful Buying and Merchandising functions are explored and specific areas examined. If you are looking to develop or progress your career in buying or merchandising then this course is ideal for you. To undertake the course you should have successfully completed the Introduction to Buying and Merchandising course or have relevant experience in head office environment in an administrative role (MAA or BAA). Experience of working with EXCEL is essential as the course includes working with mathematical formulae and calculations. The Intermediate Buying and Merchandising course provides a more in-depth study of the practical realities of buying and merchandising in the fashion retail industry. This course explores the integrated nature of buying and merchandising roles using interactive computer based examples throughout the course. Merchandising: Sales budgeting - 'Top down' and 'bottom up' planning is explained, along with the concept of sales densities. This section examines why a sales budget is needed, who is involved, how retailers forecast and which factors must be considered Margin & Profitability - Sales and gross margin profitability theory, calculating a selling price, margin principles, mark up's, hidden costs and margin improvement Costing - The elements of product cost, the supplier's cost and cost sheets Range Planning - Key areas of range planning: strategy, analysis and implementation. Product hierarchy, store grading, option planning and forecasting are examined in detail. Receiving at a warehouse, initial allocation, reconciliation of sales, stock and space, stock and sales reporting, replenishment algorithms, markdowns and WSSI reporting Supply Chain, Calendars & The Critical Path - Supplier selection: an exploration of different types of suppliers, regional specialisms and skill sets, lead times, seasonal calendars and critical path formation OTB - The meaning of OTB is explained, along with how it is calculated. Includes an explanation of the concept of 'weeks of stock cover' WSSI - Discussion on the principles of the WSSI, what it is and who uses it. Includes a WSSI reporting exercise. Intake & Allocation - A look at how stock is received at the warehouse and how initial allocations are determined. Includes a detailed allocation matrix exercise. In-Season Trading - Stock and sales reporting is examined, along with actions taken to remedy adverse or favourable variances between planned and actual stock and sales. Markdowns - Examines planned and forced markdowns, using weighted average margin to calculate a markdown and estimating the effectiveness of a markdown. Buying: Customer Profiling - An examination of customer profiling techniques practiced within the retail industry. Related marketing tools and theories are discussed, including market segmentation and brand constellation theory Identification of Buying Opportunities - Fashion brand collaborations, strategic alliances and new product ventures are explored as examples of how a retail business can capitalise on opportunities to increase market share, customer loyalty and competitiveness Fashion Forecasting and Trend Interpretation - An analysis of the way trends begin, including the role of trend forecasting agencies and the media. Trend sources and inspiration are examined, with a look at the life cycle of a fashion trend Product Selection & Brand Mix - An overview of key consideration involved in sourcing new brands, including; corporate strategy, sales analysis, brand positioning and creating a differential advantage. Covers market research, brand portfolio analysis and working with OTB In-Season Trading - In-season strategies to exploit selling opportunities, whilst minimising threats to the business. Includes analysis of sales reports and KPI's, resulting in discussion about strategy formation and implementation. Highlights how interlinked the role of the buyer and merchandiser is in today's retail environment Product Development - Highlights important issues in the creation, development and management of the fashion retailer own brand. Examines the key functions involved in product development and gives and overview of the buying cycle; including buying trips, budgets, range planning and sign-off meetings Sourcing - Considerations involved in sourcing decisions; includes discussion of overseas sourcing, incoterms, and foreign payment terms. Supply chain management, and the sample development process are also covered Negotiation - An opportunity to discuss and practice one of the most important skills in buying. Areas of discussion include: researching the needs of both parties, preparation, making an offer, counter and revised offers and agreeing and committing The Future of Fashion Buying - A look at the changing nature of retail, including: international expansion, e-commerce and omni-channel retailing. Highlights the importance of keeping up-to-date with current issues and how market trends impact buying decisions Suitable for MAA and BAA level staff or those with relevant retail experience. This course is also suitable for those who have completed the Introduction to Buying and Merchandising Intensive course. Pre-course prep Before the course begins it is preferable to have started your research into the UK retail market, by comparing the different retail locations and shopping areas of London. Specifically examine different types of stores, customers, prices, areas and merchandise, to give you initial insight into different retail environments. Locations should include: Oxford Street W1 - Flagship stores e.g. Gap, Topshop Department stores e.g. Selfridges, House of Fraser Bond Street/ Bruton Street W1 - High end fashion stores e.g Louis Vuitton, Stella McCartney, Marc Jacobs Westfield Centre - (White City or Stratford) Please Bring: Pen and notebook Calculator USB Duration 5 Days: 10.00am - 4.30pm (including lunch break) [-]

