Course in Marketing and Communication

Top Course Studies in Marketing and Communication

Marketing and Communication

The completion of a course gives a student an intensive instruction in a particular subject. Generally available to individuals age eighteen or older, courses can take anywhere from a few months to one to two years.

Are you wondering, what is a course in marketing and communication? This program of study covers essential concepts in promoting products and services to consumers and provides strategies, forms, and accepted styles of communication in the business world. Traditional and digital formats can be included within this course. You can expect to receive general instruction in economics, writing, oral communication and processes of delivering ideas to audiences. This can include business partners and society as a whole, and is common for a course in marketing and communication. Many courses may also include the study of social media.

Students enrolled in this type of course gain many benefits. Individuals will obtain necessary business skills to help further a career and facilitate good communication in all aspects of life. This course can also provide a good base of knowledge that can be applicable to a variety of career paths across many industries.

Costs of a course will vary depending on where you take the course, its duration, and its content. Do your research and contact school administration offices if you have any questions.

A course in marketing and communication can lead to a successful business career in the fields of advertising, public relations, business writing, and other related job opportunities. Many individuals that have lucrative careers in sales have this type of background. With the growing impact of social media in the business world, students all over the world are taking this track as well.

Courses are available in many international educational settings, as well as over the internet. Decide what type is best for you, and then search for your program below and contact directly the admission office of the school of your choice by filling in the lead form.

 

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Interior Design in Fashion and Luxury Retail

London College of Contemporary Arts
Campus Full time Part time 3 - 10 weeks March 2017 United Kingdom London + 1 more

This short course offers you the opportunity to discover Interior Design and visual communication techniques with the aim of giving you the necessary tools to maximise the profitability of the point of sale, and to study the essential aspects of the consumer’s behaviour, a key element to create a unique and emotional shopping experience and transform the consumer into a loyal customer. [+]

Best Course Studies in Marketing and Communication 2017. Interior Design in Fashion and Luxury Retail This short course offers you the opportunity to discover Interior Design and visual communication techniques with the aim of giving you the necessary tools to maximise the profitability of the point of sale, and to study the essential aspects of the consumer’s behaviour, a key element to create a unique and emotional shopping experience and transform the consumer into a loyal customer. Course Requirements Minimum age: 18 years of age, English proficiency: intermediate and eligible to study in the UK. Intake Part-time (January 2017, March 2017, May 2017) Full-time (June 2017, July 2017, August 2017) [-]

High Performance Program Creative Copywriting

Barcelona School of Creativity
Campus Full time 500 hours September 2017 Spain Barcelona

They say that nobody reads, that we are immersed in a visual culture or the image is the universal language. Nevertheless, words, creative writing and copywriting remain the soul of advertising and profession. Are the words that sell. [+]

