Course in Marketing

Top Course Studies in Marketing

Marketing

Marketing is essential for any successful business or organization and marketing courses can help you become a successful marketing professional. Whether you are seeking to learn the new trends and methods, or are thinking about a career change, there are marketing courses to fit your needs. Requirements will vary depending on the program but generally, most courses prefer education and/or professional experience.

Marketing courses will teach students about different aspects of the marketing field, including research, strategy, and economics in different sectors, such as business, fashion, media, branding, or general marketing. Marketing courses are often taught interactively, using case examples, group discussions, and debates. Furthermore, students will examine how to increase the value of a business through marketing strategies.

To learn more about marketing courses, scroll through the options below and you may find the perfect courses waiting for you!

Read More

High Performance Program Creative Copywriting

Barcelona School of Creativity
Campus Full time 500 hours September 2017 Spain Barcelona

They say that nobody reads, that we are immersed in a visual culture or the image is the universal language. Nevertheless, words, creative writing and copywriting remain the soul of advertising and profession. Are the words that sell. [+]

Best Course Studies in Marketing 2017. They say that nobody reads, that we are immersed in a visual culture or the image is the universal language. Nevertheless, words, creative writing and copywriting remain the soul of advertising and profession. Are the words that sell. PROGRAM DESCRIPTION You will learn to demonstrate that a word is worth a thousand pictures, everything, absolutely everything, it can be sold only in words. You will learn to capture consumer attention, to seduce him, to convince him. You will learn to master the techniques, media and languages. And you will make one book, your book, to show all that you are capable of. The program takes place over one academic year: three quarters, four hours a day Monday through Thursday, but also work in the school will have to devote more time to get the best results. Is your training, your book and your future that is at stake. THE AGENDA OF THE PROGRAM NARRATIVE You can call copywriter, editor, creative, communicator, but actually going to be a storyteller, someone who has to tell a story, an idea, a product. And it is essential to master the word, the story, the atmosphere, conflict, metaphor, pause ... You have to master the narrative. Only then will you get your ideas across accurately. SOME CONTENTS: The narrative rhythm of short stories - linguistic and resources Dudas - Structuring ideas - Monologue and dialogue - The adjectival - The choice of words - Display to write - write... [-]

Lighting Course (advertising, Portrait And Fashion)

GrisArt Escuela Superior de Fotografía
Campus Part time 7 months October 2017 Spain Barcelona

If light control is crucial in any type of photography, it becomes imperative in the case of advertising, portraiture and fashion. [+]

If light control is crucial in any type of photography, it becomes imperative in the case of advertising, portraiture and fashion. Understanding the expressive and creative power of illumination ensures photographers the ability to adapt to the needs of each assignment with guaranteed success. This course is structured so that the professional future acquire fundamental knowledge in the techniques of studio lighting, that can be applied in advertising, fashion, portrait, scientific, experimental photography ... To achieve this goal, the dynamics of the course encourages student participation, so all practical classes are presented as actual work sessions. So, are shooting outdoors and in specialized studies and involved figures such as the art director, stylist or models. Students have available studios and classrooms for digital production and post-production of their work, which facilitates the experience and confidence necessary to integrate into the professional field. Also, for those who choose to expand their job opportunities, GrisArt recommends the following additional courses. - Course of Digital Image Processing - Postproduction Course and Finish - CGI Course - Course of Video for Photographers... [-]


Professional - Professional Certificates - San Francisco

Stafford House International
Campus Full time July 2017 USA San Francisco San Diego Chicago + 1 more

Learn business concepts and apply your advanced English skills to team projects and business case studies. This English program is for students who want to explore and develop their careers. [+]

