Universities and colleges set their own admission requirements for higher education courses, so they vary broadly. Depending on the course, students may be able to get into higher education with a range of qualifications. If you're applying to do a course, you may find that work experience is taken into consideration alongside any qualifications you have. Some higher education institutes and colleges offer courses as preparation for a certain type of degrees. They usually don't result in separate criteria as they simply qualify you to enter the degree program itself. Courses can be taught in a broad selection of fields of study.
Marketing is the promotion of products and services, and it is essential for any business that wants to experience success. A marketing program may teach students about market trends, analysis, strategies and research.
Europe is the sixth largest continent and includes 47 countries and assorted dependencies, islands and territories. It is bordered by the Mediterranean Sea to the south, Asia to the east, and the Atlantic Ocean to the West.
View all Courses in Marketing in Europe 2018
Using cutting-edge techniques and platforms like social media, paid ads, email marketing, and Google Analytics to acquire users in a digital marketing campaign. [+]
Gain proficiency in social advertising and use Facebook, Google AdWords, and Google Analytics to find meaning in user behavior.Production Standard
Develop and plan a campaign driven by data and paid‐search strategies — and measured by key performance indicators.The Big Picture
Become a driver of your company's bottom line by using cutting‐edge techniques and platforms to market products and acquire users.Meet Your Support Team
Our educational excellence is a community effort. When you learn at GA, you can always rely on an in-house team of experts to provide guidance and support, whenever you need it.
Learn industry–grade frameworks, tools, vocabulary, and best practices from a teacher whose daily work involves using them expertly.... [-]
This program is aimed at either graduates in Political Science, Marketing, Journalism, Law or International Relations; As well as professionals with university degrees and experience in the world of politics who wish to improve their personal skills. [+]
Students who successfully pass this program:They can participate or direct an electoral campaign They will know how to handle the latest marketing tools. They will know all the techniques of electoral probes and will be able to interpret them. They will learn techniques of oratory. They will know the context of the policy abroad, as well as the most common practices in other environments. They can effectively design a personal branding strategy. ADDRESSED TO:
This program is aimed at either graduates in Political Science, Marketing, Journalism, Law or International Relations; As well as professionals with university degrees and experience in the world of politics who wish to improve their personal skills.... [-]
This course is designed for students who want to get to know, in depth, the characteristics of Made in Italy as a recognised model that is appreciated all over the world in the fashion and luxury goods sectors. The course includes theoretical classroom lessons, workshops and other practical activities, project work and assessment tests... [+]
This course is designed for students who want to get to know, in depth, the characteristics of Made in Italy as a recognised model that is appreciated all over the world in the fashion and luxury goods sectors. The course includes theoretical classroom lessons, workshops and other practical activities, project work and assessment tests.Course Objectives
The course aims to:Define Made in Italy through its history and evolution Closely analyse the concept of luxury Evaluate significant case histories as symbols of Italian Excellence Introduce the dynamics linked to the retailing of luxury goods Course Specifications Duration: 150 hours over 10 weeks Schedule: Monday to Friday Start date: 11/04/2016 End date (final exam included): 17/06/2016 Language: English Course Price: 6.900 euros Study Programme Lectures and practical classroom activities Made in Italy & Luxury Goods Industry (including case-histories) Retail Positioning in the Fashion Luxury System The Never-ending Evolution of Retail Trends External workshops Workshop LandLab Educational external visits to places linked with the Milan fashion industry as well as visits to museums, libraries and showrooms. Analysis of fashion sites. BrandLab Learning Laboratories to create direct contact with fashion brands. These may consist of visits, seminars and meetings with professionals from renowned names of Made in Italy (products, services and communication). EventLab Taking part in essential fashion events such as shows and exhibitions. Workweeks ... [-]
EIML Paris offers the opportunity to international students to acquire the fundamentals and realize that Luxury is above all a unique art of know-how, products, and services of which require a deep sense of quality. Thanks to our high-quality training classes, your skills, and competencies in the understanding of the specific codes and language of the Luxury industry will blossom.[+]
LANGUAGE OF INSTRUCTION: Courses are taught in EnglishLuxury Means Creation and Excellence.