They say that nobody reads, that we are immersed in a visual culture or the image is the universal language. Nevertheless, words, creative writing and copywriting remain the soul of advertising and profession. Are the words that sell. PROGRAM DESCRIPTION You will learn to demonstrate that a word is worth a thousand pictures, everything, absolutely everything, it can be sold only in words. You will learn to capture consumer attention, to seduce him, to convince him. You will learn to master the techniques, media and languages. And you will make one book, your book, to show all that you are capable of. The program takes place over one academic year: three quarters, four hours a day Monday through Thursday, but also work in the school will have to devote more time to get the best results. Is your training, your book and your future that is at stake. THE AGENDA OF THE PROGRAM NARRATIVE You can call copywriter, editor, creative, communicator, but actually going to be a storyteller, someone who has to tell a story, an idea, a product. And it is essential to master the word, the story, the atmosphere, conflict, metaphor, pause ... You have to master the narrative. Only then will you get your ideas across accurately. SOME CONTENTS: The narrative rhythm of short stories - linguistic and resources Dudas - Structuring ideas - Monologue and dialogue - The adjectival - The choice of words - Display to write - write with credibility - The emotional charge of the text - The letter never wrote - Explore anger, guilt, tenderness or passion - How to hook the reader - Talk to different voices - copywriting One thing is to write and another very different, write ads. It is not the same as saying that seduce, pose that question, describe that suggest reason that convince. The text of an ad is the best seller of the company, the only one who can speak in person with millions of consumers. SOME CONTENTS: Read, read, read - Ideas, structure and words - Poetry and advertising - War typical topic - Live Words - Working with Bernbach - Claim, slogan and the base line - Copy and art, hand in hand - Argumentation and speech - translating is re - Winning festivals - need a book - Working freelance - ... COPYWRITING & MEDIA Audiovisual, graphics or digital, more and more media and supports they need the precise explanation, the seductive phrase, convincing argument. More and more opportunities for a good copywriter show that words sell. SOME CONTENTS: Thinking one spot - Exterior: seduce with minimum words - Voiceover and dialogues - What to do in a shoot - Layouts artless - Chocks mood - Writing scripts for television - Torture of banners - Online video - Headlines chained - Poming and perching - Write for Google - 140 bullets - Write on social networks - from TV to mobile - Branded content, the webdocumentary the event - Opportunities printing - Production of events and guerrilla - Plan content for social networks - CREATIVE AND PRODUCTION TOOLS no longer enough to know how to write to be a good copy. On many occasions and in many agencies to copy it's up to art director, photographer, filmmaker or editor of video, and it is essential to know the tools. In addition, nowadays know in depth the process of producing a spot, a website, a banner campaign, a post or even an advanced technology project is a must in an increasingly demanding and competitive environment. SOME CONTENTS: Dominate Ai, Id and Ps could save your life (and the book) - a model shoot and edit video - Production of a spot; agency, producer and director - digital production: from wireframes to the final product - Sound recording and wedges - Creating music for commercials - What makes a copy like me in a photo shoot like this ...? WORKSHOP CAMPAIGNS AND DEVELOPMENT OF BOOK Book, portfolio, reel, folder, reel, demo ... call it as you call it, it is the most important thing you have to do if you want to find work in an advertising agency. time to get to work with your partner in ideas, ads and campaigns has come. We expect real products and briefings, professional standards and, above all, many hours of work hand in hand with an art director. SOME CONTENTS: From local ideas to international campaigns - Criteria for selecting parts book - Integrated Campaigns - How to make complex ideas - Creating videocases - common errors in the book - explanatory Charts - Different formats book - How to get a job interview - Media and recommended supports - Campaign today for tomorrow - The book of double - CREATIVE WORKSHOP INNOVATION Technology has changed our lives forever influencing the culture, the economy, relations or communication. And, of course, advertising. In this workshop you will understand and master the new media technologies and formats. You'll practically using technologies like Arduino, Virtual Reality, 3D printing or gaming campaigns. there are no barriers to new creativity. And you, hand in hand with your creative partner, have ahead many sessions to prove it. SOME CONTENTS: Design Thinking and product innovation - Workshop Arduino and creative technologies - Experimenting with virtual reality - Campaigns mobile: generating useful and creative apps for brands - The virality and "snacking" content - 3D printing: shaping your ideas - Creating games that makes people want to produce and want to play- the transmedia campaigns - creative Facilities: guerrilla marketing effect "wow" - can the software be the idea of ​​a campaign ...? [-]

Entrepreneurship Center And Internationalization

Ibmec
Campus March 2017 Brazil Rio de Janeiro

Entrepreneurship and Internationalisation Centre is a set of cells and projects that give the student Ibmec an environment to exercise their skills and abilities, with freedom and autonomy. [+]

Best Course Studies in Marketing and Communication 2017. CIS Entrepreneurship and Internationalisation Centre is a set of cells and projects that give the student Ibmec an environment to exercise their skills and abilities, with freedom and autonomy. It is a testing center that moves the walls between the market and the gym. The ERC welcomes students already from the first half to work adaptability and leadership teams forming and managing the cells. We start from the blank sheet to form the protagonists of the world. The student also has the possibility to add value to their education building an international experience. Agreements signed with educational institutions in 20 countries offer exchanges and partnerships that empower students with new experiences aligned to what happens in the universe. junior companies In Ibmec, the student refines professional skills in direct contact with business processes. theoretical and practical knowledge to write your professional history. social entrepreneurship Undertake a connected planet causing a positive impact on reality. The Social Ibmec is a nonprofit organization that develops socio-entrepreneurial projects with an emphasis on poor communities of Rio de Janeiro, seeing possibilities, acting and allowing progress. internationalization Educate with excellence in a borderless world means empowering professionals to work across the globe. Ibmec is part of DeVry Education Group, one of the world's largest, with headquarters in Chicago and 85 years old. The participation of an international provider is more a connection in the training of our students now have an expanded range of international benefits. Products and services Services with different types of duration and certification that suit your learning objectives. Know that the ERC offer to build their international experience: EXCHANGES: more than 50 partner institutions in 20 countries with offers related to all areas of undergraduate and masters programs. SEMESTER ABROAD: graduation, make exchanges in DeVry universities in the United States taking advantage of all disciplines to attend in their school history. INTERNATIONAL CONFERENCES: participate in conferences to Silicon Valley (USA), Boston College (USA) and China know more about the culture of startups and entrepreneurship. ENGLISHPRO: English course subsidized by Ibmec leading the student from basic to proficient in a primary language. [-]

