View Courses in Marketing in Europe 2019

The Winter Business School is ideal for undergraduates and those who have recently graduated. Through the Winter School, you will gain key skills in management, finance, and marketing to provide a boost to your current degree knowledge.

LSBF’s Executive Education winter programme consists of three courses. Each course targets a specific area of business and runs for one week. Company visits are included in the course.

If you are unable to attend the full programme, you can opt to attend just one or two of the courses available.

THIS PROGRAM IS TAUGHT IN SPANISH

Everyone likes a good story – and communication is full of them! The CSP in Brand Storytelling shapes a new generation of communicators: communicators who know how to analyze the target’s characteristics, create a strategy and choose the right media on which to launch a powerful story that resonates with potential consumers in a transmedia world.

LANGUAGE OF INSTRUCTION: Courses are taught in English

In all its dedicated fields - jewelry, watchmaking, fashion, perfumes, beauty products, hospitality, and services Luxury is linked to perfection. Define Luxury is subjective; it is generally considered as luxurious all that is elegant, sophisticated and expensive. The spectrum of luxury brands ranges from world-famous brands to more confidential handcraft “Houses”. Thus, consumers of luxury products and services are concerned by both quality and standards of processing.

EIML Paris offers a five-year higher education program from Bachelor to Master’s level specialized in Luxury Marketing. Created in collaboration with the major economic players in the luxury sector, the program provided at EIML Paris trains managers to be and is particularly suited to those seeking a career with high responsibilities in various sectors: - Purchasing: Raw material Buyer, Merchandiser Products Manager, Retail Operator, etc. - Marketing: Product Manager, Marketing Survey Consultant, E-marketing Projects Manager, Category Manager, etc. - Communication: Press and Media Officer, Event Communication Manager, Public Relations Officer, Media planner, etc.... [-]

This course is designed for students who want to get to know, in depth, the characteristics of Made in Italy as a recognised model that is appreciated all over the world in the fashion and luxury goods sectors. The course includes theoretical classroom lessons, workshops and other practical activities, project work and assessment tests.

The course aims to:

Join us on this comprehensive course where you will learn all you need to know to set up and manage your own professional Social Media Marketing Consultant Business. This course will teach you everything you need from getting high-paying clients to running successful campaigns, all whilst building an outstanding reputation as a Social Media Marketing Consultant, even with no prior experience!

Social Media is now a ‘must have’ marketing tool for all types of businesses. However, business owners are struggling to understand and find the time to manage their Social Media Platforms. This has opened up a highly lucrative opportunity for anyone with the skills to tap into this market.... [-]

Students who successfully pass this program:

This program is aimed both recently graduates or graduates in the areas of Political Science, Marketing, Journalism, Law or International Relations; as to professionals with university degrees and experience in the world of politics who wish to improve their personal skills.... [-]

Chasing after customers is no longer efficient. That's why companies are looking for new professionals to design highly persuasive strategies that lead to conversions.

The new digital environment leads companies and institutions to reconsider their marketing strategies and adapt themselves to the current digital scenario. Nowadays, it’s mandatory to have a strong online presence to make ourselves known.

To achieve this, it’s important to master the newest tools, channels, and opportunities that the Internet has to offer. With this course you will learn how to combine traditional marketing with digital marketing, as well as on and off actions, to help you easily reach your goals.... [-]

Ideal for marketers with several years of marketing management experience, currently working at a strategic level. This Masters level marketing qualification may also enable the move into strategic marketing management.

If you are looking to become a more effective 'Leader of Change' then this new programme at Master's level is for you. The programme has been developed by business leaders, academics and senior marketers and includes topics that have been identified as 'must haves' for senior marketers and business leaders of the future.

This CIM Academy Marketing Leadership Programme has been developed to include an initial 3-day Workshop that facilitates the exploration of significant issues that have an impact on your business. These include 'The role of marketing in value creation', 'Competing for advantage', 'Culture, leadership and change', and 'Brand equity and reputation'.It also includes intensive Workshops that give the opportunity to network with other delegates as well as Executive Coaching that will be focused on areas that you want to develop.... [-]

This Expert Course in Creation and Brand Management offered by the Seneca Institute, unique in its kind, provides students with all the techniques to create a corporate or institutional brand, as well as the management tools of an isolated brand or a portfolio. of brands, with attention to the hierarchy of the same and the phase in which the product or service that carries it is, in order to be successful with the strategy.

The brand and the image of an organization constitute a binomial that impacts on the audience, attracting prospects and making customers loyal, through a series of off-line and on-line actions, framed within a Management Plan.

The project is submitted to the approval of a panel composed of entrepreneurs and representatives of the support teams.... [-]

It is aimed at all people who want to know how users behave through their websites and other devices: which sections visit more ?, who shares content, who will make a purchase, but regrets in the last moment? ... and thus be able to optimize your sites.

MODULE 1 - Technological and Legal Environment

Those students who wish to do so have the possibility of doing internships in the main companies.

This training can be funded by the Tripartite Foundation.... [-]

Through this Advanced Neuromarketing Program you will learn the keys and tools to successfully carry out actions and campaigns and above all understand your potential customers and their predictive behavior when faced with a purchase decision.

Complete your important business training to face the new challenges of sectors and markets with strategic knowledge that explains how the human mind works through emotions, expectations, and experiences, and becomes loyal to those brands and messages it identifies with, committing itself to the most attractive alternative, a process known as 'Engagement', often linked to the opportunity cost (95% of which is unconscious in decision making).... [-]

While there are many job opportunities for people interested in marketing, only those with exemplary marketing skills can truly enjoy a rewarding and lucrative career. Learn these skills fast and conveniently with ICI. Our marketing course is developed with industry leaders so you can rest assured that you will learn the most relevant and advanced marketing techniques.

Specifically, our marketing course will teach you to:

Marketing management analyses and researches various aspects of consumer behavior including targets markets, advertising, and promotional strategies. Students will learn to identify consumer needs and trends through understanding consumer behavior including pricing and pricing strategies.

Upon successful completion, you will have obtained a highly valuable single subject diploma. This certificate combined with other awards can lead towards University entry to first or second year. Holders of this fully accredited qualification greatly increase their chances of employment and promotion within a related sector.

Marketing Management