Course in Marketing in North America

See Courses in Marketing in North America 2018/2019

Marketing

You can usually take higher education courses if you’re 18 or older. They’re regularly taught in universities, colleges and professional institutions such as art schools or agricultural colleges - nearly all of which have their own websites. You can get a wide range of skills, for example, diplomas, bachelor degrees, foundation degrees and post-graduate degrees.

Marketing studies can help students learn about different aspects involved with the field of product and service promotion. Topics may include strategy development, economics, trends, pricing and target audience identification.

Spanning 23 countries, North America is continent filled with educational opportunity. Students have the opportunity to learn multiple languages and develop an understanding of vastly different cultures.

View all Courses in Marketing in North America 2018/2019

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Seminar in Creative

Tecnológico de Monterrey (Educación Continua Presencial)
Campus Full time Part time 40 hours October 2018 Mexico Monterrey Zapopan Tampico Culiacán Oaxaca + 5 more

Know the bases to build a successful brand. They will learn the key parts of emotional branding, through the generation of brands and slogans that achieve a true connection with the customer. Emphasis will be placed on the importance of generating creative concepts that generate real engagement and long-term loyalty. [+]

Duration 40 hours

General purpose:

Know the bases to build a successful brand. They will learn the key parts of emotional branding, through the generation of brands and slogans that achieve a true connection with the customer. Emphasis will be placed on the importance of generating creative concepts that generate real engagement and long-term loyalty.

Benefit:They will identify the importance to build and develop a brand with impact.They will learn to develop brands that generate long-term loyalty, through the use of emotions.They will know tools and creative techniques to generate original and high impact emotional brands.They will have a greater capacity to generate marketable success brands.Addressed to:... [-]

Seminar in StorySelling Visual Thinking: Connect with your audience

Tecnológico de Monterrey (Educación Continua Presencial)
Campus Full time Part time 40 hours September 2018 Mexico Monterrey Buenavista Mexico City Oaxaca + 4 more

General objective: apply a strategic communication model that will allow you to achieve your objectives in each conversation and / or sale of projects, presentation of results, sale of products or services, among others, based on a model of logical and emotional communication based on the structure of stories. [+]

General purpose:

Apply a strategic communication model that will allow you to achieve your objectives in each conversation and / or sale of projects, presentation of results, sale of products or services, among others, based on a model of logical and emotional communication based on the structure of stories.

Benefit:

The participant:

You will acquire the necessary knowledge that will allow you to develop and improve your communication skills.It will be able to transmit content difficult to explain, in such a way that the receiver perceives it as easy, and understands its reason for being and / or utility.Acquire a communication model that will facilitate your audience to connect and involve, to understand the value of the information received, and so you can do the corresponding with it.It will be able to develop conversations, messages, presentations, etc., with the exact content, and the level of necessary relevance that will take the receiver to the desired objective by the issuer.You can develop visually memorable presentations, both to present results, sell a new project, etc.Addressed to:... [-]

Seminar on Designing Wow Service Experiences

Tecnológico de Monterrey (Educación Continua Presencial)
Campus Full time Part time 40 hours September 2018 Mexico Monterrey Puebla City Santiago de Querétaro Cuernavaca Culiacán Pachuca Oaxaca + 7 more

General objective: manages value relationship plans with internal and external customers through improvement processes that support constructive and profitable long-term experiences. [+]

General purpose:

Manages value relationship plans with internal and external clients through improvement processes that support constructive and profitable long-term experiences.

Benefit:Monitor our service actionsIdentify areas for improvement and positive pointsMapping processes that lead to concrete and sustained experiences with the clientYou can identify the opportunity cost of not offering a good serviceLearn new ways to obtain processes and services wowAddressed to:

Persons in charge of the customer service department, customer care, commercial area and service managers

Requirement:

Manage a service area team or those who report to a commercial and service department or be the customer service manager... [-]


Seminar on Strategic Commerce in Stores

Tecnológico de Monterrey (Educación Continua Presencial)
Campus Full time Part time 70 hours March 2019 Mexico Santiago de Querétaro Oaxaca + 2 more

Acquire concept and tools that enable participants to develop effective strategies and optimize decision making aimed at achieving a better shopping experience for the customer and greater commercial profitability of the stores. [+]

Duration 70 hours

General purpose:

Acquire concept and tools that enable participants to develop effective strategies and optimize decision making aimed at achieving a better shopping experience for the customer and greater commercial profitability of the stores.