Lighting Course (advertising, Portrait And Fashion)

GrisArt Escuela Superior de Fotografía
Campus Part time 7 months October 2017 Spain Barcelona

If light control is crucial in any type of photography, it becomes imperative in the case of advertising, portraiture and fashion. [+]

If light control is crucial in any type of photography, it becomes imperative in the case of advertising, portraiture and fashion. Understanding the expressive and creative power of illumination ensures photographers the ability to adapt to the needs of each assignment with guaranteed success. This course is structured so that the professional future acquire fundamental knowledge in the techniques of studio lighting, that can be applied in advertising, fashion, portrait, scientific, experimental photography ... To achieve this goal, the dynamics of the course encourages student participation, so all practical classes are presented as actual work sessions. So, are shooting outdoors and in specialized studies and involved figures such as the art director, stylist or models. Students have available studios and classrooms for digital production and post-production of their work, which facilitates the experience and confidence necessary to integrate into the professional field. Also, for those who choose to expand their job opportunities, GrisArt recommends the following additional courses. - Course of Digital Image Processing - Postproduction Course and Finish - CGI Course - Course of Video for Photographers... [-]


Professional - Professional Certificates - San Francisco

Stafford House International
Campus Full time July 2017 USA San Francisco

Learn business concepts and apply your advanced English skills to team projects and business case studies. This English program is for students who want to explore and develop their careers. [+]

Best Course Studies in Marketing and Communication 2017. Learn business concepts and apply your advanced English skills to team projects and business case studies. This English program is for students who want to explore and develop their careers. Talk with professionals from successful companies Learn from visits to U.S. companies Work on team projects and complete business case studies Project Management Minimum Level Upper Intermediate Start dates Jan 4, Apr 4, Jul 5, Oct 3 Quick Facts Managing schedules, budgets and risks How to build a business case How to analyze new projects How to track and communicate progress Marketing & Advertising Minimum Level Upper Intermediate Start dates Feb 29, May 31, Aug 29, Nov 28 Quick Facts Team Project: Create and present a marketing plan Product development, lifecycle and planning How to develop sales, promotion and advertising strategies Business Management Minimum Level Upper Intermediate Start dates Feb 1, May 2, Aug 1, Oct 31 Quick Facts The role of management and leadership within an organization How to develop your own leadership skills How to develop professional relationships [-]

Certified Postgraduate Credit Examiner (CPCE)

London Post Graduate Credit Management College
Campus Full time 24 months August 2017 United Kingdom London

LPCMC runs three distinctive credit management specialist programmes: The new programme titles were chosen to reflect the critical human capital needs of the credit industry all over the world. [+]

