See Courses in Marketing Studies 2019 in London in United Kingdom
Courses are intended to be taken by those wishing to further their personal development. Whether you take the courses in a classroom or online, there are a variety of specialized study areas.
Study in marketing and communication opens up opportunities across all industries, as all organizations need to communicate with their workers and clients. Job seekers trained in marketing and communication can find job openings at marketing firms as well as large corporations.
Education in the United Kingdom is a devolved matter with each of the countries of the United Kingdom having separate systems under different governments: the UK Government is responsible for England, and the Scottish Government, the Welsh Government and the Northern Ireland Executive are responsible for Scotland, Wales and Northern Ireland, respectively.
London is the capital of UK, the most populous region and where royal family lives. It has the largest concentration of higher education in Europe with 412 thousand students at 43 universities.
Request Information Courses in Marketing Studies in London in United Kingdom 2019
Designed to give you a unique competitive edge in the job market and position yourself as a valuable and highly skilled team member. Having both marketing & visual de
Designed to give you a unique competitive edge in the job market and position yourself as a valuable and highly skilled team member. Having both marketing & visual design skills, you will be able to create marketing strategies as well as the promotional materials needed to send it to market.
The Full-Stack Marketer Double Diploma is designed to put you in control of all stages of digital marketing: creating beautifully crafted marketing campaigns, engaging user interfaces, and leading memorable brand experiences.
This program consists of two 12-week modules: User Interface & Communication Design and Digital Marketing Professional. At the end of this program, you will be able to create a brand identity and marketing strategy, design web and mobile applications, plan and execute engaging marketing campaigns, make data-driven design decisions, track customer behaviour, optimize conversions and much more....
The Digital Marketing Professional Program covers all of the aspects of digital marketing and strategy to help you succeed in a career in this exciting field. You will ge
Become industry-ready in 12 weeks. Learn all aspects of a digital marketing strategy and gain hands-on experience building a portfolio with real clients.
The Digital Marketing Professional Program covers all of the aspects of digital marketing and strategy to help you succeed in a career in this exciting field. You will get hands-on experience and learn to effectively use tools like Google Analytics, how to segment your target market, track customer behavior, optimize conversion processes and ROI.
Working with our Community Partners on Real Projects you will get practical hands-on experience in Website and Content Management, Marketing Strategy, Online Brand Strategy, CRO and A/B Testing, SEO and SEM, Social Media Management and Advertising....
This course will give you an introduction to magazine design. The course includes studying and applying corporate image as well as creating a variety of illustration styl
Whatever your interests or ambitions, we offer an exciting range of fashion courses in our dedicated department, taught by specialist fashion professionals.
Our excellent links with Higher Education fashion and textiles courses in the London Area means that we can help you prepare a successful fashion course application.
Many of our students have progressed onto Higher Education, successfully set up small businesses, or gone on to work within the fashion industry. We have a reputation for the high standard of work produced, and entry to our courses is often competitive.
We cater for beginners through to the very experienced, aiming to be as flexible as possible to meet individual needs. Acceptance onto all our fashion courses is by individual interview. Where appropriate you will be asked to bring examples of your work. At interview, we can build a personal study programme taking into account your existing skills and time available....
The ESE Specialised Programme in Marketing is designed to further develop participants’ marketing skills and acumen to ensure that managers in international markets have
The ESE Specialised Programme in Marketing is designed to further develop participants’ marketing skills and acumen to ensure that managers in international markets have the required understanding and insight for success in this field. The course will prepare participants for a wide range of activities such as brand management, product development, services marketing and business-to-business marketing enabling them to enter into specialist marketing consultancy and service firms that excel in the areas of market research, advertising, sales promotion, public relations and direct marketing.
Since marketing is the art and science of targeting market segments and obtaining, maintaining and building loyalty we will work on effective communication and the delivery of superior service and value. Participants will be able to manage, supervise and direct their own, and others, activities, whilst understanding key strategic issues and trends in the field. This includes the use of information to make critical decisions and the application of theories and techniques to practical realistic work situations in the sector....
