Focused on modern-day marketing and brand management principles that are grounded in a strong South African context, this 10-week course equips individuals with a solid foundation in the fundamentals of marketing, strategy and brand management; teaching them how to make strategic decisions based on customer insights and actual needs – rather than internal organisational sentiment – which then inform an effective overarching strategy that will resonate with consumers.

Not your average, boring regurgitated version of a textbook – this course is a real-world immersion in marketing with loads of case studies that bring the theory to life.

Bringing the best of the real world to online learning ... [-]

This 10-week online course is designed to kick-start or consolidate your digital marketing knowledge using the latest in online learning techniques and expert-reviewed content. Get the cutting-edge knowledge and practical skills you need to implement an effective digital marketing strategy for your brand.

Outline

The course includes 8 practical modules and assignments, as well as a final research project:

Module 1: Digital Marketing Strategy Module 2: Planning digital assets Module 3: Creating digital assets Module 4: Speaking to your audience of one Module 5: Direct marketing Module 6: Social media Module 7: Online advertising Module 8: Optimisation Benefits

You'll be able to:... [-]

Course in Marketing - Skills Programme in Market Research & Computer SkillsCertificationUpon successful completion of the programme and if the learner is found to be “Competent” in the PoE, the learner will receive a Services SETA Statement of Results outlining the unit standard covered in the Skills Programme in Market Research & Computer Skills: SAQA ID 67464 and the 20 credits achieved.Entry Requirements

If done on a full-time basis: Knowledge, comprehension and application of the English language at NQF 3/Grade 11 or equivalent Knowledge, comprehension and application of Mathematical Literacy at NQF 3/Grade 11 or equivalent Knowledge, comprehension and application of a South African 2nd language at NQF Level 2/Grade 10 or equivalent Knowledge, comprehension and application of Computer Literacy at NQF Level 3/Grade 11 or equivalent Admission may be subject to an interview with an academic staff member If done on a part-time basis: Knowledge, comprehension and application of Numeracy and Literacy (1st and 2nd language) at Grade 12 or equivalent CAT has been approved, thus exempting the learner from doing the fundamentals ... [-]

Course in Marketing - Short Programme in Sales and Marketing ManagementCertificationOn successful completion of the programme, learners will receive the Damelin Short Programme Certificate in Sales and Marketing Management.Entry Requirements

Learners are required to have knowledge, comprehension and application of English and Mathematics at Grade 10 or equivalent.

Course DurationThe programme duration is 50 hours and the tuition is face-to-face. Each Damelin campus has a different tuition schedule. Programmes are offered during the week, in the evenings, or on Saturdays.Course IntroThe success of almost any business depends largely on the effectiveness of its marketing and sales team. The programme in Sales and Marketing Management recognises the vital importance of this function and has been designed to give a broad understanding of marketing. At the same time, learners acquire selling skills and techniques which are essential in order to be successful in this field. The programme is designed for people who are new to sales and marketing or who want to understand the impact of marketing on every part of the business.... [-]

Course in Marketing - Skills Programme in Marketing Skills and ApplicationCertificationUpon successful completion of the programme and if the learner is found to be “Competent” in the PoE, the learner will receive a Services SETA Statement of Results outlining the unit standard covered in the Skills Programme in Marketing Skills and Application and 22 credits achieved.Entry Requirements

If done on a full-time basis: Knowledge, comprehension and application of the English language at NQF 3/Grade 11 or equivalent Knowledge, comprehension and application of Mathematical Literacy at NQF 3/Grade 11 or equivalent Knowledge, comprehension and application of a South African 2nd language at NQF Level 2/Grade 10 or equivalent Knowledge, comprehension and application of Computer Literacy at NQF Level 3/Grade 11 or equivalent Admission may be subject to an interview with an academic staff member If done on a part-time basis: Knowledge, comprehension and application of Numeracy and Literacy (1st and 2nd language) at Grade 12 or equivalent CAT has been approved, thus exempting the learner from doing the fundamentals ... [-]

Marketing & Digital Marketing

The primary objective of this short learning program is to learn how to analyze the marketing environment, to formulate marketing objectives and plans in order to sustain a competitive advantage in satisfying the targeted customers. Without any knowledge of what marketing management is, how important it is and how it must be applied in the business, it is unthinkable to assume that any business will be a success. Sound principles of marketing management are aimed at enabling the business to grow and survive.

Schedule

The Marketing & Digital Marketing program starts during the first week of each month. Applications close on the 15th of the previous month.... [-]