117 Course Programs in Marketing 2024

This practical professional course puts your hands-on with the mechanics of content marketing. You’ll gain an advanced working knowledge of the discipline and the skills you need to produce content that delivers results.

The International Marketing Management program equips students with the knowledge, tools and mindset to deal with the challenges organizations are facing today. Rooted in Franklin’s liberal arts tradition, this major offers a curriculum that combines innovative and fundamental courses in marketing such as green marketing and Corporate Social Responsibility, digital marketing analytics, brand management with courses in management, politics, psychology and statistics with the aim of enabling students to understand consumers and their behaviors and to help companies design activities that create sustainable long-term value.

Strategic Marketing is diving into the fundamentals of strategic marketing with our comprehensive course. Gain insight into key market dynamics such as consumer behavior, digital trends, and changing target markets. Gain practical knowledge of strategic analysis, implementation, and marketing control techniques. From diagnosing marketing challenges to developing sound strategies, you'll build a solid foundation for navigating diverse market contexts.

This Digital Content Creation Online Course is designed for anyone with an interest in, and fascination for the creation of exciting, engaging digital content. Perfect for those wishing to explore the different facets and visual communication skills related to social media, blogging, podcasting, content creation for brands and influencers as well as understanding the production and planning processes behind engaging content that attracts large audiences.

The luxury market is very specific and requires a marketing strategy to be carefully defined in order to succeed. With this course, you will develop your know-how and skills for this market in three steps. First, you will discover the rules and characteristics that define luxury brands and how they differentiate from premium or fashion brands. In the second part, you will learn how to make strategic choices in terms of branding and communication in various industries. Finally, you will explore how to appreciate and respond to challenges facing luxury brands.

This course is created for students who wish to understand the marketing strategy of luxury brands and want to master tools and strategies in the dynamic and unique luxury sector. This course aims at providing students with current know-how and practical insights into the real issues faced by luxury brand managers.

The Superior Program in Community Manager is focused on all those people who want to manage and strategically position their brand, or that of their company, on the Internet, and become the helm of the digital presence of companies in social networks.

According to the Blockchain Marketing Course data from the Tech Company observatory of the Politecnico di Milano, there were about 600,000 jobs filled in digital marketing in Italy in mid-2022. This is an alarming figure, making one wonder about the saturation of the market and the impossibility of career development for newcomers. Supply has skyrocketed, making digital marketing a “profession like any other.”

Digital Marketing Strategy will equip you with the latest tactics, tools, and trends to acquire and retain customers, position your brand for success, and develop data-driven strategies.

Develop strong online marketing skills to help your company stay ahead of the curve.

Integrate the latest digital marketing measurements, analysis, and technology into your marketing strategy.

Politics, Media and Campaigning Course is all about sending the right message at the right time. In this course, you are going to learn how to get your message across, not only in an appealing but also in a strategic way. Whether you want to advocate for a single political issue or you are considering becoming a politician, this is the right course for you.

Paris… In the most visited capital of the world, dive into where everything happens, from art to fashion, luxury and design. For a week or a month, come and see what comes out and gain insight into the Luxury industry. EIML Paris offers the opportunity to international students to acquire the fundamentals and realize that Luxury is above all a unique art of know-how, products, and services of which require a deep sense of quality. Thanks to our high-quality training classes, your skills, and competencies in the understanding of the specific codes and language of the Luxury industry will blossom.

Discover strategies, tools, and best practices to deliver organizational value through integrated digital marketing.

Prove your knowledge through this micro-credential and enhance your current career path! This five-week, five module, self-paced introduction to digital marketing course is designed for non-marketers looking to develop their digital marketing skills or the entry-level digital communications professional.