Course in Marketing in USA

Find Courses in Marketing in USA 2018

Marketing

A course is the study of a particular topic within a wider subject area and is the foundation of a qualification. A typical course includes lectures, assessments and tutorials.

Marketing studies can help students to become professionals in the industry, teaching them how to help businesses successfully promote and sell products through the use of marketing strategies, trend analysis, research and pricing.

Education in the United States is mainly provided by the public sector, with control and funding coming from three levels: state, local, and federal, in that order. The common requirements to study at a higher education level in United States will include your admissions essay (also known as the statement of purpose or personal statement), transcript of records, recommendation/reference letters, language tests

Top Courses in Marketing in USA 2018

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Indigital Marketing

Adolfo Ibañez School of Management
Campus Full time 5 days March 2018 USA Miami

Designed to achieve the maximum return of time invested, inDIGITAL offers 360º training in the digital marketing environment and generates a meeting point to reflect and share initiatives in a network environment. Its innovative methodology allows managers and professionals to acquire in a short time a strategic and tactical vision of the current environment and lead the change of model in their organizations, contributing value and causing an immediate impact on results. [+]

From traditional marketing to digital marketing

InDIGITAL responds to the current need of many organizations to adapt their sales and communication strategies to a digitalized environment. A context that offers us a multitude of new opportunities if we know how to take advantage of them and we are trained to do so.

Designed to achieve the maximum return of time invested , inDIGITAL offers 360o training in the digital marketing environment and generates a meeting point to reflect and share initiatives in a network environment. Its innovative methodology allows managers and professionals to acquire in a short time a strategic and tactical vision of the current environment and lead the change of model in their organizations, contributing value and causing an immediate impact on results.... [-]


Course in Fundraising & Marketing III — A Practicum

Kellogg School of Management at Northwestern University
Campus 3 days September 2018 USA Evanston Midland

This program will include small group work around common issues, clinics where participants can receive individual feedback on their marketing materials, internet strategies and major gift efforts. [+]

Fundraising III: A Practicum is a highly interactive program offering personalized attention to each organization’s critical issues. A pre-session audit will determine the issues covered by faculty and practitioners.

This program will include small group work around common issues, clinics where participants can receive individual feedback on their marketing materials, internet strategies and major gift efforts. The program will also feature best practices in the areas of marketing and fundraising planning and prospect research.

To build upon the linkage of marketing and fundraising, we are making a special 2 for 1 tuition offer for this program. We hope that by including teams of leaders, this will heighten the ability to apply some of the concepts and move forward more quickly to even greater success. It is a prerequisite that you have completed either Fundraising and Marketing I or II, preferably both, or be a part of a team where someone has attended the others to participate in this program.... [-]


Strategic Marketing Management

Columbia Business School
Campus Part time 6 days June 2018 USA New York

Strategic Marketing Management is a comprehensive program with a focus on delivering and capturing customer value. [+]

The key to business success is to outperform the competition in capturing and retaining a profitable customer base. Strategic Marketing Management is a comprehensive program with a focus on delivering and capturing customer value.

You will gain innovative ideas on how to become a more effective marketer, and specific processes and tools to develop and implement these ideas. You'll also have the opportunity to apply your learning to your own company and markets through various clinics and a personal case. The intensive curriculum and action-learning format have proven highly effective both for seasoned marketing professionals and for executives with new marketing responsibilities. ... [-]


Kellogg on Marketing

Kellogg School of Management at Northwestern University
Campus Part time 6 days September 2018 USA Evanston Midland + 1 more

This program will provide top executives from Latin American companies with the skills needed to address today’s global marketing challenges. [+]

Kellogg on Marketing is an intensive executive education program developed by the Kellogg School of Management in partnership with Seminarium Internacional. This program will provide top executives from Latin American companies with the skills needed to address today’s global marketing challenges. Senior faculty from the Kellogg School’s world-renowned Marketing Department will provide the latest skills and up-to-date information on marketing strategy. In addition to skills gained, the program also provides exceptional opportunities for broadening your perspective and exchanging marketing ideas with a Latin American group of peers, as well as analyzing the marketing strategies of your own firm.Key Benefits During this course, you will:... [-]


Strategic Marketing Management

University of Chicago Booth School of Business
Campus Part time 5 days September 2018 USA Chicago Philadelphia + 2 more

Marketing is the core of all business. To outperform the competition requires solid marketing knowledge and precision in marketing decision making. Your organization's positioning and the positioning of its products and services depend on the formulation and implementation of intelligent and aggressive strategic marketing plans. [+]

Marketing is the core of all business. To outperform the competition requires solid marketing knowledge and precision in marketing decision making. Your organization's positioning and the positioning of its products and services depend on the formulation and implementation of intelligent and aggressive strategic marketing plans. Drawing on Chicago GSB's latest research and Chicago's unique approach to marketing, this program will help you to develop the necessary competitive advantage to excel in today's business environment.

