Course in Marketing and Communication

Top Course Studies in Marketing and Communication

Marketing and Communication

The completion of a course gives a student an intensive instruction in a particular subject. Generally available to individuals age eighteen or older, courses can take anywhere from a few months to one to two years.

Are you wondering, what is a course in marketing and communication? This program of study covers essential concepts in promoting products and services to consumers and provides strategies, forms, and accepted styles of communication in the business world. Traditional and digital formats can be included within this course. You can expect to receive general instruction in economics, writing, oral communication and processes of delivering ideas to audiences. This can include business partners and society as a whole, and is common for a course in marketing and communication. Many courses may also include the study of social media.

Students enrolled in this type of course gain many benefits. Individuals will obtain necessary business skills to help further a career and facilitate good communication in all aspects of life. This course can also provide a good base of knowledge that can be applicable to a variety of career paths across many industries.

Costs of a course will vary depending on where you take the course, its duration, and its content. Do your research and contact school administration offices if you have any questions.

A course in marketing and communication can lead to a successful business career in the fields of advertising, public relations, business writing, and other related job opportunities. Many individuals that have lucrative careers in sales have this type of background. With the growing impact of social media in the business world, students all over the world are taking this track as well.

Courses are available in many international educational settings, as well as over the internet. Decide what type is best for you, and then search for your program below and contact directly the admission office of the school of your choice by filling in the lead form.

 

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High Performance Program Creative Copywriting

Barcelona School of Creativity
Campus Full time 500 hours September 2017 Spain Barcelona

They say that nobody reads, that we are immersed in a visual culture or the image is the universal language. Nevertheless, words, creative writing and copywriting remain the soul of advertising and profession. Are the words that sell. [+]

Best Course Studies in Marketing and Communication 2017. They say that nobody reads, that we are immersed in a visual culture or the image is the universal language. Nevertheless, words, creative writing and copywriting remain the soul of advertising and profession. Are the words that sell. PROGRAM DESCRIPTION You will learn to demonstrate that a word is worth a thousand pictures, everything, absolutely everything, it can be sold only in words. You will learn to capture consumer attention, to seduce him, to convince him. You will learn to master the techniques, media and languages. And you will make one book, your book, to show all that you are capable of. The program takes place over one academic year: three quarters, four hours a day Monday through Thursday, but also work in the school will have to devote more time to get the best results. Is your training, your book and your future that is at stake. THE AGENDA OF THE PROGRAM NARRATIVE You can call copywriter, editor, creative, communicator, but actually going to be a storyteller, someone who has to tell a story, an idea, a product. And it is essential to master the word, the story, the atmosphere, conflict, metaphor, pause ... You have to master the narrative. Only then will you get your ideas across accurately. SOME CONTENTS: The narrative rhythm of short stories - linguistic and resources Dudas - Structuring ideas - Monologue and dialogue - The adjectival - The choice of words - Display to write... [-]

Professional - Professional Certificates - Chicago

Stafford House International
Campus Full time July 2017 USA Chicago San Diego San Francisco + 1 more

Learn business concepts and apply your advanced English skills to team projects and business case studies. This English program is for students who want to explore and develop their careers. [+]

Learn business concepts and apply your advanced English skills to team projects and business case studies. This English program is for students who want to explore and develop their careers. Talk with professionals from successful companies Learn from visits to U.S. companies Work on team projects and complete business case studies Project Management Minimum Level Upper Intermediate Start dates Jan 4, Apr 4, Jul 5, Oct 3 Quick Facts Managing schedules, budgets and risks How to build a business case How to analyze new projects How to track and communicate progress Marketing & Advertising Minimum Level Upper Intermediate Start dates Feb 29, May 31, Aug 29, Nov 28 Quick Facts Team Project: Create and present a marketing plan Product development, lifecycle and planning How to develop sales, promotion and advertising strategies Business Management Minimum Level Upper Intermediate Start dates Feb 1, May 2, Aug 1, Oct 31 Quick Facts The role of management and leadership within an organization How to develop your own leadership skills How to develop professional relationships [-]

