Course in Merchandising in China

Find Course Studies in Merchandising in China 2017

Merchandising

A course refers to a specialized study program. It usually takes place on campus but can be delivered online. Courses are popular for people who want to get specific knowledge in one subject.

Merchandising refers to the art of displaying and packaging products so they sell more effectively. This involves market research, planning and proper promotion. In the world of fashion, designers and retailers must understand what their target markets need and how to give it to them.

China is seeking to promote the development of first-class universities. China's economy is already the world's second largest and is still growing. Experiencing its culture and understanding its market growth will boost your career.

Top Courses in Merchandising in China 2017

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Course in The Retail Experience

Istituto Marangoni
Campus Full time 2 weeks June 2018 China Shanghai

The Showroom Experience will be an intensive course about the core abilities involved in the international luxury retail industry. The course is addressed to all people who want work in this [+]

Best Courses in Merchandising in China 2017. The Course This course will prepare participants with some fundamental skills necessary to work in the luxury retail sector at an international level. Participants will therefore learn the main tools and techniques for managing and organising a retail space and showroom. This course is for those who would like to work in or who are already working in this sector, and aim to specialize and improve their skills. Course Themes week 1 Understanding the principal techniques of negotiation, presentation, team building and networking. Analysis of the retail system and merchandising approaches in conjunction with basic selling skills. Indepth analysis of key roles in the retail world, such as the sales agents, buyers, merchandisers and managers. week 2 Critical analysis of the most significant international fashion retail organisations. Indepth examination of the domain of luxury brand identity, its related solutions in terms of selling techniques, as well as style proposals. Examination of the showroom: structure, functions, roles and regulations. Prerequisites Qualification in the following areas: interior, design, architecture and/or work experience in relevant areas. [-]

Course in Fashion Visual Merchandising

Istituto Marangoni
Campus Full time 3 weeks June 2018 China Shanghai

Discover the world of Visual Communication and the valorization of Fashion Products inside a Boutique. This course allows students to discover the techniques of visual merchandising and [+]

The Course This course will give participants the opportunity to discover the techniques of visual merchandising and visual display, in order to maximise the profitability of a window display or of a retail store. In addition they will learn the fundamental aspects of consumer behaviour, which is key in order to create a unique buying experience for every customer, make them loyal to a store. Course Themes week 1 Merchandising techniques: aesthetics and the organisation layout. Visual elements of communication outside the retail store: location, analysis of the external signage, the façade, accesses and windows, distinctions are made between advertising for the commercial and luxury markets. Focus on window displays: research and skills to create windows. Project 1 • merchandising book. The guidelines: uses and purposes. week 2 Layout of a retail space. Elements of visual communication within the shop: analysis of the layout, space assignment according to sales objectives. Identify the ideal consumer path through the space, product and equipment display. The importance of product grouping. Project 2 • merchandising book. The shop: image and window display. week 3 Display techniques. Walls: research and creation techniques. Levels of displaying, sales and analysis of the “reading” process from the consumer perspective. The offshore and the online store: synergies. Vertical and horizontal display: meaning and creation criterias. The costumer loyalty, aftersales techniques and the focus on the overall “customer experience”. Project 3 • merchandising book. The product: display and layout. [-]