Course in Marketing in Spain

See Courses in Marketing in Spain 2019

Marketing

Courses are academic classes taught by qualified instructors that are intended to enhance participant’s knowledge of a given area or training in a particular discipline. Courses vary broadly in terms of length, size, content and duration.

Marketing is the promotion of products and services, and it is essential for any business that wants to experience success. A marketing program may teach students about market trends, analysis, strategies and research.

Spain, officially the Kingdom of Spain, is a sovereign state and a member state of the European Union. It is located on the Iberian Peninsula in southwestern Europe. Spanish universities regulate access to their own degrees and they fix the academic fees. They can also offer unofficial postgraduate degrees. The capital city Madrid has possibly the largest number of bars per capita of any European city and a very active nightlife.

Top Courses in Marketing in Spain 2019

Read More

Higher Program in Digital Business and Marketing (PSDBM)

The Valley Digital Business School - Islas Canarias
Campus Full time 150 hours November 2019 Spain Santa Cruz de Tenerife

The Higher Program in Digital Business [+]

The Higher Program in Digital Business

Average age 35 yearsCourse duration 150 hoursNext call Tenerife: NovemberWhy?Learning methodology "The Valley Journey" where the student makes a training itinerary crossing the keys of the digital business.The only market program that combines the different themes related to the digital business with the deepening of marketing.Project end of program with small groups (maximum five students) with tutorials for the execution of the project and the defense of it before a court following the pitch model of financing rounds.goalsPosition yourself as a specialist in the digital sectorKnow tools and digital resourcesUnderstand the relevance of the transformation in companiesCreate a network of contacts in the digital sector and promote networkingLearn to use digital media with business objectivesLearning with reference teachers in the digital sectorModules... [-]

Executive program online in digital marketing

Institute For Advanced Management (IAM)
Online Full time 330 hours March 2019 Spain Madrid

Face the digital transformation of your business successfully and differentiate yourself from the competition. [+]

Face the digital transformation of your business successfully and differentiate yourself from the competition.

Currently there is a series of professional areas where growth has been experienced continuously for many years. One of these areas is the field of marketing and digital marketing.

The online methodology allows you to make your training compatible with your day to day. No travel, from anywhere. With a current and practical approach. So you can apply your knowledge from the first day.

To whom it May concern?

Professionals of marketing and sales departments, managers and directors concerned about the digital transformation of their organizations, entrepreneurs, professionals from internationalization departments and postgraduates in communication, ADE, Marketing or Advertising.... [-]


Marketing digital

ADEN Business School
Online Part time February 2019 Spain Barcelona Madrid

Este programa innovador y actualizado, con las últimas tendencias efectivas aplicadas al mundo online, propone una apertura del campo de acción de las estrategias de comercialización para gestionar nuevos canales, vínculos y mercados que se encuentran en el seno de la era digital. El manejo avanzado de esta disciplina, por parte de los directivos y responsables del marketing de las empresas, representa una ventaja... [+]

Este programa innovador y actualizado, con las últimas tendencias efectivas aplicadas al mundo online, propone una apertura del campo de acción de las estrategias de comercialización para gestionar nuevos canales, vínculos y mercados que se encuentran en el seno de la era digital. El manejo avanzado de esta disciplina, por parte de los directivos y responsables del marketing de las empresas, representa una ventaja estratégica para cualquier organización.

A lo largo del cursado el participante profundizará sobre el conocimiento y uso de herramientas de diagnóstico y planificación del marketing digital, armas fundamentales para actuar en los mercados mundiales logrando una integración a sus conocimientos previos, de las últimas técnicas digitales en diseño, implementación, ejecución y desarrollo de campañas promocionales que podrán realizarse a través de acciones propias de las empresas en el mundo off line, pero con impacto en sus redes sociales, páginas webs y otros componentes o con origen e interacción directamente en el ámbito digital teniendo en cuenta el advenimiento del Social Media y la nueva etapa en medios de comunicación denominada mobile. ... [-]


