Course in Marketing

Top Course Studies in Marketing

Marketing

Marketing is essential for any successful business or organization and marketing courses can help you become a successful marketing professional. Whether you are seeking to learn the new trends and methods, or are thinking about a career change, there are marketing courses to fit your needs. Requirements will vary depending on the program but generally, most courses prefer education and/or professional experience.

Marketing courses will teach students about different aspects of the marketing field, including research, strategy, and economics in different sectors, such as business, fashion, media, branding, or general marketing. Marketing courses are often taught interactively, using case examples, group discussions, and debates. Furthermore, students will examine how to increase the value of a business through marketing strategies.

To learn more about marketing courses, scroll through the options below and you may find the perfect courses waiting for you!

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Interior Design in Fashion and Luxury Retail

London College of Contemporary Arts
Campus Full time Part time 3 - 10 weeks March 2017 United Kingdom London + 1 more

This short course offers you the opportunity to discover Interior Design and visual communication techniques with the aim of giving you the necessary tools to maximise the profitability of the point of sale, and to study the essential aspects of the consumer’s behaviour, a key element to create a unique and emotional shopping experience and transform the consumer into a loyal customer. [+]

Best Course Studies in Marketing 2017. Interior Design in Fashion and Luxury Retail This short course offers you the opportunity to discover Interior Design and visual communication techniques with the aim of giving you the necessary tools to maximise the profitability of the point of sale, and to study the essential aspects of the consumer’s behaviour, a key element to create a unique and emotional shopping experience and transform the consumer into a loyal customer. Course Requirements Minimum age: 18 years of age, English proficiency: intermediate and eligible to study in the UK. Intake Part-time (January 2017, March 2017, May 2017) Full-time (June 2017, July 2017, August 2017) [-]

High Performance Program Creative Copywriting

Barcelona School of Creativity
Campus Full time 500 hours September 2017 Spain Barcelona

They say that nobody reads, that we are immersed in a visual culture or the image is the universal language. Nevertheless, words, creative writing and copywriting remain the soul of advertising and profession. Are the words that sell. [+]

They say that nobody reads, that we are immersed in a visual culture or the image is the universal language. Nevertheless, words, creative writing and copywriting remain the soul of advertising and profession. Are the words that sell. PROGRAM DESCRIPTION You will learn to demonstrate that a word is worth a thousand pictures, everything, absolutely everything, it can be sold only in words. You will learn to capture consumer attention, to seduce him, to convince him. You will learn to master the techniques, media and languages. And you will make one book, your book, to show all that you are capable of. The program takes place over one academic year: three quarters, four hours a day Monday through Thursday, but also work in the school will have to devote more time to get the best results. Is your training, your book and your future that is at stake. THE AGENDA OF THE PROGRAM NARRATIVE You can call copywriter, editor, creative, communicator, but actually going to be a storyteller, someone who has to tell a story, an idea, a product. And it is essential to master the word, the story, the atmosphere, conflict, metaphor, pause ... You have to master the narrative. Only then will you get your ideas across accurately. SOME CONTENTS: The narrative rhythm of short stories - linguistic and resources Dudas - Structuring ideas - Monologue and dialogue - The adjectival - The choice of words - Display to write - write with credibility - The emotional charge of the text - The letter never wrote - Explore anger, guilt, tenderness or passion - How to hook the reader - Talk to different voices - copywriting One thing is to write and another very different, write ads. It is not the same as saying that seduce, pose that question, describe that suggest reason that convince. The text of an ad is the best seller of the company, the only one who can speak in person with millions of consumers. SOME CONTENTS: Read, read, read - Ideas, structure and words - Poetry and advertising - War typical topic - Live Words - Working with Bernbach - Claim, slogan and the base line - Copy and art, hand in hand - Argumentation and speech - translating is re - Winning festivals - need a book - Working freelance - ... COPYWRITING & MEDIA Audiovisual, graphics or digital, more and more media and supports they need the precise explanation, the seductive phrase, convincing argument. More and more opportunities for a good copywriter show that words sell. SOME CONTENTS: Thinking one spot - Exterior: seduce with minimum words - Voiceover and dialogues - What to do in a shoot - Layouts artless - Chocks mood - Writing scripts for television - Torture of banners - Online video - Headlines chained - Poming and perching - Write for Google - 140 bullets - Write on social networks - from TV to mobile - Branded content, the webdocumentary the event - Opportunities printing - Production of events and guerrilla - Plan content for social networks - CREATIVE AND PRODUCTION TOOLS no longer enough to know how to write to be a good copy. On many occasions and in many agencies to copy it's up to art director, photographer, filmmaker or editor of video, and it is essential to know the tools. In addition, nowadays know in depth the process of producing a spot, a website, a banner campaign, a post or even an advanced technology project is a must in an increasingly demanding and competitive environment. SOME CONTENTS: Dominate Ai, Id and Ps could save your life (and the book) - a model shoot and edit video - Production of a spot; agency, producer and director - digital production: from wireframes to the final product - Sound recording and wedges - Creating music for commercials - What makes a copy like me in a photo shoot like this ...? WORKSHOP CAMPAIGNS AND DEVELOPMENT OF BOOK Book, portfolio, reel, folder, reel, demo ... call it as you call it, it is the most important thing you have to do if you want to find work in an advertising agency. time to get to work with your partner in ideas, ads and campaigns has come. We expect real products and briefings, professional standards and, above all, many hours of work hand in hand with an art director. SOME CONTENTS: From local ideas to international campaigns - Criteria for selecting parts book - Integrated Campaigns - How to make complex ideas - Creating videocases - common errors in the book - explanatory Charts - Different formats book - How to get a job interview - Media and recommended supports - Campaign today for tomorrow - The book of double - CREATIVE WORKSHOP INNOVATION Technology has changed our lives forever influencing the culture, the economy, relations or communication. And, of course, advertising. In this workshop you will understand and master the new media technologies and formats. You'll practically using technologies like Arduino, Virtual Reality, 3D printing or gaming campaigns. there are no barriers to new creativity. And you, hand in hand with your creative partner, have ahead many sessions to prove it. SOME CONTENTS: Design Thinking and product innovation - Workshop Arduino and creative technologies - Experimenting with virtual reality - Campaigns mobile: generating useful and creative apps for brands - The virality and "snacking" content - 3D printing: shaping your ideas - Creating games that makes people want to produce and want to play- the transmedia campaigns - creative Facilities: guerrilla marketing effect "wow" - can the software be the idea of ​​a campaign ...? [-]

