Course in Marketing in North America

See Courses in Marketing in North America 2018

Marketing

You can usually take higher education courses if you’re 18 or older. They’re regularly taught in universities, colleges and professional institutions such as art schools or agricultural colleges - nearly all of which have their own websites. You can get a wide range of skills, for example, diplomas, bachelor degrees, foundation degrees and post-graduate degrees.

Marketing studies can help students learn about different aspects involved with the field of product and service promotion. Topics may include strategy development, economics, trends, pricing and target audience identification.

Spanning 23 countries, North America is continent filled with educational opportunity. Students have the opportunity to learn multiple languages and develop an understanding of vastly different cultures.

View all Courses in Marketing in North America 2018

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Digital Marketing Course

General Assembly
Campus Part time 10 weeks March 2018 USA Kips Bay Atlanta Austin Boston Chicago Dallas Denver Los Angeles Santa Monica Irvine Manhattanville Providence San Francisco San Jose Seattle Washington DC Arlington United Kingdom London Hong Kong Singapore Australia Brisbane Melbourne Sydney USA Online + 25 more

Using cutting-edge techniques and platforms like social media, paid ads, email marketing, and Google Analytics to acquire users in a digital marketing campaign. [+]

Skills & Tools

Gain proficiency in social advertising and use Facebook, Google AdWords, and Google Analytics to find meaning in user behavior.

Production Standard

Develop and plan a campaign driven by data and paid‐search strategies — and measured by key performance indicators.

The Big Picture

Become a driver of your company's bottom line by using cutting‐edge techniques and platforms to market products and acquire users.

Meet Your Support Team

Our educational excellence is a community effort. When you learn at GA, you can always rely on an in-house team of experts to provide guidance and support, whenever you need it.

Instructors

Learn industry–grade frameworks, tools, vocabulary, and best practices from a teacher whose daily work involves using them expertly.... [-]


Seminar In E-Marketing, Social Networks And Performance Metrics

Tecnológico de Monterrey (Educación Continua Presencial)
Campus Full time Part time 40 hours March 2018 Mexico Mexico City Mexico State Zapopan Santa Fe Queretaro Ciudad Juárez Chihuahua Aguascalientes Culiacan Merida Oaxaca + 11 more

Understand the advantages of digital marketing strategies to enhance business objectives through information technologies focusing on new digital users, applying cutting-edge tools and methodologies. [+]

Duration 40 hours

General purpose:

Understand the advantages of digital marketing strategies to enhance business objectives through information technologies focusing on new digital users, applying cutting-edge tools and methodologies.

Benefit:Understand tools such as Google Adwords, SEO, and use of Google Analytics in measuring the results of two campaigns that will be designed during the workshop.A highly practical workshop where attendees are encouraged to exchange experiences among themselvesThe workshop uses a practical methodology to acquire skills in the management of social media communities.Addressed to:Graduates in administration and marketingEngineers in computer systems, industrial and relatedRequirement:... [-]

Seminar On Designing Wow Service Experiences

Tecnológico de Monterrey (Educación Continua Presencial)
Campus Full time Part time 40 hours March 2018 Mexico Puebla Queretaro Leon Tijuana Morelia, Michoacan Ciudad Obregon Oaxaca + 7 more

Manages value relationship plans with internal and external clients through improvement processes that support constructive and profitable long-term experiences. [+]

Duration 40 hours

General purpose:

Manages value relationship plans with internal and external clients through improvement processes that support constructive and profitable long-term experiences.

Benefit:Monitor our service actionsIdentify areas for improvement and positive pointsMapping processes that lead to concrete and sustained experiences with the clientYou can identify the opportunity cost of not offering a good serviceLearn new ways to obtain processes and services wowAddressed to:

Persons in charge of the customer service department, customer care, commercial area and service managers.

Requirement:

Manage a service area team or those who report to a commercial and service department or be in charge of customer service.... [-]


Seminar In Creative

Tecnológico de Monterrey (Educación Continua Presencial)
Campus Full time Part time 40 hours March 2018 Mexico Monterrey Zapopan Tampico Culiacan Oaxaca + 5 more

Know the bases to build a successful brand. They will learn the key parts of emotional branding, through the generation of brands and slogans that achieve a true connection with the customer. Emphasis will be placed on the importance of generating creative concepts that generate real engagement and long-term loyalty. [+]

Duration 40 hours

General purpose:

Know the bases to build a successful brand. They will learn the key parts of emotional branding, through the generation of brands and slogans that achieve a true connection with the customer. Emphasis will be placed on the importance of generating creative concepts that generate real engagement and long-term loyalty.

