Course in Merchandising in Italy

View all Course Studies in Merchandising in Italy 2017

Merchandising

Universities and colleges set their own admission requirements for higher education courses, so they vary broadly. Depending on the course, graduate student may be able to get into higher education with a range of qualifications. If you're applying to do a Foundation Degree course, you may find that work experience is taken into consideration alongside any qualifications you have. Some higher education institutes and colleges offer Foundation Years as preparation for a certain degree courses. They usually don't result in separate criteria as they simply qualify you to enter the degree program itself. Foundation Years aren't within reach for all degree courses, however.

Merchandising is a profession in many industries that deals with the purchasing, design and development of products. Students pursuing a course in this subject might take business classes led by active industry members or perform a thorough examination of product design.

Italy, officially the Italian Republic, is a unitary parliamentary republic within the European Union, located in Southern Europe. To the north, it borders France, Switzerland, Austria, and Slovenia along the Alps.

Top Courses in Merchandising in Italy 2017

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Course in The Retail Experience

Istituto Marangoni
Campus Full time 2 weeks June 2018 Italy Milan

The Showroom Experience will be an intensive course about the core abilities involved in the international luxury retail industry. The course is addressed to all people who want work in this [+]

Best Courses in Merchandising in Italy 2017. The Course This course will prepare participants with some fundamental skills necessary to work in the luxury retail sector at an international level. Participants will therefore learn the main tools and techniques for managing and organising a retail space and showroom. This course is for those who would like to work in or who are already working in this sector, and aim to specialize and improve their skills. Course Themes week 1 Understanding the principal techniques of negotiation, presentation, team building and networking. Analysis of the retail system and merchandising approaches in conjunction with basic selling skills. Indepth analysis of key roles in the retail world, such as the sales agents, buyers, merchandisers and managers. week 2 Critical analysis of the most significant international fashion retail organisations. Indepth examination of the domain of luxury brand identity, its related solutions in terms of selling techniques, as well as style proposals. Examination of the showroom: structure, functions, roles and regulations. Prerequisites Qualification in the following areas: interior, design, architecture and/or work experience in relevant areas. [-]

Course in Fashion Visual Merchandising

Istituto Marangoni
Campus Full time 3 weeks June 2018 Italy Milan

Discover the world of Visual Communication and the valorization of Fashion Products inside a Boutique. This course allows students to discover the techniques of visual merchandising and [+]

The Course This course will give participants the opportunity to discover the techniques of visual merchandising and visual display, in order to maximise the profitability of a window display or of a retail store. In addition they will learn the fundamental aspects of consumer behaviour, which is key in order to create a unique buying experience for every customer, make them loyal to a store. Course Themes week 1 Merchandising techniques: aesthetics and the organisation layout. Visual elements of communication outside the retail store: location, analysis of the external signage, the façade, accesses and windows, distinctions are made between advertising for the commercial and luxury markets. Focus on window displays: research and skills to create windows. Project 1 • merchandising book. The guidelines: uses and purposes. week 2 Layout of a retail space. Elements of visual communication within the shop: analysis of the layout, space assignment according to sales objectives. Identify the ideal consumer path through the space, product and equipment display. The importance of product grouping. Project 2 • merchandising book. The shop: image and window display. week 3 Display techniques. Walls: research and creation techniques. Levels of displaying, sales and analysis of the “reading” process from the consumer perspective. The offshore and the online store: synergies. Vertical and horizontal display: meaning and creation criterias. The costumer loyalty, aftersales techniques and the focus on the overall “customer experience”. Project 3 • merchandising book. The product: display and layout. [-]