Professional - Professional Certificates - Chicago

Stafford House International
Campus Full time July 2017 USA Chicago

Learn business concepts and apply your advanced English skills to team projects and business case studies. This English program is for students who want to explore and develop their careers. [+]

Best Course Studies in Marketing 2017. Learn business concepts and apply your advanced English skills to team projects and business case studies. This English program is for students who want to explore and develop their careers. Talk with professionals from successful companies Learn from visits to U.S. companies Work on team projects and complete business case studies Project Management Minimum Level Upper Intermediate Start dates Jan 4, Apr 4, Jul 5, Oct 3 Quick Facts Managing schedules, budgets and risks How to build a business case How to analyze new projects How to track and communicate progress Marketing & Advertising Minimum Level Upper Intermediate Start dates Feb 29, May 31, Aug 29, Nov 28 Quick Facts Team Project: Create and present a marketing plan Product development, lifecycle and planning How to develop sales, promotion and advertising strategies Business Management Minimum Level Upper Intermediate Start dates Feb 1, May 2, Aug 1, Oct 31 Quick Facts The role of management and leadership within an organization How to develop your own leadership skills How to develop professional relationships [-]

Course - Semester in Ecuador

Universidad Espiritu Santo
Campus Full time 1 semester February 2017 Ecuador Guayaquil

Students in the Semester in Ecuador Program have the opportunity to learn, practice and perfect their Spanish language skills during their time at UEES. We offer six levels of Spanish language instruction, and two content focused levels of for those with advanced skills. Students are placed in the appropriate course according to their demonstrated level. [+]