During this seminar you will learn to:

-- Formulate a framework for analyzing competitive strategies and understand how industry structure impacts strategic leverage.... [-]


Course in Marketing Strategy

McCombs School of Business, University of Texas at Austin
Campus Part time 2 days September 2018 USA Austin Dallas + 1 more

An organization's ability to understand markets and create customer value is a critical factor in its long-term performance. This program will provide the foundations for building the internally consistent marketing strategies. [+]

Program Description - Marketing Strategy

An organization's ability to understand markets and create customer value is a critical factor in its long-term performance. Managers must continually tackle new challenges in their efforts to market products and services because of ever-changing markets, competitors, and environments. To succeed, they must learn to recognize unmet customer needs, select specific ones to create compelling solutions for, and then develop and implement lean marketing programs. This program will provide the foundations for building such internally consistent marketing strategies.

Topics

Gaining Consumer Insights Segmenting markets to find the right target Developing points of differentiation and positioning strategies Adjusting the marketing mix over the product life cycle Developing effective product, pricing, distribution, and promotion/communication strategies Creating Customer Value Analyzing Competitive Strategies Customer Relationship Management Marketing Research ... [-]

Course in Marketing for Marketing Professionals

Cox School of Business, Southern Methodist University
Campus Part time 2 days September 2018 USA Dallas

You will discuss ways of developing a market-driven orientation within the organization, establishing and maintaining long-term customer relationships, and delivering customer service and value. [+]

Developing and Implementing Marketing Plans and StrategiesThis is a two-day seminar in which you will examine and analyze successful strategies used by large and small organizations. You will discuss ways of developing a market-driven orientation within the organization, establishing and maintaining long-term customer relationships, and delivering customer service and value. Creating the Market-Driven Organization Improve your marketing skills by focusing on the development of proven plans and strategies that lead to more successful marketing programs. In this powerful two-day seminar you'll examine and analyze successful strategies used by large and small organizations, consumer and industrial companies, profit and non-profit groups, and product and service organizations. The seminar discusses ways of developing a market-driven orientation within the organization, establishing and maintaining long-term customer relationships, and delivering customer service and value. An in-depth discussion of the marketing planning process is also provided. In addition, you will explore future marketing challenges.Who Should Attend- Marketing Coordinators, Managers, Directors, and Vice Presidents- Marketing Research Managers, Analysts, and Specialists- Project Managers and Product Development Managers- Sales Representatives, Managers, Directors, and Vice Presidents- Business Development Managers and Directors- Business Owners- Senior-level Executives- Anyone seeking to improve or refresh their marketing skills Key Topics* The Role of Marketing in the Organization- Understanding the influence and power of marketing at the corporate, strategic business unit, and operational level - Redefining the marketing function to fit in today's business world - Differentiating between selling and marketing - Developing a market-driven organization * Competitive Analysis and Strategy- Analyzing the competitive forces... [-]


Strategic Sales Management

Stephen M. Ross School of Business at the University of Michigan
Campus Part time 3 days July 2018 USA Ann Arbor

If you want a better grasp of the impact strategic planning on profits and long-term organisational success, this programme will help you [+]

A cutting-edge three-day workshop for middle and senior managers * Focus your sales team's resources in terms of markets, products, processes and customers * Integrate planning levels - strategic, market, territory and account - to create a competitive advantage for your organisation * Identify and correct barriers to the success of your sales team * Discuss current topics and tools pertinent to any sales organisation

Who Should AttendThis interactive workshop will primarily benefit middle to senior level decision-makers across a variety of functions and industries including, but not limited to, - Senior decision-makers, such as directors, chief executive officers, presidents, managing directors and general managers, who are interested in understanding the critical role that sales plays in building the organisation and driving its present and future growth - Vice presidents of sales and marketing, marketing directors, brand/product managers and customer service directors. Recent participant titles have included president, senior vice president, vice president of sales/service, general managers, director of sales/service, director of business development, national sales manager, district/regional sales manager, area sales manager, and global key account manager - Experienced sales and marketing managers who need refreshment on new developments and concepts in sales management or if they are new to the management of the sales function - Other senior managers responsible for or associated with developing and evaluating sales operations. ... [-]


Course in Fundraising & Marketing II (Challenges for Nonprofit Decision)

Kellogg School of Management at Northwestern University
Campus Part time 3 days September 2018 USA Evanston Midland + 1 more

This program will address key marketing and fundraising concepts including defining and exploring brand image in the community, the role technology plays in raising funds and broadening a nonprofit’s appeal as well as solicitation strategies for today’s donors [+]

In this challenging economic time, nonprofit organizations must rededicate their efforts in the specific or targeted areas of marketing and fundraising. This advanced program will focus on high level strategies that nonprofit leaders can apply to enhance their image and improve their fundraising.

This program will address key marketing and fundraising concepts including defining and exploring brand image in the community, the role technology plays in raising funds and broadening a nonprofit’s appeal as well as solicitation strategies for today’s donors.

Through these topics, the participants will be able to identify key applicable concepts to take back to their organizations to enhance specific resources and positions within their brand space.... [-]


Fundraising & Marketing I (Nonprofit Management Programs)

Kellogg School of Management at Northwestern University
Campus Part time September 2018 USA Evanston Midland

This program will address key marketing and fundraising concepts including defining and exploring brand image in the community, the role technology plays in raising funds and broadening a nonprofit’s appeal as well as solicitation strategies for today’s donors. [+]

In this challenging economic time, nonprofit organizations must rededicate their efforts in the specific or targeted areas of marketing and fundraising. This advanced program will focus on high level strategies that nonprofit leaders can apply to enhance their image and improve their fundraising.

