Course in Marketing in Europe

View Courses in Marketing in Europe 2018

Marketing

Universities and colleges set their own admission requirements for higher education courses, so they vary broadly. Depending on the course, students may be able to get into higher education with a range of qualifications. If you're applying to do a course, you may find that work experience is taken into consideration alongside any qualifications you have. Some higher education institutes and colleges offer courses as preparation for a certain type of degrees. They usually don't result in separate criteria as they simply qualify you to enter the degree program itself. Courses can be taught in a broad selection of fields of study.

Marketing is the promotion of products and services, and it is essential for any business that wants to experience success. A marketing program may teach students about market trends, analysis, strategies and research.

Europe is the sixth largest continent and includes 47 countries and assorted dependencies, islands and territories. It is bordered by the Mediterranean Sea to the south, Asia to the east, and the Atlantic Ocean to the West.

View all Courses in Marketing in Europe 2018

Read More

Winter Business School

London School of Business and Finance (LSBF)
Campus Full time 3 weeks January 2018 United Kingdom London

LSBF Executive Education offers an intensive three-week winter programme that gives undergraduates the opportunity to introduce themselves to the world of business, covering the following areas: Leadership and Strategy, Marketing and Finance. Optional English language sessions are also available for £60 a week. [+]

Winter Business School

LSBF Executive Education offers an intensive three-week winter programme that gives undergraduates the opportunity to introduce themselves to the world of business, covering the following areas: Leadership and Strategy, Marketing and Finance. Optional English language sessions are also available for £60 a week.

Course Requirements English language – Common European Framework (CEF) Level B2* or equivalent (all teaching and learning materials are provided in English only)

*Please note those with a B1 level of English and relevant proof of further study will be considered.

[-]

Specialization Course In Political Marketing And Electoral Campaigns

CESCOMPOL - Centro de Estudios Superiores de Comunicación y Marketing Político
Campus Full time 6 months September 2018 Spain Madrid

This program is aimed at either graduates in Political Science, Marketing, Journalism, Law or International Relations; As well as professionals with university degrees and experience in the world of politics who wish to improve their personal skills. [+]

OBJECTIVES:

Students who successfully pass this program:

They can participate or direct an electoral campaign They will know how to handle the latest marketing tools. They will know all the techniques of electoral probes and will be able to interpret them. They will learn techniques of oratory. They will know the context of the policy abroad, as well as the most common practices in other environments. They can effectively design a personal branding strategy. ADDRESSED TO:

This program is aimed at either graduates in Political Science, Marketing, Journalism, Law or International Relations; As well as professionals with university degrees and experience in the world of politics who wish to improve their personal skills.... [-]


Course: Summer Session 2018

EIML Paris Ecole Internationale de Marketing du Luxe
Campus Full time 1 - 4 weeks June 2018 France Paris

EIML Paris offers the opportunity to international students to acquire the fundamentals and realize that Luxury is above all a unique art of know-how, products, and services of which require a deep sense of quality. Thanks to our high-quality training classes, your skills, and competencies in the understanding of the specific codes and language of the Luxury industry will blossom.

[+]

LANGUAGE OF INSTRUCTION: Courses are taught in English

Luxury Means Creation and Excellence.

In all its dedicated fields - jewelry, watchmaking, fashion, perfumes, beauty products, hospitality, and services Luxury is linked to perfection. Define Luxury is subjective; it is generally considered as luxurious all that is elegant, sophisticated and expensive. The spectrum of luxury brands ranges from world-famous brands to more confidential handcraft “Houses”. Thus, consumers of luxury products and services are concerned by both quality and standards of processing.

EIML Paris

EIML Paris offers a five-year higher education program from Bachelor to Master’s level specialized in Luxury Marketing. Created in collaboration with the major economic players in the luxury sector, the program provided at EIML Paris trains managers to be and is particularly suited to those seeking a career with high responsibilities in various sectors: - Purchasing: Raw material Buyer, Merchandiser Products Manager, Retail Operator, etc. - Marketing: Product Manager, Marketing Survey Consultant, E-marketing Projects Manager, Category Manager, etc. - Communication: Press and Media Officer, Event Communication Manager, Public Relations Officer, Media planner, etc.... [-]


Superior Web Analytics Program

Spain Business School
Online & Campus Combined 6 months January 2018 Spain Madrid

all people who want to know how users behave through their websites and other devices are addressed: what sections they visit more ?, who share content, who will make a purchase, but regrets at the last moment?... and to optimize their sites. [+]

Who should attend:

all people who want to know how users behave through their websites and other devices are addressed: what sections they visit more ?, who share content, who will make a purchase, but regrets at the last moment?... and to optimize their sites.