What Can I Study? Classes International students are permitted to take a maximum of 5 courses (15 credits) per semester. These can be made up in any one of the following 4 ways – Studies in English, Spanish Language Classes, Studies in Spanish, Service Learning – but a combination of some or all is usual. Studies in english A wide range of subjects at UEES are taught in English, enabling international students that do not have a high proficiency in Spanish to keep on track with their majors while also working on their language skills. While the largest selection of courses are in the areas of Business, Finance and Marketing, there is sufficient choice to enable students of most disciplines to take a full-time load for a semester or academic year. Spanish language classes Students in the Semester in Ecuador Program have the opportunity to learn, practice and perfect their Spanish language skills during their time at UEES. We offer six levels of Spanish language instruction, and two content focused levels of for those with advanced skills. Students are placed in the appropriate course according to their demonstrated level. Studies in Spanish Students who demonstrate a high degree of proficiency in Spanish may enroll in courses in one or more of the following colleges: Architecture and Civil Engineering Communications and Marketing Law, Politics and Development Liberal Arts and Education Economics and Business Management Tourism, Hotel Management and Culinary Arts Computer Systems, Telecommunications and Electronics Medical Sciences Languages (Italian, French, Japanese, Mandarin) ACADEMIC CALENDAR Our International Calendar is as follows: Spring Semester: early January to late April. Fall Semester: late August to late December. Summer Programs: two 4-week Summer Serve and Learn Spanish Programs. Summer 1 during the month of June, Summer 2 during the month of July. Latin American Language and Culture Program: 4 weeks during May/June. Spanish for the Health Professions Field Experience: 5 weeks during July/August. Credit transfer & syllabi UEES is a fully accredited university, recognized as among the top universities in Ecuador by the higher education authority, CONEA. UEES employs a credit system that mirrors that used in the United States and Canada. Each class counts for 3 credits, and international students can take up to a maximum of 5 classes (or 15 credits) per semester. International students tend to take 2 Spanish courses during their stay (our semester is divided into two halves), and 3 other courses from those above. We issue international transcripts in either English or Spanish, and our syllabi are available for download online (click here to download a guide to locating syllabi online). In the past international students have successfully transferred their credits from UEES to universities in the USA, Canada, Australia, Europe, Asia, and other parts of Latin America. [-]

Lighting Course (advertising, Portrait And Fashion)

GrisArt Escuela Superior de Fotografía
Campus Part time 7 months October 2017 Spain Barcelona

If light control is crucial in any type of photography, it becomes imperative in the case of advertising, portraiture and fashion. [+]

If light control is crucial in any type of photography, it becomes imperative in the case of advertising, portraiture and fashion. Understanding the expressive and creative power of illumination ensures photographers the ability to adapt to the needs of each assignment with guaranteed success. This course is structured so that the professional future acquire fundamental knowledge in the techniques of studio lighting, that can be applied in advertising, fashion, portrait, scientific, experimental photography ... To achieve this goal, the dynamics of the course encourages student participation, so all practical classes are presented as actual work sessions. So, are shooting outdoors and in specialized studies and involved figures such as the art director, stylist or models. Students have available studios and classrooms for digital production and post-production of their work, which facilitates the experience and confidence necessary to integrate into the professional field. Also, for those who choose to expand their job opportunities, GrisArt recommends the following additional courses. - Course of Digital Image Processing - Postproduction Course and Finish - CGI Course - Course of Video for Photographers... [-]


Summer Session 2017

EIML Paris Ecole Internationale de Marketing du Luxe
Campus Full time 1 - 4 weeks June 2017 France Paris

EIML Paris offers the opportunity to international students to acquire the fundamentals and realize that Luxury is above all a unique art of know-how, products and services of which require a deep sense of quality. Thanks to our high quality training classes, your skills and competencies in the understanding of the specific codes and language of the Luxury industry will blossom. [+]