Benefit:Increase in sales.Improvement of inventory rotation.Satisfaction and customer loyalty.Real-time application of the theory in your own business, obtaining real and instant results.Greater profitabilityDifferentiation of the competition.Addressed to:Entrepreneurs of the MiPymes looking for a strategy to increase profits through the launch of their own stores, in search of the tools to have a sustained decision making.Managers and / or store managers of MSMEs who, in order to streamline their business processes, are looking for the tools to have sustained decision-making.Requirement:Bachelor's degree completedGeneral knowledge of the operation of a store.General management of Microsoft Office.Content:... [-]

Professional Certificate Courses (Online)

Aston American University
Online 1 - 12 months Open Enrollment USA Honolulu

Certificate courses are instructed by highly educated and qualified instructors who hold doctoral and master’s level degrees. Their corporate business experience will be an asset to you because Aston American University instructors will also provide mentorship. [+]

If your goal is to empower yourself to meet the growing expectations of today’s business world, let Aston American University help inspire you. Motivating yourself to support your aspirations may be the best investment you can make for the future you envision. Imagine utilizing the most effective business principles at your workplace. Prepare for advancements as you gain newly acquired marketable skills, stronger business communication, and critical thinking capabilities. Are you ready to apply effective real-world application with your current experience? Be ready to showcase your leadership potential and passion to succeed.

Certificate courses are instructed by highly educated and qualified instructors who hold doctoral and master’s level degrees. Their corporate business experience will be an asset to you because Aston American University instructors will also provide mentorship. By taking the next step to improve your understanding of business with Aston American University, you’ll be on your way to applying real-world business concepts, contributing to the world around you.... [-]


Course in Fashion Marketing & Branding

The Cut Fashion Design Academy
Campus Full time 14 weeks January 2019 Canada Vancouver

In this intensive hands-on 14 week course, you will learn how to become an effective Fashion Marketer. [+]

In this intensive hands-on 14 week course, you will learn how to become an effective Fashion Marketer. In the competitive fashion industry world, you need skills that speak to the consumer, whether you want to work for an established company or develop the “Brand of You”.

In today’s media-heavy environment, it’s essential you are able to communicate a brand’s DNA to their target market. Learn the skills necessary for success by working with industry professionals to gain entry into the creative and profitable business of fashion.

TERM: 14 WEEKS X 20/HRS = 280 HOURSWEEKLY: LECTURE 8 HRS/WEEK. LAB 12 HRS/WEEK

Intro to Fashion Marketing & Industry Define the terminology common to the fashion industry. Identify the segments of the fashion industry and their roles in the fashion pipeline. Trace the movement of fashion from concept to consumer. Identify current designers and recognize their signature styles. Develop an awareness of the variety and rewards of fashion-related careers. Outline the key strategies and processes of fashion marketing. Explain the concept of research and development. Compare the marketing of fashion to that of other products. Identify a strategy to use for market distribution. Display an ability to prepare and present fashion marketing information. Produce a fashion-related event video. Consumer Behaviour Identify the numerous factors that influence consumer buying behavior. Discuss how consumer attitudes can be influenced by marketers. Relate basic psychological concepts to consumer motivation and need fulfillment. Differentiate between qualitative and quantitative consumer research and design, administer, and analyze basic data collection... [-]

Digital Marketing Course

General Assembly
Campus Part time 10 weeks February 2019 USA New York Atlanta Austin Boston Chicago Dallas Denver Los Angeles Santa Monica Irvine Providence San Francisco San Jose Washington Arlington United Kingdom London Hong Kong Singapore Australia Brisbane Melbourne Sydney USA Online + 23 more

Using cutting-edge techniques and platforms like social media, paid ads, email marketing, and Google Analytics to acquire users in a digital marketing campaign. [+]

Skills & Tools

Gain proficiency in social advertising and use Facebook, Google AdWords, and Google Analytics to find meaning in user behavior.

Production Standard

Develop and plan a campaign driven by data and paid‐search strategies — and measured by key performance indicators.

The Big Picture

Become a driver of your company's bottom line by using cutting‐edge techniques and platforms to market products and acquire users.

Meet Your Support Team

Our educational excellence is a community effort. When you learn at GA, you can always rely on an in-house team of experts to provide guidance and support, whenever you need it.