Intermediate Merchandising

Fashion Retail Academy (FRA)
Campus 3 days January 2017 United Kingdom London

This 3 day course provides a more in-depth study of the practical realities of merchandising in the fashion retail industry. [+]

This 3 day course provides a more in-depth study of the practical realities of merchandising in the fashion retail industry. To undertake this course you should have either completed the FRA Introduction to Merchandising course, or have relevant experience of working in the fashion retail industry. A good understanding of this business function and the different elements involved is required. Experience of working with Excel is also essential as study will involve the use of mathematical formulae and calculations. The principles and practises of merchandising are explored and specifically analysed in terms of how it is applied in different retail businesses, including e-retail. The course will include: Sales and forecasting WSSI The supply chain Allocation and reconciliation Practical exercises If you wish to increase your knowledge of the merchandising business function, as a way of developing a career in merchandising, or you would like to progress in the industry, then this course is for you. This course is ideal for any business wishing to develop their team by providing opportunities to fully explore this business functions. The course enables the development of new skills and explores important elements within fashion retail that will encourage team members to "think outside of the box" and develop new areas of learning. The following aspects of merchandising and buying are covered: Merchandising: Sales Budgeting - 'Top down' and 'bottom up' planning is explained, along with the concept of sales densities. This section examines why a sales budget is needed, who is involved, how retailers forecast and which factors must be considered Margin & Profitability - Sales and gross margin profitability theory, calculating a selling price, margin principles, mark up's, hidden costs and margin improvement. Costing - The elements of product cost, the supplier's cost and cost sheets Range Planning - Key areas of range planning: strategy, analysis and implementation. Product hierarchy, store grading, option planning and forecasting are examined in detail. Receiving at a warehouse, initial allocation, reconciliation of sales, stock and space, stock and sales reporting, replenishment algorithms, markdowns and WSSI reporting Supply Chain, Calendars & The Critical Path - Supplier selection: an exploration of different types of suppliers, regional specialisms and skill sets, lead times, seasonal calendars and critical path formation OTB - The meaning of OTB is explained, along with how it is calculated. Includes an explanation of the concept of 'weeks of stock cover' WSSI - Discussion on the principles of the WSSI, what it is and who uses it. Includes a WSSI reporting exercise Intake & Allocation - A look at how stock is received at the warehouse and how initial allocations are determined. Includes a detailed allocation matrix exercise In-Season Trading - Stock and sales reporting is examined, along with actions taken to remedy adverse or favourable variances between planned and actual stock and sales Markdowns - Examines planned and forced markdowns, using weighted average margin to calculate a markdown and estimating the effectiveness of a markdown Suitable for: After completion of Introduction to Buying and Merchandising course or relevant head office experience at MAA or BAA level. Over 18. Pre-course prep: Before the course begins it is preferable to have started your research into the UK retail market, by comparing the different retail locations and shopping areas of London. Specifically examine different types of stores, customers, prices, areas and merchandise, to give you initial insight into different retail environments. Duration 3 days 10.00am - 4.30pm (including lunch break) [-]

Introduction to Merchandising

Fashion Retail Academy (FRA)
Campus 3 days August 2017 United Kingdom London

This course explores the role of a Fashion Merchandiser within a central buying office, working for a multiple retailer, department store or e-commerce business. [+]