LANGUAGE OF INSTRUCTION: Courses are taught in English Luxury Means Creation and Excellence. In all its dedicated fields - jewelry, watch making, fashion, perfumes, beauty products, hospitality and services Luxury is linked to perfection. Define Luxury is subjective; it is generally considered as luxurious all that is elegant, sophisticated and expensive. The spectrum of luxury brands ranges from world-famous brands to more confidential handcraft “Houses”. Thus, consumers of luxury products and services are concerned by both quality and standards of processing. EIML Paris EIML Paris offers a five-year higher education program from Bachelor to Master’s level specialized in Luxury Marketing. Created in collaboration with the major economic players in the luxury sector, the program provided at EIML Paris trains managers to be and is particularly suited to those seeking a career with high responsibilities in various sectors: - Purchasing: Raw material Buyer, Merchandiser Products Manager, Retail Operator, etc. - Marketing: Product Manager, Marketing Survey Consultant, E-marketing Projects Manager, Category Manager, etc. - Communication: Press and Media Officer, Event Communication Manager, Public Relations Officer, Media planner, etc. REQUIREMENTS - Candidates’ profiles can be very diverse. The most important is to care for aesthetics, perfection, be creative,have a taste for communication, possess analytical skills for patterns and trends, and be sensitive to the arts and letters. - Candidates have to show 2 years of successful higher education or having earned a Bachelor degree or an equivalent. - For non-native speakers, English proficiency proof document is needed (English tests or a recommendation letter from your current school). CERTIFICATION - A Certificate is given upon completion of all assignments such as multiple-choice questionnaire, group work,case studies. - Active class participation and company visits are mandatory. - Students can earn 2 to 8 ECTS (European credits) for the courses taken during the Summer Session. SUMMER SESSION PROGRAM 2017 FASHION AND FASHION DESIGN INDUSTRY FROM JUNE 13th TO JUNE 17th - Fashion Market in France and Europe - Fashion and French Designers - Brand Management in Fashion and Accessories - Create your moodboard and collection - Haute Couture and Made in France know-how - French Dress Code - Merchandising - Company visits / conferences and cultural visits - Visit of Versailles Castle - Store tour in Faubourg Saint Honoré FRAGRANCE AND COSMETIC INDUSTRY FROM JUNE 20nd TO JUNE 24th - Cosmetic and Perfume Market in France and Europe - History of iconic French Perfume - Brand Management in Cosmetics and Perfume - Create your own Eau de Cologne - Consumer Behaviour and Trends - French ceremonial of Sales - Distribution in Europe and Travel Retail - Company visits / conferences and cultural visits - Merchandising tour in different perfume stores JEWELRY AND WATCHES INDUSTRY FROM JUNE 27th TO JULY 1st - Jewelry and Timepieces Market in France and Europe - History of Jewelry and Timepieces - Brand Management in Jewlery and Timepieces - Jewlery Design and Mockup - Gemology - French Etiquette and ritual - Company visits / conferences and cultural visits - Jewelry tour in Place Vendôme LUXURY HOSPITALITY MANAGEMENT FROM JULY 4th TO JULY 8th - Luxury Hospitality Market in France and Europe - Focus on French Designers and Interior Design - Hospitality Brand Management - Chef Business Models and History of French Haute Gastronomie - Concierge Services - Tableware workshop - Company visits / conferences and cultural visits - Visits of 5 star hotels and palaces - Wine Tasting FEES - Administration fees: 30 € non refundable - Tuition fees for one summer module: 750 € - Fees decrease when applying for more than one module - 2 summer modules: 1350 € - 3 summer modules: 1750 € - The entire program: 2000 € [-]

Fashion communication and marketing - Academic year - Spring intake

IED – Istituto Europeo di Design Florence
Campus Full time 30 weeks February 2017 Italy Florence

The Fashion Communication and Marketing - Academic Year focuses on two of the main factors that determine whether brands that compete in the Fashion system will be successful or not. It aims at training professionals to create and manage integrated promotion strategies, seek external relations with other professional figures working in the field, monitor advertising campaigns, maintain relations with the media and organise events and runway shows. The course is held in partnership with Luisaviaroma, one of the best Italian e-commerce websites for luxury fashion world wide. The course is aimed at young professionals that wish to improve their competitiveness or change their professional direction; students who wish to gain the basis of Communication and Marketing in the Fashion field both for a continuing education or for entering the working world; and Fashion, Communication or Marketing students who wish to explore the specifics of the Fashion world in their chosen field of study. At the conclusion of the year-long program participants have the possibility of requesting a 3 to 6 months internship in a fashion company. Florence is the focal point of the Italian renaissance and home to an incredible cultural, artistic and architectural patrimony. These proud traditions are still part of the economic and creative fabric and are a fundamental component of the curriculum. This is why Florence offers, more than other art cities, a unique inspirational patrimony of artistic and cultural heritage that serves as the backdrop to the Academic year program. [+]

Best Course Studies in Marketing 2017. THIS PROGRAM IS TAUGHT IN ENGLISH The Fashion Communication and Marketing - Academic Year is structured as a transversal and focused program that is developed through courses that aim at preparing participants to work in the fashion world. This is achieved during classes and special projects where participants will be working alongside real companies and professional figures, face real issues and improve their problem solving and analysis skills. Academic Years also give a solid basis for participants who wish to further their education. The program will focuse on the specific topics of pertinence to the Fashion sector in terms of communicative image and public relations, visual merchandising, business plans, pricing and strategic planning through traditional and new media. These courses aim at providing the transversal and multi-faceted approach necessary to successfully navigate and communicate in the Fashion system, including specific courses on the basics of Fashion Communication, New Media (Digital Communication- focusing on fashion blogging) and Event Planning. The Social Media aspect is enhanced by the partnership with Luisaviaroma and the avant-garde solutions that Florentine artisans are requesting to remain competitive in a world wide market. The IED has a long and outstanding tradition in the training of profiles for Fashion Design & Management and through the years has developed several contacts and projects with main companies in the Fashion field. This gives participants the added advantage of working alongside professionals and companies during the year and of creating innovative and competitive projects that help participants understand the real issues of the fashion world and improve their team working and creative problem solving skills. [-]