Benefit:They will identify the importance to build and develop a brand with impact.They will learn to develop brands that generate long-term loyalty, through the use of emotions.They will know tools and creative techniques to generate original and high impact emotional brands.They will have a greater capacity to generate marketable success brands.Addressed to:... [-]

Workshop On Strategic Commerce In Stores

Tecnológico de Monterrey (Educación Continua Presencial)
Campus Full time Part time 70 hours March 2018 Mexico Queretaro Oaxaca + 2 more

Acquire concept and tools that enable participants to develop effective strategies and optimize decision making aimed at achieving a better shopping experience for the customer and greater commercial profitability of the stores. [+]

Duration 70 hours

General purpose:

Acquire concept and tools that enable participants to develop effective strategies and optimize decision making aimed at achieving a better shopping experience for the customer and greater commercial profitability of the stores.

Benefit:Increase in sales.Improvement of inventory rotation.Satisfaction and customer loyalty.Real-time application of the theory in your own business, obtaining real and instant results.Greater profitabilityDifferentiation of the competition.Addressed to:Entrepreneurs of the MiPymes looking for a strategy to increase profits through the launch of their own stores, in search of the tools to have a sustained decision making.Managers and / or store managers of MSMEs who, in order to streamline their business processes, are looking for the tools to have sustained decision-making.Requirement:Bachelor's degree completedGeneral knowledge of the operation of a store.General management of Microsoft Office.Content:... [-]

English Course: English for Marketing

ILSC Education Group
Campus Full time Open Enrollment Canada Vancouver Toronto Australia Brisbane Sydney Melbourne USA San Francisco + 6 more

In this course, students will develop the English skills needed in the exciting world of marketing. This course focuses on fundamental theories, concepts, and hands-on practical experience. [+]

ENGLISH FOR MARKETING

In this course, students will develop the English skills needed in the exciting world of marketing. This course focuses on fundamental theories, concepts and hands-on practical experience.

LOCATIONS

Vancouver, Toronto, San Francisco, New York, Brisbane, Sydney, Melbourne

LANGUAGE LEVELS

B1, B2, B3, B4, I1, I2, I3, I4, A1, A2

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Course in Fundraising & Marketing III — A Practicum

Kellogg School of Management at Northwestern University
Campus 3 days September 2018 USA Evanston Midland

This program will include small group work around common issues, clinics where participants can receive individual feedback on their marketing materials, internet strategies and major gift efforts. [+]

Fundraising III: A Practicum is a highly interactive program offering personalized attention to each organization’s critical issues. A pre-session audit will determine the issues covered by faculty and practitioners.

This program will include small group work around common issues, clinics where participants can receive individual feedback on their marketing materials, internet strategies and major gift efforts. The program will also feature best practices in the areas of marketing and fundraising planning and prospect research.

To build upon the linkage of marketing and fundraising, we are making a special 2 for 1 tuition offer for this program. We hope that by including teams of leaders, this will heighten the ability to apply some of the concepts and move forward more quickly to even greater success. It is a prerequisite that you have completed either Fundraising and Marketing I or II, preferably both, or be a part of a team where someone has attended the others to participate in this program.... [-]


Strategic Marketing Management

Columbia Business School
Campus Part time 6 days June 2018 USA New York Japan Tokyo United Arab Emirates Dubai Switzerland St.Gallen + 6 more

Strategic Marketing Management is a comprehensive program with a focus on delivering and capturing customer value. [+]

The key to business success is to outperform the competition in capturing and retaining a profitable customer base. Strategic Marketing Management is a comprehensive program with a focus on delivering and capturing customer value.

You will gain innovative ideas on how to become a more effective marketer, and specific processes and tools to develop and implement these ideas. You'll also have the opportunity to apply your learning to your own company and markets through various clinics and a personal case. The intensive curriculum and action-learning format have proven highly effective both for seasoned marketing professionals and for executives with new marketing responsibilities.

