Marketing studies can help students learn about different aspects involved with the field of product and service promotion. Topics may include strategy development, economics, trends, pricing and target audience identification.
Using cutting-edge techniques and platforms like social media, paid ads, email marketing, and Google Analytics to acquire users in a digital marketing campaign.
Skills & Tools
Gain proficiency in social advertising and use Facebook, Google AdWords, and Google Analytics to find meaning in user behavior.
Develop and plan a campaign driven by data and paid‐search strategies — and measured by key performance indicators.
The Big Picture
Become a driver of your company's bottom line by using cutting‐edge techniques and platforms to market products and acquire users.
Meet Your Support Team
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Learn industry–grade frameworks, tools, vocabulary, and best practices from a teacher whose daily work involves using them expertly....
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