Best Course Studies in Marketing 2017. Learn business concepts and apply your advanced English skills to team projects and business case studies. This English program is for students who want to explore and develop their careers. Talk with professionals from successful companies Learn from visits to U.S. companies Work on team projects and complete business case studies Project Management Minimum Level Upper Intermediate Start dates Jan 4, Apr 4, Jul 5, Oct 3 Quick Facts Managing schedules, budgets and risks How to build a business case How to analyze new projects How to track and communicate progress Marketing & Advertising Minimum Level Upper Intermediate Start dates Feb 29, May 31, Aug 29, Nov 28 Quick Facts Team Project: Create and present a marketing plan Product development, lifecycle and planning How to develop sales, promotion and advertising strategies Business Management Minimum Level Upper Intermediate Start dates Feb 1, May 2, Aug 1, Oct 31 Quick Facts The role of management and leadership within an organization How to develop your own leadership skills How to develop professional relationships [-]

Course - Semester in Ecuador

Universidad Espiritu Santo
Campus Full time 1 semester September 2017 Ecuador Guayaquil

Students in the Semester in Ecuador Program have the opportunity to learn, practice and perfect their Spanish language skills during their time at UEES. We offer six levels of Spanish language instruction, and two content focused levels of for those with advanced skills. Students are placed in the appropriate course according to their demonstrated level. [+]

What Can I Study? Classes International students are permitted to take a maximum of 5 courses (15 credits) per semester. These can be made up in any one of the following 4 ways – Studies in English, Spanish Language Classes, Studies in Spanish, Service Learning – but a combination of some or all is usual. Studies in english A wide range of subjects at UEES are taught in English, enabling international students that do not have a high proficiency in Spanish to keep on track with their majors while also working on their language skills. While the largest selection of courses are in the areas of Business, Finance and Marketing, there is sufficient choice to enable students of most disciplines to take a full-time load for a semester or academic year. Spanish language classes Students in the Semester in Ecuador Program have the opportunity to learn, practice and perfect their Spanish language skills during their time at UEES. We offer six levels of Spanish language instruction, and two content focused levels of for those with advanced skills. Students are placed in the appropriate course according to their demonstrated level. Studies in Spanish Students who demonstrate a high degree of proficiency in Spanish may enroll in courses in one or more of the following colleges: Architecture and Civil Engineering Communications and Marketing Law, Politics and Development Liberal Arts and Education Economics and Business Management Tourism, Hotel Management and Culinary Arts Computer Systems, Telecommunications and Electronics Medical Sciences Languages (Italian, French, Japanese,... [-]

Summer Session 2017

EIML Paris Ecole Internationale de Marketing du Luxe
Campus Full time 1 - 4 weeks June 2017 France Paris

EIML Paris offers the opportunity to international students to acquire the fundamentals and realize that Luxury is above all a unique art of know-how, products and services of which require a deep sense of quality. Thanks to our high quality training classes, your skills and competencies in the understanding of the specific codes and language of the Luxury industry will blossom. [+]

Best Course Studies in Marketing 2017. LANGUAGE OF INSTRUCTION: Courses are taught in English Luxury Means Creation and Excellence. In all its dedicated fields - jewelry, watch making, fashion, perfumes, beauty products, hospitality and services Luxury is linked to perfection. Define Luxury is subjective; it is generally considered as luxurious all that is elegant, sophisticated and expensive. The spectrum of luxury brands ranges from world-famous brands to more confidential handcraft “Houses”. Thus, consumers of luxury products and services are concerned by both quality and standards of processing. EIML Paris EIML Paris offers a five-year higher education program from Bachelor to Master’s level specialized in Luxury Marketing. Created in collaboration with the major economic players in the luxury sector, the program provided at EIML Paris trains managers to be and is particularly suited to those seeking a career with high responsibilities in various sectors: - Purchasing: Raw material Buyer, Merchandiser Products Manager, Retail Operator, etc. - Marketing: Product Manager, Marketing Survey Consultant, E-marketing Projects Manager, Category Manager, etc. - Communication: Press and Media Officer, Event Communication Manager, Public Relations Officer, Media planner, etc. REQUIREMENTS - Candidates’ profiles can be very diverse. The most important is to care for aesthetics, perfection, be creative,have a taste for communication, possess analytical skills for patterns and trends, and be sensitive to the arts and letters. - Candidates have to show 2 years of successful higher education or having earned a Bachelor degree or an equivalent. - For non-native speakers, English proficiency proof document is needed... [-]