... [-]

Kellogg on Marketing

Kellogg School of Management at Northwestern University
Campus Part time 6 days September 2018 USA Evanston Midland + 1 more

This program will provide top executives from Latin American companies with the skills needed to address today’s global marketing challenges. [+]

Kellogg on Marketing is an intensive executive education program developed by the Kellogg School of Management in partnership with Seminarium Internacional. This program will provide top executives from Latin American companies with the skills needed to address today’s global marketing challenges. Senior faculty from the Kellogg School’s world-renowned Marketing Department will provide the latest skills and up-to-date information on marketing strategy. In addition to skills gained, the program also provides exceptional opportunities for broadening your perspective and exchanging marketing ideas with a Latin American group of peers, as well as analyzing the marketing strategies of your own firm.Key Benefits During this course, you will:... [-]


Strategic Marketing Management

University of Chicago Booth School of Business
Campus Part time 5 days September 2018 USA Chicago Philadelphia United Kingdom London Spain Madrid Singapore + 7 more

Marketing is the core of all business. To outperform the competition requires solid marketing knowledge and precision in marketing decision making. Your organization's positioning and the positioning of its products and services depend on the formulation and implementation of intelligent and aggressive strategic marketing plans. [+]

Marketing is the core of all business. To outperform the competition requires solid marketing knowledge and precision in marketing decision making. Your organization's positioning and the positioning of its products and services depend on the formulation and implementation of intelligent and aggressive strategic marketing plans. Drawing on Chicago GSB's latest research and Chicago's unique approach to marketing, this program will help you to develop the necessary competitive advantage to excel in today's business environment.

During this seminar you will learn to:

-- Formulate a framework for analyzing competitive strategies and understand how industry structure impacts strategic leverage.... [-]


Course in Marketing for Marketing Professionals

Cox School of Business, Southern Methodist University
Campus Part time 2 days September 2018 USA Dallas

You will discuss ways of developing a market-driven orientation within the organization, establishing and maintaining long-term customer relationships, and delivering customer service and value. [+]

Developing and Implementing Marketing Plans and StrategiesThis is a two-day seminar in which you will examine and analyze successful strategies used by large and small organizations. You will discuss ways of developing a market-driven orientation within the organization, establishing and maintaining long-term customer relationships, and delivering customer service and value. Creating the Market-Driven Organization Improve your marketing skills by focusing on the development of proven plans and strategies that lead to more successful marketing programs. In this powerful two-day seminar you'll examine and analyze successful strategies used by large and small organizations, consumer and industrial companies, profit and non-profit groups, and product and service organizations. The seminar discusses ways of developing a market-driven orientation within the organization, establishing and maintaining long-term customer relationships, and delivering customer service and value. An in-depth discussion of the marketing planning process is also provided. In addition, you will explore future marketing challenges.Who Should Attend- Marketing Coordinators, Managers, Directors, and Vice Presidents- Marketing Research Managers, Analysts, and Specialists- Project Managers and Product Development Managers- Sales Representatives, Managers, Directors, and Vice Presidents- Business Development Managers and Directors- Business Owners- Senior-level Executives- Anyone seeking to improve or refresh their marketing skills Key Topics* The Role of Marketing in the Organization- Understanding the influence and power of marketing at the corporate, strategic business unit, and operational level - Redefining the marketing function to fit in today's business world - Differentiating between selling and marketing - Developing a market-driven organization * Competitive Analysis and Strategy- Analyzing the competitive forces... [-]


Strategic Sales Management

Stephen M. Ross School of Business at the University of Michigan
Campus Part time 3 days July 2018 USA Ann Arbor China India Bangalore United Arab Emirates Dubai Thailand Bangkok Singapore + 9 more

If you want a better grasp of the impact strategic planning on profits and long-term organisational success, this programme will help you [+]

A cutting-edge three-day workshop for middle and senior managers * Focus your sales team's resources in terms of markets, products, processes and customers * Integrate planning levels - strategic, market, territory and account - to create a competitive advantage for your organisation * Identify and correct barriers to the success of your sales team * Discuss current topics and tools pertinent to any sales organisation

