The ESE Specialised Programme in Marketing is designed to further develop participants’ marketing skills and acumen to ensure that managers in international markets have
The ESE Specialised Programme in Marketing is designed to further develop participants’ marketing skills and acumen to ensure that managers in international markets have the required understanding and insight for success in this field. The course will prepare participants for a wide range of activities such as brand management, product development, services marketing and business-to-business marketing enabling them to enter into specialist marketing consultancy and service firms that excel in the areas of market research, advertising, sales promotion, public relations and direct marketing.
Since marketing is the art and science of targeting market segments and obtaining, maintaining and building loyalty we will work on effective communication and the delivery of superior service and value. Participants will be able to manage, supervise and direct their own, and others, activities, whilst understanding key strategic issues and trends in the field. This includes the use of information to make critical decisions and the application of theories and techniques to practical realistic work situations in the sector....
Italy, Rome, Milan, Florence, Spain, Madrid, United Kingdom, London+ 4 More
Tecnológico de Monterrey (Educación Continua Presencial)
The objective of this program is to apply a strategic communication model that allows you to achieve your goals in each conversation and / or sale of projects, presentati
Apply a strategic communication model that allows you to achieve your goals in each conversation and / or sale of projects, presentation of results and sale of products or services, based on a model of logical and emotional communication.
Benefits of the programYou will acquire knowledge that will allow you to improve your communication skills.You can transmit content that is difficult to explain, in such a way that the recipient perceives it as easy and understands its reason for being and / or usefulness.You will acquire a communication model that will make it easier for your audience to connect and get involved by understanding the value of the information received.You can develop conversations, messages, presentations, among others, with the exact content and the level of relevance necessary to take the recipient to the desired objective.You can develop visually memorable presentations, both to present results and to sell a new project.Addressed to...
Mexico, Monterrey, Buenavista, Puebla City, Santa Fe+ 1 More