A course is the study of a particular topic within a wider subject area and is the foundation of a qualification. A typical course includes lectures, assessments and tutorials.
Marketing studies can help students to become professionals in the industry, teaching them how to help businesses successfully promote and sell products through the use of marketing strategies, trend analysis, research and pricing.
Students who complete a part of their degree in Asia are growing in numbers. Currently, the second and the third biggest economies are in Asia. Without limitation, students have described their time in Asia as the best experience of their lives. Today, three of the four most populated countries of the world are in Asia: China, India, and Indonesia.
View all Courses in Marketing in Asia 2019
To succeed and thrive in a highly competitive marketplace, companies need to develop marketing plans that align them with their customers and differentiate them from their competitors. [+]
To succeed and thrive in a highly competitive marketplace, companies need to develop marketing plans that align them with their customers and differentiate them from their competitors. It’s easier than ever to reach targeted customers, but many marketers lack the ability to create compelling brands and innovative practices with meaningful results. To realize the promise of profits, marketing leaders need to claim their stake in a competitive market full of brands, keep a track of their business goals and deliver meaningful benefits to its consumers.
The program will help the participants explore the principal concepts and tools of contemporary marketing management, from market segmentation and product positioning to the design of distribution channels and communications strategy. This program will enlighten the participants and help them analyze and understand the customer-driven markets and their needs, understand their competitors' strengths and weaknesses, sharpen their ability to identify consumers true values and highlight the benefits in an increasingly complex marketplace.... [-]
Marketing is about understanding the consumer, their needs and the way they think and what drives their behavior. Marketers understand creating products and services that are of value to consumers, communicating a value proposition effectively, and the exchange or trading of value for those offerings. [+]
Marketing is about understanding the consumer, their needs and the way they think and what drives their behavior. Marketers understand creating products and services that are of value to consumers, communicating a value proposition effectively, and the exchange or trading of value for those offerings.
By the end of this course, you will be familiar with the art and science of marketing a product or service. This course lays the foundation for further marketing courses, it is a general introduction to the principles of marketing for the purpose of understanding them and applying them.Course Details
16th September 2018
Part Time Face to Face Learning: ... [-]
A well-defined combination of sales and marketing is required for successful business growth. [+]
A well-defined combination of sales and marketing is required for successful business growth. "Selling" or making sales consists of interpersonal interaction-the one-on-one meetings, telephone calls and networking that you engage in with prospects and customers to sell a product, system or service. An understanding of the elements of sales and marketing will go a long way to achieving the business objective. Course Content includes the fundamentals of marketing and marketing management, brand development, and sales. You will learn how to conduct a market and customer or user analysis, as well as how to identify strengths, weaknesses, opportunities, and threats to your market. You will learn about consumer behavior and market segmentation.... [-]
Digital Marketing focusses on the promotion of products and services using digital media. [+]
Digital Marketing focusses on the promotion of products and services using digital media. This includes customer experiences, relationship development and stressing the importance of multichannel integration. The scope of digital marketing includes activities across the customer lifecycle. Online channels are used to manage and support the whole buying process from pre-sale to sale to post-sale and further development of customer relationships. Course Content includes an overview of the digital marketing landscape, how to build and implement digital marketing strategies, using tools such as Google, Facebook, search engine optimization, blogging, and emails.Course Details ... [-]
Using cutting-edge techniques and platforms like social media, paid ads, email marketing, and Google Analytics to acquire users in a digital marketing campaign. [+]
Gain proficiency in social advertising and use Facebook, Google AdWords, and Google Analytics to find meaning in user behavior.Production Standard
Develop and plan a campaign driven by data and paid‐search strategies — and measured by key performance indicators.The Big Picture
Become a driver of your company's bottom line by using cutting‐edge techniques and platforms to market products and acquire users.Meet Your Support Team
Our educational excellence is a community effort. When you learn at GA, you can always rely on an in-house team of experts to provide guidance and support, whenever you need it.