Objectives: Learning how to measure the results of sales, conversions ... Knowing how to analyze the behaviors that users are on the web. Mastering social media analytics. Learning to achieve a better user experience. Customer loyalty.

agenda:

MODULE 1 - Technological Environment and Legal MODULE 2 - Introduction to analytic MODULE 3 - Objectives and strategies of a website MODULE 4 - Google Analytics I MODULE 5 - Google Analytics II MODULE 6 - Social Media Analytics MODULE 7 - Analytics in E-Commerce MODULE 8 - Analytics Adobe / Omniture MODULE 9 - Excel for Analysts MODULE 10 - Communication address MODULE 11 END OF PROGRAM. Always accompanied by your expert, your project tutor and the head teacher.... [-]


10-Week Course in Made in Italy and Luxury Goods Industry

Accademia del Lusso
Campus Full time 10 weeks April 2018 Italy Milan

This course is designed for students who want to get to know, in depth, the characteristics of Made in Italy as a recognised model that is appreciated all over the world in the fashion and luxury goods sectors. The course includes theoretical classroom lessons, workshops and other practical activities, project work and assessment tests... [+]

This course is designed for students who want to get to know, in depth, the characteristics of Made in Italy as a recognised model that is appreciated all over the world in the fashion and luxury goods sectors. The course includes theoretical classroom lessons, workshops and other practical activities, project work and assessment tests.

Course Objectives

The course aims to:

Define Made in Italy through its history and evolution Closely analyse the concept of luxury Evaluate significant case histories as symbols of Italian Excellence Introduce the dynamics linked to the retailing of luxury goods Course Specifications Duration: 150 hours over 10 weeks Schedule: Monday to Friday Start date: 11/04/2016 End date (final exam included): 17/06/2016 Language: English Course Price: 6.900 euros Study Programme Lectures and practical classroom activitiesMade in Italy & Luxury Goods Industry (including case-histories) Retail Positioning in the Fashion Luxury System The Never-ending Evolution of Retail Trends External workshops Workshop LandLab Educational external visits to places linked with the Milan fashion industry as well as visits to museums, libraries and showrooms. Analysis of fashion sites. BrandLab Learning Laboratories to create direct contact with fashion brands. These may consist of visits, seminars and meetings with professionals from renowned names of Made in Italy (products, services and communication). EventLab Taking part in essential fashion events such as shows and exhibitions. Workweeks ... [-]

Digital Marketing Professional Program

RED Academy
Campus Full time 12 weeks August 2018 United Kingdom London

The Digital Marketing Professional Program covers all of the aspects of digital marketing and strategy to help you succeed in a career in this exciting field. You will get hands-on experience and learn to effectively use tools like Google Analytics, how to segment your target market, track customer behaviour, optimize conversion processes and ROI. [+]

Become industry-ready in 12 weeks. Learn all aspects of a digital marketing strategy and gain hands-on experience building a portfolio with real clients.

The Digital Marketing Professional Program covers all of the aspects of digital marketing and strategy to help you succeed in a career in this exciting field. You will get hands-on experience and learn to effectively use tools like Google Analytics, how to segment your target market, track customer behaviour, optimize conversion processes and ROI.

Working with our Community Partners on Real Projects you will get practical hands-on experience in Website and Content Management, Marketing Strategy, Online Brand Strategy, CRO and A/B Testing, SEO and SEM, Social Media Management and Advertising.... [-]


Marketing, Digital & International Strategy (Rome + Lille) - English program

Il Sole 24 ORE Business School
Campus Full time 9 months September 2018 Italy Milan

It is the ideal course for students interested in acquiring technical and managerial skills to build a career in the marketing and international markets. The program is digital oriented, in order to provide students with practical knowledge in brand management, marketing, and communication strategies...

