Course in Marketing

Top Courses in Marketing

Marketing

Courses are intended to be taken by those wishing to further their personal development. Whether you take the courses in a classroom or online, there are a variety of specialized study areas.

The field of marketing is a dynamic business area that is concerned with the satisfaction of people’s wants and needs. Marketing studies can teach individuals how to see things from the perspective of the consumer and to implement the appropriate marketing strategies.

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Short Courses in Marketing

London School of Business and Finance (LSBF)
Campus Full time 4 days Open Enrollment United Kingdom London

LSBF’s four-day short courses in marketing are designed to provide you with specific industry knowledge. Choose between Digital Marketing and Social Media and also Strategic Brand Management. [+]

Short Courses in Marketing

LSBF’s four-day short courses in marketing are designed to provide you with specific industry knowledge. Choose between Digital Marketing and Social Media and also Strategic Brand Management. You will soon be able to apply what you’ve learned to your current workplace, or use your new knowledge to boost your CV.

Course Requirements Education - Undergraduate degree or equivalent Higher Education qualification, or relevant work experience English language – Common European Framework (CEF) Level B2* or equivalent (all teaching and learning materials are provided in English only)

*Please note those with a B1 level of English and relevant proof of further study will be considered.... [-]


Specialization Course In Political Marketing And Electoral Campaigns

CESCOMPOL - Centro de Estudios Superiores de Comunicación y Marketing Político
Campus Full time 6 months September 2018 Spain Madrid

This program is aimed at either graduates in Political Science, Marketing, Journalism, Law or International Relations; As well as professionals with university degrees and experience in the world of politics who wish to improve their personal skills. [+]

OBJECTIVES: Students who successfully pass this program: They can participate or direct an electoral campaign They will know how to handle the latest marketing tools. They will know all the techniques of electoral probes and will be able to interpret them. They will learn techniques of oratory. They will know the context of the policy abroad, as well as the most common practices in other environments. They can effectively design a personal branding strategy. ADDRESSED TO: This program is aimed at either graduates in Political Science, Marketing, Journalism, Law or International Relations; As well as professionals with university degrees and experience in the world of politics who wish to improve their personal skills. EVALUATION Obtaining the final title is subject to the passing of all modules of the course as well as the preparation of the Final Work. DEGREE THAT IS OBTAINED Title of Specialist by the University of Alcalá de Henares and Specialist title by CESCOMPOL TEMARY Political Communication Management: Institutional Relations and Public Affairs Offline, Online and Network Communication: Social Media Management Political Marketing and Image Management Personal Leadership and Speech Political Consulting: Design and Management of Electoral Campaigns End of Master's Work PROFESSIONAL OUTINGS Students will be able to fill positions in: Political parties Consulting Communication Cabinets Official Institutions and Governments Media [-]

Course: Summer Session 2018

EIML Paris Ecole Internationale de Marketing du Luxe
Campus Full time 1 - 4 weeks June 2018 France Paris

EIML Paris offers the opportunity to international students to acquire the fundamentals and realize that Luxury is above all a unique art of know-how, products, and services of which require a deep sense of quality. Thanks to our high-quality training classes, your skills, and competencies in the understanding of the specific codes and language of the Luxury industry will blossom.

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LANGUAGE OF INSTRUCTION: Courses are taught in English

Luxury Means Creation and Excellence.

In all its dedicated fields - jewelry, watchmaking, fashion, perfumes, beauty products, hospitality, and services Luxury is linked to perfection. Define Luxury is subjective; it is generally considered as luxurious all that is elegant, sophisticated and expensive. The spectrum of luxury brands ranges from world-famous brands to more confidential handcraft “Houses”. Thus, consumers of luxury products and services are concerned by both quality and standards of processing.

