View Courses in Marketing 2019/2020 in Barcelona in Spain
Marketing programs may provide students with specific skills and knowledge associated with the identification of target audiences, the creation of pricing strategies, the development of services and products and the implementation of advertising methods to reach the appropriate consumers.
Spain, officially the Kingdom of Spain, is a sovereign state and a member state of the European Union. It is located on the Iberian Peninsula in southwestern Europe. Spanish universities regulate access to their own degrees and they fix the academic fees. They can also offer unofficial postgraduate degrees. The capital city Madrid has possibly the largest number of bars per capita of any European city and a very active nightlife.
Being the 2nd largest city in Spain, Barcelona is the capital of Catalonia province. It has over 4 million inhabitants. It is a vibrant city that hosts thousands of tourists annually. It is home to university of Barcelona among others.
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Si quieres adquirir una visión global y exhaustiva sobre las claves del entorno y la economía digital, el Programa Superior en Digital Strategy te descubrirá las palancas
Programa Superior en Digital Strategy
Si quieres adquirir una visión global y exhaustiva sobre las claves del entorno y la economía digital, el Programa Superior en Digital Strategy te descubrirá las palancas para afrontar las exigencias del mercado y entender cómo esta transformación afecta a las empresas. Va dirigido a profesionales y emprendedores que quieran entender el ecosistema digital y las áreas que lo componen, desde un enfoque eminentemente práctico.
Edad media: 35 años
Duración del curso: 110 horas
Próxima convocatoria: Noviembre 2019
Jueves de 19.00 a 22.00 y sábados de 9.00 a 14.00h
Metodología “Learning by doing” propia de The Valley, con más de 30 horas de workshops, talleres prácticos con herramientas y casos de éxito de empresas referentes en el mundo digital.
Casos reales impartidos por profesionales en activo del sector.
Proyecto fin de programa con grupos reducidos (máximo 5 alumnos), en el que los alumnos trabajarán la estrategia y el plan de lanzamiento de un producto o servicio digital, supervisados por un tutor experto.
La mejor manera de asentar los conceptos es ponerlos en práctica.
En el PSDS+ aprenderás todos los conceptos relevantes sobre negocio digital a la vez que desarrollas un proyecto real acompañado por profesionales destacados del mercado. Vivirás una experiencia de aprendizaje diferente.
In the current climate, Branding is now even more important. Only brands that have been managed with a clear strategy will stay ahead of the plethora of other brands and
Postgraduate Degree in Brand Design
Nowadays, companies are much more than simply the products they offer but the total sum of the value of the company, in which we can include the services they offer, the people who work for them, the communications they make as well as where they make them, and, of course, their culture. In the current climate, Branding is now even more important. Only brands that have been managed with a clear strategy will stay ahead of the plethora of other brands and products.
Branding does not only involve the visual aspect: it is a question of managing how the brand wishes to be perceived. This implies working on all its attributes, not only its graphical presentation, and must include all those contact moments when the brand is interacting with its audience. Branding is the most effective way of getting through to the consumer and establishing a relationship between that consumer and the brand that is both rational and emotional....
Instituto Internacional de Marketing - Digital Business School
The Course in Content Marketing Strategies will allow you to know multiple tools for content management. The actions carried out in your company will improve in interest,
Why This Course?
A good management in Content Marketing will strengthen the client's initiative to know the product or service of a brand thanks to a message on the Net. The specialty in Content Marketing Management guarantees the originality and quality of contents that add value to the image of the company and generate positive reactions in social channels.
The Course in Content Marketing Strategies will allow you to know multiple tools for content management. The actions carried out in your company will improve in interest, diffusion and repercussion by offering relevant information for your audience.
goals"Getting customers to participate in the universe of the brand, generating valuable content around it"Generate quality content on internal and external platforms of the company to attract potential customers.Procure content correctly and improve your search engine positioning.Develop writing techniques and Storytelling actions.Use the blog of the brand in the Content Marketing strategy.Plan effective strategies and use tools for management and analysis.Who is it headed to?...
Instituto Internacional de Marketing - Digital Business School
We are pioneers in Digital Marketing with over 10 years of experience learning how to provide our students with the best training in Digital Business. We haven't adapted
Chasing after customers is no longer efficient. That's why companies are looking for new professionals to design highly persuasive strategies that lead to conversions.
The new digital environment leads companies and institutions to reconsider their marketing strategies and adapt themselves to the current digital scenario. Nowadays, it’s mandatory to have a strong online presence to make ourselves known.
To achieve this, it’s important to master the newest tools, channels, and opportunities that the Internet has to offer. With this course you will learn how to combine traditional marketing with digital marketing, as well as on and off actions, to help you easily reach your goals....
Everyone likes a good story – and communication is full of them! The CSP in Brand Storytelling shapes a new generation of communicators: communicators who know how to ana
THIS PROGRAM IS TAUGHT IN SPANISH
Everyone likes a good story – and communication is full of them! The CSP in Brand Storytelling shapes a new generation of communicators: communicators who know how to analyze the target’s characteristics, create a strategy and choose the right media on which to launch a powerful story that resonates with potential consumers in a transmedia world.
General objectives of the course
To teach students that every brand has a story to tell, whether its a momentary tale or an ongoing brand narrative.
To show students how to plan, create and develop brand strategies based on transmedia storytelling. These strategies build a bond with the target through significant and powerful narratives, especially drawing on the digital world and new technological opportunities.
To equip students with the specific tools they will need to analyze brands, their surroundings, and the competition.
To design distinctive and distinguishing communication strategies and produce creative multi‑channel proposals in line with those strategies.