[+]

INTERNATIONAL MARKETING & DIGITAL STRATEGY Official website An international full time Master including one month exchange program spent in Lille, France @IESEG School of Management.

GOALS AND PROFESSIONAL OPENINGS

The Master provides technical and managerial skills to successfully operate in companies competing in the global marketplace. At the end of the course the main areas of placement are multinational companies, web communication agencies, Media Centers, consultancy firms. The previous twenty-seven Italian editions of this Master guarantee consolidated experience and relationships with global brands.

TARGET The Master is aimed at young graduates and final year graduating students interested in building an international career in marketing, social media & digital strategies.... [-]


Short course - Marketing

European School of Economics
Campus Full time Open Enrollment Italy Rome Milan Florence Spain Madrid United Kingdom London + 5 more

The ESE Specialised Programme in Marketing is designed to further develop participants’ marketing skills and acumen to ensure that managers in international markets have the required understanding and insight for success in this field. [+]

The ESE Specialised Programme in Marketing is designed to further develop participants’ marketing skills and acumen to ensure that managers in international markets have the required understanding and insight for success in this field. The course will prepare participants for a wide range of activities such as brand management, product development, services marketing and business-to-business marketing enabling them to enter into specialist marketing consultancy and service firms that excel in the areas of market research, advertising, sales promotion, public relations and direct marketing.

Since marketing is the art and science of targeting market segments and obtaining, maintaining and building loyalty we will work on effective communication and the delivery of superior service and value. Participants will be able to manage, supervise and direct their own, and others, activities, whilst understanding key strategic issues and trends in the field. This includes the use of information to make critical decisions and the application of theories and techniques to practical realistic work situations in the sector.... [-]


Course in Marketing & Communication for Luxury

Haute Future Fashion Academy
Campus Full time 2 weeks October 2018 Italy Milan

The Marketing & Communication for Luxury Summer Campus’ focus is to provide students with an in-depth understanding of the luxury market and introduce them to key marketing and communication concepts in relation to this complex field. [+]

Planning marketing and communication strategies for a luxury brand means being able to effectively convey a brand’s values and identity, maintaining a market position consistent with the uniqueness and exclusivity, intrinsic in luxury goods.

The Marketing & Communication for Luxury Summer Campus’ focus is to provide students with an in-depth understanding of the luxury market and introduce them to key marketing and communication concepts in relation to this complex field.

The course will take an in-depth look at positioning and target audience theories and will analyse specific case studies of marketing and communication strategies adopted by the most renowned luxury brands.... [-]


Strategic Management and Marketing - Advanced Professional Development [Level HE7] part-time

University of Bolton
Campus Part time 14 weeks August 2018 United Kingdom Bolton

The course aims to provide you with a critical understanding of the strategic management process, and the contribution of strategic marketing to that process. It will integrate material from other aspects of management theory within a strategic management framework. Competitor analysis, marketing analysis and planning are explored in this course. You will gain a strong insight into strategic management at all levels; from business and... [+]

Strategic Management and Marketing - Advanced Professional Development [Level HE7] part-time

The course aims to provide you with a critical understanding of the strategic management process, and the contribution of strategic marketing to that process. It will integrate material from other aspects of management theory within a strategic management framework.

Competitor analysis, marketing analysis and planning are explored in this course. You will gain a strong insight into strategic management at all levels; from business and corporate level strategies to content of competitive strategies, as well as strategic evaluation. Corporate governance, responsibility and business ethics are also key to this course.... [-]


Strategic Marketing Management

Columbia Business School
Campus Part time 6 days June 2018 USA New York Japan Tokyo United Arab Emirates Dubai Switzerland St.Gallen + 6 more

Strategic Marketing Management is a comprehensive program with a focus on delivering and capturing customer value. [+]

The key to business success is to outperform the competition in capturing and retaining a profitable customer base. Strategic Marketing Management is a comprehensive program with a focus on delivering and capturing customer value.