EIML Paris

EIML Paris offers a five-year higher education program from Bachelor to Master’s level specialized in Luxury Marketing. Created in collaboration with the major economic players in the luxury sector, the program provided at EIML Paris trains managers to be and is particularly suited to those seeking a career with high responsibilities in various sectors: - Purchasing: Raw material Buyer, Merchandiser Products Manager, Retail Operator, etc. - Marketing: Product Manager, Marketing Survey Consultant, E-marketing Projects Manager, Category Manager, etc. - Communication: Press and Media Officer, Event Communication Manager, Public Relations Officer, Media planner, etc.... [-]


ESE Specialised Programme in Marketing

European School of Economics Madrid
Campus Part time 1 semester September 2018 Spain Madrid

The ESE Specialised Programme in Marketing is designed to further develop participants’ marketing skills and acumen to ensure that managers in international markets have the required understanding and insight for success in this field. [+]

The ESE Specialised Programme in Marketing is designed to further develop participants’ marketing skills and acumen to ensure that managers in international markets have the required understanding and insight for success in this field. The course will prepare participants for a wide range of activities such as brand management, product development, services marketing and business-to-business marketing enabling them to enter into specialist marketing consultancy and service firms that excel in the areas of market research, advertising, sales promotion, public relations and direct marketing. Since marketing is the art and science of targeting market segments and obtaining, maintaining and building loyalty we will work on effective communication and the delivery of superior service and value. Participants will be able to manage, supervise and direct their own, and others, activities, whilst understanding key strategic issues and trends in the field. This includes the use of information to make critical decisions and the application of theories and techniques to practical realistic work situations in the sector. The ESE Madrid centre is fully equipped with a student study area, computer lab, library, and wireless internet access. Intake Dates: January, April, September Course Structure: Students will take four of the following modules Innovation Development and Management E-Business and E-Commerce International Strategic Marketing Consumer Behaviour Integrated Marketing Communication International Business Management Course Duration: One Academic Term Total Course Hours: 165 hours Mode of Delivery: Each module consists of 100 hours of learning; 30 hours are spent in lectures/seminars and the remaining time is devoted to directed... [-]

Marketing Course

European School of Economics London
Campus Full time 3 months September 2018 United Kingdom City of London

The ESE Specialised Programme in Marketing is designed to further develop participants’ marketing skills and acumen to ensure that managers in international markets have the required understanding and insight for success in this field. [+]

Best Courses in Marketing 2018. ESE SPECIALISED PROGRAMME - MARKETING The ESE Specialised Programme in Marketing is designed to further develop participants’ marketing skills and acumen to ensure that managers in international markets have the required understanding and insight for success in this field. The course will prepare participants for a wide range of activities such as brand management, product development, services marketing and business-to-business marketing enabling them to enter into specialist marketing consultancy and service firms that excel in the areas of market research, advertising, sales promotion, public relations and direct marketing. Since marketing is the art and science of targeting market segments and obtaining, maintaining and building loyalty we will work on effective communication and the delivery of superior service and value. Participants will be able to manage, supervise and direct their own, and others, activities, whilst understanding key strategic issues and trends in the field. This includes the use of information to make critical decisions and the application of theories and techniques to practical realistic work situations in the sector. Intake Dates: January, April, September Course Structure Students will take four of the following modules Innovation Development and Management E-Business and E-Commerce International Strategic Marketing Consumer Behaviour Integrated Marketing Communication International Business Management Course Duration: One Academic Term Mode of Delivery: Each module consists of 100 hours of learning; 30 hours are spent in lectures/seminars and the remaining time is devoted to directed learning activities, final assessment preparation and self-study. Language of Instruction: English Level of Instruction:... [-]

Short course - Marketing

European School of Economics
Campus Full time Open Enrollment Italy Rome Milan Florence Spain Madrid United Kingdom London + 5 more

The ESE Specialised Programme in Marketing is designed to further develop participants’ marketing skills and acumen to ensure that managers in international markets have the required understanding and insight for success in this field. [+]

The ESE Specialised Programme in Marketing is designed to further develop participants’ marketing skills and acumen to ensure that managers in international markets have the required understanding and insight for success in this field. The course will prepare participants for a wide range of activities such as brand management, product development, services marketing and business-to-business marketing enabling them to enter into specialist marketing consultancy and service firms that excel in the areas of market research, advertising, sales promotion, public relations and direct marketing. Since marketing is the art and science of targeting market segments and obtaining, maintaining and building loyalty we will work on effective communication and the delivery of superior service and value. Participants will be able to manage, supervise and direct their own, and others, activities, whilst understanding key strategic issues and trends in the field. This includes the use of information to make critical decisions and the application of theories and techniques to practical realistic work situations in the sector. Intake Dates: January, April, September Course Structure Students will take four of the following modules - Innovation Development and Management - E-Business and E-Commerce - International Strategic Marketing - Consumer Behaviour - Integrated Marketing Communication - International Business Management Course Duration: One Academic Term Mode of Delivery: Each module consists of 100 hours of learning; 30 hours are spent in lectures/seminars and the remaining time is devoted to directed learning activities, final assessment preparation and self-study. Entry Requirements: Application form, completed correctly A first degree in a... [-]