Learn industry–grade frameworks, tools, vocabulary, and best practices from a teacher whose daily work involves using them expertly.... [-]
Internet-Technologies in Marketing and Advertising educates students on how to meet online advertising and Internet marketing challenges for both present and future tactics, how to use internet-technologies. The course will outline the changes and challenges [+]
Courses - Internet-Technologies in Marketing and Advertising
Time of courses: Spring
This course is available from the academic year 2012-2013
Internet-Technologies in Marketing and Advertising educates students on how to meet online advertising and Internet marketing challenges for both present and future tactics, how to use internet-technologies. The course will outline the changes and challenges that have impacted how online advertising decisions are being made and how decision-makers are getting their information in an online world. The course provides solid foundations that are useful for explanation, prediction and control of electronic business activities.... [-]
At David Game Management School, we are in the process of introducing new courses in a range of disciplines. All the courses that are offered to our students in Thailand ensure that there will be progression pathways to pursue further studies leading to ... [+]
New Courses - Accounting and Finance, MarketingAt David Game Management School, we are in the process of introducing new courses in a range of disciplines. All the courses that are offered to our students in Thailand ensure that there will be progression pathways to pursue further studies leading to internationally recognised degree qualifications at foreign universities (UK, Australia, USA, Canada, Malaysia, etc.). The new courses will be offered in the following areas:Accounting and Finance Marketing Business Studies Information Technology Hospitality Management
CertificationsThe connections of David Game College Group allow us to work with reputable international awarding bodies, most of them based in the UK. These bodies have both international standing and valid articulation agreements with universities in the UK and other countries.At the outset, David Game Management School will work with two such UK-based awarding bodies: The Institute of Commercial Management (ICM) and the Confederation of Tourism and Hospitality (CTH). Students will have to fulfil the assessment requirements of these awarding bodies, and upon passing the assessments for all subjects taught within the relevant courses, they will be awarded internationally recognised certifications.... [-]
In this intensive two-day seminar you will learn how to properly segment markets in Asia and forecast market developments to drive company performance [+]
Market Opportunity Assessment in Asia
In this intensive two-day seminar you will learn how to properly segment markets in Asia and forecast market developments to drive company performance. This course teaches you to identify high potential market segments in a structured manner and set new directions for your company to outpace competitors in Asia. In the course you will learn to apply powerful methods to monitor your company's market performance and create results.
Why shall you attend?
Market opportunity assessments drive results by showing which markets to target and indicating the correct allocation of your company's resources. The difference between winning and losing in Asia depends on your company's ability to spot an opportunity, take charge in a new market, and act decisively to win business in the right market segments. This two-day seminar will give you the skills to segment markets in Asia, identify attractive markets and act when the timing is right for market entry.... [-]
In this two-day seminar you will work with one of the world's foremost strategic thinkers to build market intelligence and market research skills [+]
Market Intelligence and Market Research in Asia
In this two-day seminar you will work with one of the world's foremost strategic thinkers to build market intelligence and market research skills to improve your company's performance. This course teaches a structured approach to collecting, analyzing and delivering key information for management decision making. It outlines the components of a market intelligence system and shows you how to conduct market research that will drive your company's strategy and provide immediate, actionable information for tactical decisions.
Why shall you attend?
Sound marketing strategy depends on superior market intelligence. In most companies, essential market information is improperly collected and analyzed. This two-day seminar trains you in the newest market research and intelligence trends to elevate your ability to transfer market information into pragmatic strategies to achieve your company's short- and long-term vision and stay ahead of your competition in Asia.... [-]
If you want a better grasp of the impact strategic planning on profits and long-term organisational success, this programme will help you [+]
A cutting-edge three-day workshop for middle and senior managers * Focus your sales team's resources in terms of markets, products, processes and customers * Integrate planning levels - strategic, market, territory and account - to create a competitive advantage for your organisation * Identify and correct barriers to the success of your sales team * Discuss current topics and tools pertinent to any sales organisation
Who Should AttendThis interactive workshop will primarily benefit middle to senior level decision-makers across a variety of functions and industries including, but not limited to, - Senior decision-makers, such as directors, chief executive officers, presidents, managing directors and general managers, who are interested in understanding the critical role that sales plays in building the organisation and driving its present and future growth - Vice presidents of sales and marketing, marketing directors, brand/product managers and customer service directors. Recent participant titles have included president, senior vice president, vice president of sales/service, general managers, director of sales/service, director of business development, national sales manager, district/regional sales manager, area sales manager, and global key account manager - Experienced sales and marketing managers who need refreshment on new developments and concepts in sales management or if they are new to the management of the sales function - Other senior managers responsible for or associated with developing and evaluating sales operations. ... [-]