Course in Marketing in North America

See Courses in Marketing in North America 2019

Marketing

You can usually take higher education courses if you’re 18 or older. They’re regularly taught in universities, colleges and professional institutions such as art schools or agricultural colleges - nearly all of which have their own websites. You can get a wide range of skills, for example, diplomas, bachelor degrees, foundation degrees and post-graduate degrees.

Marketing studies can help students learn about different aspects involved with the field of product and service promotion. Topics may include strategy development, economics, trends, pricing and target audience identification.

Spanning 23 countries, North America is continent filled with educational opportunity. Students have the opportunity to learn multiple languages and develop an understanding of vastly different cultures.

View all Courses in Marketing in North America 2019

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Marketing digital

ADEN Business School
Online Part time February 2019 Argentina Mendoza Panama Panama City Colombia Bogotá Medellín Guatemala Guatemala City Ecuador Quito Costa Rica San José El Salvador San Salvador San Miguel de Tucumán Honduras San Pedro Sula Tegucigalpa Bolivia Santa Cruz de la Sierra Dominican Republic Santo Domingo Paraguay Asuncion Nicaragua Managua Chile Santiago Peru Lima Mexico Buenavista Buenos Aires Cali Spain Barcelona Madrid Barreal Resistencia Neuquen + 38 more

Este programa innovador y actualizado, con las últimas tendencias efectivas aplicadas al mundo online, propone una apertura del campo de acción de las estrategias de comercialización para gestionar nuevos canales, vínculos y mercados que se encuentran en el seno de la era digital. El manejo avanzado de esta disciplina, por parte de los directivos y responsables del marketing de las empresas, representa una ventaja... [+]

Este programa innovador y actualizado, con las últimas tendencias efectivas aplicadas al mundo online, propone una apertura del campo de acción de las estrategias de comercialización para gestionar nuevos canales, vínculos y mercados que se encuentran en el seno de la era digital. El manejo avanzado de esta disciplina, por parte de los directivos y responsables del marketing de las empresas, representa una ventaja estratégica para cualquier organización.

A lo largo del cursado el participante profundizará sobre el conocimiento y uso de herramientas de diagnóstico y planificación del marketing digital, armas fundamentales para actuar en los mercados mundiales logrando una integración a sus conocimientos previos, de las últimas técnicas digitales en diseño, implementación, ejecución y desarrollo de campañas promocionales que podrán realizarse a través de acciones propias de las empresas en el mundo off line, pero con impacto en sus redes sociales, páginas webs y otros componentes o con origen e interacción directamente en el ámbito digital teniendo en cuenta el advenimiento del Social Media y la nueva etapa en medios de comunicación denominada mobile. ... [-]


Strategic marketing for shops and fashion brands

ADEN Business School
Online Part time February 2019 Argentina Mendoza Panama Panama City Colombia Bogotá Medellín Guatemala Guatemala City Ecuador Quito Costa Rica San José El Salvador San Salvador San Miguel de Tucumán Honduras San Pedro Sula Tegucigalpa Bolivia Santa Cruz de la Sierra Dominican Republic Santo Domingo Paraguay Asuncion Nicaragua Managua Chile Santiago Peru Lima Mexico Buenavista Buenos Aires Cali Spain Barcelona Madrid Barreal Resistencia Neuquen + 38 more

The world of fashion is growing at a fast and steady pace becoming an extremely competitive market with constant innovation and a knowledgeable consumer of global trends and buyer in non-traditional channels. Training and vision from the point of view of Marketing has become today, together with the creativity of designers, in an exclusive need ... [+]

The world of fashion is growing at a fast and steady pace becoming an extremely competitive market with constant innovation and a knowledgeable consumer of global trends and buyer in non-traditional channels. Training and vision from the point of view of Marketing has become today, together with the creativity of designers, in an exclusive need for designers, entrepreneurs, businessmen, executives and industry suppliers of clothing, footwear and accessories.

