Top Courses in Marketing and Sales
A course is the study of a particular topic within a wider subject area and is the foundation of a qualification. A typical course includes lectures, assessments and tutorials.
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The ESE Specialised Programme in Marketing is designed to further develop participants’ marketing skills and acumen to ensure that managers in international markets have the required understanding and insight for success in this field. The course will prepare participants for a wide range of activities such as brand management, product development, services marketing and business-to-business marketing enabling them to enter into specialist marketing consultancy and service firms that excel in the areas of market research, advertising, sales promotion, public relations and direct marketing.
The objective of this program is to apply a strategic communication model that allows you to achieve your goals in each conversation and / or sale of projects, presentation of results and sale of products or services, based on a model of logical and emotional communication.