Specialist In The Design And Production Of Shows, EDPE

ESODE
Campus or Online Full time Part time Open Enrollment Spain Madrid

Specialist in design and production of shows, EDPE program provides students with the knowledge and skills needed to start their career in the production of live entertainment and training to develop them and manage them from start to finish techniques. [+]

Early registration discount The program Specialist in design and production of shows, EDPE, It provides students with the knowledge and skills to start their professional career in producing live entertainment and training to develop them and manage them from start to finish techniques. Develop understanding and skills in the various roles and responsibilities related to audiovisual production, so that the student can participate in the creation, production, management and marketing of any type of live show and give it the tools to do . GOALS The program provides students with an overview of the theoretical foundations of the training program, together with practical experience of leading professionals. The course implements the knowledge and skills necessary for students to start their career in the production of live entertainment and training to develop them and manage them from start to finish techniques. Develop understanding and skills in the various roles and responsibilities related to the audiovisual production, from the creation, production, management and marketing of any type of live entertainment: concerts, galas, theater, music tours, macro-events, etc. ., to equip students with the necessary tools for this. This training program promotes critical skills, analytical and problem-solving for each student, along with learning the use of 2.0 technologies applied to the production of live entertainment. ADDRESSED TO Graduates or college graduates from the branch of the social (advertising, media and PR, tourism, ADE, etc.) Students who have completed their studies Vocational Training (FP). Professionals and workers in the world of audiovisual communication, entertainment, leisure and culture who want to upgrade, expand and deepen their knowledge and entrepreneurs willing to be recycled in this emerging industry sector. * When a degree does not have to be certified at least 1 year of work experience. MODULES AGENDA 1. Introduction to the audiovisual sector and the events in February. Business organization in March. Marketing and communication in four events. Personal skills 5. Technical means 6. Business protocol in July. 8 legislative environment. Design, management and presentation of the show: pre-production in September. Production process and realiazción 10. Post-production METHODOLOGY AND METHOD Specialist in design and production of shows, EDPE is designed in two ways: face, blended and online, providing alternatives to the older student. Classroom training: Led by the most renowned industry professionals. Practical Training: The school has numerous internship agreements with leading companies in the sector. Virtual Classroom Training continues through a training platform and open consultation 24 hrs. Keynote lectures by national and international experts. Work-Study: Time devoted to the preparation of work requested in the classroom and study materials developed. Final Project The student will have to prove in court all the knowledge acquired during the course applied to a case, either in person or via Skype. PRACTICES In person: paid internship for 2 months in the best agencies in the sector in Spain. Blended: Ability to apply practices. Online: Ability to apply practices . * Students who are working in companies in the sector could validate their practices. ADDRESS AND COORDINATION Address: Estrella Diaz, Director General of Staff Group. Academic Coordination: Ana Gallego Carmona * ESODE reserves the right to cancel the conclusion of the training program does not meet the minimum number of students established. CERTIFICATION ESODE students receive a diploma deEspecialista Design and production of shows, EDPE, own school title. [-]

International Marketing & Digital Strategy

Il Sole 24 ORE Business School
Campus Full time 9 months June 2017 Italy Milan

It is the ideal course for students interested in acquiring technical and managerial skills to build a career in the marketing and international markets. The program is digital oriented, in order to provide students with practical knowledge in brand management, marketing and communication strategies... [+]