Entrepreneurship Center And Internationalization

Ibmec
Campus March 2018 Brazil Rio de Janeiro

Entrepreneurship and Internationalisation Centre is a set of cells and projects that give the student Ibmec an environment to exercise their skills and abilities, with freedom and autonomy. [+]

Best Course Studies in Marketing and Communication 2017. CIS Entrepreneurship and Internationalisation Centre is a set of cells and projects that give the student Ibmec an environment to exercise their skills and abilities, with freedom and autonomy. It is a testing center that moves the walls between the market and the gym. The ERC welcomes students already from the first half to work adaptability and leadership teams forming and managing the cells. We start from the blank sheet to form the protagonists of the world. The student also has the possibility to add value to their education building an international experience. Agreements signed with educational institutions in 20 countries offer exchanges and partnerships that empower students with new experiences aligned to what happens in the universe. junior companies In Ibmec, the student refines professional skills in direct contact with business processes. theoretical and practical knowledge to write your professional history. social entrepreneurship Undertake a connected planet causing a positive impact on reality. The Social Ibmec is a nonprofit organization that develops socio-entrepreneurial projects with an emphasis on poor communities of Rio de Janeiro, seeing possibilities, acting and allowing progress. internationalization Educate with excellence in a borderless world means empowering professionals to work across the globe. Ibmec is part of DeVry Education Group, one of the world's largest, with headquarters in Chicago and 85 years old. The participation of an international provider is more a connection in the training of our students now have an expanded range of international benefits. Products... [-]

Lighting Course (advertising, Portrait And Fashion)

GrisArt Escuela Superior de Fotografía
Campus Part time 7 months October 2017 Spain Barcelona

If light control is crucial in any type of photography, it becomes imperative in the case of advertising, portraiture and fashion. [+]

If light control is crucial in any type of photography, it becomes imperative in the case of advertising, portraiture and fashion. Understanding the expressive and creative power of illumination ensures photographers the ability to adapt to the needs of each assignment with guaranteed success. This course is structured so that the professional future acquire fundamental knowledge in the techniques of studio lighting, that can be applied in advertising, fashion, portrait, scientific, experimental photography ... To achieve this goal, the dynamics of the course encourages student participation, so all practical classes are presented as actual work sessions. So, are shooting outdoors and in specialized studies and involved figures such as the art director, stylist or models. Students have available studios and classrooms for digital production and post-production of their work, which facilitates the experience and confidence necessary to integrate into the professional field. Also, for those who choose to expand their job opportunities, GrisArt recommends the following additional courses. - Course of Digital Image Processing - Postproduction Course and Finish - CGI Course - Course of Video for Photographers... [-]


Course - Semester in Ecuador

Universidad Espiritu Santo
Campus Full time 1 semester September 2017 Ecuador Guayaquil

Students in the Semester in Ecuador Program have the opportunity to learn, practice and perfect their Spanish language skills during their time at UEES. We offer six levels of Spanish language instruction, and two content focused levels of for those with advanced skills. Students are placed in the appropriate course according to their demonstrated level. [+]

Best Course Studies in Marketing and Communication 2017. What Can I Study? Classes International students are permitted to take a maximum of 5 courses (15 credits) per semester. These can be made up in any one of the following 4 ways – Studies in English, Spanish Language Classes, Studies in Spanish, Service Learning – but a combination of some or all is usual. Studies in english A wide range of subjects at UEES are taught in English, enabling international students that do not have a high proficiency in Spanish to keep on track with their majors while also working on their language skills. While the largest selection of courses are in the areas of Business, Finance and Marketing, there is sufficient choice to enable students of most disciplines to take a full-time load for a semester or academic year. Spanish language classes Students in the Semester in Ecuador Program have the opportunity to learn, practice and perfect their Spanish language skills during their time at UEES. We offer six levels of Spanish language instruction, and two content focused levels of for those with advanced skills. Students are placed in the appropriate course according to their demonstrated level. Studies in Spanish Students who demonstrate a high degree of proficiency in Spanish may enroll in courses in one or more of the following colleges: Architecture and Civil Engineering Communications and Marketing Law, Politics and Development Liberal Arts and Education Economics and Business Management Tourism, Hotel Management and Culinary Arts Computer Systems, Telecommunications... [-]

