Course in Marketing

Top Course Studies in Marketing

Marketing

A course is the study of a particular topic within a wider subject area and is the foundation of a qualification. A typical course includes lectures, assessments and tutorials.

Marketing studies can help students to become professionals in the industry, teaching them how to help businesses successfully promote and sell products through the use of marketing strategies, trend analysis, research and pricing.

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Short Courses in Marketing

London School of Business and Finance (LSBF)
Campus Full time 4 days Open Enrollment United Kingdom London

LSBF’s four-day short courses in marketing are designed to provide you with specific industry knowledge. Choose between Digital Marketing and Social Media and also Strategic Brand Management. [+]

Best Course Studies in Marketing 2017/2018. Short Courses in Marketing LSBF’s four-day short courses in marketing are designed to provide you with specific industry knowledge. Choose between Digital Marketing and Social Media and also Strategic Brand Management. You will soon be able to apply what you’ve learned to your current workplace, or use your new knowledge to boost your CV. Course Requirements • Education - Undergraduate degree or equivalent Higher Education qualification, or relevant work experience • English language – Common European Framework (CEF) Level B2* or equivalent (all teaching and learning materials are provided in English only) *Please note those with a B1 level of English and relevant proof of further study will be considered. [-]

Specialization Course In Political Marketing And Electoral Campaigns

CESCOMPOL - Centro de Estudios Superiores de Comunicación y Marketing Político
Campus Full time 6 months September 2017 Spain Madrid

This program is aimed at either graduates in Political Science, Marketing, Journalism, Law or International Relations; As well as professionals with university degrees and experience in the world of politics who wish to improve their personal skills. [+]

OBJECTIVES: Students who successfully pass this program: They can participate or direct an electoral campaign They will know how to handle the latest marketing tools. They will know all the techniques of electoral probes and will be able to interpret them. They will learn techniques of oratory. They will know the context of the policy abroad, as well as the most common practices in other environments. They can effectively design a personal branding strategy. ADDRESSED TO: This program is aimed at either graduates in Political Science, Marketing, Journalism, Law or International Relations; As well as professionals with university degrees and experience in the world of politics who wish to improve their personal skills. EVALUATION Obtaining the final title is subject to the passing of all modules of the course as well as the preparation of the Final Work. DEGREE THAT IS OBTAINED Title of Specialist by the University of Alcalá de Henares and Specialist title by CESCOMPOL TEMARY Political Communication Management: Institutional Relations and Public Affairs Offline, Online and Network Communication: Social Media Management Political Marketing and Image Management Personal Leadership and Speech Political Consulting: Design and Management of Electoral Campaigns End of Master's Work PROFESSIONAL OUTINGS Students will be able to fill positions in: Political parties Consulting Communication Cabinets Official Institutions and Governments Media [-]

Lighting Course (advertising, Portrait And Fashion)

GrisArt Escuela Superior de Fotografía
Campus Part time 7 months October 2017 Spain Barcelona

If light control is crucial in any type of photography, it becomes imperative in the case of advertising, portraiture and fashion. [+]

If light control is crucial in any type of photography, it becomes imperative in the case of advertising, portraiture and fashion. Understanding the expressive and creative power of illumination ensures photographers the ability to adapt to the needs of each assignment with guaranteed success. This course is structured so that the professional future acquire fundamental knowledge in the techniques of studio lighting, that can be applied in advertising, fashion, portrait, scientific, experimental photography ... To achieve this goal, the dynamics of the course encourages student participation, so all practical classes are presented as actual work sessions. So, are shooting outdoors and in specialized studies and involved figures such as the art director, stylist or models. Students have available studios and classrooms for digital production and post-production of their work, which facilitates the experience and confidence necessary to integrate into the professional field. Also, for those who choose to expand their job opportunities, GrisArt recommends the following additional courses. - Course of Digital Image Processing - Postproduction Course and Finish - CGI Course - Course of Video for Photographers... [-]


10-Week Course in Made in Italy and Luxury Goods Industry

Accademia del Lusso
Campus Full time 10 weeks April 2018 Italy Milan

This course is designed for students who want to get to know, in depth, the characteristics of Made in Italy as a recognised model that is appreciated all over the world in the fashion and luxury goods sectors. The course includes theoretical classroom lessons, workshops and other practical activities, project work and assessment tests... [+]