Instructors

Learn industry–grade frameworks, tools, vocabulary, and best practices from a teacher whose daily work involves using them expertly.... [-]


Kellogg on Branding: Building, Leveraging and Rejuvenating Your Brand

Kellogg School of Management at Northwestern University
Campus Part time 3 days October 2018 USA Evanston Midland + 1 more

This program will allow you to develop a brand management strategy that will leverage your brand for increased customer loyalty, competitive advantage, and profitability. [+]

Provides strategies to develop a brand management strategy that will leverage your brand for increased customer loyalty, competitive advantage, and profitability.Learn how to create, build, and rejuvenate brands. More and more companies around the globe are beginning to appreciate the importance of brands. However, few firms can actually lay claim to a strong, differentiated, and enduring brand. Properly managed, brands can be a company's most valuable asset. A well-managed brand can create customer loyalty and name recognition strong enough to overcome intense competition and even price differentiation in a given market. In this program, the Kellogg School of Management's world-renowned marketing faculty provides an intensive look into brand management.Combining the latest thought-leadership on this topic with practical exercises, this program will allow you to develop a brand management strategy that will leverage your brand for increased customer loyalty, competitive advantage and profitability. Key Benefits During this course, you will: Understand the power and challenges of branding Learn how to construct a brand positioning Understand brand design and brand meaning Review strategies for building brands over time Learn how to manage a brand portfolio Explore the latest thinking on measuring brand value and ROI FormatCase studies, group discussions, and exercises complement the frameworks presented by the Kellogg School faculty.Program Content - Challenges in Branding - Positioning - Types of Brands - Brand Extensions - Brand Design - Brand Strategy: Creating and Rejuvnating Brands - Brand Portfolio Strategy - Brand Valuation Participants are encouraged to bring materials related to their brand to... [-]


Course in Fundraising & Marketing II (Challenges for Nonprofit Decision)

Kellogg School of Management at Northwestern University
Campus Part time 3 days September 2018 USA Evanston Midland + 1 more

This program will address key marketing and fundraising concepts including defining and exploring brand image in the community, the role technology plays in raising funds and broadening a nonprofit’s appeal as well as solicitation strategies for today’s donors [+]

In this challenging economic time, nonprofit organizations must rededicate their efforts in the specific or targeted areas of marketing and fundraising. This advanced program will focus on high level strategies that nonprofit leaders can apply to enhance their image and improve their fundraising.

This program will address key marketing and fundraising concepts including defining and exploring brand image in the community, the role technology plays in raising funds and broadening a nonprofit’s appeal as well as solicitation strategies for today’s donors.

Through these topics, the participants will be able to identify key applicable concepts to take back to their organizations to enhance specific resources and positions within their brand space.... [-]


Course: How to Write and Publish an Amazon Bestseller!

Of Course Learning
Online Part time Open Enrollment United Kingdom UK Online USA USA Online + 1 more

This course is for ordinary people like me who don’t have a writing background, but who wanted to publish their ebook and make money on Amazon! Do you want to earn extra passive income? Do you want to be the best selling author on Amazon? Do you want to make money doing what you love?... [+]

This course is for ordinary people like me who don’t have a writing background, but who wanted to publish their own ebook and make money on Amazon!

Do you want to earn extra passive income?

Do you want to be the best selling author on Amazon?

Do you want to make money doing what you love?

This course is full of easy to follow lessons that will get you book idea on to the best seller list extremely quickly.

My first two books were #1 in the Amazon Rankings for:

Business & Money Education & Teaching Small Business & Entrepreneurship Home-Based Businesses Schools & Teaching Distance & Online Learning If I can do it, then so can you! Highlights Learn how to write a book Choose the perfect title and cover Outsource the writing of your book! Upload to Amazon and choose categories Promote your book Make money! [-]

Business Marketing Strategy

Kellogg School of Management at Northwestern University
Campus Part time 5 days September 2018 USA Evanston Midland + 1 more

The program provides exceptional opportunities for broadening your perspective and exchanging marketing ideas with an international group of peers, and analyzing the marketing strategies of your own firm. [+]

Learn the techniques for analyzing and building effective business-to-business marketing strategies, and take away the tools to implement them in your company. Senior faculty members from the Kellogg School of Management’s marketing department lead this intensive five-day seminar which explores the fundamentals and leading-edge developments in the world of business marketing.

Topics covered in discussions, case studies, and exercises include targeting market segments and positioning market offerings, partnering and working relationships, building customer value models, effective management of reseller channels, and constructing responsive pricing strategies and tactics.

