LSBF Executive Education’s short courses in marketing are designed to provide you with specific industry knowledge in just four days. You can choose between Digital Marketing and Social Media or Strategic Brand Management. Upon course completion you will be able to apply what you’ve learned to your current workplace, alternatively you will use the knowledge you have gained to boost your CV and get a new job. LSBF Executive Education is accredited by the British Accreditation Council (BAC) and its courses are CPD accredited, therefore you will earn CPD points upon course completion.

The importance of social media marketing for businesses and organisations is no longer questioned. It has become a worldwide trend which helps businesses and organisations connect with their customers online.

This online social media marketing course covers the concept and application of social media marketing, equipping you with the skills to plan and implement a successful social media marketing strategy while offering you social media certification.

In brief, this course will teach you how to create a social media strategy to build your business and online marketing campaign. Candidates will be provided with the tools required to build a network and run social media campaigns on Facebook, Twitter, YouTube and other various other platforms.... [-]

Gain proficiency in social advertising and use Facebook, Google AdWords, and Google Analytics to find meaning in user behavior.

Develop and plan a campaign driven by data and paid‐search strategies — and measured by key performance indicators.

Become a driver of your company's bottom line by using cutting‐edge techniques and platforms to market products and acquire users.

Our educational excellence is a community effort. When you learn at GA, you can always rely on an in-house team of experts to provide guidance and support, whenever you need it.

Instructors

Learn industry–grade frameworks, tools, vocabulary, and best practices from a teacher whose daily work involves using them expertly.... [-]

A practical six-week introduction to the use of data and data science techniques to enhance marketing insights and manage online customer interaction in web-based environments. Developed for people who engage with their organisation’s clients in a digital age, the course aims to help you improve both customer acquisition and retention, and to increase your customer’s lifetime value.

The course is delivered online and contains a mixture of taught material, self-study, activities and practical exercises. All materials are made available at the beginning of each week, to allow you to complete them at your own pace and at a time that suits you.

This course is a practical introduction to how you can use data and data science techniques to improve marketing insights and manage customer interaction in web-based environments. Its content is aimed at people charged with delivering real engagement with their organization’s clients in a digital age. Offering a practical use of data science for marketing insights it aims to help you enhance customer acquisition, retention and grow your customers’ lifetime value.... [-]

The project is submitted to the approval of a panel composed of entrepreneurs and representatives of the support teams.... [-]

Duration 40 hours

Manages value relationship plans with internal and external clients through improvement processes that support constructive and profitable long-term experiences.

Persons in charge of the customer service department, customer care, commercial area and service managers.

Manage a service area team or those who report to a commercial and service department or be in charge of customer service.... [-]

Students who successfully pass this program:

This program is aimed at either graduates in Political Science, Marketing, Journalism, Law or International Relations; As well as professionals with university degrees and experience in the world of politics who wish to improve their personal skills.... [-]

Companies leverage strategic marketing to identify and find ways to meet their customers' needs.

Executives and marketing managers use strategic marketing to create a marketing plan to improve business performance and increase profits.

Places: 20

Duration: 5 days (35h) with practical component

Created and designed for executives, managers, entrepreneurs and interested in practical training with real applicability in the areas of strategic marketing, management and commerce. The Intensive Strategic Marketing course program provides knowledge, new forms of strategic marketing management and planning so that participants can meet the greatest challenges of today.... [-]

A self-paced course designed to master various social media concepts, including strategy, communication, costs and benefits and get the right expertise in Measuring Social Media ROI.

Edureka's Measuring Social Media ROI course will help in understanding the concepts of social media ROI, which marketers, PR professionals, and business managers can use to determine the success of their marketing and social media campaigns. The course will also cover strategies to deploy a measurement structure. This is a master class course comprising a total of four hours of lectures, explaining the concepts you need to grasp to develop a social media presence, including linkages to strategy, marketing, communication and financial outcomes. The second part will include ROI on its raw hard metrics appearance: the costs and benefits of social media.... [-]

This course is designed for students who want to get to know, in depth, the characteristics of Made in Italy as a recognised model that is appreciated all over the world in the fashion and luxury goods sectors. The course includes theoretical classroom lessons, workshops and other practical activities, project work and assessment tests.

The course aims to:

Learn How To Create Ads On Facebook And Instagram That Reach Millions Of People!

Marketing management analyses and researches various aspects of consumer behaviour including targets markets, advertising and promotional strategies. Students will learn to identify consumer needs and trends through understanding consumer behaviour including pricing and pricing strategies.

Upon successful completion you will have obtained a highly valuable single subject diploma. This certificate combined with other awards can lead towards University entry to first or second year. Holders of this fully accredited qualification greatly increase their chances of employment and promotion within a related sector.

Marketing Management

LANGUAGE OF INSTRUCTION: Courses are taught in English

In all its dedicated fields - jewelry, watchmaking, fashion, perfumes, beauty products, hospitality, and services Luxury is linked to perfection. Define Luxury is subjective; it is generally considered as luxurious all that is elegant, sophisticated and expensive. The spectrum of luxury brands ranges from world-famous brands to more confidential handcraft “Houses”. Thus, consumers of luxury products and services are concerned by both quality and standards of processing.

EIML Paris offers a five-year higher education program from Bachelor to Master’s level specialized in Luxury Marketing. Created in collaboration with the major economic players in the luxury sector, the program provided at EIML Paris trains managers to be and is particularly suited to those seeking a career with high responsibilities in various sectors: - Purchasing: Raw material Buyer, Merchandiser Products Manager, Retail Operator, etc. - Marketing: Product Manager, Marketing Survey Consultant, E-marketing Projects Manager, Category Manager, etc. - Communication: Press and Media Officer, Event Communication Manager, Public Relations Officer, Media planner, etc.... [-]

The arrival of the internet has meant an evolution that has transformed the nature of these four elements. This evolution means a change of focus from the company vision to the client vision. The product is no longer as important as the need that the product satisfies in the consumer. That is why marketing 2.0 or digital marketing as a new channel of communication with customers and the business environment is increasingly common and necessary for companies today.

Obtain the necessary tools to know and implement marketing strategies in digital media. There will be the possibility of creating and designing successful campaigns that allow positioning brands, generating new prospects and sales.... [-]

As there is no experience and qualification required for our Marketing courses, they are available for all students from any academic backgrounds.

Our Marketing courses are fully compatible with any kind of device. Whether you are using Windows computer, Mac, smartphones or tablets, you will get the same experience while learning. Besides that, you will be able to access the courses with any kind of internet connection from anywhere at any time without any kind of limitation.... [-]