This course is designed for students who want to get to know, in depth, the characteristics of Made in Italy as a recognised model that is appreciated all over the world in the fashion and luxury goods sectors. The course includes theoretical classroom lessons, workshops and other practical activities, project work and assessment tests. Course Objectives The course aims to: Define Made in Italy through its history and evolution Closely analyse the concept of luxury Evaluate significant case histories as symbols of Italian Excellence Introduce the dynamics linked to the retailing of luxury goods Course Specifications Duration: 150 hours over 10 weeks Schedule: Monday to Friday Start date: 11/04/2016 End date (final exam included): 17/06/2016 Language: English Course Price: 6.900 euros Study Programme Lectures and practical classroom activities Made in Italy & Luxury Goods Industry (including case-histories) Retail Positioning in the Fashion Luxury System The Never-ending Evolution of Retail Trends External workshops Workshop LandLab Educational external visits to places linked with the Milan fashion industry as well as visits to museums, libraries and showrooms. Analysis of fashion sites. BrandLab Learning Laboratories to create direct contact with fashion brands. These may consist of visits, seminars and meetings with professionals from renowned names of Made in Italy (products, services and communication). EventLab Taking part in essential fashion events such as shows and exhibitions. Workweeks Students carry out two full-time week-long projects based on real fashion company orders. [-]

Summer Session 2017

EIML Paris Ecole Internationale de Marketing du Luxe
Campus Full time 1 - 4 weeks June 2018 France Paris

EIML Paris offers the opportunity to international students to acquire the fundamentals and realize that Luxury is above all a unique art of know-how, products and services of which require a deep sense of quality. Thanks to our high quality training classes, your skills and competencies in the understanding of the specific codes and language of the Luxury industry will blossom. [+]

Best Course Studies in Marketing 2017/2018. LANGUAGE OF INSTRUCTION: Courses are taught in English Luxury Means Creation and Excellence. In all its dedicated fields - jewelry, watch making, fashion, perfumes, beauty products, hospitality and services Luxury is linked to perfection. Define Luxury is subjective; it is generally considered as luxurious all that is elegant, sophisticated and expensive. The spectrum of luxury brands ranges from world-famous brands to more confidential handcraft “Houses”. Thus, consumers of luxury products and services are concerned by both quality and standards of processing. EIML Paris EIML Paris offers a five-year higher education program from Bachelor to Master’s level specialized in Luxury Marketing. Created in collaboration with the major economic players in the luxury sector, the program provided at EIML Paris trains managers to be and is particularly suited to those seeking a career with high responsibilities in various sectors: - Purchasing: Raw material Buyer, Merchandiser Products Manager, Retail Operator, etc. - Marketing: Product Manager, Marketing Survey Consultant, E-marketing Projects Manager, Category Manager, etc. - Communication: Press and Media Officer, Event Communication Manager, Public Relations Officer, Media planner, etc. REQUIREMENTS - Candidates’ profiles can be very diverse. The most important is to care for aesthetics, perfection, be creative,have a taste for communication, possess analytical skills for patterns and trends, and be sensitive to the arts and letters. - Candidates have to show 2 years of successful higher education or having earned a Bachelor degree or an equivalent. - For non-native speakers, English proficiency proof document is needed... [-]

Short course - Marketing

European School of Economics
Campus Full time Open Enrollment Italy Rome Milan Florence Spain Madrid United Kingdom London + 5 more

The ESE Specialised Programme in Marketing is designed to further develop participants’ marketing skills and acumen to ensure that managers in international markets have the required understanding and insight for success in this field. [+]

The ESE Specialised Programme in Marketing is designed to further develop participants’ marketing skills and acumen to ensure that managers in international markets have the required understanding and insight for success in this field. The course will prepare participants for a wide range of activities such as brand management, product development, services marketing and business-to-business marketing enabling them to enter into specialist marketing consultancy and service firms that excel in the areas of market research, advertising, sales promotion, public relations and direct marketing. Since marketing is the art and science of targeting market segments and obtaining, maintaining and building loyalty we will work on effective communication and the delivery of superior service and value. Participants will be able to manage, supervise and direct their own, and others, activities, whilst understanding key strategic issues and trends in the field. This includes the use of information to make critical decisions and the application of theories and techniques to practical realistic work situations in the sector. Intake Dates: January, April, September Course Structure Students will take four of the following modules - Innovation Development and Management - E-Business and E-Commerce - International Strategic Marketing - Consumer Behaviour - Integrated Marketing Communication - International Business Management Course Duration: One Academic Term Mode of Delivery: Each module consists of 100 hours of learning; 30 hours are spent in lectures/seminars and the remaining time is devoted to directed learning activities, final assessment preparation and self-study. Entry Requirements: Application form, completed correctly A first degree in a... [-]

