Course in Marketing

Top Courses in Marketing

Marketing

Courses are intended to be taken by those wishing to further their personal development. Whether you take the courses in a classroom or online, there are a variety of specialized study areas.

The field of marketing is a dynamic business area that is concerned with the satisfaction of people’s wants and needs. Marketing studies can teach individuals how to see things from the perspective of the consumer and to implement the appropriate marketing strategies.

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Short Courses in Marketing

London School of Business and Finance (LSBF)
Campus Full time 4 days Open Enrollment United Kingdom London

LSBF Executive Education’s four-day short courses in marketing are designed to provide you with specific industry knowledge. You can choose between Digital Marketing and Social Media or Strategic Brand Management. [+]

Short Courses in Marketing

LSBF Executive Education’s four-day short courses in marketing are designed to provide you with specific industry knowledge. You can choose between Digital Marketing and Social Media or Strategic Brand Management. Upon course completion you will be able to apply what you’ve learned to your current workplace, alternatively, you will use the knowledge you have gained to boost your CV.

Course Requirements Education - Undergraduate degree or equivalent Higher Education qualification, or relevant work experience English language – Common European Framework (CEF) Level B2* or equivalent (all teaching and learning materials are provided in English only)

*Please note those with a B1 level of English and relevant proof of further study will be considered.... [-]


English Course: English for Marketing

ILSC Education Group
Campus Full time Open Enrollment Canada Vancouver Toronto Australia Brisbane Sydney Melbourne USA San Francisco + 6 more

In this course, students will develop the English skills needed in the exciting world of marketing. This course focuses on fundamental theories, concepts, and hands-on practical experience. [+]

ENGLISH FOR MARKETING

In this course, students will develop the English skills needed in the exciting world of marketing. This course focuses on fundamental theories, concepts and hands-on practical experience.

LOCATIONS

Vancouver, Toronto, San Francisco, New York, Brisbane, Sydney, Melbourne

LANGUAGE LEVELS

B1, B2, B3, B4, I1, I2, I3, I4, A1, A2

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Grand Ecole Program

EDC Ecole des Dirigeants & Créateurs d’Enterprise
Campus Full time 3 - 5 years September 2018 France Paris

Master the necessary management tools and to successfully make the transition between high-school and higher education: autonomy, accountability, general culture, and methodology. Gain the needed foundations to grasp the theoretical and practical fundamentals of the corporate world. Have a hands-on experience in the corporate world with a first-job experience during an internship. Enroll in the ‘Entrepreneurial-student’ track (from the 1st to the 5th year) for those who wish to create or take over an existing firm and be able to pursue successfully both their studies and their entrepreneurial venture. [+]

Bachelor Cycle Bachelor Cycle –Year 1 Master the necessary management tools and to successfully make the transition between high-school and higher education: autonomy, accountability, general culture, and methodology. Gain the needed foundations to grasp the theoretical and practical fundamentals of the corporate world. Have a hands-on experience in the corporate world with a first-job experience during an internship. Enroll in the ‘Entrepreneurial-student’ track (from the 1st to the 5th year) for those who wish to create or take over an existing firm and be able to pursue successfully both their studies and their entrepreneurial venture.

The project is submitted to the approval of a panel composed of entrepreneurs and representatives of the support teams.... [-]


Digital Marketing Course

General Assembly
Campus Part time 10 weeks March 2018 USA Kips Bay Atlanta Austin Boston Chicago Dallas Denver Los Angeles Santa Monica Irvine Manhattanville Providence San Francisco San Jose Seattle Washington DC Arlington United Kingdom London Hong Kong Singapore Australia Brisbane Melbourne Sydney USA Online + 25 more

Using cutting-edge techniques and platforms like social media, paid ads, email marketing, and Google Analytics to acquire users in a digital marketing campaign. [+]

Skills & Tools

Gain proficiency in social advertising and use Facebook, Google AdWords, and Google Analytics to find meaning in user behavior.

Production Standard

Develop and plan a campaign driven by data and paid‐search strategies — and measured by key performance indicators.

The Big Picture

Become a driver of your company's bottom line by using cutting‐edge techniques and platforms to market products and acquire users.