Superior Web Analytics Program

Spain Business School
Online & Campus Combined 6 months January 2018 Spain Madrid

all people who want to know how users behave through their websites and other devices are addressed: what sections they visit more ?, who share content, who will make a purchase, but regrets at the last moment?... and to optimize their sites. [+]

Best Courses in Marketing 2018. Who should attend: all people who want to know how users behave through their websites and other devices are addressed: what sections they visit more ?, who share content, who will make a purchase, but regrets at the last moment?... and to optimize their sites. Objectives: Learning how to measure the results of sales, conversions ... Knowing how to analyze the behaviors that users are on the web. Mastering social media analytics. Learning to achieve a better user experience. Customer loyalty. agenda: MODULE 1 - Technological Environment and Legal MODULE 2 - Introduction to analytic MODULE 3 - Objectives and strategies of a website MODULE 4 - Google Analytics I MODULE 5 - Google Analytics II MODULE 6 - Social Media Analytics MODULE 7 - Analytics in E-Commerce MODULE 8 - Analytics Adobe / Omniture MODULE 9 - Excel for Analysts MODULE 10 - Communication address MODULE 11 END OF PROGRAM. Always accompanied by your expert, your project tutor and the head teacher. Additional Information: Those students who wish have the possibility of internships in major companies. This training can be funded by the Tripartite Foundation. You can fund the program in installments, without interest. The syllabi are designed and taught by recognized professionals in the field. outstanding teachers Matias Ezequiel - Experienced Senior Consultant at Deloitte Digital. Andrés Menchero - Data & Analytics at BMind Sales Consultant Maker Company SL Alex Gibelalde - Founder at Boostit - Digital Advising. Gorka Goikoetxea - SEO, SEM... [-]

ESE Short Course: Marketing

European School of Economics Italy
Campus Full time 1 semester January 2018 Italy Rome Milan Florence + 2 more

The ESE Specialised Programme in Marketing is designed to further develop participants’ marketing skills and acumen to ensure that managers in international markets have the required understanding and insight for success in this field. [+]

ESE Short Course: Marketing ESE SPECIALISED PROGRAMME - MARKETING

The ESE Specialised Programme in Marketing is designed to further develop participants’ marketing skills and acumen to ensure that managers in international markets have the required understanding and insight for success in this field. The course will prepare participants for a wide range of activities such as brand management, product development, services marketing and business-to-business marketing enabling them to enter into specialist marketing consultancy and service firms that excel in the areas of market research, advertising, sales promotion, public relations and direct marketing. Since marketing is the art and science of targeting market segments and obtaining, maintaining and building loyalty we will work on effective communication and the delivery of superior service and value. Participants will be able to manage, supervise and direct their own, and others, activities, whilst understanding key strategic issues and trends in the field. This includes the use of information to make critical decisions and the application of theories and techniques to practical realistic work situations in the sector.... [-]


Marketing, Digital & International Strategy (Rome + Lille) - English program

Il Sole 24 ORE Business School
Campus Full time 9 months September 2018 Italy Milan

It is the ideal course for students interested in acquiring technical and managerial skills to build a career in the marketing and international markets. The program is digital oriented, in order to provide students with practical knowledge in brand management, marketing and communication strategies... [+]

Best Courses in Marketing 2018. INTERNATIONAL MARKETING & DIGITAL STRATEGY Official website An international full time Master including one month exchange program spent in Lille, France @IESEG School of Management. GOALS AND PROFESSIONAL OPENINGS The Master provides technical and managerial skills to successfully operate in companies competing in the global marketplace. At the end of the course the main areas of placement are multinational companies, web communication agencies, Media Centers, consultancy firms. The previous twenty-seven Italian editions of this Master guarantee consolidated experience and relationships with global brands. TARGET The Master is aimed at young graduates and final year graduating students interested in building an international career in marketing, social media & digital strategies. DURATION AND STRUCTURE The program begins on September 25th 2017 and is organized in two phases: Theory and Practice for a period of 6 months in classroom, workshops and company visits (classes are held from Monday to Friday): 5 months in Rome, Italy 1 month in Lille, France @IESEG School of Management Hands-on experience through a 4 month internship in important companies or consultancies: more than 95% of our students are employed after the internship. The Master requires full time compulsory attendance and is taught entirely in English. PROGRAM The program is divided into the following modules: Basic tools: fundamentals of Economics, Marketing and Tech Marketing and communication tools Digital marketing and digital strategy Strategic, Operational & Analytical CRM @IESEG School of Management in Lille International markets and marketing The new made in Italy: innovation and... [-]

