There are hundreds of nationally recognized Professional qualifications & training courses from the worlds leading education providers. Course objectives should lead to teaching methods and student interest.
Marketing studies can help students to become professionals in the industry, teaching them how to help businesses successfully promote and sell products through the use of marketing strategies, trend analysis, research and pricing.
The Middle East boasts a uniquely diverse population filled with a myriad of political, cultural and religious identities. In this setting, students have the opportunity to learn first hand about historic cultures and empires based in the region.
View all Courses in Marketing in Middle East 2019
To succeed and thrive in a highly competitive marketplace, companies need to develop marketing plans that align them with their customers and differentiate them from their competitors. [+]
To succeed and thrive in a highly competitive marketplace, companies need to develop marketing plans that align them with their customers and differentiate them from their competitors. It’s easier than ever to reach targeted customers, but many marketers lack the ability to create compelling brands and innovative practices with meaningful results. To realize the promise of profits, marketing leaders need to claim their stake in a competitive market full of brands, keep a track of their business goals and deliver meaningful benefits to its consumers.
The program will help the participants explore the principal concepts and tools of contemporary marketing management, from market segmentation and product positioning to the design of distribution channels and communications strategy. This program will enlighten the participants and help them analyze and understand the customer-driven markets and their needs, understand their competitors' strengths and weaknesses, sharpen their ability to identify consumers true values and highlight the benefits in an increasingly complex marketplace.... [-]
Marketing is about understanding the consumer, their needs and the way they think and what drives their behavior. Marketers understand creating products and services that are of value to consumers, communicating a value proposition effectively, and the exchange or trading of value for those offerings. [+]
Marketing is about understanding the consumer, their needs and the way they think and what drives their behavior. Marketers understand creating products and services that are of value to consumers, communicating a value proposition effectively, and the exchange or trading of value for those offerings.
By the end of this course, you will be familiar with the art and science of marketing a product or service. This course lays the foundation for further marketing courses, it is a general introduction to the principles of marketing for the purpose of understanding them and applying them.Course Details
16th September 2018
Part Time Face to Face Learning: ... [-]
A well-defined combination of sales and marketing is required for successful business growth. [+]
A well-defined combination of sales and marketing is required for successful business growth. "Selling" or making sales consists of interpersonal interaction-the one-on-one meetings, telephone calls and networking that you engage in with prospects and customers to sell a product, system or service. An understanding of the elements of sales and marketing will go a long way to achieving the business objective. Course Content includes the fundamentals of marketing and marketing management, brand development, and sales. You will learn how to conduct a market and customer or user analysis, as well as how to identify strengths, weaknesses, opportunities, and threats to your market. You will learn about consumer behavior and market segmentation.... [-]
Digital Marketing focusses on the promotion of products and services using digital media. [+]
Digital Marketing focusses on the promotion of products and services using digital media. This includes customer experiences, relationship development and stressing the importance of multichannel integration. The scope of digital marketing includes activities across the customer lifecycle. Online channels are used to manage and support the whole buying process from pre-sale to sale to post-sale and further development of customer relationships. Course Content includes an overview of the digital marketing landscape, how to build and implement digital marketing strategies, using tools such as Google, Facebook, search engine optimization, blogging, and emails.Course Details ... [-]
If you want a better grasp of the impact strategic planning on profits and long-term organisational success, this programme will help you [+]
A cutting-edge three-day workshop for middle and senior managers * Focus your sales team's resources in terms of markets, products, processes and customers * Integrate planning levels - strategic, market, territory and account - to create a competitive advantage for your organisation * Identify and correct barriers to the success of your sales team * Discuss current topics and tools pertinent to any sales organisation
Who Should AttendThis interactive workshop will primarily benefit middle to senior level decision-makers across a variety of functions and industries including, but not limited to, - Senior decision-makers, such as directors, chief executive officers, presidents, managing directors and general managers, who are interested in understanding the critical role that sales plays in building the organisation and driving its present and future growth - Vice presidents of sales and marketing, marketing directors, brand/product managers and customer service directors. Recent participant titles have included president, senior vice president, vice president of sales/service, general managers, director of sales/service, director of business development, national sales manager, district/regional sales manager, area sales manager, and global key account manager - Experienced sales and marketing managers who need refreshment on new developments and concepts in sales management or if they are new to the management of the sales function - Other senior managers responsible for or associated with developing and evaluating sales operations. ... [-]