Meet Your Support Team

Our educational excellence is a community effort. When you learn at GA, you can always rely on an in-house team of experts to provide guidance and support, whenever you need it.

Instructors

Learn industry–grade frameworks, tools, vocabulary, and best practices from a teacher whose daily work involves using them expertly.... [-]


Workshop On Strategic Commerce In Stores

Tecnológico de Monterrey (Educación Continua Presencial)
Campus Full time Part time 70 hours March 2018 Mexico Queretaro Oaxaca + 2 more

Acquire concept and tools that enable participants to develop effective strategies and optimize decision making aimed at achieving a better shopping experience for the customer and greater commercial profitability of the stores. [+]

Duration 70 hours

General purpose:

Acquire concept and tools that enable participants to develop effective strategies and optimize decision making aimed at achieving a better shopping experience for the customer and greater commercial profitability of the stores.

Benefit:Increase in sales.Improvement of inventory rotation.Satisfaction and customer loyalty.Real-time application of the theory in your own business, obtaining real and instant results.Greater profitabilityDifferentiation of the competition.Addressed to:Entrepreneurs of the MiPymes looking for a strategy to increase profits through the launch of their own stores, in search of the tools to have a sustained decision making.Managers and / or store managers of MSMEs who, in order to streamline their business processes, are looking for the tools to have sustained decision-making.Requirement:Bachelor's degree completedGeneral knowledge of the operation of a store.General management of Microsoft Office.Content:... [-]

Specialization Course In Political Marketing And Electoral Campaigns

CESCOMPOL - Centro de Estudios Superiores de Comunicación y Marketing Político
Campus Full time 6 months September 2018 Spain Madrid

This program is aimed at either graduates in Political Science, Marketing, Journalism, Law or International Relations; As well as professionals with university degrees and experience in the world of politics who wish to improve their personal skills. [+]

OBJECTIVES:

Students who successfully pass this program:

They can participate or direct an electoral campaign They will know how to handle the latest marketing tools. They will know all the techniques of electoral probes and will be able to interpret them. They will learn techniques of oratory. They will know the context of the policy abroad, as well as the most common practices in other environments. They can effectively design a personal branding strategy. ADDRESSED TO:

This program is aimed at either graduates in Political Science, Marketing, Journalism, Law or International Relations; As well as professionals with university degrees and experience in the world of politics who wish to improve their personal skills.... [-]


10-Week Course in Made in Italy and Luxury Goods Industry

Accademia del Lusso
Campus Full time 10 weeks April 2018 Italy Milan

This course is designed for students who want to get to know, in depth, the characteristics of Made in Italy as a recognised model that is appreciated all over the world in the fashion and luxury goods sectors. The course includes theoretical classroom lessons, workshops and other practical activities, project work and assessment tests... [+]

This course is designed for students who want to get to know, in depth, the characteristics of Made in Italy as a recognised model that is appreciated all over the world in the fashion and luxury goods sectors. The course includes theoretical classroom lessons, workshops and other practical activities, project work and assessment tests.

Course Objectives

The course aims to:

Define Made in Italy through its history and evolution Closely analyse the concept of luxury Evaluate significant case histories as symbols of Italian Excellence Introduce the dynamics linked to the retailing of luxury goods Course Specifications Duration: 150 hours over 10 weeks Schedule: Monday to Friday Start date: 11/04/2016 End date (final exam included): 17/06/2016 Language: English Course Price: 6.900 euros Study Programme Lectures and practical classroom activities Made in Italy & Luxury Goods Industry (including case-histories) Retail Positioning in the Fashion Luxury System The Never-ending Evolution of Retail Trends External workshops Workshop LandLab Educational external visits to places linked with the Milan fashion industry as well as visits to museums, libraries and showrooms. Analysis of fashion sites. BrandLab Learning Laboratories to create direct contact with fashion brands. These may consist of visits, seminars and meetings with professionals from renowned names of Made in Italy (products, services and communication). EventLab Taking part in essential fashion events such as shows and exhibitions. Workweeks ... [-]

Course: Summer Session 2018

EIML Paris Ecole Internationale de Marketing du Luxe
Campus Full time 1 - 4 weeks June 2018 France Paris

EIML Paris offers the opportunity to international students to acquire the fundamentals and realize that Luxury is above all a unique art of know-how, products, and services of which require a deep sense of quality. Thanks to our high-quality training classes, your skills, and competencies in the understanding of the specific codes and language of the Luxury industry will blossom.