Design for Fashion Publishing

Kensington and Chelsea College
Campus Part time 10 weeks April 2017 United Kingdom London

This course will give you an introduction to magazine design. The course includes studying and applying corporate image as well as creating a variety of illustration styles and layout for magazine covers and articles. [+]

Whatever your interests or ambitions, we offer an exciting range of fashion courses in our dedicated department, taught by specialist fashion professionals. Our excellent links with Higher Education fashion and textiles courses in the London Area means that we can help you prepare a successful fashion course application. Many of our students have progressed onto Higher Education, successfully set up small businesses, or gone on to work within the fashion industry. We have a reputation for the high standard of work produced, and entry to our courses is often competitive. We cater for beginners through to the very experienced, aiming to be as flexible as possible to meet individual needs. Acceptance onto all our fashion courses is by individual interview. Where appropriate you will be asked to bring examples of your work. At interview we can build a personal study programme taking into account your existing skills and time available. Course Overview This course will give you an introduction to magazine design. The course includes studying and applying corporate image as well as creating a variety of illustration styles and layout for magazine covers and articles. These will help you to develop the creative skills you need to bring your ideas to life. You do not need any previous experience. Campus: Chelsea Centre Times: Thu 10:00 - 17:00 [-]

Business Program

London Language Institute
Campus Part time 11 weeks September 2017 Canada Toronto

The Business Program is designed to prepare international students for a University/College business course. [+]

Best Course Studies in Marketing and Communication 2017. The Business Program is designed to prepare international students for a University/College business course. This program is interactive in nature allowing students to learn the underlying theories of business and apply these principals and knowledge in practical business scenarios. The program introduces actual case studies of existing companies and analyzes their pros and cons. The program focuses on the following: Financial Statements Financial Management Business Scenarios Managing People Marketing Operations Management Class Schedule Monday | Wednesday | Friday : 9:00 AM to 12:00 PM Specialized 1-4 week business courses are available in various topic areas throughout the year. Please contact our office with groups of 7 or more student to set up these specialized Certificate Programs. [-]

Summer Session 2017

EIML Paris Ecole Internationale de Marketing du Luxe
Campus Full time 1 - 4 weeks June 2017 France Paris

EIML Paris offers the opportunity to international students to acquire the fundamentals and realize that Luxury is above all a unique art of know-how, products and services of which require a deep sense of quality. Thanks to our high quality training classes, your skills and competencies in the understanding of the specific codes and language of the Luxury industry will blossom. [+]

LANGUAGE OF INSTRUCTION: Courses are taught in English Luxury Means Creation and Excellence. In all its dedicated fields - jewelry, watch making, fashion, perfumes, beauty products, hospitality and services Luxury is linked to perfection. Define Luxury is subjective; it is generally considered as luxurious all that is elegant, sophisticated and expensive. The spectrum of luxury brands ranges from world-famous brands to more confidential handcraft “Houses”. Thus, consumers of luxury products and services are concerned by both quality and standards of processing. EIML Paris EIML Paris offers a five-year higher education program from Bachelor to Master’s level specialized in Luxury Marketing. Created in collaboration with the major economic players in the luxury sector, the program provided at EIML Paris trains managers to be and is particularly suited to those seeking a career with high responsibilities in various sectors: - Purchasing: Raw material Buyer, Merchandiser Products Manager, Retail Operator, etc. - Marketing: Product Manager, Marketing Survey Consultant, E-marketing Projects Manager, Category Manager, etc. - Communication: Press and Media Officer, Event Communication Manager, Public Relations Officer, Media planner, etc. REQUIREMENTS - Candidates’ profiles can be very diverse. The most important is to care for aesthetics, perfection, be creative,have a taste for communication, possess analytical skills for patterns and trends, and be sensitive to the arts and letters. - Candidates have to show 2 years of successful higher education or having earned a Bachelor degree or an equivalent. - For non-native speakers, English proficiency proof document is needed (English tests or a recommendation letter... [-]