Certified Postgraduate Credit Examiner (CPCE) The London Postgraduate Credit Management College is UK’s most globally revered independent credit management educational institution, providing first class and internationally inclusive professional credit management courses in Credit Management. Its students are drawn from developing, underdeveloped and developed countries, whose career interest is in Credit Management. LPCMC runs three distinctive credit management specialist programmes: The new programme titles were chosen to reflect the critical human capital needs of the credit industry all over the world. CERTIFIED POSTGRADUATE CREDIT EXAMINER (CPCE) Duration: 24 months FIRST SEMESTER Managerial Credit Risk Analysis Dynamics of Corporate Credit Policy Drafting Advanced Trade Credit Management Financial Reporting & Analysis Debt recovery Administration SECOND SEMESTER Advanced International Credit Management Credit guarantee Scheme for SMES Development Credit Negotiation Corporate Credit Analysis This is the world’s most recognized qualification, industry-wide accepted professional management courses. LPCMC Learning Progression: CPCS is basically designed as entry level for new entrant or trainee in credit work wishing to take up career in credit management. A student at this level must complete the CPCS program to progress to (CPCM). CPCE is the ultimate professional certification. Each of these programmes has link with the typical university’s academic standards. LPCMC AFFILIATION WITH UNIVERSITY: THE OBJECTIVE To further create academic opportunity and global influence for the students of London Postgraduate Credit Management College, transferring academic credits of its students to the university with whom LPCMC collaborates for authentication and issuance of Bachelor of Science, Master of Science and Doctorate (Ph.D) degrees and transcripts as the case may be in credit management. LPCMC’S AFFILIATION DEAL WITH UNIVERSITY FOR CREDIT MANAGEMENT ACADEMIC LPCMC’s interest in a collaborative engagement with a university is that, the university accepts credits of the LPCMC’s CPCE, CPCM and CPCS students in credit management issued by the LPCMC for conversion to and issuance of Bachelor of Science, Masters of Science, and Doctorate (Ph.D) degrees as the case maybe together with academic transcripts in credit management. LPCMC CAN MAKE YOU STAND OUT OF THE CROWD: LPCMC’s collaborative portfolio of Specialist degrees in credit management which it facilitates with university are highly sought after credit management specialist qualification that give student competitive edge in today’s global credit management market place. At LPCMC we offer highly recognized and accredited professional credit management courses rightly adjudged by academic authorities to be at the same structural levels with similar programme obtainable in the universities. Students gain wide spectrum of credit management skills driven by the needs of employers and students alike. The portfolio of degrees in credit management solely managed, supervised and awarded by the LPCMC’s affiliate university is unique both in terms of breadth of the subject coverage and the depth of subject expertise. In summary, the affiliate university shall issue specialist degree in credit management as stated hereunder to LPCMC’s deserving students who successfully complete any of its equivalent professional qualification programmes: CPCS credit transfer for the award of Bachelor of Science (B.Sc.) degree in Credit Management, CPCM credit transfer for the award of Masters of Science (M.Sc) degree in Credit Management, and CPCE credit transfer for the award of Doctorate (Ph.D) in Credit Management. [-]

Course - Semester in Ecuador

Universidad Espiritu Santo
Campus Full time 1 semester February 2017 Ecuador Guayaquil

Students in the Semester in Ecuador Program have the opportunity to learn, practice and perfect their Spanish language skills during their time at UEES. We offer six levels of Spanish language instruction, and two content focused levels of for those with advanced skills. Students are placed in the appropriate course according to their demonstrated level. [+]

Best Course Studies in Marketing and Communication 2017. What Can I Study? Classes International students are permitted to take a maximum of 5 courses (15 credits) per semester. These can be made up in any one of the following 4 ways – Studies in English, Spanish Language Classes, Studies in Spanish, Service Learning – but a combination of some or all is usual. Studies in english A wide range of subjects at UEES are taught in English, enabling international students that do not have a high proficiency in Spanish to keep on track with their majors while also working on their language skills. While the largest selection of courses are in the areas of Business, Finance and Marketing, there is sufficient choice to enable students of most disciplines to take a full-time load for a semester or academic year. Spanish language classes Students in the Semester in Ecuador Program have the opportunity to learn, practice and perfect their Spanish language skills during their time at UEES. We offer six levels of Spanish language instruction, and two content focused levels of for those with advanced skills. Students are placed in the appropriate course according to their demonstrated level. Studies in Spanish Students who demonstrate a high degree of proficiency in Spanish may enroll in courses in one or more of the following colleges: Architecture and Civil Engineering Communications and Marketing Law, Politics and Development Liberal Arts and Education Economics and Business Management Tourism, Hotel Management and Culinary Arts Computer Systems, Telecommunications and Electronics Medical Sciences Languages (Italian, French, Japanese, Mandarin) ACADEMIC CALENDAR Our International Calendar is as follows: Spring Semester: early January to late April. Fall Semester: late August to late December. Summer Programs: two 4-week Summer Serve and Learn Spanish Programs. Summer 1 during the month of June, Summer 2 during the month of July. Latin American Language and Culture Program: 4 weeks during May/June. Spanish for the Health Professions Field Experience: 5 weeks during July/August. Credit transfer & syllabi UEES is a fully accredited university, recognized as among the top universities in Ecuador by the higher education authority, CONEA. UEES employs a credit system that mirrors that used in the United States and Canada. Each class counts for 3 credits, and international students can take up to a maximum of 5 classes (or 15 credits) per semester. International students tend to take 2 Spanish courses during their stay (our semester is divided into two halves), and 3 other courses from those above. We issue international transcripts in either English or Spanish, and our syllabi are available for download online (click here to download a guide to locating syllabi online). In the past international students have successfully transferred their credits from UEES to universities in the USA, Canada, Australia, Europe, Asia, and other parts of Latin America. [-]