Future of Branding Week created by Future London Academy is an immersive 5-day programme with talks, office visits, mini-workshops, roundtable discussions and guest lectu
From Sonic Branding to VR and AR – explore how leading brands are disrupting the industry using new channels and evolving technologies. Discover the most innovative approaches to brand strategy from the world-class creative and advertising agencies.
Our one-week immersive learning expedition brings together the brightest and most forward-thinking CMOs, brand strategists, creative directors and heads of marketing who want to be ahead of the competition, explore the new frameworks that world-class agencies use right now and find new ways to reach their audience.
The programme includes talks, round-table discussions, fireside chats, mini-workshops, studio visits and case study deep dives. With topics ranging from trend forecasting, brand innovation and new tech to custom typography, SMM and design trends – you will be able to get a fresh perspective on branding and learn new strategic tools. You will also have a unique opportunity to get a behind-the-scenes look at the most influential agencies in London and spend a week with 25 inspiring fellow creatives from around the world....
This marketing programme equips managers from both marketing and non-marketing functions with the necessary fundamental marketing tools and knowledge required to deliver
Please note: This programme was previously known as Building the Customer Focused Organisation
This marketing programme equips managers from both marketing and non-marketing functions with the necessary fundamental marketing tools and knowledge required to deliver strategic growth across the business.
Participation in this marketing programme will help you design, execute and evaluate customer-focused marketing strategies by helping you deliver customer value across the organisation; create integrated solution across functional silos; differentiate yourself across all touchpoints; and capture long-term value from customers.
Some of the areas covered in this marketing programme are organising to provide customer value customer-based innovation, strategic brand positioning, competing on customer experience and customer profitability management....
Instituto de Empresa, IE Business School - Executive Education
Marketing Strategy in Business Markets is a challenging three-day programme that provides its participants with cutting edge frameworks, perspectives and techniques to ma
In today's competitive and demanding business-to-business markets, executives responsible for marketing their company's industrial goods and services must successfully anticipate potential competitive responses to their actions while defining a marketing strategy that attracts and maintains their most profitable clientele. In a globalizing business-to-business marketplace, this is the challenging but crucial task at hand.
Marketing Strategy in Business Markets is a challenging three-day programme that provides its participants with cutting edge frameworks, perspectives and techniques to manage their product and service offerings in the non-consumer marketplace. The programme focuses on the global business-to-business market, meeting the challenges presented to contemporary marketers across a broad spectrum of industries. By encouraging its participants to anticipate potential competitive responses to their actions, this programme will help them develop effective marketing strategies for the long term and think about their companyâ€™s marketing tactics on four levels: markets, customers, segments, and technology....
Marketing is the core of all business. To outperform the competition requires solid marketing knowledge and precision in marketing decision making. Your organization's po
Marketing is the core of all business. To outperform the competition requires solid marketing knowledge and precision in marketing decision making. Your organization's positioning and the positioning of its products and services depend on the formulation and implementation of intelligent and aggressive strategic marketing plans. Drawing on Chicago GSB's latest research and Chicago's unique approach to marketing, this program will help you to develop the necessary competitive advantage to excel in today's business environment.
During this seminar you will learn to:
-- Formulate a framework for analyzing competitive strategies and understand how industry structure impacts strategic leverage....
Designed to reinvigorate strategic marketing thinking, Market Driving Strategies moves beyond the current logic of market-driven companies such as "the customer is king"
Programme overview"Who's driving your market? You, your customers or your competitors?"
From market driven to market driving, this marketing programme examines how enterprising companies can cultivate successful market driving innovations that deliver a leap in value to their customers.
Designed to reinvigorate strategic marketing thinking, Market Driving Strategies moves beyond the current logic of market-driven companies such as "the customer is king" and "relationship marketing". Although listening to your customers is important, this marketing programme explains how you can also educate them to understand the leap in benefits you are offering, thus driving the market forward rather than letting it drive you....