Strategic marketing for shops and fashion brands

ADEN Business School
Online Part time February 2019 Spain Barcelona Madrid

The world of fashion is growing at a fast and steady pace becoming an extremely competitive market with constant innovation and a knowledgeable consumer of global trends and buyer in non-traditional channels. Training and vision from the point of view of Marketing has become today, together with the creativity of designers, in an exclusive need ... [+]

The world of fashion is growing at a fast and steady pace becoming an extremely competitive market with constant innovation and a knowledgeable consumer of global trends and buyer in non-traditional channels. Training and vision from the point of view of Marketing has become today, together with the creativity of designers, in an exclusive need for designers, entrepreneurs, businessmen, executives and industry suppliers of clothing, footwear and accessories.

GOALS

Upon completion completed, the participant will have achieved the following transfer targets:

Contribute to the competitive development of companies in the fashion sector through learning concepts Marketing and cases. Apply Marketing tools and techniques for starting a personal venture or improve the position of brands or companies in the market. Marketing strategies used to generate greater competitiveness of companies in the world of fashion in the domestic market and abroad. recipients Designers or Entrepreneurs who already have their brand or want to throw it. Service Providers industry of clothing, footwear and accessories. Responsible for the areas of Marketing, Production, Purchasing, Product, Commercial or Retail companies. Those of different disciplines that are not in the industry but seek trained to enter the world of fashion. academic content MODULE 1: Marketing and Fashion MODULE 2: Creativity. Research, Planning, Strategy MODULE 3: Product: collection, prices, trends. Communication MODULE 4: Distribution. Retail. Management. [-]

Neuromarketing

ADEN Business School
Online Part time February 2019 Spain Barcelona Madrid

Marketing consists of decisions ranging from positioning, portfolio and product development to the most modern technologies for creating memorable experiences that enhance consumer loyalty (neuromarketing). The same decisions that make the engine Businesswoman action and it depends income of the company thrive. is not currently conceived a program ... [+]

Marketing consists of decisions ranging from positioning, portfolio and product development to the most modern technologies for creating memorable experiences that enhance consumer loyalty (neuromarketing).

The same decisions that make the engine Businesswoman action and it depends income of the company thrive. a program that does not include the use of neurosciences applied to marketing and sales, knowledge and identification of social behaviors that make the different communities, different tools and technologies to create experiences and is not currently conceived relations to ensure customer satisfaction and customer loyalty, all expressed through a value proposition.

GOALS ... [-]

Upper course in mobile marketing and advertising

INEAF Business School
Online Part time 100 hours Open Enrollment Spain Spain Online

Digital media has convulsed forms of communication necessitating the implementation of new marketing techniques targeted and focused on mobile devices. The current mobile phone exposure (in Spain the number of phones already exceeds that of citizens) and interaction (to interact bidirectionally even identifying the position of the user) make the agents ... [+]

Digital media has convulsed forms of communication necessitating the implementation of new marketing techniques targeted and focused on mobile devices. The current mobile phone exposure (in Spain the number of phones already exceeds the number of citizens) and interaction (to interact bidirectionally even identifying the position of the user) make commercial agents increasingly demand this new generation adaptation . Training in Mobile Marketing techniques allow us to identify consumer needs, design, evaluate, communicate and distribute products that meet consumer needs. GOALS Place a mark on the mobile medium. Planning marketing campaigns targeting mobile devices. Make use of mobile as a marketing technique in our business or company. Who should attend ... [-]

Top digital marketing program

UFV-ADEN INTERNATIONAL BUSINESS SCHOOL
Campus Part time Open Enrollment Spain Madrid

The program is aimed at groups of diverse backgrounds and varied experience with the intention to get different perspectives. [+]

Our main objective is to train the next generation of professionals and help our students to reinvent and to promote much-needed change for tomorrow in the companies they run.

The program is aimed at groups of diverse backgrounds and varied experience with the intention to get different perspectives.