Graduate Certificate in Marketing

University of Technology Sydney
Campus Full time Part time 0.5 - 1 year January 2018 Australia Sydney + 1 more

The Graduate Certificate in Marketing introduces some of the key dimensions of marketing and is designed for those requiring a general understanding of marketing principles. [+]

This course provides contemporary theoretical marketing knowledge and the practical skills required for superior performance in Australian and international markets.

Career options include management-level positions in industry or government.

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Course in Marketing & Communication for Luxury

Haute Future Fashion Academy
Campus Full time 2 weeks October 2018 Italy Milan

The Marketing & Communication for Luxury Summer Campus’ focus is to provide students with an in-depth understanding of the luxury market and introduce them to key marketing and communication concepts in relation to this complex field. [+]

Best Courses in Marketing 2018. Planning marketing and communication strategies for a luxury brand means being able to effectively convey a brand’s values and identity, maintaining a market position consistent with the uniqueness and exclusivity, intrinsic in luxury goods. The Marketing & Communication for Luxury Summer Campus’ focus is to provide students with an in-depth understanding of the luxury market and introduce them to key marketing and communication concepts in relation to this complex field. The course will take an in-depth look at positioning and target audience theories and will analyse specific case studies of marketing and communication strategies adopted by the most renowned luxury brands. PROGRAMME Week 1 Introduction and analysis of the concept of luxury: different understandings of luxury through place and time variables Luxury as means of communication: metaphor of the image projected towards the surroundings Communication: strongest campaigns, testimonials and celebrity gossip Fashion luxury system: general analysis, strengths and criticalities Brand segmentation: international panorama and key factors of competition Week 2 Analysis of the positioning of reference markets Placement strategies based on speci c target customers Analysis of luxury product distribution: new formats and the evolution of distribution and market potential of the ve main sales channels (retail, wholesale, travel retail, factory outlets and online sales) [-]

Strategic Management and Marketing - Advanced Professional Development [Level HE7] part-time

University of Bolton
Campus Part time 14 weeks August 2018 United Kingdom Bolton

The course aims to provide you with a critical understanding of the strategic management process, and the contribution of strategic marketing to that process. It will integrate material from other aspects of management theory within a strategic management framework. Competitor analysis, marketing analysis and planning are explored in this course. You will gain a strong insight into strategic management at all levels; from business and... [+]

Strategic Management and Marketing - Advanced Professional Development [Level HE7] part-time The course aims to provide you with a critical understanding of the strategic management process, and the contribution of strategic marketing to that process. It will integrate material from other aspects of management theory within a strategic management framework. Competitor analysis, marketing analysis and planning are explored in this course. You will gain a strong insight into strategic management at all levels; from business and corporate level strategies to content of competitive strategies, as well as strategic evaluation. Corporate governance, responsibility and business ethics are also key to this course. This course is equivalent to 200 learning hours. The course will use formal lectures, group discussions and case studies. Initially lectures will be used to develop your knowledge of the concepts underpinning the study of strategic management. As your knowledge increases you will participate more fully in a critical exploration of the concepts. The case studies will enable you to explore the application of strategic management concepts and models, apply them to business problems, and evaluate the strategic issues within the case study, while critically assessing the applicability and usefulness of the theoretical models. Assessment will be a written case study assignment. Entry requirements Applicants are required to have obtained a first degree or equivalent and two years of work experience. [-]

Branding Extension Course

IED – Istituto Europeo di Design Rio de Janeiro
Campus Part time 60 hours March 2018 Brazil Rio de Janeiro

The course aims at the understanding of branding, and the role of professionals in strategic brand management. This course provides information for participants to have a current view of Branding and identity can develop strategies and direct the expression of the brands we manage, so that they stand on their reference market. [+]

