Course in Marketing in USA

Find Courses in Marketing in USA 2018/2019

Marketing

A course is the study of a particular topic within a wider subject area and is the foundation of a qualification. A typical course includes lectures, assessments and tutorials.

Marketing studies can help students to become professionals in the industry, teaching them how to help businesses successfully promote and sell products through the use of marketing strategies, trend analysis, research and pricing.

Education in the United States is mainly provided by the public sector, with control and funding coming from three levels: state, local, and federal, in that order. The common requirements to study at a higher education level in United States will include your admissions essay (also known as the statement of purpose or personal statement), transcript of records, recommendation/reference letters, language tests

Top Courses in Marketing in USA 2018/2019

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Professional Certificate Courses (Online)

Aston American University
Online 1 - 12 months Open Enrollment USA Honolulu

Certificate courses are instructed by highly educated and qualified instructors who hold doctoral and master’s level degrees. Their corporate business experience will be an asset to you because Aston American University instructors will also provide mentorship. [+]

If your goal is to empower yourself to meet the growing expectations of today’s business world, let Aston American University help inspire you. Motivating yourself to support your aspirations may be the best investment you can make for the future you envision. Imagine utilizing the most effective business principles at your workplace. Prepare for advancements as you gain newly acquired marketable skills, stronger business communication, and critical thinking capabilities. Are you ready to apply effective real-world application with your current experience? Be ready to showcase your leadership potential and passion to succeed.

Certificate courses are instructed by highly educated and qualified instructors who hold doctoral and master’s level degrees. Their corporate business experience will be an asset to you because Aston American University instructors will also provide mentorship. By taking the next step to improve your understanding of business with Aston American University, you’ll be on your way to applying real-world business concepts, contributing to the world around you.... [-]


Kellogg on Marketing

Kellogg School of Management at Northwestern University
Campus Part time 6 days September 2018 USA Evanston Midland + 1 more

This program will provide top executives from Latin American companies with the skills needed to address today’s global marketing challenges. [+]

Kellogg on Marketing is an intensive executive education program developed by the Kellogg School of Management in partnership with Seminarium Internacional. This program will provide top executives from Latin American companies with the skills needed to address today’s global marketing challenges. Senior faculty from the Kellogg School’s world-renowned Marketing Department will provide the latest skills and up-to-date information on marketing strategy. In addition to skills gained, the program also provides exceptional opportunities for broadening your perspective and exchanging marketing ideas with a Latin American group of peers, as well as analyzing the marketing strategies of your own firm.Key Benefits During this course, you will:... [-]


Digital Marketing Course

General Assembly
Campus Part time 10 weeks February 2019 USA New York Atlanta Austin Boston Chicago Dallas Denver Los Angeles Santa Monica Irvine Providence San Francisco San Jose Washington Arlington USA Online + 15 more

Using cutting-edge techniques and platforms like social media, paid ads, email marketing, and Google Analytics to acquire users in a digital marketing campaign. [+]

Skills & Tools

Gain proficiency in social advertising and use Facebook, Google AdWords, and Google Analytics to find meaning in user behavior.

Production Standard

Develop and plan a campaign driven by data and paid‐search strategies — and measured by key performance indicators.

The Big Picture

Become a driver of your company's bottom line by using cutting‐edge techniques and platforms to market products and acquire users.

Meet Your Support Team

Our educational excellence is a community effort. When you learn at GA, you can always rely on an in-house team of experts to provide guidance and support, whenever you need it.

Instructors

Learn industry–grade frameworks, tools, vocabulary, and best practices from a teacher whose daily work involves using them expertly.... [-]


English Course: English for Marketing

ILSC Education Group
Campus Full time Open Enrollment USA San Francisco

In this course, students will develop the English skills needed in the exciting world of marketing. This course focuses on fundamental theories, concepts, and hands-on practical experience. [+]

ENGLISH FOR MARKETING

In this course, students will develop the English skills needed in the exciting world of marketing. This course focuses on fundamental theories, concepts and hands-on practical experience.

LOCATIONS

Vancouver, Toronto, San Francisco, New York, Brisbane, Sydney, Melbourne

LANGUAGE LEVELS

B1, B2, B3, B4, I1, I2, I3, I4, A1, A2

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Course in Fundraising & Marketing III — A Practicum

Kellogg School of Management at Northwestern University
Campus 3 days September 2018 USA Evanston Midland

This program will include small group work around common issues, clinics where participants can receive individual feedback on their marketing materials, internet strategies and major gift efforts. [+]

Fundraising III: A Practicum is a highly interactive program offering personalized attention to each organization’s critical issues. A pre-session audit will determine the issues covered by faculty and practitioners.

This program will include small group work around common issues, clinics where participants can receive individual feedback on their marketing materials, internet strategies and major gift efforts. The program will also feature best practices in the areas of marketing and fundraising planning and prospect research.