GOALS

Upon completion completed, the participant will have achieved the following transfer targets:

Contribute to the competitive development of companies in the fashion sector through learning concepts Marketing and cases. Apply Marketing tools and techniques for starting a personal venture or improve the position of brands or companies in the market. Marketing strategies used to generate greater competitiveness of companies in the world of fashion in the domestic market and abroad. recipients Designers or Entrepreneurs who already have their brand or want to throw it. Service Providers industry of clothing, footwear and accessories. Responsible for the areas of Marketing, Production, Purchasing, Product, Commercial or Retail companies. Those of different disciplines that are not in the industry but seek trained to enter the world of fashion. academic content MODULE 1: Marketing and Fashion MODULE 2: Creativity. Research, Planning, Strategy MODULE 3: Product: collection, prices, trends. Communication MODULE 4: Distribution. Retail. Management. [-]

Neuromarketing

ADEN Business School
Online Part time February 2019 Argentina Mendoza Panama Panama City Colombia Bogotá Medellín Guatemala Guatemala City Ecuador Quito Costa Rica San José El Salvador San Salvador San Miguel de Tucumán Honduras San Pedro Sula Tegucigalpa Bolivia Santa Cruz de la Sierra Dominican Republic Santo Domingo Paraguay Asuncion Nicaragua Managua Chile Santiago Peru Lima Mexico Buenavista Buenos Aires Cali Spain Barcelona Madrid Barreal Resistencia Neuquen + 38 more

Marketing consists of decisions ranging from positioning, portfolio and product development to the most modern technologies for creating memorable experiences that enhance consumer loyalty (neuromarketing). The same decisions that make the engine Businesswoman action and it depends income of the company thrive. is not currently conceived a program ... [+]

Marketing consists of decisions ranging from positioning, portfolio and product development to the most modern technologies for creating memorable experiences that enhance consumer loyalty (neuromarketing).

The same decisions that make the engine Businesswoman action and it depends income of the company thrive. a program that does not include the use of neurosciences applied to marketing and sales, knowledge and identification of social behaviors that make the different communities, different tools and technologies to create experiences and is not currently conceived relations to ensure customer satisfaction and customer loyalty, all expressed through a value proposition.

GOALS ... [-]

Digital Marketing Circuit Course

General Assembly
Online Part time 5 weeks January 2019 USA USA Online

Learn the ropes of digital marketing: master acquisition, conversion, and optimization. [+]

Learn the ropes of digital marketing: master acquisition, conversion, and optimization.

Be a Savvy Digital Marketer

From social media and content strategy to paid campaigns and analytics, you’ll learn digital-marketing tactics that greatly increase engagement.

Acquire

How paid, organic, search-engine, and content marketing helps you reach a target audience.

Convert

The art of using landing pages to transform interested prospects into customers.

Retain

Ways of using email-marketing techniques to engage users — and keep them coming back.

Optimize

Measuring campaign performance with analytics and KPIs, and using them to drive improvements.

Online Learning, Done Differently ... [-]

Digital Marketing Course

General Assembly
Campus Part time 10 weeks February 2019 USA New York Atlanta Austin Boston Chicago Dallas Denver Los Angeles Santa Monica Irvine Providence San Francisco San Jose Seattle Washington Arlington United Kingdom London Hong Kong Singapore Australia Brisbane Melbourne Sydney USA Online + 24 more

Using cutting-edge techniques and platforms like social media, paid ads, email marketing, and Google Analytics to acquire users in a digital marketing campaign. [+]

Skills & Tools

Gain proficiency in social advertising and use Facebook, Google AdWords, and Google Analytics to find meaning in user behavior.

Production Standard

Develop and plan a campaign driven by data and paid‐search strategies — and measured by key performance indicators.

The Big Picture

Become a driver of your company's bottom line by using cutting‐edge techniques and platforms to market products and acquire users.