Design for Fashion Publishing

Kensington and Chelsea College
Campus Part time 10 weeks April 2017 United Kingdom London

This course will give you an introduction to magazine design. The course includes studying and applying corporate image as well as creating a variety of illustration styles and layout for magazine covers and articles. [+]

Whatever your interests or ambitions, we offer an exciting range of fashion courses in our dedicated department, taught by specialist fashion professionals. Our excellent links with Higher Education fashion and textiles courses in the London Area means that we can help you prepare a successful fashion course application. Many of our students have progressed onto Higher Education, successfully set up small businesses, or gone on to work within the fashion industry. We have a reputation for the high standard of work produced, and entry to our courses is often competitive. We cater for beginners through to the very experienced, aiming to be as flexible as possible to meet individual needs. Acceptance onto all our fashion courses is by individual interview. Where appropriate you will be asked to bring examples of your work. At interview we can build a personal study programme taking into account your existing skills and time available. Course Overview This course will give you an introduction to magazine design. The course includes studying and applying corporate image as well as creating a variety of illustration styles and layout for magazine covers and articles. These will help you to develop the creative skills you need to bring your ideas to life. You do not need any previous experience. Campus: Chelsea Centre Times: Thu 10:00 - 17:00 [-]

EDGE Program in Business and Leadership

UCLA Anderson Executive Education
Campus Full time 3 weeks July 2017 USA Los Angeles

UCLA Anderson EDGE is a 3-week summer program for rising juniors, seniors and recent college graduates focused on Business, Leadership & Communication. [+]

Best Course Studies in Marketing and Communication 2017. Get an EDGE on your career, with the business and leadership skills you need to start building your future success today. UCLA Anderson's EDGE is a three-week program for rising juniors, seniors, and recent college graduates who want the tools to make an immediate impact in their chosen careers. Program Benefits Succeed Today. Lead Tomorrow. EDGE helps students understand how to transform ideas into opportunities, excel in traditional business settings, and gain the management vocabulary they need to succeed today and lead tomorrow. World Class Faculty EDGE scholars have the opportunity to study with our world class faculty – the same professors who teach our MBA students. Location! Location! Location! There is no more exciting place to learn the fundamentals of business and leadership than Los Angeles – a vital hub of world trade, home of the entertainment and media industry and incubator for a new wave of innovative startups. ... [-]

International Marketing & Digital Strategy

Il Sole 24 ORE Business School
Campus Full time 9 months September 2017 Italy Milan

It is the ideal course for students interested in acquiring technical and managerial skills to build a career in the marketing and international markets. The program is digital oriented, in order to provide students with practical knowledge in brand management, marketing and communication strategies... [+]

INTERNATIONAL MARKETING & DIGITAL STRATEGY Official website Technical and managerial skills to build a career in digital marketing strategies, brand management, communication and international markets. GOALS AND PROFESSIONAL OPENINGS Our International Master in Marketing, Digital & International strategies provides technical and managerial skills to build a career in digital marketing strategies and international development in companies competing in the global marketplace. It provides students with opportunities to learn from recognized and experienced managers and professionals, as well as to intern in important companies and develop a lasting network in the field. The previous 27 Italian editions of this Master delivered by our Business School guarantee consolidated experience and relationships with global brands. At the end of the course the main areas of placement are multinational companies, web communication agencies, Media Centers, consultancy firms. TARGET The Master is designed for young graduates and final year graduating students interested in building a career in marketing, social media, digital strategies. The course is entirely taught in English. DURATION AND STRUCTURE 10 Months: 6 months classroom and 4 months internship The Master requires full time compulsory attendance. The program begins on September 25th 2017 and is organized in two phases: theory and practice for a period of 120 days in classroom and workshops (courses are held from Monday to Friday) hands-on experience through a 4 month internship in important companies or consultancies. PROGRAM The program is divided into the following modules: Basic tools: fundamentals of Economics, Marketing and Tech Marketing and communication tools Digital marketing and digital strategy International markets and marketing The new made in Italy: innovation and digital start up The course also includes some special activities: Company Visits: visit globally renowned Italian organizations which have developed successful international strategies Digital Marketing Project Work: work on real business challenges submitted by managers and professionals Self Marketing and Personal Branding: strengthen and develop managerial competences Master Blog: manage the Master blog with the direct supervision of the Scientific Committee Export Lab: a series of meetings dedicated to experiment export management tools INTERNSHIP The internship is an important added value of the Master and allows participants to enter the world of work complexity with solid professional tools. During classroom period, each participant is supported in identifying his/her capacities and career opportunities through individual career coaching and mock job interviews. More than 90% of our students are employed after the internship. ADMISSION The Master has a closed number and involves a selection process. Please, fill in the online form to submit your application. After a preliminary screening, candidates will be contacted to start the selection process. SCHOLARSHIPS 24 ORE Business School grants partial or full cost scholarships to the most deserving candidates CONTACTS For further information write to: adriana.anceschi@ilsole24ore.com federica.bitti@ilsole24ore.com You will be contacted in the shortest time possible. [-]

