Marketing studies can help students to become professionals in the industry, teaching them how to help businesses successfully promote and sell products through the use of marketing strategies, trend analysis, research and pricing.
London School of Business and Finance (LSBF) Executive Education
In only four days, you can gain the advanced marketing knowledge you need to transform your career! LSBF Executive Education’s short courses in marketing will cover the l
Short Courses in Marketing
In only four days, you can gain the advanced marketing knowledge you need to transform your career! LSBF Executive Education’s short courses in marketing will cover the latest techniques and trends in the sector. You can choose to focus on Digital Marketing and Social Media or Strategic Brand Management.
After completing the course, you will gain the confidence to successfully implement what you’ve learned in your organisation. The course will also boost your CV, helping you appear more attractive to potential employers.
LSBF Executive Education is accredited by the British Accreditation Council (BAC) and its courses are CPD accredited, therefore you will earn CPD points upon any of these short courses’ completion....
Everyone likes a good story – and communication is full of them! The CSP in Brand Storytelling shapes a new generation of communicators: communicators who know how to ana
THIS PROGRAM IS TAUGHT IN SPANISH
Everyone likes a good story – and communication is full of them! The CSP in Brand Storytelling shapes a new generation of communicators: communicators who know how to analyze the target’s characteristics, create a strategy and choose the right media on which to launch a powerful story that resonates with potential consumers in a transmedia world.
General objectives of the course
To teach students that every brand has a story to tell, whether its a momentary tale or an ongoing brand narrative.
To show students how to plan, create and develop brand strategies based on transmedia storytelling. These strategies build a bond with the target through significant and powerful narratives, especially drawing on the digital world and new technological opportunities.
To equip students with the specific tools they will need to analyze brands, their surroundings, and the competition.
To design distinctive and distinguishing communication strategies and produce creative multi‑channel proposals in line with those strategies.
EIML Paris Ecole Internationale de Marketing du Luxe
EIML Paris offers the opportunity to international students to acquire the fundamentals and realize that Luxury is above all a unique art of know-how, products, and servi
LANGUAGE OF INSTRUCTION: Courses are taught in English
Luxury Means Creation and Excellence.
In all its dedicated fields - jewelry, watchmaking, fashion, perfumes, beauty products, hospitality, and services Luxury is linked to perfection. Define Luxury is subjective; it is generally considered as luxurious all that is elegant, sophisticated and expensive. The spectrum of luxury brands ranges from world-famous brands to more confidential handcraft “Houses”. Thus, consumers of luxury products and services are concerned by both quality and standards of processing.
EIML Paris offers a five-year higher education program from Bachelor to Master’s level specialized in Luxury Marketing. Created in collaboration with the major economic players in the luxury sector, the program provided at EIML Paris trains managers to be and is particularly suited to those seeking a career with high responsibilities in various sectors: - Purchasing: Raw material Buyer, Merchandiser Products Manager, Retail Operator, etc. - Marketing: Product Manager, Marketing Survey Consultant, E-marketing Projects Manager, Category Manager, etc. - Communication: Press and Media Officer, Event Communication Manager, Public Relations Officer, Media planner, etc....
This course is designed for students who want to get to know, in depth, the characteristics of Made in Italy as a recognised model that is appreciated all over the world
This course is designed for students who want to get to know, in depth, the characteristics of Made in Italy as a recognised model that is appreciated all over the world in the fashion and luxury goods sectors. The course includes theoretical classroom lessons, workshops and other practical activities, project work and assessment tests.
The course aims to:
Define Made in Italy through its history and evolution
Closely analyse the concept of luxury
Evaluate significant case histories as symbols of Italian Excellence
Introduce the dynamics linked to the retailing of luxury goods
Duration: 150 hours over 10 weeks
Schedule: Monday to Friday
CESCOMPOL - Centro de Estudios Superiores de Comunicación y Marketing Político
This program is aimed both recently graduates or graduates in the areas of Political Science, Marketing, Journalism, Law or International Relations; as to professionals w
Students who successfully pass this program:
They can participate or direct an election campaignThey will know how to handle the latest marketing tools.They will know all the polling techniques and will be able to interpret them.They will learn public speaking techniques.They will know the context of politics abroad, as well as the most common practices in other environments.They will be able to effectively design a personal branding strategy.ADDRESSED TO:
This program is aimed both recently graduates or graduates in the areas of Political Science, Marketing, Journalism, Law or International Relations; as to professionals with university degrees and experience in the world of politics who wish to improve their personal skills....
Instituto Internacional de Marketing - Digital Business School
The Course in Content Marketing Strategies will allow you to know multiple tools for content management. The actions carried out in your company will improve in interest,
Why This Course?
A good management in Content Marketing will strengthen the client's initiative to know the product or service of a brand thanks to a message on the Net. The specialty in Content Marketing Management guarantees the originality and quality of contents that add value to the image of the company and generate positive reactions in social channels.
The Course in Content Marketing Strategies will allow you to know multiple tools for content management. The actions carried out in your company will improve in interest, diffusion and repercussion by offering relevant information for your audience.
goals"Getting customers to participate in the universe of the brand, generating valuable content around it"Generate quality content on internal and external platforms of the company to attract potential customers.Procure content correctly and improve your search engine positioning.Develop writing techniques and Storytelling actions.Use the blog of the brand in the Content Marketing strategy.Plan effective strategies and use tools for management and analysis.Who is it headed to?...
Instituto Séneca - Centro Internacional de Postgrado
This Expert Course in Creation and Brand Management offered by the Seneca Institute, unique in its kind, provides students with all the techniques to create a corporate o
Courses in Marketing in Europe 2019/2020.