Meet Your Support Team

Our educational excellence is a community effort. When you learn at GA, you can always rely on an in-house team of experts to provide guidance and support, whenever you need it.

Instructors

Learn industry–grade frameworks, tools, vocabulary, and best practices from a teacher whose daily work involves using them expertly.... [-]


Course: Digital Marketing 4 in 1: Website, Google, Social, YouTube

Of Course Learning
Online Part time Open Enrollment United Kingdom UK Online USA USA Online + 1 more

Learn from the experts about how to drive qualified traffic to your website, blog, social network and Google page one results. This course is all you need to know about digital marketing. Do you really want to improve your incomes, gain more Subscribers, Views and make more money on Youtube? Are you having problems driving traffic to your personal or business webpage? Are you looking for an easy and... [+]

Learn from the experts about how to drive qualified traffic to your website, blog, social network and Google page one results. This course is all you need to know about digital marketing.

Do you really want to improve your incomes, gain more Subscribers, Views and make more money with Youtube? Are you having problems driving traffic to your personal or business webpage? Are you looking for an easy and effective way to get qualified targeted traffic? Want to have thousands of Twitter, Facebook, Instagram and Pinterest followers within a few months? Are you looking to put your webpage on the first page of Google page results?.

Here we have the solution.

This groundbreaking course is the first of its kind that will teach you some hardcore ninja techniques that will put your webpage, blog and social media profiles at the forefront of discovery.... [-]


Course: How to Write and Publish an Amazon Bestseller!

Of Course Learning
Online Part time Open Enrollment United Kingdom UK Online USA USA Online + 1 more

This course is for ordinary people like me who don’t have a writing background, but who wanted to publish their ebook and make money on Amazon! Do you want to earn extra passive income? Do you want to be the best selling author on Amazon? Do you want to make money doing what you love?... [+]

This course is for ordinary people like me who don’t have a writing background, but who wanted to publish their own ebook and make money on Amazon!

Do you want to earn extra passive income?

Do you want to be the best selling author on Amazon?

Do you want to make money doing what you love?

This course is full of easy to follow lessons that will get you book idea on to the best seller list extremely quickly.

My first two books were #1 in the Amazon Rankings for:

Business & Money Education & Teaching Small Business & Entrepreneurship Home-Based Businesses Schools & Teaching Distance & Online Learning If I can do it, then so can you! Highlights Learn how to write a book Choose the perfect title and cover Outsource the writing of your book! Upload to Amazon and choose categories Promote your book Make money! [-]

Course in Fundraising & Marketing III — A Practicum

Kellogg School of Management at Northwestern University
Campus 3 days September 2019 USA Evanston Midland

This program will include small group work around common issues, clinics where participants can receive individual feedback on their marketing materials, internet strategies and major gift efforts. [+]

Fundraising III: A Practicum is a highly interactive program offering personalized attention to each organization’s critical issues. A pre-session audit will determine the issues covered by faculty and practitioners.

This program will include small group work around common issues, clinics where participants can receive individual feedback on their marketing materials, internet strategies and major gift efforts. The program will also feature best practices in the areas of marketing and fundraising planning and prospect research.

To build upon the linkage of marketing and fundraising, we are making a special 2 for 1 tuition offer for this program. We hope that by including teams of leaders, this will heighten the ability to apply some of the concepts and move forward more quickly to even greater success. It is a prerequisite that you have completed either Fundraising and Marketing I or II, preferably both, or be a part of a team where someone has attended the others to participate in this program.... [-]


Kellogg on Marketing

Kellogg School of Management at Northwestern University
Campus Part time 6 days September 2019 USA Evanston Midland + 1 more

This program will provide top executives from Latin American companies with the skills needed to address today’s global marketing challenges. [+]