Superior Web Analytics Program

Spain Business School
Online & Campus Combined 6 months January 2018 Spain Madrid

all people who want to know how users behave through their websites and other devices are addressed: what sections they visit more ?, who share content, who will make a purchase, but regrets at the last moment?... and to optimize their sites. [+]

Best Course Studies in Marketing 2017/2018. Who should attend: all people who want to know how users behave through their websites and other devices are addressed: what sections they visit more ?, who share content, who will make a purchase, but regrets at the last moment?... and to optimize their sites. Objectives: Learning how to measure the results of sales, conversions ... Knowing how to analyze the behaviors that users are on the web. Mastering social media analytics. Learning to achieve a better user experience. Customer loyalty. agenda: MODULE 1 - Technological Environment and Legal MODULE 2 - Introduction to analytic MODULE 3 - Objectives and strategies of a website MODULE 4 - Google Analytics I MODULE 5 - Google Analytics II MODULE 6 - Social Media Analytics MODULE 7 - Analytics in E-Commerce MODULE 8 - Analytics Adobe / Omniture MODULE 9 - Excel for Analysts MODULE 10 - Communication address MODULE 11 END OF PROGRAM. Always accompanied by your expert, your project tutor and the head teacher. Additional Information: Those students who wish have the possibility of internships in major companies. This training can be funded by the Tripartite Foundation. You can fund the program in installments, without interest. The syllabi are designed and taught by recognized professionals in the field. outstanding teachers Matias Ezequiel - Experienced Senior Consultant at Deloitte Digital. Andrés Menchero - Data & Analytics at BMind Sales Consultant Maker Company SL Alex Gibelalde - Founder at Boostit - Digital Advising. Gorka Goikoetxea - SEO,... [-]

Marketing Course

European School of Economics London
Campus Full time 3 months September 2018 United Kingdom City of London

The ESE Specialised Programme in Marketing is designed to further develop participants’ marketing skills and acumen to ensure that managers in international markets have the required understanding and insight for success in this field. [+]

ESE SPECIALISED PROGRAMME - MARKETING The ESE Specialised Programme in Marketing is designed to further develop participants’ marketing skills and acumen to ensure that managers in international markets have the required understanding and insight for success in this field. The course will prepare participants for a wide range of activities such as brand management, product development, services marketing and business-to-business marketing enabling them to enter into specialist marketing consultancy and service firms that excel in the areas of market research, advertising, sales promotion, public relations and direct marketing. Since marketing is the art and science of targeting market segments and obtaining, maintaining and building loyalty we will work on effective communication and the delivery of superior service and value. Participants will be able to manage, supervise and direct their own, and others, activities, whilst understanding key strategic issues and trends in the field. This includes the use of information to make critical decisions and the application of theories and techniques to practical realistic work situations in the sector. Intake Dates: January, April, September Course Structure Students will take four of the following modules Innovation Development and Management E-Business and E-Commerce International Strategic Marketing Consumer Behaviour Integrated Marketing Communication International Business Management Course Duration: One Academic Term Mode of Delivery: Each module consists of 100 hours of learning; 30 hours are spent in lectures/seminars and the remaining time is devoted to directed learning activities, final assessment preparation and self-study. Language of Instruction: English Level of Instruction: Postgraduate Entry Requirements: Application form,... [-]

Interior Design & Placemaking Mini-Master

BAU International Academy of Rome
Campus Full time 12 - 14 weeks October 2017 Italy Rome

This Mini-Master program will give participants - under the supervision of the BAU IAR team of dedicated experts of visual storytelling, branding strategies and viral marketing - the opportunity to conduct an experimental application of all the latest key trends and discoveries in Made in Italy interior design and placemaking. [+]

Best Course Studies in Marketing 2017/2018. This Mini-Master program will give participants - under the supervision of the BAU IAR team of dedicated experts of visual storytelling, branding strategies and viral marketing - the opportunity to conduct an experimental application of all the latest key trends and discoveries in Made in Italy interior design and placemaking. What will I learn? Participant will learn how to IDEATE, PROTOTYPE AND TEST A SPACE, with a studio design module of 90 hours under the supervision of our staff of dedicated designers and strategists. Work on design projects gathering people from different backgrounds Think, discuss and design requirements related to functionality, esthetics and sustainability with three different applications: retail, hospitality and wellness Learn how to design structures and spaces with a distinctive personality, able to ensure the best possible interaction between final user and infrastructure with an awareness of the most recent trends in colours, materials, finishing and lighting technologies Also, in the 10-week program, they will have the opportunity to study Italian language and culture and complete 4 out of the following electives: ART, FASHION & DESIGN (42hrs). From the idea to the product, the impact of art, the culture of the renaissance workshop, the multiple layers of Rome and its eternity upon Italian design style and technique ITALIAN ENTREPRENEURSHIP & INNOVATION (42hrs). The critical success factors of the Made in Italy brand in the production process of products, materials, lighting and technologies, the experience of the clusters and micro-multinational brands COMMUNICATION STRATEGIES... [-]