Best Course Studies in Marketing 2017. INTERNATIONAL MARKETING & DIGITAL STRATEGY Official website Technical and managerial skills to build a career in digital marketing strategies, brand management, communication and international markets. GOALS AND PROFESSIONAL OPENINGS Our International Master in Marketing, Digital & International strategies provides technical and managerial skills to build a career in digital marketing strategies and international development in companies competing in the global marketplace. It provides students with opportunities to learn from recognized and experienced managers and professionals, as well as to intern in important companies and develop a lasting network in the field. The previous 27 Italian editions of this Master delivered by our Business School guarantee consolidated experience and relationships with global brands. At the end of the course the main areas of placement are multinational companies, web communication agencies, Media Centers, consultancy firms. TARGET The Master is designed for young graduates and final year graduating students interested in building a career in marketing, social media, digital strategies. The course is entirely taught in English. DURATION AND STRUCTURE 10 Months: 6 months classroom and 4 months internship The Master requires full time compulsory attendance. The program begins on June 12th 2017 and is organized in two phases: theory and practice for a period of 120 days in classroom and workshops (courses are held from Monday to Friday) hands-on experience through a 4 month internship in important companies or consultancies. PROGRAM The program is divided into the following modules: Basic tools: fundamentals of Economics, Marketing and Tech Marketing and communication tools Digital marketing and digital strategy International markets and marketing The new made in Italy: innovation and digital start up The course also includes some special activities: Company Visits: visit globally renowned Italian organizations which have developed successful international strategies Digital Marketing Project Work: work on real business challenges submitted by managers and professionals Self Marketing and Personal Branding: strengthen and develop managerial competences Master Blog: manage the Master blog with the direct supervision of the Scientific Committee Export Lab: a series of meetings dedicated to experiment export management tools INTERNSHIP The internship is an important added value of the Master and allows participants to enter the world of work complexity with solid professional tools. During classroom period, each participant is supported in identifying his/her capacities and career opportunities through individual career coaching and mock job interviews. More than 90% of our students are employed after the internship. ADMISSION The Master has a closed number and involves a selection process. Please, fill in the online form to submit your application. After a preliminary screening, candidates will be contacted to start the selection process. SCHOLARSHIPS 24 ORE Business School grants partial or full cost scholarships to the most deserving candidates CONTACTS For further information write to: adriana.anceschi@ilsole24ore.com federica.bitti@ilsole24ore.com You will be contacted in the shortest time possible. [-]

Course in Film Business Management, Deal-making, Marketing & Sales, Rome, Italy

European School of Economics
Campus Full time 3 months January 2017 Italy Rome

With all its lights and shadows, the film industry remains one of the strongest sectors worldwide, and it is arguably the most influential. [+]

Film Business Management, Deal-making, Marketing & Sales, Rome, Italy With all its lights and shadows, the film industry remains one of the strongest sectors worldwide, and it is arguably the most influential. In terms of raw figures, the film industry is one of the biggest sources of importation income for the US, and film studies are offered in hundreds of colleges and universities. This course aims at three primary goals and has three different levels of utility: It will improve your capacity to identify and face challenges, establish priorities, find solutions, organise processes, manage personal relationships and, moreover, manage your own creative potential. Along the course, you will learn the fundaments of filmmaking and will accomplish a solid foundation upon which you may grow in any direction. Once there, the course will help you choose your area of interest and will provide you with the proper tools to specialize. But, most important, this course is about who you are, what you truly want and how to achieve it. In short, it is about creating, facing and fulfilling your dream. Because, both, the film industry and yourself can be rightly seen as that: factories of dreams. And this course is about helping these factories work for good. The programme comprises 4 modules and 1 workshop. Each module entails one 3-Hrs session per week over 10 weeks, plus an optional 3-month internship programme upon completion of all modules. Modules offered: The Movie Business: Strategy & Management Introduction to Accounting & Finance International Marketing International Strategic Management Legal and Film Business Contracts workshop Internship: Available Language used: English Course Duration: 3 months = 130 in-class hours + revision/reading week + exam week Internship (optional): 3 months Internship (optional): Students who intend to participate in an internship must first undergo an assessment by the ESE Placement Officer. Upon being deemed eligible, host companies will be decided together with the Placement Officer who will assist the student in obtaining an internship at the company of choice. Candidates must submit a CV and undergo a successful interview for their acceptance. Course structure: Each module holds a weekly 3-hour class (total 13 hours per week, Monday to Friday) Assessment: Mid Term Assessment (40%) Final Assessment (60%) Entry requirements: High school diploma or equivalent Course dates: from January, 23rd to April, 28th 2017. Language of instruction: English. Course fees: Registration fee € 600 + tuition fee € 5.000 [-]

Branding Extension Course

IED – Istituto Europeo di Design Rio de Janeiro
Campus Part time 60 hours March 2017 Brazil Rio de Janeiro

The course aims at the understanding of branding, and the role of professionals in strategic brand management. This course provides information for participants to have a current view of Branding and identity can develop strategies and direct the expression of the brands we manage, so that they stand on their reference market. [+]