Best Courses in Marketing 2018. THIS PROGRAM IS IN PORTUGUESE Taught School Management lab Type of course: Extension Portuguese language Coordinator: Marcelo Nacimento, Roberto Muntoreanu Home: March Days: Tuesdays and Thursdays Hours: 19:30 to 22:30 Total hours: 60h Duration: 2.5 months GOAL The course aims at the understanding of branding, and the role of professionals in strategic brand management. This course provides information for participants to have a current view of Branding and identity can develop strategies and direct the expression of the brands we manage, so that they stand on their reference market. Classes will be taught by professionals with expertise recognized in the market, which will bring data from the reality of agencies, clients and large cases. The idea is to give students a practical way the challenges and opportunities related to Branding. TARGET AUDIENCE Students, recent graduates or professionals in Design, Marketing, Communication, Arts and stakeholders that aim to expand their knowledge on the subject. Coordination Marcelo Nascimento Designer specializing in design thinking, UX and strategic communications planning. It has extensive experience in developing strategies for brands, and has served clients such as FGV, Disney, Bayer, Ticket, attentive, Coca-Cola and other big companies. It is a partner and Innovation Manager of BINKY. Roberto Muntoreanu Graphic designer and illustrator with experience in account management, people and brands. He is currently a partner and creative advisor of Binky. Throughout his career, actively participated in campaigns for the Accor Group and subsequently for Edenred, which yielded the Top of Mind... [-]

Course in Marketing - Skills Programme in Marketing Skills and Application

Damelin Part Time
Campus Part time 84 hours February 2018 South Africa Johannesburg

Upon successful completion of the programme and if the learner is found to be “Competent” in the PoE, the learner will receive a Services SETA Statement of Results outlining the unit standard covered in the Skills Programme in Marketing Skills and Application and 22 credits achieved. [+]

Course in Marketing - Skills Programme in Marketing Skills and ApplicationCertificationUpon successful completion of the programme and if the learner is found to be “Competent” in the PoE, the learner will receive a Services SETA Statement of Results outlining the unit standard covered in the Skills Programme in Marketing Skills and Application and 22 credits achieved.Entry Requirements

    If done on a full-time basis:     Knowledge, comprehension and application of the English language at NQF 3/Grade 11 or equivalent     Knowledge, comprehension and application of Mathematical Literacy at NQF 3/Grade 11 or equivalent     Knowledge, comprehension and application of a South African 2nd language at NQF Level 2/Grade 10 or equivalent     Knowledge, comprehension and application of Computer Literacy at NQF Level 3/Grade 11 or equivalent     Admission may be subject to an interview with an academic staff member     If done on a part-time basis:     Knowledge, comprehension and application of Numeracy and Literacy (1st and 2nd language) at Grade 12 or equivalent     CAT has been approved, thus exempting the learner from doing the fundamentals ... [-]

10-Week Course in Made in Italy and Luxury Goods Industry

Accademia del Lusso
Campus Full time 10 weeks April 2018 Italy Milan

This course is designed for students who want to get to know, in depth, the characteristics of Made in Italy as a recognised model that is appreciated all over the world in the fashion and luxury goods sectors. The course includes theoretical classroom lessons, workshops and other practical activities, project work and assessment tests... [+]

Best Courses in Marketing 2018. This course is designed for students who want to get to know, in depth, the characteristics of Made in Italy as a recognised model that is appreciated all over the world in the fashion and luxury goods sectors. The course includes theoretical classroom lessons, workshops and other practical activities, project work and assessment tests. Course Objectives The course aims to: Define Made in Italy through its history and evolution Closely analyse the concept of luxury Evaluate significant case histories as symbols of Italian Excellence Introduce the dynamics linked to the retailing of luxury goods Course Specifications Duration: 150 hours over 10 weeks Schedule: Monday to Friday Start date: 11/04/2016 End date (final exam included): 17/06/2016 Language: English Course Price: 6.900 euros Study Programme Lectures and practical classroom activities Made in Italy & Luxury Goods Industry (including case-histories) Retail Positioning in the Fashion Luxury System The Never-ending Evolution of Retail Trends External workshops Workshop LandLab Educational external visits to places linked with the Milan fashion industry as well as visits to museums, libraries and showrooms. Analysis of fashion sites. BrandLab Learning Laboratories to create direct contact with fashion brands. These may consist of visits, seminars and meetings with professionals from renowned names of Made in Italy (products, services and communication). EventLab Taking part in essential fashion events such as shows and exhibitions. Workweeks Students carry out two full-time week-long projects based on real fashion company orders. [-]