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LANGUAGE OF INSTRUCTION: Courses are taught in English

Luxury Means Creation and Excellence.

In all its dedicated fields - jewelry, watchmaking, fashion, perfumes, beauty products, hospitality, and services Luxury is linked to perfection. Define Luxury is subjective; it is generally considered as luxurious all that is elegant, sophisticated and expensive. The spectrum of luxury brands ranges from world-famous brands to more confidential handcraft “Houses”. Thus, consumers of luxury products and services are concerned by both quality and standards of processing.

EIML Paris

EIML Paris offers a five-year higher education program from Bachelor to Master’s level specialized in Luxury Marketing. Created in collaboration with the major economic players in the luxury sector, the program provided at EIML Paris trains managers to be and is particularly suited to those seeking a career with high responsibilities in various sectors: - Purchasing: Raw material Buyer, Merchandiser Products Manager, Retail Operator, etc. - Marketing: Product Manager, Marketing Survey Consultant, E-marketing Projects Manager, Category Manager, etc. - Communication: Press and Media Officer, Event Communication Manager, Public Relations Officer, Media planner, etc.... [-]


Short course - Marketing

European School of Economics
Campus Full time Open Enrollment Italy Rome Milan Florence Spain Madrid United Kingdom London + 5 more

The ESE Specialised Programme in Marketing is designed to further develop participants’ marketing skills and acumen to ensure that managers in international markets have the required understanding and insight for success in this field. [+]

The ESE Specialised Programme in Marketing is designed to further develop participants’ marketing skills and acumen to ensure that managers in international markets have the required understanding and insight for success in this field. The course will prepare participants for a wide range of activities such as brand management, product development, services marketing and business-to-business marketing enabling them to enter into specialist marketing consultancy and service firms that excel in the areas of market research, advertising, sales promotion, public relations and direct marketing.

Since marketing is the art and science of targeting market segments and obtaining, maintaining and building loyalty, we will work on effective communication and the delivery of superior service and value. Participants will be able to manage, supervise and direct their own, and others, activities, whilst understanding key strategic issues and trends in the field. This includes the use of information to make critical decisions and the application of theories and techniques to practical, realistic work situations in the sector.... [-]


Course in Marketing - Skills Programme in Marketing Skills and Application

Damelin Part Time
Campus Part time 84 hours February 2018 South Africa Johannesburg

Upon successful completion of the programme and if the learner is found to be “Competent” in the PoE, the learner will receive a Services SETA Statement of Results outlining the unit standard covered in the Skills Programme in Marketing Skills and Application and 22 credits achieved. [+]

Course in Marketing - Skills Programme in Marketing Skills and ApplicationCertificationUpon successful completion of the programme and if the learner is found to be “Competent” in the PoE, the learner will receive a Services SETA Statement of Results outlining the unit standard covered in the Skills Programme in Marketing Skills and Application and 22 credits achieved.Entry Requirements

If done on a full-time basis: Knowledge, comprehension and application of the English language at NQF 3/Grade 11 or equivalent Knowledge, comprehension and application of Mathematical Literacy at NQF 3/Grade 11 or equivalent Knowledge, comprehension and application of a South African 2nd language at NQF Level 2/Grade 10 or equivalent Knowledge, comprehension and application of Computer Literacy at NQF Level 3/Grade 11 or equivalent Admission may be subject to an interview with an academic staff member If done on a part-time basis: Knowledge, comprehension and application of Numeracy and Literacy (1st and 2nd language) at Grade 12 or equivalent CAT has been approved, thus exempting the learner from doing the fundamentals ... [-]

Marketing, Digital & International Strategy (Rome + Lille) - English program

Il Sole 24 ORE Business School
Campus Full time 9 months September 2018 Italy Milan

It is the ideal course for students interested in acquiring technical and managerial skills to build a career in the marketing and international markets. The program is digital oriented, in order to provide students with practical knowledge in brand management, marketing, and communication strategies...