Immersion in Visual Communications

Uversity
Campus Full time 2 days February 2017 Ireland Dublin

This short programme will provide participants with an immersive experience in Ireland’s rich design landscape, learning from leading Irish creative and industry practitioners. [+]

Best Course Studies in Marketing and Communication 2017. Immersion in Visual Communications About this programme This short programme will provide participants with an immersive experience in Ireland’s rich design landscape, learning from leading Irish creative and industry practitioners. Participants will develop an understanding of historical and contemporary graphic design and illustration. They will explore how leading graphic designers and illustrators work: how they conceive, research, develop, execute, communicate and reflect on their ideas. Through informed discussions, expert presentations and demonstration, programme participants will be immersed in Ireland’s graphic design heritage and contemporary practices and examine the development of current theory and practices of Irish graphic design and illustration. The programme will include: Presentations by leading visual communication academics and experts Field trips to studios, galleries and archival resources such as Marsh’s Library, the National Irish Visual Arts Library. The programme will be led by Alex Milton, Programme Director of Irish Design 2015, in partnership Mary Ann Bolger, Lecturer in Design History and Theory at Dublin Institute of Technology. How much will it cost? The programme will cost €350 to include tuition, lunch and refreshments. Excludes accommodation and other meals. Uversity can certify your attendance at this short programme. Should you require official documentation to be produced, please contact Uversity. When will it take place? This short programme will take place from 15th to 16th February 2017 inclusive and is scheduled to run in the days preceding the Offset Dublin creative conference. Both programme offerings are subject to a minimum enrolment of 10. How to apply We welcome participants of all ages and backgrounds. All applicants will be asked to submit maximum of 300 words critique of a piece of graphic design or illustration. [-]

Summer Session 2017

EIML Paris Ecole Internationale de Marketing du Luxe
Campus Full time 1 - 4 weeks June 2017 France Paris

EIML Paris offers the opportunity to international students to acquire the fundamentals and realize that Luxury is above all a unique art of know-how, products and services of which require a deep sense of quality. Thanks to our high quality training classes, your skills and competencies in the understanding of the specific codes and language of the Luxury industry will blossom. [+]