[-]

Marketing course hotels and restaurants

Estudios Superiores Abiertos de Hostelería
Online Part time September 2019 Spain Zaragoza

This Marketing Course Hotel and Restaurant aims to train future leaders of the commercial area of ​​a hotel establishment, responsible for advertising hotels, professionals who know how to develop a marketing plan, knowing that it does not depend on the size of the company, but the scope of it, the use of means that it has and the fulfillment of the objectives that have been proposed ... [+]

Marketing Course in Hotel and Restaurant

Develop a Marketing Plan for your business

The tourism marketing will arise from the short-and long-term, an analysis of internal and external reality, defining the market well and know how we want to be perceived to work develop strategies to achieve all that we are tracing.

This Marketing Course Hotel and Restaurant aims to train future leaders of the commercial area of ​​a hotel establishment, responsible for advertising hotels, professionals who know how to develop a marketing plan, knowing that it does not depend on the size of the company, but the scope of it, the use of means that it has and the fulfillment of the objectives that have been proposed.... [-]


Specialization in Capital Markets and Structured Financing

IEB - Instituto De Estudios Bursátiles
Campus Part time ?63 hour September 2019 Spain Madrid

The Advanced Program of Specialization in Capital Markets and Structured Financing is face-to-face and is taught in Madrid. It has a price of 2,200 euros [+]

Advanced Program of Specialization in Capital Markets and Structured Financing

The Advanced Program of Specialization in Capital Markets and Structured Financing is face-to-face and is taught in Madrid. It has a price of 2,200 euros.

OBJECTIVES OF THE ADVANCED PROGRAM OF SPECIALIZATION IN STRUCTURED CAPITAL AND FINANCING MARKETS

The main objective of the Program is that the attendee knows and understands from the hand of first-rate professionals, the main global financing operations that Companies, Financial Institutions and Public Sector undertake on a regular basis in the Capital Markets: from the different structures of financing of fixed income (bonds, obligations, syndicated loans, etc.) and hybrid products (preferred shares, etc.), up to the process of risk analysis or rating of an issue.... [-]


expert - advertising and marketing

Campus Universitario Europeo
Online Full time Part time 6 months September 2019 Spain Marbella A Coruña Madrid + 3 more

Enables you to work in agencies such as principal or accounts assistant, creativity, drafting, production and media form independent structures as creative boutiques, media centerlines or design studios. [+]

Expertise - Advertising and Marketing Enables you to work in agencies such as principal or accounts assistant, creativity, drafting tion, production and media form independent structures as creative boutiques, cen- media power plants or design studios.

&nbsp

To whom is it addressed?

- Over 18 years. - Interested in working in the advertising both agencies and companies. - Professionals who wish to update and expand their knowledge

&nbsp

REQUIREMENTS

- Studio means or entrance test for over 18 years. degree received The titration is private, is obtained after submitting and approving the case studies all areas assessable program. The student will receive the following qualifications issued by European Campus: ADVERTISING AND MARKETING EXPERT ... [-]


Postgraduate Degree in Brand Design

Bau Design College of Barcelona
Campus Full time 1 year October 2019 Spain Barcelona

In the current climate, Branding is now even more important. Only brands that have been managed with a clear strategy will stay ahead of the plethora of other brands and products. [+]

Postgraduate Degree in Brand Design

Nowadays, companies are much more than simply the products they offer but the total sum of the value of the company, in which we can include the services they offer, the people who work for them, the communications they make as well as where they make them, and, of course, their culture. In the current climate, Branding is now even more important. Only brands that have been managed with a clear strategy will stay ahead of the plethora of other brands and products.