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INTERNATIONAL MARKETING & DIGITAL STRATEGY Official website An international full time Master including one month exchange program spent in Lille, France @IESEG School of Management.

GOALS AND PROFESSIONAL OPENINGS

The Master provides technical and managerial skills to successfully operate in companies competing in the global marketplace. At the end of the course the main areas of placement are multinational companies, web communication agencies, Media Centers, consultancy firms. The previous twenty-seven Italian editions of this Master guarantee consolidated experience and relationships with global brands.

TARGET The Master is aimed at young graduates and final year graduating students interested in building an international career in marketing, social media & digital strategies.... [-]


Course in Marketing & Communication for Luxury

Haute Future Fashion Academy
Campus Full time 2 weeks October 2018 Italy Milan

The Marketing & Communication for Luxury Summer Campus’ focus is to provide students with an in-depth understanding of the luxury market and introduce them to key marketing and communication concepts in relation to this complex field. [+]

Planning marketing and communication strategies for a luxury brand means being able to effectively convey a brand’s values and identity, maintaining a market position consistent with the uniqueness and exclusivity, intrinsic in luxury goods.

The Marketing & Communication for Luxury Summer Campus’ focus is to provide students with an in-depth understanding of the luxury market and introduce them to key marketing and communication concepts in relation to this complex field.

The course will take an in-depth look at positioning and target audience theories and will analyse specific case studies of marketing and communication strategies adopted by the most renowned luxury brands.... [-]


Graduate Certificate in Marketing

University of Technology Sydney
Campus Full time Part time 0.5 - 1 year January 2019 Australia Sydney + 1 more

The Graduate Certificate in Marketing introduces some of the key dimensions of marketing and is designed for those requiring a general understanding of marketing principles. [+]

This course provides contemporary theoretical marketing knowledge and the practical skills required for superior performance in Australian and international markets.

Career options include management-level positions in industry or government.

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Superior Web Analytics Program

Spain Business School
Online & Campus Combined 6 months January 2019 Spain Madrid

all people who want to know how users behave through their websites and other devices are addressed: what sections they visit more ?, who share content, who will make a purchase, but regrets at the last moment?... and to optimize their sites. [+]

Who should attend:

all people who want to know how users behave through their websites and other devices are addressed: what sections they visit more ?, who share content, who will make a purchase, but regrets at the last moment?... and to optimize their sites.

Objectives: Learning how to measure the results of sales, conversions ... Knowing how to analyze the behaviors that users are on the web. Mastering social media analytics. Learning to achieve a better user experience. Customer loyalty.

agenda:

MODULE 1 - Technological Environment and Legal MODULE 2 - Introduction to analytic MODULE 3 - Objectives and strategies of a website MODULE 4 - Google Analytics I MODULE 5 - Google Analytics II MODULE 6 - Social Media Analytics MODULE 7 - Analytics in E-Commerce MODULE 8 - Analytics Adobe / Omniture MODULE 9 - Excel for Analysts MODULE 10 - Communication address MODULE 11 END OF PROGRAM. Always accompanied by your expert, your project tutor and the head teacher.... [-]


Sales and Marketing Specialization - Distance Learning

Swiss Alpine Center
Online February 2018 Switzerland Alpnach Dorf

Alpine Center offers the 5-course Sales & Marketing Specialization Online/ Distance Learning in co-operation with the Educational Institute of the American Hotel and Lodging Association. The distance learning programme is particularly beneficial for industry professionals who: have accumulated experience; require further certification for advancement or promotion in their particular field; and are constrained by time and distance from attending regular classes. [+]

Alpine Center offers the 5-course Sales & Marketing Specialization Online/ Distance Learning in co-operation with the Educational Institute of the American Hotel and Lodging Association. The distance learning programme is particularly beneficial for industry professionals who: have accumulated experience; require further certification for advancement or promotion in their particular field; and are constrained by time and distance from attending regular classes. Enrolment in this programme can begin at any time.

The advantages of this online / distance learning course include:

Learn while you earn - continue to work while studying. Learn on your own time and at your own speed. Select the curriculum which particularly suits you. Pay as you go - course by course... [-]