This program will address key marketing and fundraising concepts including defining and exploring brand image in the community, the role technology plays in raising funds and broadening a nonprofit’s appeal as well as solicitation strategies for today’s donors. Through these topics, the participants will be able to identify key applicable concepts to take back to their organizations to enhance specific resources and positions within their brand space.... [-]


Kellogg on Branding: Building, Leveraging and Rejuvenating Your Brand

Kellogg School of Management at Northwestern University
Campus Part time 3 days October 2018 USA Evanston Midland + 1 more

This program will allow you to develop a brand management strategy that will leverage your brand for increased customer loyalty, competitive advantage, and profitability. [+]

Provides strategies to develop a brand management strategy that will leverage your brand for increased customer loyalty, competitive advantage, and profitability.Learn how to create, build, and rejuvenate brands. More and more companies around the globe are beginning to appreciate the importance of brands. However, few firms can actually lay claim to a strong, differentiated, and enduring brand. Properly managed, brands can be a company's most valuable asset. A well-managed brand can create customer loyalty and name recognition strong enough to overcome intense competition and even price differentiation in a given market. In this program, the Kellogg School of Management's world-renowned marketing faculty provides an intensive look into brand management.Combining the latest thought-leadership on this topic with practical exercises, this program will allow you to develop a brand management strategy that will leverage your brand for increased customer loyalty, competitive advantage and profitability. Key Benefits During this course, you will: Understand the power and challenges of branding Learn how to construct a brand positioning Understand brand design and brand meaning Review strategies for building brands over time Learn how to manage a brand portfolio Explore the latest thinking on measuring brand value and ROI FormatCase studies, group discussions, and exercises complement the frameworks presented by the Kellogg School faculty.Program Content - Challenges in Branding - Positioning - Types of Brands - Brand Extensions - Brand Design - Brand Strategy: Creating and Rejuvnating Brands - Brand Portfolio Strategy - Brand Valuation Participants are encouraged to bring materials related to their brand to... [-]


The Market-Focused Organization: Creating & Delivering Customer Experience

Kellogg School of Management at Northwestern University
Campus Part time 4 days September 2018 USA Evanston Midland + 1 more

This program provides you with the skills to evaluate your organization’s market strategy and culture and will help you to center your firm on the market. You will learn how to manage the process necessary to become and remain continuously market-focused and anticipate and appreciate the obstacles encountered during this strategic change. [+]

Organizations totally driven by the market consistently outperform their competition in profitability. These organizations carefully segment their markets and deliver an outstanding value proposition to their target customers. However, truly market-focused organizations must also pursue more than a sound market strategy. They must align all aspects of their business, including their culture, firmly with the target customer value proposition. In these organizations, everyone, regardless of position or function, knows what the market strategy means for his or her job and makes decisions consistent with this strategy.

This program provides you with the skills to evaluate your organization’s market strategy and culture and will help you to center your firm on the market. You will learn how to manage the process necessary to become and remain continuously market-focused and anticipate and appreciate the obstacles encountered during this strategic change.... [-]


Consumer Marketing Strategy

Kellogg School of Management at Northwestern University
Campus 5 days September 2018 USA Evanston Midland

Through discussions, case studies, and exercises you will develop a well-defined marketing strategy for identifying attractive targets and effectively positioning products and services to these targets-and translate your strategy into appropriate tactics for branding, service delivery, communications, pricing, and channels. [+]

Presents an integrated approach to marketing strategy and decision making for consumer products and services.You will learn to evaluate marketing opportunities more effectively, examine appropriate uses of marketing research, and to analyze, appraise, and design coherent marketing strategies.Gain insight into consumers' consumption habits and goals to create a well-defined marketing strategy for competitive advantage. Senior members of the Kellogg School of Management's world-renowned marketing faculty, in conjunction with leading marketing experts, lead this intensive and interactive seminar which blends cutting-edge theory with sound marketing practice to provide winning strategies and tactics. ... [-]


Business Marketing Strategy

Kellogg School of Management at Northwestern University
Campus Part time 5 days September 2018 USA Evanston Midland + 1 more

The program provides exceptional opportunities for broadening your perspective and exchanging marketing ideas with an international group of peers, and analyzing the marketing strategies of your own firm. [+]

Learn the techniques for analyzing and building effective business-to-business marketing strategies, and take away the tools to implement them in your company. Senior faculty members from the Kellogg School of Management’s marketing department lead this intensive five-day seminar which explores the fundamentals and leading-edge developments in the world of business marketing.

Topics covered in discussions, case studies, and exercises include targeting market segments and positioning market offerings, partnering and working relationships, building customer value models, effective management of reseller channels, and constructing responsive pricing strategies and tactics.

The program provides exceptional opportunities for broadening your perspective and exchanging marketing ideas with an international group of peers, and analyzing the marketing strategies of your own firm.... [-]