Branding does not only involve the visual aspect: it is a question of managing how the brand wishes to be perceived. This implies working on all its attributes, not only its graphical presentation, and must include all those contact moments when the brand is interacting with its audience. Branding is the most effective way of getting through to the consumer and establishing a relationship between that consumer and the brand that is both rational and emotional.... [-]


Strategic Marketing Management

University of Chicago Booth School of Business
Campus Part time 5 days September 2019 Spain Madrid

Marketing is the core of all business. To outperform the competition requires solid marketing knowledge and precision in marketing decision making. Your organization's positioning and the positioning of its products and services depend on the formulation and implementation of intelligent and aggressive strategic marketing plans. [+]

Marketing is the core of all business. To outperform the competition requires solid marketing knowledge and precision in marketing decision making. Your organization's positioning and the positioning of its products and services depend on the formulation and implementation of intelligent and aggressive strategic marketing plans. Drawing on Chicago GSB's latest research and Chicago's unique approach to marketing, this program will help you to develop the necessary competitive advantage to excel in today's business environment.

During this seminar you will learn to:

-- Formulate a framework for analyzing competitive strategies and understand how industry structure impacts strategic leverage.... [-]


Short course - Marketing

European School of Economics
Campus Full time Part time 3 months January 2019 Spain Madrid + 1 more

The ESE Specialised Programme in Marketing is designed to further develop participants’ marketing skills and acumen to ensure that managers in international markets have the required understanding and insight for success in this field. [+]

The ESE Specialised Programme in Marketing is designed to further develop participants’ marketing skills and acumen to ensure that managers in international markets have the required understanding and insight for success in this field. The course will prepare participants for a wide range of activities such as brand management, product development, services marketing and business-to-business marketing enabling them to enter into specialist marketing consultancy and service firms that excel in the areas of market research, advertising, sales promotion, public relations and direct marketing.

Since marketing is the art and science of targeting market segments and obtaining, maintaining and building loyalty, we will work on effective communication and the delivery of superior service and value. Participants will be able to manage, supervise and direct their own, and others, activities, whilst understanding key strategic issues and trends in the field. This includes the use of information to make critical decisions and the application of theories and techniques to practical, realistic work situations in the sector.... [-]


Top program in community manager

Spain Business School
Online & Campus Combined January 2019 Spain Madrid

The Senior Community Manager Program is aimed at all those who want to manage and strategically position your brand, or your company on the Internet, and become the helm of the digital presence of companies on social networks ... [+]

Who should attend:

The Community Manager is one of the most demanded profiles today by companies, as is the professional manager on the Internet to build, manage and administer the online community around a brand, creating and maintaining stable and lasting relationships, both with users interested in the brand and its customers.

The Senior Community Manager Program is aimed at all those who want to manage and strategically position your brand, or your company on the Internet, and become the helm of the digital presence of companies on social networks.

Objectives: Know the main social networks that exist and know how to handle the necessary tools to manage them efficiently. Knowing the digital consumer and their needs. Analyze the behavior of users on each site. Acquire the necessary communication skills that are needed to develop the work of Community Manager. ... [-]

Superior web analytics program

Spain Business School
Online & Campus Combined 6 months January 2019 Spain Madrid

all people who want to know how users behave through their websites and other devices are addressed: what sections they visit more ?, who share content, who will make a purchase, but regrets at the last moment?... and to optimize their sites. [+]

Who should attend:

all people who want to know how users behave through their websites and other devices are addressed: what sections they visit more ?, who share content, who will make a purchase, but regrets at the last moment?... and to optimize their sites.

Objectives: Learning how to measure the results of sales, conversions ... Knowing how to analyze the behaviors that users are on the web. Mastering social media analytics. Learning to achieve a better user experience. Customer loyalty.

agenda:

MODULE 1 - Technological Environment and Legal MODULE 2 - Introduction to analytic MODULE 3 - Objectives and strategies of a website MODULE 4 - Google Analytics I MODULE 5 - Google Analytics II MODULE 6 - Social Media Analytics MODULE 7 - Analytics in E-Commerce MODULE 8 - Analytics Adobe / Omniture MODULE 9 - Excel for Analysts MODULE 10 - Communication address MODULE 11 END OF PROGRAM. Always accompanied by your expert, your project tutor and the head teacher.... [-]