Part time Course Studies in Merchandising in London in United Kingdom. This course explores the role of a Fashion Merchandiser within a central buying office, working for a multiple retailer, department store or e-commerce business. The different components involved in successful merchandising are explained and practical merchandising exercises used to develop basic skills. The programme is suitable for people with shop floor experience and those new to the subject of merchandising. The course will include: Sales forecasting Range planning Seasonal calendars Margin and mark-up Promotions and markdowns Job roles and responsibilities On successful completion of this course you can progress to the Intermediate Merchandising 3 day course. This course provides an introduction to the role of a Fashion Merchandiser within a central buying office, working for a multiple retailer, department store or E-commerce business. Course Content: The course is delivered by experienced tutors who are industry experts in the field of merchandising. It is designed for people who would like a taster before attending a full-time course or for people working in the retail industry who would like to find out more about another area in fashion retail or as a way of enhancing current skills. The following aspects of merchandising are covered: Role of the Merchandiser - Key responsibilities of the Merchandiser and Allocator within the retail organisation, key skills required, aims and objectives Sales Forecasting and Range Plans - Strategy, analysis, planning, implementation, product hierarchy, store groupings, option planning and forecasting Seasonal Calendars - Selecting the assortment for a season, constants and variables and seasonal calculations Sourcing and Costing - Supply chain management, elements of product cost, the suppliers costs and cost sheets Margin and Mark-Up - Calculating a selling price, margin principles, mark-ups, hidden costs and margin improvement In Season Allocation - Stock management, EPOS system, reporting and the WSSI Promotion and Markdowns - Planning and forecasting markdowns, calculating a markdown and estimating the effectiveness of a markdown Suitable for: Over 18 years of age, beginner Pre-course prep In preparation for the course arrange to visit and compare some of the different retail areas in London including, Bond Street, Oxford Street and Westfield (White City or Stratford). Please bring with you: Pen and notebook USB stick Duration 3 Days: 10.00am - 4.30pm (including lunch break) [-]

Start Up & Run Your Own Fashion Business

Fashion Retail Academy (FRA)
Campus 5 days August 2017 United Kingdom London

This intensive 5 day course will provide you with all the tools necessary to start to plan your own fashion retail business. The course includes the study of the elements involved in the start up process including; brand positioning, shop and stock selection, finance and forecasting, market research, and display and customer service. The course will provide a clear insight into all aspects of running a bricks and mortar or online retail business and a step by step guide from initial business concept to business success. [+]

Course: Start Up and Run Your Own Fashion Business This intensive 5 day course will provide you with all the tools necessary to start to plan your own fashion retail business. The course includes the study of the elements involved in the start up process including; brand positioning, shop and stock selection, finance and forecasting, market research, and display and customer service. The course will provide a clear insight into all aspects of running a bricks and mortar or online retail business and a step by step guide from initial business concept to business success. The course is delivered by experienced tutors who are industry experts in the field of buying. The following aspects are covered: Turning Your Fashion Retail Business Idea into Reality - How to research potential markets to ensure you have a business opportunity with potential, customer profiling and market positioning, how to give your brand a name, how to write a basic business plan and raise funding for a business. Finance of fashion - paying the bills, legal eagles - legislation you need to know, engagement - professional practitioners you need to assist you, fashion markets and channels to find the perfect platform for your business position, where to locate your fashion business, online or bricks and mortar Stocking Up, Buying and Merchandising - Researching trends and range planning, sourcing and managing supplier relationships, buying a balanced range; retail maths, managing OTB and interpreting sales data, seasonal buying activity and link sales buys Setting Up Shop, Creating Your Fashion Retail Environment - Launching a transactional website from design to customer service, the changing business of fashion, how online retailing is changing our shopping habits, capturing the online market, SEO and analytics, choosing a retail location and designing a retail space The Big Sell, Marketing Your Business - How to use appropriate marketing media for your business, how PR can help your business - writing targeted press releases, social media - how to spread the word, Facebook, Twitter, Instagram etc, marketing - raise the profile of your business through selective marketing activity Sitting Pretty, Visual Merchandising & Display - Creating effective window and in store displays using props and graphics, analysing different VM techniques for optimum results, store layouts to maximise sales and encourage add on sales, finding display solutions for accessories and pick up items. Suitable for: 18+ and those with a fashion business idea. Pre-course prep Before the course starts an examination of different retail locations and different brands in the UK retail market would be useful. Compare different retail locations and shopping areas of London, specifically analysing the different areas, types of stores, environments, customers, prices and merchandise. Locations should include: Oxford Street W1 - Flagship stores e.g. Gap, Topshop Department stores e.g. Selfridges, House of Fraser Bond Street/Bruton Street W1 - High end fashion stores e.g. Louis Vuitton, Stella McCartney, Marc Jacobs Westfield Centre - (White City or Stratford) Duration 5 Days: 10.00am - 4.30pm (including lunch break) On occasion the timing may be adjusted to facilitate a particular visit, presentation or self-directed study time. [-]