This Expert Course in Creation and Brand Management offered by the Seneca Institute, unique in its kind, provides students with all the techniques to create a corporate or institutional brand, as well as the management tools of an isolated brand or a portfolio. of brands, with attention to the hierarchy of the same and the phase in which the product or service that carries it is, in order to be successful with the strategy.
The brand and the image of an organization constitute a binomial that impacts on the audience, attracting prospects and making customers loyal, through a series of off-line and on-line actions, framed within a Management Plan.
Ideal for marketers with several years of marketing management experience, currently working at a strategic level. This Masters level marketing qualification may also ena
Ideal for marketers with several years of marketing management experience, currently working at a strategic level. This Masters level marketing qualification may also enable the move into strategic marketing management.
Who is it for?
If you are looking to become a more effective 'Leader of Change' then this new programme at Master's level is for you. The programme has been developed by business leaders, academics and senior marketers and includes topics that have been identified as 'must haves' for senior marketers and business leaders of the future.
This CIM Academy Marketing Leadership Programme has been developed to include an initial 3-day Workshop that facilitates the exploration of significant issues that have an impact on your business. These include 'The role of marketing in value creation', 'Competing for advantage', 'Culture, leadership and change', and 'Brand equity and reputation'.It also includes intensive Workshops that give the opportunity to network with other delegates as well as Executive Coaching that will be focused on areas that you want to develop....
Master the necessary management tools and to successfully make the transition between high-school and higher education: autonomy, accountability, general culture, and met
Bachelor Cycle –Year 1
Master the necessary management tools and to successfully make the transition between high school and higher education: autonomy, accountability, general culture, and methodology.
Gain the needed foundations to grasp the theoretical and practical fundamentals of the corporate world.
Have hands-on experience in the corporate world with a first-job experience during an internship.
Enroll in the ‘Entrepreneurial-student’ track (from the 1st to the 5th year) for those who wish to create or take over an existing firm and be able to pursue successfully both their studies and their entrepreneurial venture.
The project is submitted to the approval of a panel composed of entrepreneurs and representatives of the support teams....
Upon completion of this marketing manager training course, you will be able to understand: different levels of a proposition; various types of product propositions and pa
Course Code: MPRS101B
Duration: 1 week
New Proposition Development and Innovation
Product range, line, and mix
Development propositions for products and services
The process of adoption
Price and Customer Value Decisions
Price elasticity of demand
The concept of pricing and cost
The relationship between pricing and propositional costs
Configuring the Marketing Communications Mix
Selecting the right tools
Marketing communications messages
Other promotional methods and approaches
Integrated marketing communications
Digital and Social Media Marketing
Evolution of the internet
Evolution of social media
Digital marketing communications
Legal and ethical considerations
How brands work: associations and personalities
Types of brand
How to build brands
Chief Communications Officers
Marketing and communications directors, managers, executives and staff.
In the midst of an unprecedented crisis few sectors that continue or have a bigger push to market and steady progress. The increase in digital consumption makes these dis
In the midst of an unprecedented crisis few sectors that continue or have a bigger push to market and steady progress. The increase in digital consumption makes these disciplines professionals are sued every day, more in a continually changing environment.
The Superior Digital Marketing Program, through the right mix of general and specific knowledge, allows students to acquire the skills to have a substantial competitive advantage in developing their career skills. For all these reasons, if your future is in marketing, you think digital.
THIS COURSE HAS A 50% SCHOLARSHIP FOUNDATION OFFERED BY SPAIN BUSINESS SCHOOL
The Superior Program in Marketing and Advertising Digital is aimed at all kinds of professionals requiring enter the digital environment concerns on the part of the digital marketing sector of great current demand....
While there are many job opportunities for people interested in marketing, only those with exemplary marketing skills can truly enjoy a rewarding and lucrative career. Le
While there are many job opportunities for people interested in marketing, only those with exemplary marketing skills can truly enjoy a rewarding and lucrative career. Learn these skills fast and conveniently with ICI. Our marketing course is developed with industry leaders so you can rest assured that you will learn the most relevant and advanced marketing techniques.
Specifically, our marketing course will teach you to:
Research the market
Identify marketing opportunities
Profile the market
Analyse consumer behaviour for specific markets
Implement and monitor marketing activities
Make a presentation
Design direct response offers
Analyse direct marketing databases
Distribution and channels of distribution
Learn How To Become A PROFESSIONAL Social Media Marketing Consultant With ZERO Experience In One Of The Fastest Growing Industries In The 21st Century.
Learn How To Become A Professional Social Media Marketing Consultant With ZERO Experience In One Of The Fastest Growing Industries In The 21st Century…
Join us on this comprehensive course where you will learn all you need to know to set up and manage your own professional Social Media Marketing Consultant Business. This course will teach you everything you need from getting high-paying clients to running successful campaigns, all whilst building an outstanding reputation as a Social Media Marketing Consultant, even with no prior experience!
Social Media Marketing Is Now One Of The Fastest Growing Industries Of Our Time
Social Media is now a ‘must have’ marketing tool for all types of businesses. However, business owners are struggling to understand and find the time to manage their Social Media Platforms. This has opened up a highly lucrative opportunity for anyone with the skills to tap into this market....
The Marketing & Communication for Luxury Summer Campus’ focus is to provide students with an in-depth understanding of the luxury market and introduce them to key mar
Planning marketing and communication strategies for a luxury brand means being able to effectively convey a brand’s values and identity, maintaining a market position consistent with the uniqueness and exclusivity, intrinsic in luxury goods.
The Marketing & Communication for Luxury Summer Campus’ focus is to provide students with an in-depth understanding of the luxury market and introduce them to key marketing and communication concepts in relation to this complex field.
The course will take an in-depth look at positioning and target audience theories and will analyse specific case studies of marketing and communication strategies adopted by the most renowned luxury brands....