See Courses in Marketing Studies 2019/2020 in London in United Kingdom

Skills & Tools

Gain proficiency in social advertising and use Facebook, Google AdWords, and Google Analytics to find meaning in user behavior.

Production Standard

Develop and plan a campaign driven by data and paid‐search strategies — and measured by key performance indicators.

The Big Picture

Become a driver of your company's bottom line by using cutting‐edge techniques and platforms to market products and acquire users.

Meet Your Support Team

Our educational excellence is a community effort. When you learn at GA, you can always rely on an in-house team of experts to provide guidance and support, whenever you need it.

Instructors

Learn industry–grade frameworks, tools, vocabulary, and best practices from a teacher whose daily work involves using them expertly.... [-]

Designed to give you a unique competitive edge in the job market and position yourself as a valuable and highly skilled team member. Having both marketing & visual design skills, you will be able to create marketing strategies as well as the promotional materials needed to send it to market.

The Full-Stack Marketer Double Diploma is designed to put you in control of all stages of digital marketing: creating beautifully crafted marketing campaigns, engaging user interfaces, and leading memorable brand experiences.

This program consists of two 12-week modules: User Interface & Communication Design and Digital Marketing Professional. At the end of this program, you will be able to create a brand identity and marketing strategy, design web and mobile applications, plan and execute engaging marketing campaigns, make data-driven design decisions, track customer behaviour, optimize conversions and much more.... [-]

Become industry-ready in 12 weeks. Learn all aspects of a digital marketing strategy and gain hands-on experience building a portfolio with real clients.

The Digital Marketing Professional Program covers all of the aspects of digital marketing and strategy to help you succeed in a career in this exciting field. You will get hands-on experience and learn to effectively use tools like Google Analytics, how to segment your target market, track customer behavior, optimize conversion processes and ROI.

Working with our Community Partners on Real Projects you will get practical hands-on experience in Website and Content Management, Marketing Strategy, Online Brand Strategy, CRO and A/B Testing, SEO and SEM, Social Media Management and Advertising.... [-]

Whatever your interests or ambitions, we offer an exciting range of fashion courses in our dedicated department, taught by specialist fashion professionals.

Our excellent links with Higher Education fashion and textiles courses in the London Area means that we can help you prepare a successful fashion course application.

Many of our students have progressed onto Higher Education, successfully set up small businesses, or gone on to work within the fashion industry. We have a reputation for the high standard of work produced, and entry to our courses is often competitive.

We cater for beginners through to the very experienced, aiming to be as flexible as possible to meet individual needs. Acceptance onto all our fashion courses is by individual interview. Where appropriate you will be asked to bring examples of your work. At interview, we can build a personal study programme taking into account your existing skills and time available.... [-]

The ESE Specialised Programme in Marketing is designed to further develop participants’ marketing skills and acumen to ensure that managers in international markets have the required understanding and insight for success in this field. The course will prepare participants for a wide range of activities such as brand management, product development, services marketing and business-to-business marketing enabling them to enter into specialist marketing consultancy and service firms that excel in the areas of market research, advertising, sales promotion, public relations and direct marketing.

Since marketing is the art and science of targeting market segments and obtaining, maintaining and building loyalty we will work on effective communication and the delivery of superior service and value. Participants will be able to manage, supervise and direct their own, and others, activities, whilst understanding key strategic issues and trends in the field. This includes the use of information to make critical decisions and the application of theories and techniques to practical realistic work situations in the sector.... [-]

From Sonic Branding to VR and AR – explore how leading brands are disrupting the industry using new channels and evolving technologies. Discover the most innovative approaches to brand strategy from the world-class creative and advertising agencies.

Our one-week immersive learning expedition brings together the brightest and most forward-thinking CMOs, brand strategists, creative directors and heads of marketing who want to be ahead of the competition, explore the new frameworks that world-class agencies use right now and find new ways to reach their audience.

The programme includes talks, round-table discussions, fireside chats, mini-workshops, studio visits and case study deep dives. With topics ranging from trend forecasting, brand innovation and new tech to custom typography, SMM and design trends – you will be able to get a fresh perspective on branding and learn new strategic tools. You will also have a unique opportunity to get a behind-the-scenes look at the most influential agencies in London and spend a week with 25 inspiring fellow creatives from around the world.... [-]

Content

In today's competitive and demanding business-to-business markets, executives responsible for marketing their company's industrial goods and services must successfully anticipate potential competitive responses to their actions while defining a marketing strategy that attracts and maintains their most profitable clientele. In a globalizing business-to-business marketplace, this is the challenging but crucial task at hand.