Introduction to Buying & Merchandising

Fashion Retail Academy (FRA)
Campus 3 - 5 days February 2017 United Kingdom London

This intensive course provides an introduction to buying and merchandising operations within a fashion retail business and includes key elements from the Introduction to Buying & Range Planning and Introduction to Merchandising courses. It outlines the day to day roles of the buyer and merchandiser in different fashion retail organisations and provides an insight into how closely buying and merchandising work together to ensure business success. A Merchandising module is delivered over 3 days and buying module over 2 days. [+]

Part time Course Studies in Merchandising in London in United Kingdom. Course: Buying and Merchandising Introduction 5-Day Intensive This intensive course provides an introduction to buying and merchandising operations within a fashion retail business and includes key elements from the Introduction to Buying & Range Planning and Introduction to Merchandising courses. It outlines the day to day roles of the buyer and merchandiser in different fashion retail organisations and provides an insight into how closely buying and merchandising work together to ensure business success. A Merchandising module is delivered over 3 days and buying module over 2 days. The course will include: Customer profiling Creating range plans Mood boards Identifying trends Trend forecasting Supply chain Critical path Seasonal calendars Margin and mark-up Practical buying and merchandising exercises Career advice On successful completion of this course you can progress to the Buying and Merchandising Intermediate programme. The course will include a combination of lectures, workshops, practical activities, group and individual work and presentations. Both modules are delivered in a way so that information is integrated between the topics and reference made as to how the functions work together in the fashion industry. The course is delivered by two experienced tutors who are both industry experts in the fields of buying and merchandising. The following aspects of merchandising and buying are covered: Merchandising: Role of the Merchandiser - key responsibilities of the merchandiser and allocator within the retail organisation, key skills required, aims and objectives Sales Forecasting and Range Plans - Strategy, analysis, planning, implementation, product hierarchy, store groupings, option planning and forecasting Seasonal Calendars - Selecting the assortment for a season, constants, variable and seasonal calculations Sourcing and Costing - Supply chain management, elements of product cost, the suppliers cost and cost sheets Margin & Mark-Up - Calculating a selling price, margin principles, mark-ups, hidden costs and margin improvement In Season Allocation - Stock management, EPOS system, WSSI Promotions & Markdowns - Planning and forecasting markdowns, calculating a markdown and estimating the effectiveness of a markdown Buying: Customer Profiling - An examination of population measurements (geographics, demographics, psycho-graphics), pen portraits, marketing theories and case studies Role of the Buyer - Responsibilities of the buyer within the retail organisation and the key skills required. Day-to-day tasks are described for all levels of buying within a variety of fashion retail businesses and sectors Trend Analysis - Trend analysis is examined to establish how buyers know what to buy. Trend forecasting packages are available for students to utilise in order to complete practical tasks including trend research and mood boards Range Planning - An exploration of the creative aspects of range planning required to create a balanced and commercial range. A practical task is set to bring range planning processes to life Tools for making effective buying decisions and driving sales of a fashion range are also discussed Product Development - Includes discussion of the buying cycles, buying trips, competitor analysis, critical path management, buyers packs, quality control and lead times Sourcing - Examines strategic sourcing, PESTLE analysis, internal and external consideration, supply chain management, factory visits and current issues affecting sourcing Suitable for: Over 18 years of age, beginner Pre-course prep In preparation for the course arrange to visit and compare some of the different retail areas in London including, Bond Street, Oxford Street and Westfield (White City or Stratford). Please bring with you: Pen and notebook USB stick Duration Day 1-3: Merchandising 10.00am - 4.30pm (including lunch break) Day 4-5: Buying 10.00am-4.30pm (including lunch break) [-]

