Course in Merchandising in Italy

Find Course Studies in Merchandising in Italy 2017

Merchandising

Law courses are intended to be taken by those wishing to further their personal development. Whether you take the courses in a classroom or online, there are a variety of specialized study areas. Some of these include regulatory theory, commercial law and intellectual property.

Merchandising refers to the art of displaying and packaging products so they sell more effectively. This involves market research, planning and proper promotion. In the world of fashion, designers and retailers must understand what their target markets need and how to give it to them.

Officially known as the Italian Republic, the country is found in southern Europe. The official language is Italian and the cultural rich capital is Rome. Many of the world's oldest universities are located in Italy, in particular the University of Bologna (founded in 1088). There are three Superior Graduate Schools with "university status", three institutes with the status of Doctoral Colleges, which function at graduate and post-graduate level.

Top Course Studies in Merchandising in Italy 2017

Read More

Fashion Marketing & Merchandising

Polimoda, International Institute Fashion Design & Marketing
Campus Part time 1 month March 2017 Italy Florence

This course presents the figure of the marketing manager - the one who knows about the fashion product, how to merchandise it and how to find a unique market space in a scenario where overabundance has completely changed consumer habits. [+]

Best Courses in Merchandising in Italy 2017. This course presents the figure of the marketing manager - the one who knows about the fashion product, how to merchandise it and how to find a unique market space in a scenario where overabundance has completely changed consumer habits. The study plan features: Contemporary Fashion (system, trade fairs, designers, brands), Craft to Business (operations for textile, knitwear and leather goods), Fashion Development (design concept, 3D techniques and product development), Fashion Merchandising (collection and line planning, product industrialisation), Fashion Marketing (consumer behaviour, market attractiveness and benchmarking). Opportunities included are a visit to both the Gucci and Ferragamo museums, attending a lecture given by an industry expert, your own project and an individual meeting to help you ascertain your potential skills and inform you of further study possibilities. Fashion Marketing and Merchandising is the ideal start to a career in fashion and leads perfectly into either the four-year undergraduate in Fashion Management or the nine-month master in Fashion Merchandising & Buying. [-]

Course in The Retail Experience

Istituto Marangoni
Campus Full time 2 weeks

The Showroom Experience will be an intensive course about the core abilities involved in the international luxury retail industry. The course is addressed to all people who want work in this [+]

The Course This course will prepare participants with some fundamental skills necessary to work in the luxury retail sector at an international level. Participants will therefore learn the main tools and techniques for managing and organising a retail space and showroom. This course is for those who would like to work in or who are already working in this sector, and aim to specialize and improve their skills. Course Themes week 1 Understanding the principal techniques of negotiation, presentation, team building and networking. Analysis of the retail system and merchandising approaches in conjunction with basic selling skills. Indepth analysis of key roles in the retail world, such as the sales agents, buyers, merchandisers and managers. week 2 Critical analysis of the most significant international fashion retail organisations. Indepth examination of the domain of luxury brand identity, its related solutions in terms of selling techniques, as well as style proposals. Examination of the showroom: structure, functions, roles and regulations. Prerequisites Qualification in the following areas: interior, design, architecture and/or work experience in relevant areas. [-]

Course in Fashion Visual Merchandising

Istituto Marangoni
Campus Full time 3 weeks June 2017 Italy Milan

Discover the world of Visual Communication and the valorization of Fashion Products inside a Boutique. This course allows students to discover the techniques of visual merchandising and [+]

Best Courses in Merchandising in Italy 2017. The Course This course will give participants the opportunity to discover the techniques of visual merchandising and visual display, in order to maximise the profitability of a window display or of a retail store. In addition they will learn the fundamental aspects of consumer behaviour, which is key in order to create a unique buying experience for every customer, make them loyal to a store. Course Themes week 1 Merchandising techniques: aesthetics and the organisation layout. Visual elements of communication outside the retail store: location, analysis of the external signage, the façade, accesses and windows, distinctions are made between advertising for the commercial and luxury markets. Focus on window displays: research and skills to create windows. Project 1 • merchandising book. The guidelines: uses and purposes. week 2 Layout of a retail space. Elements of visual communication within the shop: analysis of the layout, space assignment according to sales objectives. Identify the ideal consumer path through the space, product and equipment display. The importance of product grouping. Project 2 • merchandising book. The shop: image and window display. week 3 Display techniques. Walls: research and creation techniques. Levels of displaying, sales and analysis of the “reading” process from the consumer perspective. The offshore and the online store: synergies. Vertical and horizontal display: meaning and creation criterias. The costumer loyalty, aftersales techniques and the focus on the overall “customer experience”. Project 3 • merchandising book. The product: display and layout. [-]