Corso breve in Neuromarketing

European School of Economics Madrid
Campus Full time 2 days January 2018 Spain Madrid

In un’era di totale dominio del consumatore, in cui i concetti di customer care e customer satisfaction sono il focus di ogni strategia aziendale, si moltiplicano le tecnologie e gli strumenti di misurazione che vengono utilizzati per mappare l’ambiente e la shopping experience. [+]

In un’era di totale dominio del consumatore, in cui i concetti di customer care e customer satisfaction sono il focus di ogni strategia aziendale, si moltiplicano le tecnologie e gli strumenti di misurazione che vengono utilizzati per mappare l’ambiente e la shopping experience. In un processo decisionale subentrano tante variabili e fattori concomitanti che influenzano il consumatore, determinando o meno l’acquisto. Non a caso, le componenti di tale scelta sono diventate oggetto di studi estremamente analitici e diversificati. Studi che per i retailer si traducono in una serie di competenze che vanno ben oltre la logistica e la capacità di gestire i processi sul punto vendita. Si parla infatti sempre più spesso di Neuromarketing, disciplina che si occupa di studiare le nostre percezioni ed emozioni, interpretandole. Il Neuromarketing utilizza gli strumenti delle Neuroscienze per capire come massimizzare la risposta allo stimolo, così da pilotare le nostre reazioni verso una campagna, un prodotto o un servizio. Quello che è indubbio è che il Neuromarketing innestato nel retail sta accrescendo notevolmente le informazioni legate ai comportamenti di acquisto del consumatore che oggi non è quasi mai spinto verso un prodotto da un bisogno primario quanto, piuttosto, da un bisogno secondario legato alla sfera emozionale.... [-]


Specialist In Design And Production Of Shows - Face-to-face And Online

ESODE Business School
Campus or Online Part time Open Enrollment Spain Madrid

Specialist in Design and Production Shows, EDPE, offers students the necessary knowledge and techniques in the production of shows to develop them and manage them from start to finish. [+]

Best Course Studies in Marketing 2017/2018. PRESENTATION

Design, coordinate and manage a live show. Paid and guaranteed practices in leading companies. Own financing. REGISTER NOW AND BONIFY YOUR TRAINING!

Acquires the necessary skills in the different functions and responsibilities related to audiovisual production, to participate in the creation, production, management and marketing of any kind of live show.

OBJECTIVES Acquire the necessary knowledge and techniques in the production of live shows . Develop necessary skills in the different functions and responsibilities related to audiovisual production, from the creation, production, management and marketing of any kind of live show: concerts, galas, theater, musical tours, macro-events, etc. DIRECTED TO / REQUIREMENTS Graduates and university graduates. Higher Vocational Training Technicians (FP2). Professionals from the world of audiovisual communication, entertainment and leisure. NO DEGREE: certify 1 year of work experience. TEMARY MODULES Introduction to the audiovisual sector and events Business organization Marketing and event communication Personal skills Technical means Business Protocol Legislative environment Design, management and presentation of the show: pre-production Process of production and realization Post-production PRICE AND MODE Modality: online and face-to-face. Online Price : € 2450 € 1,200 (25% discount). Face price : 3740 € 2640 € (30% discount). Qualification certified by ESODE Business School. Paid and guaranteed practices in leading companies (on-site only). METHODOLOGY ... [-]

Strategic Management and Marketing - Advanced Professional Development [Level HE7] part-time

University of Bolton
Campus Part time 14 weeks August 2018 United Kingdom Bolton

The course aims to provide you with a critical understanding of the strategic management process, and the contribution of strategic marketing to that process. It will integrate material from other aspects of management theory within a strategic management framework. Competitor analysis, marketing analysis and planning are explored in this course. You will gain a strong insight into strategic management at all levels; from business and... [+]