LANGUAGE OF INSTRUCTION: Courses are taught in English Luxury Means Creation and Excellence. In all its dedicated fields - jewelry, watch making, fashion, perfumes, beauty products, hospitality and services Luxury is linked to perfection. Define Luxury is subjective; it is generally considered as luxurious all that is elegant, sophisticated and expensive. The spectrum of luxury brands ranges from world-famous brands to more confidential handcraft “Houses”. Thus, consumers of luxury products and services are concerned by both quality and standards of processing. EIML Paris EIML Paris offers a five-year higher education program from Bachelor to Master’s level specialized in Luxury Marketing. Created in collaboration with the major economic players in the luxury sector, the program provided at EIML Paris trains managers to be and is particularly suited to those seeking a career with high responsibilities in various sectors: - Purchasing: Raw material Buyer, Merchandiser Products Manager, Retail Operator, etc. - Marketing: Product Manager, Marketing Survey Consultant, E-marketing Projects Manager, Category Manager, etc. - Communication: Press and Media Officer, Event Communication Manager, Public Relations Officer, Media planner, etc. REQUIREMENTS - Candidates’ profiles can be very diverse. The most important is to care for aesthetics, perfection, be creative,have a taste for communication, possess analytical skills for patterns and trends, and be sensitive to the arts and letters. - Candidates have to show 2 years of successful higher education or having earned a Bachelor degree or an equivalent. - For non-native speakers, English proficiency proof document is needed (English tests or a recommendation letter from your current school). CERTIFICATION - A Certificate is given upon completion of all assignments such as multiple-choice questionnaire, group work,case studies. - Active class participation and company visits are mandatory. - Students can earn 2 to 8 ECTS (European credits) for the courses taken during the Summer Session. SUMMER SESSION PROGRAM 2017 FASHION AND FASHION DESIGN INDUSTRY FROM JUNE 13th TO JUNE 17th - Fashion Market in France and Europe - Fashion and French Designers - Brand Management in Fashion and Accessories - Create your moodboard and collection - Haute Couture and Made in France know-how - French Dress Code - Merchandising - Company visits / conferences and cultural visits - Visit of Versailles Castle - Store tour in Faubourg Saint Honoré FRAGRANCE AND COSMETIC INDUSTRY FROM JUNE 20nd TO JUNE 24th - Cosmetic and Perfume Market in France and Europe - History of iconic French Perfume - Brand Management in Cosmetics and Perfume - Create your own Eau de Cologne - Consumer Behaviour and Trends - French ceremonial of Sales - Distribution in Europe and Travel Retail - Company visits / conferences and cultural visits - Merchandising tour in different perfume stores JEWELRY AND WATCHES INDUSTRY FROM JUNE 27th TO JULY 1st - Jewelry and Timepieces Market in France and Europe - History of Jewelry and Timepieces - Brand Management in Jewlery and Timepieces - Jewlery Design and Mockup - Gemology - French Etiquette and ritual - Company visits / conferences and cultural visits - Jewelry tour in Place Vendôme LUXURY HOSPITALITY MANAGEMENT FROM JULY 4th TO JULY 8th - Luxury Hospitality Market in France and Europe - Focus on French Designers and Interior Design - Hospitality Brand Management - Chef Business Models and History of French Haute Gastronomie - Concierge Services - Tableware workshop - Company visits / conferences and cultural visits - Visits of 5 star hotels and palaces - Wine Tasting FEES - Administration fees: 30 € non refundable - Tuition fees for one summer module: 750 € - Fees decrease when applying for more than one module - 2 summer modules: 1350 € - 3 summer modules: 1750 € - The entire program: 2000 € [-]

Introduction to Buying

Fashion Retail Academy (FRA)
Campus Full time 3 days August 2017 United Kingdom London

This course provides an introduction to the role of a Fashion Buyer within a buying office whether a fast fashion, multiple door retailer or a multi-brand independent business. [+]

Best Course Studies in Marketing and Communication 2017. This course provides an introduction to the role of a Fashion Buyer within a buying office whether a fast fashion, multiple door retailer or a multi-brand independent business. The programme explores what is involved in the buying function of the business and examines certain components in the range-building process. This course is suitable for students, people with shop-floor experience or those who are new to the subject. The course includes: Role of a buyer Customer profiling, understanding target markets and trends Process of the supply chain and the importance in fashion buying Creation of mood boards Range planning and retail business terminology including seasonal phasing Comparison shopping to understand pricing policies and competition on the high street Different types of retail organisations including online The following aspects of buying and range planning are covered: Customer Profiling - examination of population measurements (geographics, demographics, psycho-graphics), pen portraits, marketing theories and case studies Role of the Buyer - responsibilities and key skills required of the buyer within the retail organisation Trend Analysis - researching how buyers know what to buy, including trend forecasting packages and creation of mood boards Product Selection - key aspects of brand buying; research, buying trips, KPI's, strategy, analysis and brand mix Trading - driving sales of a range, WSSI, best-sellers, markdowns, stock management and OTB Range Planning - exploration of the creative aspects of range planning required to create a balanced and commercial range Product Development - buying cycle, buying trips, competitor analysis, critical path management, buyers packs, quality control and lead times Sourcing - examines strategic sourcing, PESTLE analysis, internal and external considerations, supply chain management, factory visits and current issues affecting sourcing Practical tasks are set to bring range planning processes to life Suitable for Over 18 years of age, beginner Pre-course prep In preparation for the course, arrange to visit and compare some of the different retail areas in London including; Bond Street, Oxford Street and Westfield (White City or Stratford). Please bring: Pen and notebook Calculator USB Duration 3 Days: 10.00am - 4.30pm (including lunch break) [-]