Kellogg on Marketing is an intensive executive education program developed by the Kellogg School of Management in partnership with Seminarium Internacional. This program will provide top executives from Latin American companies with the skills needed to address today’s global marketing challenges. Senior faculty from the Kellogg School’s world-renowned Marketing Department will provide the latest skills and up-to-date information on marketing strategy. In addition to skills gained, the program also provides exceptional opportunities for broadening your perspective and exchanging marketing ideas with a Latin American group of peers, as well as analyzing the marketing strategies of your own firm.Key Benefits During this course, you will:... [-]


Strategic Marketing Management

University of Chicago Booth School of Business
Campus Part time 5 days September 2019 USA Chicago Philadelphia United Kingdom London Spain Madrid + 5 more

Marketing is the core of all business. To outperform the competition requires solid marketing knowledge and precision in marketing decision making. Your organization's positioning and the positioning of its products and services depend on the formulation and implementation of intelligent and aggressive strategic marketing plans. [+]

Marketing is the core of all business. To outperform the competition requires solid marketing knowledge and precision in marketing decision making. Your organization's positioning and the positioning of its products and services depend on the formulation and implementation of intelligent and aggressive strategic marketing plans. Drawing on Chicago GSB's latest research and Chicago's unique approach to marketing, this program will help you to develop the necessary competitive advantage to excel in today's business environment.

During this seminar you will learn to:

-- Formulate a framework for analyzing competitive strategies and understand how industry structure impacts strategic leverage.... [-]


Course in Marketing for Marketing Professionals

Cox School of Business, Southern Methodist University
Campus Part time 2 days September 2019 USA Dallas

You will discuss ways of developing a market-driven orientation within the organization, establishing and maintaining long-term customer relationships, and delivering customer service and value. [+]

Developing and Implementing Marketing Plans and StrategiesThis is a two-day seminar in which you will examine and analyze successful strategies used by large and small organizations. You will discuss ways of developing a market-driven orientation within the organization, establishing and maintaining long-term customer relationships, and delivering customer service and value. Creating the Market-Driven Organization Improve your marketing skills by focusing on the development of proven plans and strategies that lead to more successful marketing programs. In this powerful two-day seminar you'll examine and analyze successful strategies used by large and small organizations, consumer and industrial companies, profit and non-profit groups, and product and service organizations. The seminar discusses ways of developing a market-driven orientation within the organization, establishing and maintaining long-term customer relationships, and delivering customer service and value. An in-depth discussion of the marketing planning process is also provided. In addition, you will explore future marketing challenges.Who Should Attend- Marketing Coordinators, Managers, Directors, and Vice Presidents- Marketing Research Managers, Analysts, and Specialists- Project Managers and Product Development Managers- Sales Representatives, Managers, Directors, and Vice Presidents- Business Development Managers and Directors- Business Owners- Senior-level Executives- Anyone seeking to improve or refresh their marketing skills Key Topics* The Role of Marketing in the Organization- Understanding the influence and power of marketing at the corporate, strategic business unit, and operational level - Redefining the marketing function to fit in today's business world - Differentiating between selling and marketing - Developing a market-driven organization * Competitive Analysis and Strategy- Analyzing the competitive forces... [-]


Strategic Sales Management

Stephen M. Ross School of Business at the University of Michigan
Campus Part time 3 days July 2019 USA Ann Arbor India Bengaluru United Arab Emirates Dubai Thailand Bangkok + 6 more

If you want a better grasp of the impact strategic planning on profits and long-term organisational success, this programme will help you [+]

A cutting-edge three-day workshop for middle and senior managers * Focus your sales team's resources in terms of markets, products, processes and customers * Integrate planning levels - strategic, market, territory and account - to create a competitive advantage for your organisation * Identify and correct barriers to the success of your sales team * Discuss current topics and tools pertinent to any sales organisation