Introduction to Buying

Fashion Retail Academy (FRA)
Campus Full time 3 days August 2017 United Kingdom London

This course provides an introduction to the role of a Fashion Buyer within a buying office whether a fast fashion, multiple door retailer or a multi-brand independent business. [+]

Best Course Studies in Marketing and Communication 2017. This course provides an introduction to the role of a Fashion Buyer within a buying office whether a fast fashion, multiple door retailer or a multi-brand independent business. The programme explores what is involved in the buying function of the business and examines certain components in the range-building process. This course is suitable for students, people with shop-floor experience or those who are new to the subject. The course includes: Role of a buyer Customer profiling, understanding target markets and trends Process of the supply chain and the importance in fashion buying Creation of mood boards Range planning and retail business terminology including seasonal phasing Comparison shopping to understand pricing policies and competition on the high street Different types of retail organisations including online The following aspects of buying and range planning are covered: Customer Profiling - examination of population measurements (geographics, demographics, psycho-graphics), pen portraits, marketing theories and case studies Role of the Buyer - responsibilities and key skills required of the buyer within the retail organisation Trend Analysis - researching how buyers know what to buy, including trend forecasting packages and creation of mood boards Product Selection - key aspects of brand buying; research, buying trips, KPI's, strategy, analysis and brand mix Trading - driving sales of a range, WSSI, best-sellers, markdowns, stock management and OTB Range Planning - exploration of the creative aspects of range planning required to create a balanced and commercial range Product Development - buying cycle,... [-]

Branding Extension Course

IED – Istituto Europeo di Design Rio de Janeiro
Campus Part time 60 hours March 2018 Brazil Rio de Janeiro

The course aims at the understanding of branding, and the role of professionals in strategic brand management. This course provides information for participants to have a current view of Branding and identity can develop strategies and direct the expression of the brands we manage, so that they stand on their reference market. [+]

THIS PROGRAM IS IN PORTUGUESE Taught School Management lab Type of course: Extension Portuguese language Coordinator: Marcelo Nacimento, Roberto Muntoreanu Home: March Days: Tuesdays and Thursdays Hours: 19:30 to 22:30 Total hours: 60h Duration: 2.5 months GOAL The course aims at the understanding of branding, and the role of professionals in strategic brand management. This course provides information for participants to have a current view of Branding and identity can develop strategies and direct the expression of the brands we manage, so that they stand on their reference market. Classes will be taught by professionals with expertise recognized in the market, which will bring data from the reality of agencies, clients and large cases. The idea is to give students a practical way the challenges and opportunities related to Branding. TARGET AUDIENCE Students, recent graduates or professionals in Design, Marketing, Communication, Arts and stakeholders that aim to expand their knowledge on the subject. Coordination Marcelo Nascimento Designer specializing in design thinking, UX and strategic communications planning. It has extensive experience in developing strategies for brands, and has served clients such as FGV, Disney, Bayer, Ticket, attentive, Coca-Cola and other big companies. It is a partner and Innovation Manager of BINKY. Roberto Muntoreanu Graphic designer and illustrator with experience in account management, people and brands. He is currently a partner and creative advisor of Binky. Throughout his career, actively participated in campaigns for the Accor Group and subsequently for Edenred, which yielded the Top of Mind HR awards and Best Companies... [-]

Extension Course In Coolhunting - Trends, Consumption And Design

IED – Istituto Europeo di Design Sao Paulo
Campus Part time 48 hours April 2017 Brazil São Paulo

The course aims to develop the spirit of observation and perception applied to the analysis of Coolhunting and present the work methodology for research and trend analysis transmitting a fairly broad view of the subject and the marketing context where they apply. [+]

