Courses are academic classes taught by qualified instructors that are intended to enhance participant’s knowledge of a given area or training in a particular discipline. Courses vary broadly in terms of length, size, content and duration.
Merchandising refers to the art of displaying and packaging products so they sell more effectively. This involves market research, planning and proper promotion. In the world of fashion, designers and retailers must understand what their target markets need and how to give it to them.
Officially known as the Italian Republic, the country is found in southern Europe. The official language is Italian and the cultural rich capital is Rome. Many of the world's oldest universities are located in Italy, in particular the University of Bologna (founded in 1088). There are three Superior Graduate Schools with "university status", three institutes with the status of Doctoral Colleges, which function at graduate and post-graduate level.
Top Courses in Merchandising in Italy 2018
Diversify your fashion studies with an elective course from our Italy Today Program. Courses include History, Political Science, Literature, Music, and much more. [+]
Fashion is in the air in Milan. As one of the “big four” fashion capitals (along with London, New York, and Paris), Milan is home to many high-end fashion houses such as Armani, Dolce & Gabbana, Miu Miu, and many others; and nearly all of the “big names” are represented. Prepare to be inspired by the Milanese standards of elegance and obsession with style—from the runway to the street.
Our Fashion Design & Merchandising Program offers a holistic fashion experience. Encounter the sources of global trends in business, design, tailoring, fabrics and materials, modeling, and marketing. Learn about the business of fashion from local experts and professors from the best universities in Milan. Join the Milanese design and tailoring scene through practicum courses at professional fashion institutes offering hands-on lessons in clothing and accessory creation.... [-]
The course aims at providing students with the skills needed to create a display that, through its visual appeal, represents a real meeting point between client and company. [+]
Classes will be taught both Italian and English
The visual merchandiser conceives and creates and ideal set around the product by maximising its visual impact and interpreting the brand represented by it.
The course aims at providing students with the skills needed to create a display that, through its visual appeal, represents a real meeting point between client and company.
- Introduction to visual merchandising - Definition and tasks of the visual merchandiser - Retail trade - The concept store - Visual merchandising in clothing and accessories - Visual merchandising and brand identity - Retail management - Research and analysis of visual merchandising latest trends - The elements of visual - The shopping windows and its rules - Organization of the retail space - The actions of visual merchandising: layout and display - Lighting techniques - Analysis of excellence examples... [-]