Postgraduate Fashion Retail Programme: Buying, Merchandising & Management

Fashion Retail Academy (FRA)
Campus 6 weeks August 2017 United Kingdom London

This 6-week course provides a unique and in-depth insight into the retail business covering subjects such as: [+]

Postgraduate Fashion Retail Programme: Buying, Merchandising & Management This 6-week course provides a unique and in-depth insight into the retail business covering subjects such as: Analysis of retail organisations and business models Brands and image Retail roles and responsibilities - buyer, merchandiser, manager Buying and range-planning Merchandising Consumer behaviour Management and professional skills Technology and the future of retail Core skills: interview, negotiation, presentation, team building, and networking Targeted CV preparation and career planning Retail store, head office visits Opportunities are provided for networking and career planning, culminating in practise interviews conducted by HR specialists working in the industry. The course is popular with both UK and international students and has become recognised within the retail industry as offering a gold standard of retail training. The course will provide you with an understanding of how the fashion retail business operates including analysis of different business functions and will provide opportunities for you to complete research into key fashion retail organisations. Analysis of the different roles and responsibilities within retail, including Buyers/Merchandisers and Managers will enable you to consider different career paths, so that you can develop an individual and informed career plan. Merchandising – forecasting and range plans, seasonal calendars, sourcing and costing, margin and mark-up, in-season allocation, promotions and markdowns, integration with buying Buying – customer profiling trend analysis, luxury sector and high street, range planning, product development, critical path, integration with merchandising Professional and Management Skills – targeted CV development, interview, presentation and negotiation skills, personal development plans, communication in retail The course will include industry visits and presentations to enable closer examination of retail organisations. Opportunities to develop your individual skills set will be given, including developing skills in presentation, interview technique, negotiation, working as a team, organisational and networking abilities and targeted CVs. Tutorial support and coaching will assist in the development of the portfolio/reference file and preparation for interviews. The course will culminate in you taking part in a practise industry interview and assessment centre with one of the Academy fashion retail contacts. Teaching and Learning All tutors at the FRA have experience in the retail industry and will deliver lectures and seminars on key subjects using the different interactive learning facilities and formats available at the FRA. Learning will be based around individual and group work and several research projects. Lectures will also be given by visiting lecturers from industry and master classes delivered by key industry figures. Periods of individual study time will be included. Assessment will be on-going focusing on the production of a personal retail reference file. This will include information collated during the course, individual business research, and analysis of job roles, personal career path projections, and a targeted CV. Feedback from the practise interview/presentation will also contribute to the overall assessment. Suitable for: UK and international graduates, those with retail experience Pre-course prep Please bring with you: Pen and notebook USB stick A copy of your CV (paper and electronic version) Duration Students are scheduled to attend 5 days a week, Monday - Friday 10am - 4.30pm for 6 weeks. On occasion the timing may be adjusted to facilitate a particular visit, presentation or self-directed study time. [-]

Vogue Intensive Summer Course

Conde Nast College
Campus 4 weeks July 2017 United Kingdom London

The Vogue Intensive Summer Course is a four week programme suitable for students from a wide range of backgrounds, including school leavers and graduates hoping to work in fashion, as well as those [+]