A successful career in the challenging field of public relations is highly possible with ICI’s public relations course. After all, our course is developed by individuals
A successful career in the challenging field of public relations is highly possible with ICI’s public relations course. After all, our course is developed by individuals who have mastered public relations. Learn what they have gathered from years of experience in successfully shaping and evaluating public reactions as well as facts and behaviour for various organisations and individuals.
Introduction to Public Relations
The Functions of Public Relations Specialist
Career and Skills Development
Freelancing/Starting Your Own Public Relations Agency
Media-related careers can always stir interest in many assertive individuals. If you believe you have what it takes to enter the world of public relations, let ICI help you in honing your skills to make your dream a reality. Your certificate or diploma in public relations can open doors for you to become:...
ICI offers an advertising program aimed at individuals looking for a brief yet comprehensive course. Take the course quickly and conveniently through online distance lear
ICI offers an advertising program aimed at individuals looking for a brief yet comprehensive course. Take the course quickly and conveniently through online distance learning and be able to build a career in advertising in no time.
Our advertising curriculum is divided into three parts, namely:
Distribution and Channels of Distribution
The Advertising section is composed of the following chapters:
General Concepts of Advertising
The Advertising Agency
The Creative Process in Advertising
Memory Mechanisms in Advertising
Selling section includes:
For Distribution and Channels of Distribution:...
While there are many job opportunities for people interested in marketing, only those with exemplary marketing skills can truly enjoy a rewarding and lucrative career. Le
While there are many job opportunities for people interested in marketing, only those with exemplary marketing skills can truly enjoy a rewarding and lucrative career. Learn these skills fast and conveniently with ICI. Our marketing course is developed with industry leaders so you can rest assured that you will learn the most relevant and advanced marketing techniques.
Specifically, our marketing course will teach you to:
Research the market
Identify marketing opportunities
Profile the market
Analyse consumer behaviour for specific markets
Implement and monitor marketing activities
Make a presentation
Design direct response offers
Analyse direct marketing databases
Distribution and channels of distribution
Upon completion of this course, you will be able to understand the principal external influences and the organizational context in which public relations planning and man
Course Code: MPRS103
Duration: 2 weeks
Public Relations Planning
The importance of context
Strategic public relations programmes and campaigns
Systems context of planning
A planning template
Corporate Image, Reputation, and Identity
The controversy over the image in public relations
Corporate image and reputation
Reputation management and corporate branding
Measuring corporate image and reputation
Media relations or public relations?
Media publicity and media relations
Media and political perspectives
Practical media relations
Digital public relations: beyond media relations
Purpose of internal communication
Changes in the external environment affecting an organization’s internal communication
The changing employee/employer relationship
Communication roles of leaders and managers
Organisational culture and values statements
Developing an internal communication strategy
Managing Community Involvement Programmes
Corporate community involvement (CCI) programmes
Employees and community programmes
Cause-related marketing (CRM)
Developing community programmes
Evaluation of community programmes
The rise of issue management
Tools and processes
Developing an issue strategy
Evolution of issue management
Crisis Public Relations Management
Where do crises come from?
How to prepare for a crisis
Communicating during a crisis
The Internet and crisis public relations management
Locating the role of public affairs within the organization
The scope of public affairs
Public affairs management
Integrated Marketing Communications
The marketing communications toolbox
Segmentation, targeting, and positioning (STP)
Branding and integrated marketing communications
Planning for integration of the marketing communications mix
The purpose of corporate communication (or frameworks for practice)
Upon completion of this marketing workshop, you will be able to understand: three core areas of the marketing environment; key characteristics associated with the marketi
Courses in Marketing Studies in London in United Kingdom. Strategic Marketing
Course Code: MPRS101A
Duration: 4 days
The Marketing Environment
Understanding the external environment
Understanding the performance environment
Understanding the internal environment
Strategic marketing planning – activities
Managing and controlling marketing programmes
Market Segmentation and Positioning
The STP process
Market segmentation in consumer markets
Segmentation in business markets
International Market Development
International market development: a growth strategy
International competitive strategy
International market selection
International marketing environment
Market entry selection criteria