Best Course Studies in Marketing and Communication 2017. THIS PROGRAM IS IN PORTUGUESE Taught The course aims to develop the spirit of observation and perception applied to the analysis of Coolhunting and present the work methodology for research and trend analysis transmitting a fairly broad view of the subject and the marketing context where they apply. Starts: September Finish: November Weekdays: 2nd and 6th fairs Time: 19h-23h Hours: 48 hours Goal: Enable the student to plan and execute research trends based on Coolhunting methodology and focused on their market interest. Stimulate the sensitivity and interpretive ability of the student, using semiotics of knowledge, design and multidisciplinary approaches. Audience: The course has practical application to strategic areas of professionals (planning, branding, positioning, segmentation, style) and also more tactical areas (design, development, procurement, execution, etc.). Scenario: In an increasingly globalized, massified and standardized market, know the trends is a way of seeking differentiation, update or even innovation. Demand for preferences research services is growing, mainly by its strategic character, which makes it possible to anticipate and differential standards for products, services and brands. Contents: - The contemporary setting and research trends - Trends: theoretical definitions and applications to the market - Anthropology of consumption: manifestations and meanings - The semiotic method: how to interpret signs and trends - diffusion processes of a trend - Research methodology: the coolhunting - urban safaris and immersions practices - Changing trends in strategies Quorum: The formation of classes and the beginning of the courses depend on... [-]

21st-century Digital Storytelling

Helsinki Summer School
Campus Full time 10 days August 2017 Finland Helsinki

This course aims to provide multiple channels for learner-driven knowledge creation by using digital storytelling as a tool. The course participants will be engaged in authentic experiences of how to design, implement and assess digital video stories. [+]

21st-century Digital Storytelling ORGANISER: CICERO Learning & Media Education Research Centre, University of Helsinki Related Degree Programmes: Varhaiskasvatus DATES: 9.-18.8.2017 PRICES: 600-900 EUR Learn more CREDITS: 6 ECTS COORDINATOR: Professor Hannele Niemi Target students The course is intended for Master’s and doctoral students from several disciplines (such as the social sciences, education, the humanities and the natural sciences). Participants should have some experience of digital technologies and/or an interest to integrate the Internet and its services, and web-based environments for research and study purposes (e.g., for data collection, reflection, individual and collaborative work, etc.). Synopsis This course aims to provide multiple channels for learner-driven knowledge creation by using digital storytelling as a tool. The course participants will be engaged in authentic experiences of how to design, implement and assess digital video stories. They will learn 21st-century skills connected with the story creation and combine and develop different literacies and modalities. The course will also offer practice in how to use digital storytelling for research purposes and as a medium empowering learners of different ages and contexts. Also, we will be using a web-based environment where participants will upload, share and edit video stories for individual reflection and group work as well as online interaction and collaboration. Learning objectives Participants will develop 21st-century literacies and skills necessary for structuring digital stories in visual and textual format. In this way, they will be able to meet current scholarly and practical needs such as entering and sustaining dialogues related to their fields and... [-]

Course in The Italian System: from Fashion to Design

Milano Fashion Institute
Campus Full time 3 weeks July 2017 Italy Milan

During the course "The Italian System: from Fashion to Design" we will study the synergistic roles that the areas of fashion marketing play within companies in the implementation of the most appropriate strategies to design new types of products. [+]

Best Course Studies in Marketing and Communication 2017. Course in The Italian System: from Fashion to Design New B2B and B2C strategies for design, production, communication and distribution. From Fashion, to Design and Lifestyle. Nowadays the role of culture, know how, and the ability to transmit the distinctive value of products and services have become more and more important. This does not end just in the final brand, but it is made up of a sequence of values, from the design to the selection of raw materials and product engineering until its release on the market. An overview that puts suppliers, contractors and licensees in the foreground, enhancing its contribution of quality and distinctiveness and providing them with opportunities of visibility as protagonists of a network of values. Reinforcing the concept of 'Italianità' (italianness) means coming back to the multifaceted repertoire of knowledge, genius, but above all calculation: to build on our culture, our meticulousness, our experience, our thinking. In order to continue seducing the new rich markets with inimitable and non-replicable results it is important to move from the traditional but a little watered down label of “Made in Italy” to a more modern and al-emblracing one: “From Italy”. Moving from the experience of Showcase Country to the one of Atelier Country. Key facts Co-Directors of the course: Marco Turinetto and Susanne Kreuzer Tutor of the course: Silvia Festa Start of registration: February 1st 2017 End of registration: June 9th 2017 Lectures’ start: July 3rd 2017 Lectures’ end: July... [-]