You will gain innovative ideas on how to become a more effective marketer, and specific processes and tools to develop and implement these ideas. You'll also have the opportunity to apply your learning to your own company and markets through various clinics and a personal case. The intensive curriculum and action-learning format have proven highly effective both for seasoned marketing professionals and for executives with new marketing responsibilities. ... [-]


Future of Branding Week

Future London Academy
Campus Full time 1 week June 2018 United Kingdom London

Future of Branding Week created by Future London Academy is an immersive 5-day programme with talks, office visits, mini-workshops, roundtable discussions and guest lectures from the most exciting creative agencies in London. Learn how the biggest brands approach their marketing strategy and how leading design companies inspire their teams. Find out how to create brands that will last for generations and what trends you need to be aware of not to become obsolete in 5 years. And the best part – you will spend a week with 20 like-minded entrepreneurs and UX professionals from around the world. [+]

Branding is UK's number one export. But what makes agencies in London so successful globally? Meet the legendary designers behind the greatest masterpieces and listen to their approach to brand strategy. Explore all the new possibilities from experiential and sound identity to branding in digital and motion design.

This one-week learning adventure is for people who want to understand what differentiates a good brand from a great one, how to create a legacy and what you need to know to succeed globally. This programme will help you to stay up-to-date with the newest trends in the industry, become better at what you do and find new ways to develop your career.

The programme includes talks, roundtables, mini-workshops, visits to exhibitions and professional discussions. You will also have a unique opportunity to get a behind the scenes look at the most influential agencies in London and meet fellow creatives from around the world.... [-]


Expert - Advertising And Marketing

Campus Universitario Europeo
Online Full time Part time 6 months September 2018 Spain Málaga A Coruña Madrid + 3 more

Enables you to work in agencies such as principal or accounts assistant, creativity, drafting, production and media form independent structures as creative boutiques, media centerlines or design studios. [+]

Expertise - Advertising and Marketing Enables you to work in agencies such as principal or accounts assistant, creativity, drafting tion, production and media form independent structures as creative boutiques, cen- media power plants or design studios.

&nbsp

To whom is it addressed?

- Over 18 years. - Interested in working in the advertising both agencies and companies. - Professionals who wish to update and expand their knowledge

&nbsp

REQUIREMENTS

- Studio means or entrance test for over 18 years. degree received The titration is private, is obtained after submitting and approving the case studies all areas assessable program. The student will receive the following qualifications issued by European Campus: ADVERTISING AND MARKETING EXPERT ... [-]


Postgraduate Degree in Brand Design

Bau Design College of Barcelona
Campus Full time 1 year October 2018 Spain Barcelona

In the current climate, Branding is now even more important. Only brands that have been managed with a clear strategy will stay ahead of the plethora of other brands and products. [+]

Postgraduate Degree in Brand Design

Nowadays, companies are much more than simply the products they offer but the total sum of the value of the company, in which we can include the services they offer, the people who work for them, the communications they make as well as where they make them, and, of course, their culture. In the current climate, Branding is now even more important. Only brands that have been managed with a clear strategy will stay ahead of the plethora of other brands and products.

Branding does not only involve the visual aspect: it is a question of managing how the brand wishes to be perceived. This implies working on all its attributes, not only its graphical presentation, and must include all those contact moments when the brand is interacting with its audience. Branding is the most effective way of getting through to the consumer and establishing a relationship between that consumer and the brand that is both rational and emotional.... [-]


Courses - Internet-Technologies in Marketing and Advertising

Russian State University For The Humanities
Campus Full time September 2018 Russia Moscow

Internet-Technologies in Marketing and Advertising educates students on how to meet online advertising and Internet marketing challenges for both present and future tactics, how to use internet-technologies. The course will outline the changes and challenges [+]

Courses - Internet-Technologies in Marketing and Advertising

Language: English

Time of courses: Spring

This course is available from the academic year 2012-2013

Internet-Technologies in Marketing and Advertising educates students on how to meet online advertising and Internet marketing challenges for both present and future tactics, how to use internet-technologies. The course will outline the changes and challenges that have impacted how online advertising decisions are being made and how decision-makers are getting their information in an online world. The course provides solid foundations that are useful for explanation, prediction and control of electronic business activities.... [-]