Marketing, Digital & International Strategy (Rome) - English program

Il Sole 24 ORE Business School
Campus Full time 9 months September 2017 Italy Milan

It is the ideal course for students interested in acquiring technical and managerial skills to build a career in the marketing and international markets. The program is digital oriented, in order to provide students with practical knowledge in brand management, marketing and communication strategies... [+]

INTERNATIONAL MARKETING & DIGITAL STRATEGY Official website Technical and managerial skills to build a career in digital marketing strategies, brand management, communication and international markets. GOALS AND PROFESSIONAL OPENINGS Our International Master in Marketing, Digital & International strategies provides technical and managerial skills to build a career in digital marketing strategies and international development in companies competing in the global marketplace. It provides students with opportunities to learn from recognized and experienced managers and professionals, as well as to intern in important companies and develop a lasting network in the field. The previous 27 Italian editions of this Master delivered by our Business School guarantee consolidated experience and relationships with global brands. At the end of the course the main areas of placement are multinational companies, web communication agencies, Media Centers, consultancy firms. TARGET The Master is designed for young graduates and final year graduating students interested in building a career in marketing, social media, digital strategies. The course is entirely taught in English. DURATION AND STRUCTURE 10 Months: 6 months classroom and 4 months internship The Master requires full time compulsory attendance. The program begins on September 25th 2017 and is organized in two phases: theory and practice for a period of 120 days in classroom and workshops (courses are held from Monday to Friday) hands-on experience through a 4 month internship in important companies or consultancies. PROGRAM The program is divided into the following modules: Basic tools: fundamentals of Economics, Marketing and Tech Marketing and communication tools Digital... [-]

Short Course in Music Management

European School of Economics
Campus Full time 3 months Open Enrollment Italy Rome

The Music Management course has been developed to meet the needs of students who wish to pursue a modern business and management career in the music industry. Success in the contemporary world of music is increasingly dependent upon expertise and business know-how. [+]

Best Course Studies in Marketing 2017. The ESE Professional Programme in Music Management was designed as a means of providing students with a real working structure to guide them in this innately formless and rapidly evolving field. The Music Management course has been developed to meet the needs of students who wish to pursue a business and management career in the music industry. A series of lectures, seminars and workshops with both regular and visiting industry specialists introduces candidates to the most significant aspects of the music business, including contract law, intellectual copyright, artist management and the recording industry. Success in the contemporary world of music is increasingly dependent upon business know-how. Assessment for the programme is usually through a group project and presentation. Along the course, you will learn the fundaments of Music Business and will accomplish a solid foundation upon which you may grow in any direction. Once there, the course will help you choose your area of interest and will provide you with the proper tools to specialize. But, most important, this course is about who you are, what you truly want and how to achieve it. In short, it is about creating, facing and fulfilling your dream. Because, both, the film industry and yourself can be rightly seen as that: factories of dreams. And this course is about helping these factories work for good. The programme comprises 4 modules. Each module entails one 3-Hrs session per week over 10 weeks, plus an optional 3-month internship programme... [-]

Introduction to Buying

Fashion Retail Academy (FRA)
Campus Full time 3 days August 2017 United Kingdom London

This course provides an introduction to the role of a Fashion Buyer within a buying office whether a fast fashion, multiple door retailer or a multi-brand independent business. [+]

This course provides an introduction to the role of a Fashion Buyer within a buying office whether a fast fashion, multiple door retailer or a multi-brand independent business. The programme explores what is involved in the buying function of the business and examines certain components in the range-building process. This course is suitable for students, people with shop-floor experience or those who are new to the subject. The course includes: Role of a buyer Customer profiling, understanding target markets and trends Process of the supply chain and the importance in fashion buying Creation of mood boards Range planning and retail business terminology including seasonal phasing Comparison shopping to understand pricing policies and competition on the high street Different types of retail organisations including online The following aspects of buying and range planning are covered: Customer Profiling - examination of population measurements (geographics, demographics, psycho-graphics), pen portraits, marketing theories and case studies Role of the Buyer - responsibilities and key skills required of the buyer within the retail organisation Trend Analysis - researching how buyers know what to buy, including trend forecasting packages and creation of mood boards Product Selection - key aspects of brand buying; research, buying trips, KPI's, strategy, analysis and brand mix Trading - driving sales of a range, WSSI, best-sellers, markdowns, stock management and OTB Range Planning - exploration of the creative aspects of range planning required to create a balanced and commercial range Product Development - buying cycle, buying trips, competitor analysis, critical path management, buyers... [-]