In all its dedicated fields - jewelry, watchmaking, fashion, perfumes, beauty products, hospitality, and services Luxury is linked to perfection. Define Luxury is subjective; it is generally considered as luxurious all that is elegant, sophisticated and expensive. The spectrum of luxury brands ranges from world-famous brands to more confidential handcraft “Houses”. Thus, consumers of luxury products and services are concerned by both quality and standards of processing.EIML Paris
EIML Paris offers a five-year higher education program from Bachelor to Master’s level specialized in Luxury Marketing. Created in collaboration with the major economic players in the luxury sector, the program provided at EIML Paris trains managers to be and is particularly suited to those seeking a career with high responsibilities in various sectors: - Purchasing: Raw material Buyer, Merchandiser Products Manager, Retail Operator, etc. - Marketing: Product Manager, Marketing Survey Consultant, E-marketing Projects Manager, Category Manager, etc. - Communication: Press and Media Officer, Event Communication Manager, Public Relations Officer, Media planner, etc.... [-]
The Senior Community Manager Program is aimed at all those who want to manage and strategically position your brand, or your company on the Internet, and become the helm of the digital presence of companies on social networks ... [+]
The Community Manager is one of the most demanded profiles today by companies, as is the professional manager on the Internet to build, manage and administer the online community around a brand, creating and maintaining stable and lasting relationships, both with users interested in the brand and its customers.
The Senior Community Manager Program is aimed at all those who want to manage and strategically position your brand, or your company on the Internet, and become the helm of the digital presence of companies on social networks.Objectives: Know the main social networks that exist and know how to handle the necessary tools to manage them efficiently. Knowing the digital consumer and their needs. Analyze the behavior of users on each site. Acquire the necessary communication skills that are needed to develop the work of Community Manager. ... [-]
The ESE Specialised Programme in Marketing is designed to further develop participants’ marketing skills and acumen to ensure that managers in international markets have the required understanding and insight for success in this field. [+]
The ESE Specialised Programme in Marketing is designed to further develop participants’ marketing skills and acumen to ensure that managers in international markets have the required understanding and insight for success in this field. The course will prepare participants for a wide range of activities such as brand management, product development, services marketing and business-to-business marketing enabling them to enter into specialist marketing consultancy and service firms that excel in the areas of market research, advertising, sales promotion, public relations and direct marketing.
Since marketing is the art and science of targeting market segments and obtaining, maintaining and building loyalty, we will work on effective communication and the delivery of superior service and value. Participants will be able to manage, supervise and direct their own, and others, activities, whilst understanding key strategic issues and trends in the field. This includes the use of information to make critical decisions and the application of theories and techniques to practical, realistic work situations in the sector.... [-]
The Marketing & Communication for Luxury Summer Campus’ focus is to provide students with an in-depth understanding of the luxury market and introduce them to key marketing and communication concepts in relation to this complex field. [+]
Planning marketing and communication strategies for a luxury brand means being able to effectively convey a brand’s values and identity, maintaining a market position consistent with the uniqueness and exclusivity, intrinsic in luxury goods.
The Marketing & Communication for Luxury Summer Campus’ focus is to provide students with an in-depth understanding of the luxury market and introduce them to key marketing and communication concepts in relation to this complex field.
The course will take an in-depth look at positioning and target audience theories and will analyse specific case studies of marketing and communication strategies adopted by the most renowned luxury brands.... [-]
It is the ideal course for students interested in acquiring technical and managerial skills to build a career in the marketing and international markets. The program is digital oriented, in order to provide students with practical knowledge in brand management, marketing, and communication strategies...[+]
INTERNATIONAL MARKETING & DIGITAL STRATEGY Official website An international full time Master including one month exchange program spent in Lille, France @IESEG School of Management.GOALS AND PROFESSIONAL OPENINGS
The Master provides technical and managerial skills to successfully operate in companies competing in the global marketplace. At the end of the course the main areas of placement are multinational companies, web communication agencies, Media Centers, consultancy firms. The previous twenty-seven Italian editions of this Master guarantee consolidated experience and relationships with global brands.
TARGET The Master is aimed at young graduates and final year graduating students interested in building an international career in marketing, social media & digital strategies.... [-]
Alpine Center offers the 5-course Sales & Marketing Specialization Online/ Distance Learning in co-operation with the Educational Institute of the American Hotel and Lodging Association. The distance learning programme is particularly beneficial for industry professionals who: have accumulated experience; require further certification for advancement or promotion in their particular field; and are constrained by time and distance from attending regular classes. [+]
Alpine Center offers the 5-course Sales & Marketing Specialization Online/ Distance Learning in co-operation with the Educational Institute of the American Hotel and Lodging Association. The distance learning programme is particularly beneficial for industry professionals who: have accumulated experience; require further certification for advancement or promotion in their particular field; and are constrained by time and distance from attending regular classes. Enrolment in this programme can begin at any time.