To build upon the linkage of marketing and fundraising, we are making a special 2 for 1 tuition offer for this program. We hope that by including teams of leaders, this will heighten the ability to apply some of the concepts and move forward more quickly to even greater success. It is a prerequisite that you have completed either Fundraising and Marketing I or II, preferably both, or be a part of a team where someone has attended the others to participate in this program.... [-]


Course in Fundraising & Marketing II (Challenges for Nonprofit Decision)

Kellogg School of Management at Northwestern University
Campus Part time 3 days September 2018 USA Evanston Midland + 1 more

This program will address key marketing and fundraising concepts including defining and exploring brand image in the community, the role technology plays in raising funds and broadening a nonprofit’s appeal as well as solicitation strategies for today’s donors [+]

In this challenging economic time, nonprofit organizations must rededicate their efforts in the specific or targeted areas of marketing and fundraising. This advanced program will focus on high level strategies that nonprofit leaders can apply to enhance their image and improve their fundraising.

This program will address key marketing and fundraising concepts including defining and exploring brand image in the community, the role technology plays in raising funds and broadening a nonprofit’s appeal as well as solicitation strategies for today’s donors.

Through these topics, the participants will be able to identify key applicable concepts to take back to their organizations to enhance specific resources and positions within their brand space.... [-]


Kellogg on Branding: Building, Leveraging and Rejuvenating Your Brand

Kellogg School of Management at Northwestern University
Campus Part time 3 days October 2018 USA Evanston Midland + 1 more

This program will allow you to develop a brand management strategy that will leverage your brand for increased customer loyalty, competitive advantage, and profitability. [+]

Provides strategies to develop a brand management strategy that will leverage your brand for increased customer loyalty, competitive advantage, and profitability.Learn how to create, build, and rejuvenate brands. More and more companies around the globe are beginning to appreciate the importance of brands. However, few firms can actually lay claim to a strong, differentiated, and enduring brand. Properly managed, brands can be a company's most valuable asset. A well-managed brand can create customer loyalty and name recognition strong enough to overcome intense competition and even price differentiation in a given market. In this program, the Kellogg School of Management's world-renowned marketing faculty provides an intensive look into brand management.Combining the latest thought-leadership on this topic with practical exercises, this program will allow you to develop a brand management strategy that will leverage your brand for increased customer loyalty, competitive advantage and profitability. Key Benefits During this course, you will: Understand the power and challenges of branding Learn how to construct a brand positioning Understand brand design and brand meaning Review strategies for building brands over time Learn how to manage a brand portfolio Explore the latest thinking on measuring brand value and ROI FormatCase studies, group discussions, and exercises complement the frameworks presented by the Kellogg School faculty.Program Content - Challenges in Branding - Positioning - Types of Brands - Brand Extensions - Brand Design - Brand Strategy: Creating and Rejuvnating Brands - Brand Portfolio Strategy - Brand Valuation Participants are encouraged to bring materials related to their brand to... [-]


The Market-Focused Organization: Creating & Delivering Customer Experience

Kellogg School of Management at Northwestern University
Campus Part time 4 days September 2018 USA Evanston Midland + 1 more

This program provides you with the skills to evaluate your organization’s market strategy and culture and will help you to center your firm on the market. You will learn how to manage the process necessary to become and remain continuously market-focused and anticipate and appreciate the obstacles encountered during this strategic change. [+]

Organizations totally driven by the market consistently outperform their competition in profitability. These organizations carefully segment their markets and deliver an outstanding value proposition to their target customers. However, truly market-focused organizations must also pursue more than a sound market strategy. They must align all aspects of their business, including their culture, firmly with the target customer value proposition. In these organizations, everyone, regardless of position or function, knows what the market strategy means for his or her job and makes decisions consistent with this strategy.

This program provides you with the skills to evaluate your organization’s market strategy and culture and will help you to center your firm on the market. You will learn how to manage the process necessary to become and remain continuously market-focused and anticipate and appreciate the obstacles encountered during this strategic change.... [-]


Business Marketing Strategy

Kellogg School of Management at Northwestern University
Campus Part time 5 days September 2018 USA Evanston Midland + 1 more

The program provides exceptional opportunities for broadening your perspective and exchanging marketing ideas with an international group of peers, and analyzing the marketing strategies of your own firm. [+]

Learn the techniques for analyzing and building effective business-to-business marketing strategies, and take away the tools to implement them in your company. Senior faculty members from the Kellogg School of Management’s marketing department lead this intensive five-day seminar which explores the fundamentals and leading-edge developments in the world of business marketing.

Topics covered in discussions, case studies, and exercises include targeting market segments and positioning market offerings, partnering and working relationships, building customer value models, effective management of reseller channels, and constructing responsive pricing strategies and tactics.

The program provides exceptional opportunities for broadening your perspective and exchanging marketing ideas with an international group of peers, and analyzing the marketing strategies of your own firm.... [-]


Fundraising & Marketing I (Nonprofit Management Programs)

Kellogg School of Management at Northwestern University
Campus Part time September 2018 USA Evanston Midland

This program will address key marketing and fundraising concepts including defining and exploring brand image in the community, the role technology plays in raising funds and broadening a nonprofit’s appeal as well as solicitation strategies for today’s donors. [+]

In this challenging economic time, nonprofit organizations must rededicate their efforts in the specific or targeted areas of marketing and fundraising. This advanced program will focus on high level strategies that nonprofit leaders can apply to enhance their image and improve their fundraising.