Branding Extension Course

IED – Istituto Europeo di Design Rio de Janeiro
Campus Part time 60 hours March 2018 Brazil Rio de Janeiro

The course aims at the understanding of branding, and the role of professionals in strategic brand management. This course provides information for participants to have a current view of Branding and identity can develop strategies and direct the expression of the brands we manage, so that they stand on their reference market. [+]

Best Course Studies in Marketing 2017. THIS PROGRAM IS IN PORTUGUESE Taught School Management lab Type of course: Extension Portuguese language Coordinator: Marcelo Nacimento, Roberto Muntoreanu Home: March Days: Tuesdays and Thursdays Hours: 19:30 to 22:30 Total hours: 60h Duration: 2.5 months GOAL The course aims at the understanding of branding, and the role of professionals in strategic brand management. This course provides information for participants to have a current view of Branding and identity can develop strategies and direct the expression of the brands we manage, so that they stand on their reference market. Classes will be taught by professionals with expertise recognized in the market, which will bring data from the reality of agencies, clients and large cases. The idea is to give students a practical way the challenges and opportunities related to Branding. TARGET AUDIENCE Students, recent graduates or professionals in Design, Marketing, Communication, Arts and stakeholders that aim to expand their knowledge on the subject. Coordination Marcelo Nascimento Designer specializing in design thinking, UX and strategic communications planning. It has extensive experience in developing strategies for brands, and has served clients such as FGV, Disney, Bayer, Ticket, attentive, Coca-Cola and other big companies. It is a partner and Innovation Manager of BINKY. Roberto Muntoreanu Graphic designer and illustrator with experience in account management, people and brands. He is currently a partner and creative advisor of Binky. Throughout his career, actively participated in campaigns for the Accor Group and subsequently for Edenred, which yielded the Top of... [-]

Course in The Italian System: from Fashion to Design

Milano Fashion Institute
Campus Full time 3 weeks July 2017 Italy Milan

During the course "The Italian System: from Fashion to Design" we will study the synergistic roles that the areas of fashion marketing play within companies in the implementation of the most appropriate strategies to design new types of products. [+]

Course in The Italian System: from Fashion to Design New B2B and B2C strategies for design, production, communication and distribution. From Fashion, to Design and Lifestyle. Nowadays the role of culture, know how, and the ability to transmit the distinctive value of products and services have become more and more important. This does not end just in the final brand, but it is made up of a sequence of values, from the design to the selection of raw materials and product engineering until its release on the market. An overview that puts suppliers, contractors and licensees in the foreground, enhancing its contribution of quality and distinctiveness and providing them with opportunities of visibility as protagonists of a network of values. Reinforcing the concept of 'Italianità' (italianness) means coming back to the multifaceted repertoire of knowledge, genius, but above all calculation: to build on our culture, our meticulousness, our experience, our thinking. In order to continue seducing the new rich markets with inimitable and non-replicable results it is important to move from the traditional but a little watered down label of “Made in Italy” to a more modern and al-emblracing one: “From Italy”. Moving from the experience of Showcase Country to the one of Atelier Country. Key facts Co-Directors of the course: Marco Turinetto and Susanne Kreuzer Tutor of the course: Silvia Festa Start of registration: February 1st 2017 End of registration: June 9th 2017 Lectures’ start: July 3rd 2017 Lectures’ end: July 21st 2017 Duration: 3 weeks, 15 days, from... [-]

Extension Course In Coolhunting - Trends, Consumption And Design

IED – Istituto Europeo di Design Sao Paulo
Campus Part time 48 hours April 2017 Brazil São Paulo