Advanced Training Course In Digital Editor

IED – Istituto Europeo di Design Milan
Campus Part time 7 months January 2017 Italy Milan

In a world dominated by new network language that, in continuous evolution, require constant updating, the Course of Advanced Education in Digital Editor is aimed at those who want to become a professional online communication. The course aims to form a new professional with versatile skills in the creation and editing of content, the raw material of the web. Aimed at providing the how-to on image manipulation, production of video content and text related to the network languages, investigates and highlights the current scenarios of online communication. The Digital Editor combines the technical and creative skills functional ethic both in self-employment and in that company. [+]

THIS PROGRAM 'TAUGHT IN ITALIAN Who should attend: The Course of Advanced Education in Digital Editor is aimed at those working in the web or, in particular world, the brand content, to those who work in publishing, to journalists who need to convert to the digital world, in startupper, undergraduates and graduates wishing to specialize in digital-related professions. addresses of specialization: The Digital Editor is an eclectic professional whose duties range from the content providing content and community management. Acts as a "craftsman" of communication in a work environment that favors labor information as raw material, declined in the forms of gift, videos, posts, articles short and long-form, gallery, quizzes and status on social networks whose substance is in perpetual becoming, thanks to the new languages ​​changing the network. Methodology and structure: The Course of Advanced Education in Digital Editor explores new multimedia languages ​​made possible by endemic editing tools to the online world (gallery, quizzes, articles accompanied of moving images such as gift). The route runs between the parallel worlds of publishing and brand, both served by various forms of web content. It deals with the working environment of the Digital Editor, creator / artisan who builds content and monitors the content of third parties offering new perspectives. And 'it provided a writing workshop for the web with the aim of teaching a correct writing on line, indispensable to the construction of effective content. Students devote themselves to the development of content short, longform and hybrid cross media formats for editorial and commercial brand. It analyzes the importance of big data, or analysis tools like Google Analytics, indispensable today to assess the effectiveness of the production of content (blog posts) for an online world that is evolving towards the personalization of services offered to 'user. Students come to the acquisition of know-how related to new editorial tools. Writing online platforms like Wordpress are essential for building content online. Theoretical lessons are flanked laboratories photo & video editing made by leading figures from the web sector, which allow members to practice in the classroom building an archive of a specially developed material, a kind of individual portfolio, possibly useful during the interview. During the course students develop a collective project in collaboration with a leading website universe on line Italian. There are two targeted roundtables to discuss, with experts in languages ​​and business model for the network, the future of content and the potential business developments for anyone who is interested in implementing a project of his or an online startup. [-]

Summer Graduate Business Studies

Peter B. Gustavson School of Business at the University of Victoria
Campus Full time 4 weeks June 2017 Canada Victoria

The SGBS program is open to any graduate student currently attending university/college. Study global strategy, cross-cultural management and social entrepreneurship for 4 weeks June - July 2017. [+]

Best Course Studies in Marketing and Communication 2017. Summer Graduate Business Studies is open to any graduate level student currently attending university/college in their respective country. The program consists of four weeks of innovative graduate level business studies taught by the University of Victoria's award-winning faculty. The program focuses on: - global strategy - cross-cultural management - social entrepreneurship Delivered by the same instructors that teach our own MBA students, the program offers a thorough overview of the fields that garnered Gustavson Business international attention and awards. Global Strategy, Cross-Cultural Management and Social Entrepreneurship are key areas of specialization for Gustavson. We have adapted the format of our regular MBA courses to present you with a rigorous, innovative term of study. The program is equivalent to three graduate level courses. Students: Inquire about our scholarships. International faculty: please inquire about our incentive program for you! Email us for more details: summerprog@uvic.ca Known as the "City of Gardens" for its famous parks and hanging flower baskets, Victoria is clean, safe and culturally diverse. Victoria has been named best city in the Americas by Conde Nast Traveler Magazine readers. Victoria comes alive in the summer with travelling musicians, comedians and artisans for a bustling atmosphere. Countless recreational activities, shopping and sightseeing opportunities make Victoria an ideal location for international study. [-]