This program will address key marketing and fundraising concepts including defining and exploring brand image in the community, the role technology plays in raising funds and broadening a nonprofit’s appeal as well as solicitation strategies for today’s donors. Through these topics, the participants will be able to identify key applicable concepts to take back to their organizations to enhance specific resources and positions within their brand space.... [-]


Consumer Marketing Strategy

Kellogg School of Management at Northwestern University
Campus 5 days September 2018 USA Evanston Midland

Through discussions, case studies, and exercises you will develop a well-defined marketing strategy for identifying attractive targets and effectively positioning products and services to these targets-and translate your strategy into appropriate tactics for branding, service delivery, communications, pricing, and channels. [+]

Presents an integrated approach to marketing strategy and decision making for consumer products and services.You will learn to evaluate marketing opportunities more effectively, examine appropriate uses of marketing research, and to analyze, appraise, and design coherent marketing strategies.Gain insight into consumers' consumption habits and goals to create a well-defined marketing strategy for competitive advantage. Senior members of the Kellogg School of Management's world-renowned marketing faculty, in conjunction with leading marketing experts, lead this intensive and interactive seminar which blends cutting-edge theory with sound marketing practice to provide winning strategies and tactics.... [-]


Strategic Marketing Management

Columbia Business School
Campus Part time 6 days June 2019 USA New York

Strategic Marketing Management is a comprehensive program with a focus on delivering and capturing customer value. [+]

The key to business success is to outperform the competition in capturing and retaining a profitable customer base. Strategic Marketing Management is a comprehensive program with a focus on delivering and capturing customer value.

You will gain innovative ideas on how to become a more effective marketer, and specific processes and tools to develop and implement these ideas. You'll also have the opportunity to apply your learning to your own company and markets through various clinics and a personal case. The intensive curriculum and action-learning format have proven highly effective both for seasoned marketing professionals and for executives with new marketing responsibilities.

... [-]

Digital Marketing Circuit Course

General Assembly
Online Part time 5 weeks January 2019 USA USA Online

Learn the ropes of digital marketing: master acquisition, conversion, and optimization. [+]

Learn the ropes of digital marketing: master acquisition, conversion, and optimization.

Be a Savvy Digital Marketer

From social media and content strategy to paid campaigns and analytics, you’ll learn digital-marketing tactics that greatly increase engagement.

Acquire

How paid, organic, search-engine, and content marketing helps you reach a target audience.

Convert

The art of using landing pages to transform interested prospects into customers.

Retain

Ways of using email-marketing techniques to engage users — and keep them coming back.

Optimize

Measuring campaign performance with analytics and KPIs, and using them to drive improvements.

Online Learning, Done Differently ... [-]

Course: Digital Marketing 4 in 1: Website, Google, Social, YouTube

Of Course Learning
Online Part time Open Enrollment USA USA Online

Learn from the experts about how to drive qualified traffic to your website, blog, social network and Google page one results. This course is all you need to know about digital marketing. Do you really want to improve your incomes, gain more Subscribers, Views and make more money on Youtube? Are you having problems driving traffic to your personal or business webpage? Are you looking for an easy and... [+]

Learn from the experts about how to drive qualified traffic to your website, blog, social network and Google page one results. This course is all you need to know about digital marketing.

Do you really want to improve your incomes, gain more Subscribers, Views and make more money with Youtube? Are you having problems driving traffic to your personal or business webpage? Are you looking for an easy and effective way to get qualified targeted traffic? Want to have thousands of Twitter, Facebook, Instagram and Pinterest followers within a few months? Are you looking to put your webpage on the first page of Google page results?.

Here we have the solution.

This groundbreaking course is the first of its kind that will teach you some hardcore ninja techniques that will put your webpage, blog and social media profiles at the forefront of discovery.... [-]


Strategic Marketing Management

University of Chicago Booth School of Business
Campus Part time 5 days September 2018 USA Chicago Philadelphia + 1 more

Marketing is the core of all business. To outperform the competition requires solid marketing knowledge and precision in marketing decision making. Your organization's positioning and the positioning of its products and services depend on the formulation and implementation of intelligent and aggressive strategic marketing plans. [+]

Marketing is the core of all business. To outperform the competition requires solid marketing knowledge and precision in marketing decision making. Your organization's positioning and the positioning of its products and services depend on the formulation and implementation of intelligent and aggressive strategic marketing plans. Drawing on Chicago GSB's latest research and Chicago's unique approach to marketing, this program will help you to develop the necessary competitive advantage to excel in today's business environment.

During this seminar you will learn to:

-- Formulate a framework for analyzing competitive strategies and understand how industry structure impacts strategic leverage.... [-]