Part time Course Studies in Merchandising in London in United Kingdom. The Vogue Intensive Summer Course is a four week programme suitable for students from a wide range of backgrounds, including school leavers and graduates hoping to work in fashion, as well as those who are seeking a new career path. Course sessions 10 July - 4 August 2017 Course Summary This course is a concentrated four-week programme that offers a broad introduction to the fashion industry via the lens of British Vogue. As the iconic magazine of every style-conscious generation, this course uses the multifaceted world of Vogue and the wider Condé Nast portfolio (including GQ, Tatler, Love, Glamour, etc.) to give students a unique insight into the fashion industry today. Although British Vogue acts as the catalyst for a deeper exploration of the world of fashion, this course also draws upon the broader influences that inform this fast-paced and exciting industry. The course will touch on everything from journalism, PR, marketing, advertising, styling, art direction, retail and the international fashion calendar. London provides the backdrop to this intensive study programme, with visits to galleries, events and exhibitions contributing to an exceptional experience. What better lens than the Condé Nast family of magazines and digital platforms to explore the major themes in fashion? The course is an intensive study programme with classes and activities Monday through Friday, from approximately 10am to 5pm. Lectures delivered by fashion academics will be supplemented by presentations and workshops from Condé Nast staff and leading industry specialists. [-]

Course in The Retail Experience

Istituto Marangoni
Campus 2 weeks

The Showroom Experience will be an intensive course about the core abilities involved in the international luxury retail industry. The course is addressed to all people who want work in this [+]

The Course This course will prepare participants with some fundamental skills necessary to work in the luxury retail sector at an international level. Participants will therefore learn the main tools and techniques for managing and organising a retail space and showroom. This course is for those who would like to work in or who are already working in this sector, and aim to specialize and improve their skills. Course Themes week 1 Understanding the principal techniques of negotiation, presentation, team building and networking. Analysis of the retail system and merchandising approaches in conjunction with basic selling skills. Indepth analysis of key roles in the retail world, such as the sales agents, buyers, merchandisers and managers. week 2 Critical analysis of the most significant international fashion retail organisations. Indepth examination of the domain of luxury brand identity, its related solutions in terms of selling techniques, as well as style proposals. Examination of the showroom: structure, functions, roles and regulations. Prerequisites Qualification in the following areas: interior, design, architecture and/or work experience in relevant areas. [-]

Course in Fashion Visual Merchandising

Istituto Marangoni
Campus 3 weeks June 2017 United Kingdom London

Discover the world of Visual Communication and the valorization of Fashion Products inside a Boutique. This course allows students to discover the techniques of visual merchandising and [+]

Part time Course Studies in Merchandising in London in United Kingdom. The Course This course will give participants the opportunity to discover the techniques of visual merchandising and visual display, in order to maximise the profitability of a window display or of a retail store. In addition they will learn the fundamental aspects of consumer behaviour, which is key in order to create a unique buying experience for every customer, make them loyal to a store. Course Themes week 1 Merchandising techniques: aesthetics and the organisation layout. Visual elements of communication outside the retail store: location, analysis of the external signage, the façade, accesses and windows, distinctions are made between advertising for the commercial and luxury markets. Focus on window displays: research and skills to create windows. Project 1 • merchandising book. The guidelines: uses and purposes. week 2 Layout of a retail space. Elements of visual communication within the shop: analysis of the layout, space assignment according to sales objectives. Identify the ideal consumer path through the space, product and equipment display. The importance of product grouping. Project 2 • merchandising book. The shop: image and window display. week 3 Display techniques. Walls: research and creation techniques. Levels of displaying, sales and analysis of the “reading” process from the consumer perspective. The offshore and the online store: synergies. Vertical and horizontal display: meaning and creation criterias. The costumer loyalty, aftersales techniques and the focus on the overall “customer experience”. Project 3 • merchandising book. The product: display and layout. [-]