Best Course Studies in Marketing 2017. THIS PROGRAM IS IN PORTUGUESE Taught School Management lab Type of course: Extension Portuguese language Coordinator: Marcelo Nacimento, Roberto Muntoreanu Home: March Days: Tuesdays and Thursdays Hours: 19:30 to 22:30 Total hours: 60h Duration: 2.5 months GOAL The course aims at the understanding of branding, and the role of professionals in strategic brand management. This course provides information for participants to have a current view of Branding and identity can develop strategies and direct the expression of the brands we manage, so that they stand on their reference market. Classes will be taught by professionals with expertise recognized in the market, which will bring data from the reality of agencies, clients and large cases. The idea is to give students a practical way the challenges and opportunities related to Branding. TARGET AUDIENCE Students, recent graduates or professionals in Design, Marketing, Communication, Arts and stakeholders that aim to expand their knowledge on the subject. Coordination Marcelo Nascimento Designer specializing in design thinking, UX and strategic communications planning. It has extensive experience in developing strategies for brands, and has served clients such as FGV, Disney, Bayer, Ticket, attentive, Coca-Cola and other big companies. It is a partner and Innovation Manager of BINKY. Roberto Muntoreanu Graphic designer and illustrator with experience in account management, people and brands. He is currently a partner and creative advisor of Binky. Throughout his career, actively participated in campaigns for the Accor Group and subsequently for Edenred, which yielded the Top of Mind HR awards and Best Companies to Work For. Has served clients from various fields, including, Disney, GSK, Ticket, attentive, Coca-Cola, Petrobras, Odebrecht, SulAmérica and Health Secretariat of Rio de Janeiro. STUDY AREAS Subject matter: - Introduction to branding - The strategic phase - build- the brand platform - Brand Architecture - Experience the brand - Construction of visual and verbal identity - Brand management - Archetypes - Cases - Project Development Group [-]

Introduction to Buying

Fashion Retail Academy (FRA)
Campus Full time 3 days August 2017 United Kingdom London

This course provides an introduction to the role of a Fashion Buyer within a buying office whether a fast fashion, multiple door retailer or a multi-brand independent business. [+]

This course provides an introduction to the role of a Fashion Buyer within a buying office whether a fast fashion, multiple door retailer or a multi-brand independent business. The programme explores what is involved in the buying function of the business and examines certain components in the range-building process. This course is suitable for students, people with shop-floor experience or those who are new to the subject. The course includes: Role of a buyer Customer profiling, understanding target markets and trends Process of the supply chain and the importance in fashion buying Creation of mood boards Range planning and retail business terminology including seasonal phasing Comparison shopping to understand pricing policies and competition on the high street Different types of retail organisations including online The following aspects of buying and range planning are covered: Customer Profiling - examination of population measurements (geographics, demographics, psycho-graphics), pen portraits, marketing theories and case studies Role of the Buyer - responsibilities and key skills required of the buyer within the retail organisation Trend Analysis - researching how buyers know what to buy, including trend forecasting packages and creation of mood boards Product Selection - key aspects of brand buying; research, buying trips, KPI's, strategy, analysis and brand mix Trading - driving sales of a range, WSSI, best-sellers, markdowns, stock management and OTB Range Planning - exploration of the creative aspects of range planning required to create a balanced and commercial range Product Development - buying cycle, buying trips, competitor analysis, critical path management, buyers packs, quality control and lead times Sourcing - examines strategic sourcing, PESTLE analysis, internal and external considerations, supply chain management, factory visits and current issues affecting sourcing Practical tasks are set to bring range planning processes to life Suitable for Over 18 years of age, beginner Pre-course prep In preparation for the course, arrange to visit and compare some of the different retail areas in London including; Bond Street, Oxford Street and Westfield (White City or Stratford). Please bring: Pen and notebook Calculator USB Duration 3 Days: 10.00am - 4.30pm (including lunch break) [-]

Strategic Management and Marketing - Advanced Professional Development [Level HE7] part-time

University of Bolton
Campus Part time 14 weeks August 2017 United Kingdom Bolton

The course aims to provide you with a critical understanding of the strategic management process, and the contribution of strategic marketing to that process. It will integrate material from other aspects of management theory within a strategic management framework. Competitor analysis, marketing analysis and planning are explored in this course. You will gain a strong insight into strategic management at all levels; from business and... [+]

Best Course Studies in Marketing 2017. Strategic Management and Marketing - Advanced Professional Development [Level HE7] part-time The course aims to provide you with a critical understanding of the strategic management process, and the contribution of strategic marketing to that process. It will integrate material from other aspects of management theory within a strategic management framework. Competitor analysis, marketing analysis and planning are explored in this course. You will gain a strong insight into strategic management at all levels; from business and corporate level strategies to content of competitive strategies, as well as strategic evaluation. Corporate governance, responsibility and business ethics are also key to this course. This course is equivalent to 200 learning hours. The course will use formal lectures, group discussions and case studies. Initially lectures will be used to develop your knowledge of the concepts underpinning the study of strategic management. As your knowledge increases you will participate more fully in a critical exploration of the concepts. The case studies will enable you to explore the application of strategic management concepts and models, apply them to business problems, and evaluate the strategic issues within the case study, while critically assessing the applicability and usefulness of the theoretical models. Assessment will be a written case study assignment. Entry requirements Applicants are required to have obtained a first degree or equivalent and two years of work experience. [-]