The course aims to develop the spirit of observation and perception applied to the analysis of Coolhunting and present the work methodology for research and trend analysis transmitting a fairly broad view of the subject and the marketing context where they apply. [+]

Best Course Studies in Marketing 2017. THIS PROGRAM IS IN PORTUGUESE Taught The course aims to develop the spirit of observation and perception applied to the analysis of Coolhunting and present the work methodology for research and trend analysis transmitting a fairly broad view of the subject and the marketing context where they apply. Starts: September Finish: November Weekdays: 2nd and 6th fairs Time: 19h-23h Hours: 48 hours Goal: Enable the student to plan and execute research trends based on Coolhunting methodology and focused on their market interest. Stimulate the sensitivity and interpretive ability of the student, using semiotics of knowledge, design and multidisciplinary approaches. Audience: The course has practical application to strategic areas of professionals (planning, branding, positioning, segmentation, style) and also more tactical areas (design, development, procurement, execution, etc.). Scenario: In an increasingly globalized, massified and standardized market, know the trends is a way of seeking differentiation, update or even innovation. Demand for preferences research services is growing, mainly by its strategic character, which makes it possible to anticipate and differential standards for products, services and brands. Contents: - The contemporary setting and research trends - Trends: theoretical definitions and applications to the market - Anthropology of consumption: manifestations and meanings - The semiotic method: how to interpret signs and trends - diffusion processes of a trend - Research methodology: the coolhunting - urban safaris and immersions practices - Changing trends in strategies Quorum: The formation of classes and the beginning of the courses depend on quorum, to... [-]

Superior Web Analytics Program

Spain Business School
Online & Campus Combined 6 months January 2018 Spain Madrid

all people who want to know how users behave through their websites and other devices are addressed: what sections they visit more ?, who share content, who will make a purchase, but regrets at the last moment?... and to optimize their sites. [+]

Who should attend: all people who want to know how users behave through their websites and other devices are addressed: what sections they visit more ?, who share content, who will make a purchase, but regrets at the last moment?... and to optimize their sites. Objectives: Learning how to measure the results of sales, conversions ... Knowing how to analyze the behaviors that users are on the web. Mastering social media analytics. Learning to achieve a better user experience. Customer loyalty. agenda: MODULE 1 - Technological Environment and Legal MODULE 2 - Introduction to analytic MODULE 3 - Objectives and strategies of a website MODULE 4 - Google Analytics I MODULE 5 - Google Analytics II MODULE 6 - Social Media Analytics MODULE 7 - Analytics in E-Commerce MODULE 8 - Analytics Adobe / Omniture MODULE 9 - Excel for Analysts MODULE 10 - Communication address MODULE 11 END OF PROGRAM. Always accompanied by your expert, your project tutor and the head teacher. Additional Information: Those students who wish have the possibility of internships in major companies. This training can be funded by the Tripartite Foundation. You can fund the program in installments, without interest. The syllabi are designed and taught by recognized professionals in the field. outstanding teachers Matias Ezequiel - Experienced Senior Consultant at Deloitte Digital. Andrés Menchero - Data & Analytics at BMind Sales Consultant Maker Company SL Alex Gibelalde - Founder at Boostit - Digital Advising. Gorka Goikoetxea - SEO, SEM and digital analytics in Aukera.... [-]

Strategic Management and Marketing - Advanced Professional Development [Level HE7] part-time

University of Bolton
Campus Part time 14 weeks August 2017 United Kingdom Bolton

The course aims to provide you with a critical understanding of the strategic management process, and the contribution of strategic marketing to that process. It will integrate material from other aspects of management theory within a strategic management framework. Competitor analysis, marketing analysis and planning are explored in this course. You will gain a strong insight into strategic management at all levels; from business and... [+]