Who Should AttendThis interactive workshop will primarily benefit middle to senior level decision-makers across a variety of functions and industries including, but not limited to, - Senior decision-makers, such as directors, chief executive officers, presidents, managing directors and general managers, who are interested in understanding the critical role that sales plays in building the organisation and driving its present and future growth - Vice presidents of sales and marketing, marketing directors, brand/product managers and customer service directors. Recent participant titles have included president, senior vice president, vice president of sales/service, general managers, director of sales/service, director of business development, national sales manager, district/regional sales manager, area sales manager, and global key account manager - Experienced sales and marketing managers who need refreshment on new developments and concepts in sales management or if they are new to the management of the sales function - Other senior managers responsible for or associated with developing and evaluating sales operations. ... [-]


Course in Fundraising & Marketing II (Challenges for Nonprofit Decision)

Kellogg School of Management at Northwestern University
Campus Part time 3 days September 2019 USA Evanston Midland + 1 more

This program will address key marketing and fundraising concepts including defining and exploring brand image in the community, the role technology plays in raising funds and broadening a nonprofit’s appeal as well as solicitation strategies for today’s donors [+]

In this challenging economic time, nonprofit organizations must rededicate their efforts in the specific or targeted areas of marketing and fundraising. This advanced program will focus on high level strategies that nonprofit leaders can apply to enhance their image and improve their fundraising.

This program will address key marketing and fundraising concepts including defining and exploring brand image in the community, the role technology plays in raising funds and broadening a nonprofit’s appeal as well as solicitation strategies for today’s donors.

Through these topics, the participants will be able to identify key applicable concepts to take back to their organizations to enhance specific resources and positions within their brand space.... [-]


Fundraising & Marketing I (Nonprofit Management Programs)

Kellogg School of Management at Northwestern University
Campus Part time September 2019 USA Evanston Midland

This program will address key marketing and fundraising concepts including defining and exploring brand image in the community, the role technology plays in raising funds and broadening a nonprofit’s appeal as well as solicitation strategies for today’s donors. [+]

In this challenging economic time, nonprofit organizations must rededicate their efforts in the specific or targeted areas of marketing and fundraising. This advanced program will focus on high level strategies that nonprofit leaders can apply to enhance their image and improve their fundraising.

This program will address key marketing and fundraising concepts including defining and exploring brand image in the community, the role technology plays in raising funds and broadening a nonprofit’s appeal as well as solicitation strategies for today’s donors. Through these topics, the participants will be able to identify key applicable concepts to take back to their organizations to enhance specific resources and positions within their brand space.... [-]


Kellogg on Branding: Building, Leveraging and Rejuvenating Your Brand

Kellogg School of Management at Northwestern University
Campus Part time 3 days October 2019 USA Evanston Midland + 1 more

This program will allow you to develop a brand management strategy that will leverage your brand for increased customer loyalty, competitive advantage, and profitability. [+]

Provides strategies to develop a brand management strategy that will leverage your brand for increased customer loyalty, competitive advantage, and profitability.Learn how to create, build, and rejuvenate brands. More and more companies around the globe are beginning to appreciate the importance of brands. However, few firms can actually lay claim to a strong, differentiated, and enduring brand. Properly managed, brands can be a company's most valuable asset. A well-managed brand can create customer loyalty and name recognition strong enough to overcome intense competition and even price differentiation in a given market. In this program, the Kellogg School of Management's world-renowned marketing faculty provides an intensive look into brand management.Combining the latest thought-leadership on this topic with practical exercises, this program will allow you to develop a brand management strategy that will leverage your brand for increased customer loyalty, competitive advantage and profitability. Key Benefits During this course, you will: Understand the power and challenges of branding Learn how to construct a brand positioning Understand brand design and brand meaning Review strategies for building brands over time Learn how to manage a brand portfolio Explore the latest thinking on measuring brand value and ROI FormatCase studies, group discussions, and exercises complement the frameworks presented by the Kellogg School faculty.Program Content - Challenges in Branding - Positioning - Types of Brands - Brand Extensions - Brand Design - Brand Strategy: Creating and Rejuvnating Brands - Brand Portfolio Strategy - Brand Valuation Participants are encouraged to bring materials related to their brand to... [-]