Extension Course In Coolhunting - Trends, Consumption And Design

IED – Istituto Europeo di Design Sao Paulo
Campus Part time 48 hours April 2017 Brazil São Paulo

The course aims to develop the spirit of observation and perception applied to the analysis of Coolhunting and present the work methodology for research and trend analysis transmitting a fairly broad view of the subject and the marketing context where they apply. [+]

THIS PROGRAM IS IN PORTUGUESE Taught The course aims to develop the spirit of observation and perception applied to the analysis of Coolhunting and present the work methodology for research and trend analysis transmitting a fairly broad view of the subject and the marketing context where they apply. Starts: September Finish: November Weekdays: 2nd and 6th fairs Time: 19h-23h Hours: 48 hours Goal: Enable the student to plan and execute research trends based on Coolhunting methodology and focused on their market interest. Stimulate the sensitivity and interpretive ability of the student, using semiotics of knowledge, design and multidisciplinary approaches. Audience: The course has practical application to strategic areas of professionals (planning, branding, positioning, segmentation, style) and also more tactical areas (design, development, procurement, execution, etc.). Scenario: In an increasingly globalized, massified and standardized market, know the trends is a way of seeking differentiation, update or even innovation. Demand for preferences research services is growing, mainly by its strategic character, which makes it possible to anticipate and differential standards for products, services and brands. Contents: - The contemporary setting and research trends - Trends: theoretical definitions and applications to the market - Anthropology of consumption: manifestations and meanings - The semiotic method: how to interpret signs and trends - diffusion processes of a trend - Research methodology: the coolhunting - urban safaris and immersions practices - Changing trends in strategies Quorum: The formation of classes and the beginning of the courses depend on quorum, to ensure the best experience for all participants. The IED SP reserves the right to postpone or cancel the course if you do not get a quorum. Coordination: Bruno Pompey Bruno Pompey's publicist, graduated from the School of Communications and Arts (ECA-USP), Doctor and Master of consumption, communication and semiotics at the University of São Paulo (USP-PPGCOM). Operates since 2004 in the trend market research, participating regularly practice and conceptual elaboration of the Trend Observatory, the Ipsos institute. Responsible for the Ibope institute semiotic studies, also participated in the preparation of the annual report Brazil: Context and Trends. He teaches graduate of Istituto Europeo di Design - IED São Paulo, which is also responsible for an extension course in Coolhunting. [-]

Superior Web Analytics Program

Spain Business School
Online & Campus Combined 6 months January 2017 Spain Madrid

all people who want to know how users behave through their websites and other devices are addressed: what sections they visit more ?, who share content, who will make a purchase, but regrets at the last moment?... and to optimize their sites. [+]

Best Course Studies in Marketing 2017. Who should attend: all people who want to know how users behave through their websites and other devices are addressed: what sections they visit more ?, who share content, who will make a purchase, but regrets at the last moment?... and to optimize their sites. Objectives: Learning how to measure the results of sales, conversions ... Knowing how to analyze the behaviors that users are on the web. Mastering social media analytics. Learning to achieve a better user experience. Customer loyalty. agenda: MODULE 1 - Technological Environment and Legal MODULE 2 - Introduction to analytic MODULE 3 - Objectives and strategies of a website MODULE 4 - Google Analytics I MODULE 5 - Google Analytics II MODULE 6 - Social Media Analytics MODULE 7 - Analytics in E-Commerce MODULE 8 - Analytics Adobe / Omniture MODULE 9 - Excel for Analysts MODULE 10 - Communication address MODULE 11 END OF PROGRAM. Always accompanied by your expert, your project tutor and the head teacher. Additional Information: Those students who wish have the possibility of internships in major companies. This training can be funded by the Tripartite Foundation. You can fund the program in installments, without interest. The syllabi are designed and taught by recognized professionals in the field. outstanding teachers Matias Ezequiel - Experienced Senior Consultant at Deloitte Digital. Andrés Menchero - Data & Analytics at BMind Sales Consultant Maker Company SL Alex Gibelalde - Founder at Boostit - Digital Advising. Gorka Goikoetxea - SEO, SEM and digital analytics in Aukera. Paco García Bravo - Digital & Ecommerce Director Lékué-Lecturer. Oscar Rodriguez - Independent consultant in Marketing and Digital Analytics in IDAnalitica.com [-]