Best Course Studies in Marketing 2017. Strategic Management and Marketing - Advanced Professional Development [Level HE7] part-time The course aims to provide you with a critical understanding of the strategic management process, and the contribution of strategic marketing to that process. It will integrate material from other aspects of management theory within a strategic management framework. Competitor analysis, marketing analysis and planning are explored in this course. You will gain a strong insight into strategic management at all levels; from business and corporate level strategies to content of competitive strategies, as well as strategic evaluation. Corporate governance, responsibility and business ethics are also key to this course. This course is equivalent to 200 learning hours. The course will use formal lectures, group discussions and case studies. Initially lectures will be used to develop your knowledge of the concepts underpinning the study of strategic management. As your knowledge increases you will participate more fully in a critical exploration of the concepts. The case studies will enable you to explore the application of strategic management concepts and models, apply them to business problems, and evaluate the strategic issues within the case study, while critically assessing the applicability and usefulness of the theoretical models. Assessment will be a written case study assignment. Entry requirements Applicants are required to have obtained a first degree or equivalent and two years of work experience. [-]

Business Program

London Language Institute
Campus Part time 11 weeks September 2017 Canada Toronto

The Business Program is designed to prepare international students for a University/College business course. [+]

The Business Program is designed to prepare international students for a University/College business course. This program is interactive in nature allowing students to learn the underlying theories of business and apply these principals and knowledge in practical business scenarios. The program introduces actual case studies of existing companies and analyzes their pros and cons. The program focuses on the following: Financial Statements Financial Management Business Scenarios Managing People Marketing Operations Management Class Schedule Monday | Wednesday | Friday : 9:00 AM to 12:00 PM Specialized 1-4 week business courses are available in various topic areas throughout the year. Please contact our office with groups of 7 or more student to set up these specialized Certificate Programs. [-]

Fashion communication and marketing - Academic year - Spring intake

IED – Istituto Europeo di Design Florence
Campus Full time 30 weeks February 2018 Italy Florence

The Fashion Communication and Marketing - Academic Year focuses on two of the main factors that determine whether brands that compete in the Fashion system will be successful or not. It aims at training professionals to create and manage integrated promotion strategies, seek external relations with other professional figures working in the field, monitor advertising campaigns, maintain relations with the media and organise events and runway shows. The course is held in partnership with Luisaviaroma, one of the best Italian e-commerce websites for luxury fashion world wide. The course is aimed at young professionals that wish to improve their competitiveness or change their professional direction; students who wish to gain the basis of Communication and Marketing in the Fashion field both for a continuing education or for entering the working world; and Fashion, Communication or Marketing students who wish to explore the specifics of the Fashion world in their chosen field of study. At the conclusion of the year-long program participants have the possibility of requesting a 3 to 6 months internship in a fashion company. Florence is the focal point of the Italian renaissance and home to an incredible cultural, artistic and architectural patrimony. These proud traditions are still part of the economic and creative fabric and are a fundamental component of the curriculum. This is why Florence offers, more than other art cities, a unique inspirational patrimony of artistic and cultural heritage that serves as the backdrop to the Academic year program. [+]

Best Course Studies in Marketing 2017. THIS PROGRAM IS TAUGHT IN ENGLISH The Fashion Communication and Marketing - Academic Year is structured as a transversal and focused program that is developed through courses that aim at preparing participants to work in the fashion world. This is achieved during classes and special projects where participants will be working alongside real companies and professional figures, face real issues and improve their problem solving and analysis skills. Academic Years also give a solid basis for participants who wish to further their education. The program will focuse on the specific topics of pertinence to the Fashion sector in terms of communicative image and public relations, visual merchandising, business plans, pricing and strategic planning through traditional and new media. These courses aim at providing the transversal and multi-faceted approach necessary to successfully navigate and communicate in the Fashion system, including specific courses on the basics of Fashion Communication, New Media (Digital Communication- focusing on fashion blogging) and Event Planning. The Social Media aspect is enhanced by the partnership with Luisaviaroma and the avant-garde solutions that Florentine artisans are requesting to remain competitive in a world wide market. The IED has a long and outstanding tradition in the training of profiles for Fashion Design & Management and through the years has developed several contacts and projects with main companies in the Fashion field. This gives participants the added advantage of working alongside professionals and companies during the year and of creating innovative and competitive projects that... [-]