Specialist In The Design And Production Of Shows, EDPE

ESODE Business School
Campus or Online Full time Part time Open Enrollment Spain Madrid

Specialist in Design and Production Shows, EDPE, offers students the necessary knowledge and techniques in the production of shows to develop them and manage them from start to finish. [+]

guaranteed and paid internships The program Specialist in design and production of shows, EDPE, It provides students with the knowledge and skills to develop and manage all kinds of shows techniques. OBJECTIVES The program provides students with an overview of the theoretical foundations of the training program, together with practical experience of leading professionals. Develops the necessary skills in the various roles and responsibilities related to audiovisual production, from the creation, production, management and marketing of all kinds of entertainment: concerts, galas, theater, music tours, macro-events, etc., to provide students with the necessary tools for this. * ESODE reserves the right to cancel the celebration of the training program does not meet the minimum number of students established. ADDRESSED TO Graduates or college graduates Students who have completed their studies Vocational Training (FP). Professionals and workers in the world of audiovisual communication, entertainment, leisure and culture who want to upgrade, expand and deepen their knowledge and entrepreneurs willing to be recycled in this emerging industry sector. * When a degree does not have to be certified at least 1 year of work experience. MODULES AGENDA 1. Introduction to the audiovisual sector and the events in February. Business organization in March. Marketing and communication in four events. Personal skills 5. Technical means 6. Business protocol in July. 8 legislative environment. Design, management and presentation of the show: pre-production in September. Production process and realiazción 10. Post-production METHODOLOGY AND METHOD Specialist in Design and Production Shows, EDPE is designed in two ways:... [-]

Advanced Training Course In Digital Editor

IED – Istituto Europeo di Design Milan
Campus Part time 7 months January 2018 Italy Milan

In a world dominated by new network language that, in continuous evolution, require constant updating, the Course of Advanced Education in Digital Editor is aimed at those who want to become a professional online communication. The course aims to form a new professional with versatile skills in the creation and editing of content, the raw material of the web. Aimed at providing the how-to on image manipulation, production of video content and text related to the network languages, investigates and highlights the current scenarios of online communication. The Digital Editor combines the technical and creative skills functional ethic both in self-employment and in that company. [+]

Best Course Studies in Marketing and Communication 2017. THIS PROGRAM 'TAUGHT IN ITALIAN Who should attend: The Course of Advanced Education in Digital Editor is aimed at those working in the web or, in particular world, the brand content, to those who work in publishing, to journalists who need to convert to the digital world, in startupper, undergraduates and graduates wishing to specialize in digital-related professions. addresses of specialization: The Digital Editor is an eclectic professional whose duties range from the content providing content and community management. Acts as a "craftsman" of communication in a work environment that favors labor information as raw material, declined in the forms of gift, videos, posts, articles short and long-form, gallery, quizzes and status on social networks whose substance is in perpetual becoming, thanks to the new languages ​​changing the network. Methodology and structure: The Course of Advanced Education in Digital Editor explores new multimedia languages ​​made possible by endemic editing tools to the online world (gallery, quizzes, articles accompanied of moving images such as gift). The route runs between the parallel worlds of publishing and brand, both served by various forms of web content. It deals with the working environment of the Digital Editor, creator / artisan who builds content and monitors the content of third parties offering new perspectives. And 'it provided a writing workshop for the web with the aim of teaching a correct writing on line, indispensable to the construction of effective content. Students devote themselves to the development of... [-]