Who Should AttendThis interactive workshop will primarily benefit middle to senior level decision-makers across a variety of functions and industries including, but not limited to, - Senior decision-makers, such as directors, chief executive officers, presidents, managing directors and general managers, who are interested in understanding the critical role that sales plays in building the organisation and driving its present and future growth - Vice presidents of sales and marketing, marketing directors, brand/product managers and customer service directors. Recent participant titles have included president, senior vice president, vice president of sales/service, general managers, director of sales/service, director of business development, national sales manager, district/regional sales manager, area sales manager, and global key account manager - Experienced sales and marketing managers who need refreshment on new developments and concepts in sales management or if they are new to the management of the sales function - Other senior managers responsible for or associated with developing and evaluating sales operations. ... [-]


Course in Fundraising & Marketing II (Challenges for Nonprofit Decision)

Kellogg School of Management at Northwestern University
Campus Part time 3 days September 2018 USA Evanston Midland + 1 more

This program will address key marketing and fundraising concepts including defining and exploring brand image in the community, the role technology plays in raising funds and broadening a nonprofit’s appeal as well as solicitation strategies for today’s donors [+]

In this challenging economic time, nonprofit organizations must rededicate their efforts in the specific or targeted areas of marketing and fundraising. This advanced program will focus on high level strategies that nonprofit leaders can apply to enhance their image and improve their fundraising.

This program will address key marketing and fundraising concepts including defining and exploring brand image in the community, the role technology plays in raising funds and broadening a nonprofit’s appeal as well as solicitation strategies for today’s donors.

Through these topics, the participants will be able to identify key applicable concepts to take back to their organizations to enhance specific resources and positions within their brand space.... [-]


Fundraising & Marketing I (Nonprofit Management Programs)

Kellogg School of Management at Northwestern University
Campus Part time September 2018 USA Evanston Midland

This program will address key marketing and fundraising concepts including defining and exploring brand image in the community, the role technology plays in raising funds and broadening a nonprofit’s appeal as well as solicitation strategies for today’s donors. [+]

In this challenging economic time, nonprofit organizations must rededicate their efforts in the specific or targeted areas of marketing and fundraising. This advanced program will focus on high level strategies that nonprofit leaders can apply to enhance their image and improve their fundraising.

This program will address key marketing and fundraising concepts including defining and exploring brand image in the community, the role technology plays in raising funds and broadening a nonprofit’s appeal as well as solicitation strategies for today’s donors. Through these topics, the participants will be able to identify key applicable concepts to take back to their organizations to enhance specific resources and positions within their brand space.... [-]


Kellogg on Branding: Building, Leveraging and Rejuvenating Your Brand

Kellogg School of Management at Northwestern University
Campus Part time 3 days October 2018 USA Evanston Midland + 1 more

This program will allow you to develop a brand management strategy that will leverage your brand for increased customer loyalty, competitive advantage, and profitability. [+]

Provides strategies to develop a brand management strategy that will leverage your brand for increased customer loyalty, competitive advantage, and profitability.Learn how to create, build, and rejuvenate brands. More and more companies around the globe are beginning to appreciate the importance of brands. However, few firms can actually lay claim to a strong, differentiated, and enduring brand. Properly managed, brands can be a company's most valuable asset. A well-managed brand can create customer loyalty and name recognition strong enough to overcome intense competition and even price differentiation in a given market. In this program, the Kellogg School of Management's world-renowned marketing faculty provides an intensive look into brand management.Combining the latest thought-leadership on this topic with practical exercises, this program will allow you to develop a brand management strategy that will leverage your brand for increased customer loyalty, competitive advantage and profitability. Key Benefits During this course, you will: Understand the power and challenges of branding Learn how to construct a brand positioning Understand brand design and brand meaning Review strategies for building brands over time Learn how to manage a brand portfolio Explore the latest thinking on measuring brand value and ROI FormatCase studies, group discussions, and exercises complement the frameworks presented by the Kellogg School faculty.Program Content - Challenges in Branding - Positioning - Types of Brands - Brand Extensions - Brand Design - Brand Strategy: Creating and Rejuvnating Brands - Brand Portfolio Strategy - Brand Valuation Participants are encouraged to bring materials related to their brand to... [-]