The advantages of this online / distance learning course include:
Learn while you earn - continue to work while studying. Learn on your own time and at your own speed. Select the curriculum which particularly suits you. Pay as you go - course by course... [-]
LSBF Executive Education’s four-day short courses in marketing are designed to provide you with specific industry knowledge. You can choose between Digital Marketing and Social Media or Strategic Brand Management. [+]
LSBF Executive Education’s four-day short courses in marketing are designed to provide you with specific industry knowledge. You can choose between Digital Marketing and Social Media or Strategic Brand Management. Upon course completion you will be able to apply what you’ve learned to your current workplace, alternatively, you will use the knowledge you have gained to boost your CV.Course Requirements Education - Undergraduate degree or equivalent Higher Education qualification, or relevant work experience English language – Common European Framework (CEF) Level B2* or equivalent (all teaching and learning materials are provided in English only)
*Please note those with a B1 level of English and relevant proof of further study will be considered.... [-]
Master the necessary management tools and to successfully make the transition between high-school and higher education: autonomy, accountability, general culture, and methodology. Gain the needed foundations to grasp the theoretical and practical fundamentals of the corporate world. Have a hands-on experience in the corporate world with a first-job experience during an internship. Enroll in the ‘Entrepreneurial-student’ track (from the 1st to the 5th year) for those who wish to create or take over an existing firm and be able to pursue successfully both their studies and their entrepreneurial venture. [+]
The project is submitted to the approval of a panel composed of entrepreneurs and representatives of the support teams.... [-]
Strategic Marketing Management is a comprehensive program with a focus on delivering and capturing customer value. [+]
The key to business success is to outperform the competition in capturing and retaining a profitable customer base. Strategic Marketing Management is a comprehensive program with a focus on delivering and capturing customer value.
You will gain innovative ideas on how to become a more effective marketer, and specific processes and tools to develop and implement these ideas. You'll also have the opportunity to apply your learning to your own company and markets through various clinics and a personal case. The intensive curriculum and action-learning format have proven highly effective both for seasoned marketing professionals and for executives with new marketing responsibilities.... [-]
Future of Branding Week created by Future London Academy is an immersive 5-day programme with talks, office visits, mini-workshops, roundtable discussions and guest lectures from the most exciting creative agencies in London. Learn how the biggest brands approach their marketing strategy and how leading design companies inspire their teams. Find out how to create brands that will last for generations and what trends you need to be aware of not to become obsolete in 5 years. And the best part – you will spend a week with 20 like-minded entrepreneurs and UX professionals from around the world. [+]
Branding is UK's number one export. But what makes agencies in London so successful globally? Meet the legendary designers behind the greatest masterpieces and listen to their approach to brand strategy. Explore all the new possibilities from experiential and sound identity to branding in digital and motion design.
This one-week learning adventure is for people who want to understand what differentiates a good brand from a great one, how to create a legacy and what you need to know to succeed globally. This programme will help you to stay up-to-date with the newest trends in the industry, become better at what you do and find new ways to develop your career.
The programme includes talks, roundtables, mini-workshops, visits to exhibitions and professional discussions. You will also have a unique opportunity to get a behind the scenes look at the most influential agencies in London and meet fellow creatives from around the world.... [-]
Enables you to work in agencies such as principal or accounts assistant, creativity, drafting, production and media form independent structures as creative boutiques, media centerlines or design studios. [+]
Expertise - Advertising and Marketing Enables you to work in agencies such as principal or accounts assistant, creativity, drafting tion, production and media form independent structures as creative boutiques, cen- media power plants or design studios.
To whom is it addressed?
- Over 18 years. - Interested in working in the advertising both agencies and companies. - Professionals who wish to update and expand their knowledge
- Studio means or entrance test for over 18 years. degree received The titration is private, is obtained after submitting and approving the case studies all areas assessable program. The student will receive the following qualifications issued by European Campus: ADVERTISING AND MARKETING EXPERT ... [-]
In the current climate, Branding is now even more important. Only brands that have been managed with a clear strategy will stay ahead of the plethora of other brands and products. [+]
Nowadays, companies are much more than simply the products they offer but the total sum of the value of the company, in which we can include the services they offer, the people who work for them, the communications they make as well as where they make them, and, of course, their culture. In the current climate, Branding is now even more important. Only brands that have been managed with a clear strategy will stay ahead of the plethora of other brands and products.
Branding does not only involve the visual aspect: it is a question of managing how the brand wishes to be perceived. This implies working on all its attributes, not only its graphical presentation, and must include all those contact moments when the brand is interacting with its audience. Branding is the most effective way of getting through to the consumer and establishing a relationship between that consumer and the brand that is both rational and emotional.... [-]