The program provides exceptional opportunities for broadening your perspective and exchanging marketing ideas with an international group of peers, and analyzing the marketing strategies of your own firm.... [-]


Course: Digital Marketing 4 in 1: Website, Google, Social, YouTube

Of Course Learning
Online Part time Open Enrollment United Kingdom UK Online USA USA Online + 1 more

Learn from the experts about how to drive qualified traffic to your website, blog, social network and Google page one results. This course is all you need to know about digital marketing. Do you really want to improve your incomes, gain more Subscribers, Views and make more money on Youtube? Are you having problems driving traffic to your personal or business webpage? Are you looking for an easy and... [+]

Learn from the experts about how to drive qualified traffic to your website, blog, social network and Google page one results. This course is all you need to know about digital marketing.

Do you really want to improve your incomes, gain more Subscribers, Views and make more money with Youtube? Are you having problems driving traffic to your personal or business webpage? Are you looking for an easy and effective way to get qualified targeted traffic? Want to have thousands of Twitter, Facebook, Instagram and Pinterest followers within a few months? Are you looking to put your webpage on the first page of Google page results?.

Here we have the solution.

This groundbreaking course is the first of its kind that will teach you some hardcore ninja techniques that will put your webpage, blog and social media profiles at the forefront of discovery.... [-]


Strategic Marketing Management

University of Chicago Booth School of Business
Campus Part time 5 days September 2018 USA Chicago Philadelphia United Kingdom London Spain Madrid + 5 more

Marketing is the core of all business. To outperform the competition requires solid marketing knowledge and precision in marketing decision making. Your organization's positioning and the positioning of its products and services depend on the formulation and implementation of intelligent and aggressive strategic marketing plans. [+]

Marketing is the core of all business. To outperform the competition requires solid marketing knowledge and precision in marketing decision making. Your organization's positioning and the positioning of its products and services depend on the formulation and implementation of intelligent and aggressive strategic marketing plans. Drawing on Chicago GSB's latest research and Chicago's unique approach to marketing, this program will help you to develop the necessary competitive advantage to excel in today's business environment.

During this seminar you will learn to:

-- Formulate a framework for analyzing competitive strategies and understand how industry structure impacts strategic leverage.... [-]


English Course: English for Marketing

ILSC Education Group
Campus Full time Open Enrollment Canada Vancouver Toronto Australia Brisbane Sydney Melbourne USA San Francisco + 6 more

In this course, students will develop the English skills needed in the exciting world of marketing. This course focuses on fundamental theories, concepts, and hands-on practical experience. [+]

ENGLISH FOR MARKETING

In this course, students will develop the English skills needed in the exciting world of marketing. This course focuses on fundamental theories, concepts and hands-on practical experience.

LOCATIONS

Vancouver, Toronto, San Francisco, New York, Brisbane, Sydney, Melbourne

LANGUAGE LEVELS

B1, B2, B3, B4, I1, I2, I3, I4, A1, A2

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Marketing digital

ADEN Business School
Online Part time February 2019 Argentina Mendoza Panama Panama City Colombia Bogotá Medellín Guatemala Guatemala City Ecuador Quito Costa Rica San José El Salvador San Salvador San Miguel de Tucumán Honduras San Pedro Sula Tegucigalpa Bolivia Santa Cruz de la Sierra Dominican Republic Santo Domingo Paraguay Asuncion Nicaragua Managua Chile Santiago Peru Lima Mexico Buenavista Buenos Aires Cali Spain Barcelona Madrid Barreal Resistencia Neuquen + 38 more

Este programa innovador y actualizado, con las últimas tendencias efectivas aplicadas al mundo online, propone una apertura del campo de acción de las estrategias de comercialización para gestionar nuevos canales, vínculos y mercados que se encuentran en el seno de la era digital. El manejo avanzado de esta disciplina, por parte de los directivos y responsables del marketing de las empresas, representa una ventaja... [+]

Este programa innovador y actualizado, con las últimas tendencias efectivas aplicadas al mundo online, propone una apertura del campo de acción de las estrategias de comercialización para gestionar nuevos canales, vínculos y mercados que se encuentran en el seno de la era digital. El manejo avanzado de esta disciplina, por parte de los directivos y responsables del marketing de las empresas, representa una ventaja estratégica para cualquier organización.

A lo largo del cursado el participante profundizará sobre el conocimiento y uso de herramientas de diagnóstico y planificación del marketing digital, armas fundamentales para actuar en los mercados mundiales logrando una integración a sus conocimientos previos, de las últimas técnicas digitales en diseño, implementación, ejecución y desarrollo de campañas promocionales que podrán realizarse a través de acciones propias de las empresas en el mundo off line, pero con impacto en sus redes sociales, páginas webs y otros componentes o con origen e interacción directamente en el ámbito digital teniendo en cuenta el advenimiento del Social Media y la nueva etapa en medios de comunicación denominada mobile. ... [-]