Strategic Management and Marketing - Advanced Professional Development [Level HE7] part-time The course aims to provide you with a critical understanding of the strategic management process, and the contribution of strategic marketing to that process. It will integrate material from other aspects of management theory within a strategic management framework. Competitor analysis, marketing analysis and planning are explored in this course. You will gain a strong insight into strategic management at all levels; from business and corporate level strategies to content of competitive strategies, as well as strategic evaluation. Corporate governance, responsibility and business ethics are also key to this course. This course is equivalent to 200 learning hours. The course will use formal lectures, group discussions and case studies. Initially lectures will be used to develop your knowledge of the concepts underpinning the study of strategic management. As your knowledge increases you will participate more fully in a critical exploration of the concepts. The case studies will enable you to explore the application of strategic management concepts and models, apply them to business problems, and evaluate the strategic issues within the case study, while critically assessing the applicability and usefulness of the theoretical models. Assessment will be a written case study assignment. Entry requirements Applicants are required to have obtained a first degree or equivalent and two years of work experience. [-]

Marketing, Digital & International Strategy (Rome + Lille) - English program

Il Sole 24 ORE Business School
Campus Full time 9 months September 2017 Italy Milan

It is the ideal course for students interested in acquiring technical and managerial skills to build a career in the marketing and international markets. The program is digital oriented, in order to provide students with practical knowledge in brand management, marketing and communication strategies... [+]

Best Course Studies in Marketing 2017/2018. INTERNATIONAL MARKETING & DIGITAL STRATEGY Official website An international full time Master including one month exchange program spent in Lille, France @IESEG School of Management. GOALS AND PROFESSIONAL OPENINGS The Master provides technical and managerial skills to successfully operate in companies competing in the global marketplace. At the end of the course the main areas of placement are multinational companies, web communication agencies, Media Centers, consultancy firms. The previous twenty-seven Italian editions of this Master guarantee consolidated experience and relationships with global brands. TARGET The Master is aimed at young graduates and final year graduating students interested in building an international career in marketing, social media & digital strategies. DURATION AND STRUCTURE The program begins on September 25th 2017 and is organized in two phases: Theory and Practice for a period of 6 months in classroom, workshops and company visits (classes are held from Monday to Friday): 5 months in Rome, Italy 1 month in Lille, France @IESEG School of Management Hands-on experience through a 4 month internship in important companies or consultancies: more than 95% of our students are employed after the internship. The Master requires full time compulsory attendance and is taught entirely in English. PROGRAM The program is divided into the following modules: Basic tools: fundamentals of Economics, Marketing and Tech Marketing and communication tools Digital marketing and digital strategy Strategic, Operational & Analytical CRM @IESEG School of Management in Lille International markets and marketing The new made in Italy: innovation... [-]

Graduate Certificate in Marketing

University of Technology Sydney
Campus Full time Part time 0.5 - 1 year January 2018 Australia Sydney + 1 more

The Graduate Certificate in Marketing introduces some of the key dimensions of marketing and is designed for those requiring a general understanding of marketing principles. [+]

This course provides contemporary theoretical marketing knowledge and the practical skills required for superior performance in Australian and international markets.

Career options include management-level positions in industry or government.

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ESE Short Course: Marketing

European School of Economics Italy
Campus Full time 1 semester January 2018 Italy Rome Milan Florence + 2 more

The ESE Specialised Programme in Marketing is designed to further develop participants’ marketing skills and acumen to ensure that managers in international markets have the required understanding and insight for success in this field. [+]

Best Course Studies in Marketing 2017/2018. ESE Short Course: Marketing ESE SPECIALISED PROGRAMME - MARKETING The ESE Specialised Programme in Marketing is designed to further develop participants’ marketing skills and acumen to ensure that managers in international markets have the required understanding and insight for success in this field. The course will prepare participants for a wide range of activities such as brand management, product development, services marketing and business-to-business marketing enabling them to enter into specialist marketing consultancy and service firms that excel in the areas of market research, advertising, sales promotion, public relations and direct marketing. Since marketing is the art and science of targeting market segments and obtaining, maintaining and building loyalty we will work on effective communication and the delivery of superior service and value. Participants will be able to manage, supervise and direct their own, and others, activities, whilst understanding key strategic issues and trends in the field. This includes the use of information to make critical decisions and the application of theories and techniques to practical realistic work situations in the sector. Intake Dates: January, April, September Course Structure Students will take four of the following modules - Innovation Development and Management - E-Business and E-Commerce - International Strategic Marketing - Consumer Behaviour - Integrated Marketing Communication - International Business Management Course Duration: One Academic Term Mode of Delivery: Each module consists of 100 hours of learning; 30 hours are spent in lectures/seminars and the remaining time is devoted to directed learning activities, final... [-]