Marketing Strategy in Business Markets is a challenging three-day programme that provides its participants with cutting edge frameworks, perspectives and techniques to manage their product and service offerings in the non-consumer marketplace. The programme focuses on the global business-to-business market, meeting the challenges presented to contemporary marketers across a broad spectrum of industries. By encouraging its participants to anticipate potential competitive responses to their actions, this programme will help them develop effective marketing strategies for the long term and think about their company’s marketing tactics on four levels: markets, customers, segments, and technology.... [-]

Marketing is the core of all business. To outperform the competition requires solid marketing knowledge and precision in marketing decision making. Your organization's positioning and the positioning of its products and services depend on the formulation and implementation of intelligent and aggressive strategic marketing plans. Drawing on Chicago GSB's latest research and Chicago's unique approach to marketing, this program will help you to develop the necessary competitive advantage to excel in today's business environment.

During this seminar you will learn to:

-- Formulate a framework for analyzing competitive strategies and understand how industry structure impacts strategic leverage.... [-]

A successful career in the challenging field of public relations is highly possible with ICI’s public relations course. After all, our course is developed by individuals who have mastered public relations. Learn what they have gathered from years of experience in successfully shaping and evaluating public reactions as well as facts and behaviour for various organisations and individuals.

Course Outline Introduction to Public Relations The Functions of Public Relations Specialist Career and Skills Development Freelancing/Starting Your Own Public Relations Agency Finding Clients Career Prospects

Media-related careers can always stir interest in many assertive individuals. If you believe you have what it takes to enter the world of public relations, let ICI help you in honing your skills to make your dream a reality. Your certificate or diploma in public relations can open doors for you to become:... [-]

ICI offers an advertising program aimed at individuals looking for a brief yet comprehensive course. Take the course quickly and conveniently through online distance learning and be able to build a career in advertising in no time.

Course Outline

Our advertising curriculum is divided into three parts, namely:

Advertising; Selling; and Distribution and Channels of Distribution

The Advertising section is composed of the following chapters:

General Concepts of Advertising The Advertising Agency The Creative Process in Advertising Memory Mechanisms in Advertising

Selling section includes:

Sales Promotion Personal Sales

For Distribution and Channels of Distribution:... [-]

While there are many job opportunities for people interested in marketing, only those with exemplary marketing skills can truly enjoy a rewarding and lucrative career. Learn these skills fast and conveniently with ICI. Our marketing course is developed with industry leaders so you can rest assured that you will learn the most relevant and advanced marketing techniques.

Course Outline

Specifically, our marketing course will teach you to:

Research the market Identify marketing opportunities Profile the market Analyse consumer behaviour for specific markets Implement and monitor marketing activities Make a presentation Design direct response offers Analyse direct marketing databases Selling Distribution and channels of distribution Career Prospects ... [-]

Key Information Course Code: MPRS103 Duration: 2 weeks Fee: £5125 Course outline Public Relations Planning The importance of context External environment Internal environment Strategic public relations programmes and campaigns Systems context of planning A planning template Corporate Image, Reputation, and Identity The controversy over the image in public relations Corporate image and reputation Corporate identity Reputation management and corporate branding Measuring corporate image and reputation Media Relations Media relations or public relations? Media publicity and media relations Media and political perspectives Practical media relations Digital public relations: beyond media relations Internal Communication Purpose of internal communication Changes in the external environment affecting an organization’s internal communication The changing employee/employer relationship Communication roles of leaders and managers Organisational culture and values statements Developing an internal communication strategy Managing Community Involvement Programmes Corporate community involvement (CCI) programmes Employees and community programmes Cause-related marketing (CRM) Developing community programmes Evaluation of community programmes Issue Management The rise of issue management Tools and processes Developing an issue strategy Evolution of issue management Crisis Public Relations Management Where do crises come from? How to prepare for a crisis Communicating during a crisis The Internet and crisis public relations management Public Affairs Locating the role of public affairs within the organization The scope of public affairs Lobbying Public affairs management Integrated Marketing Communications The marketing communications toolbox Segmentation, targeting, and positioning (STP) Branding and integrated marketing communications Planning for integration of the marketing communications mix Corporate Communication The purpose of corporate communication (or frameworks for practice) Corporate... [-]

Courses in Marketing Studies in London in United Kingdom. Strategic Marketing KEY INFORMATION Course Code: MPRS101A Duration: 4 days Fee: £2180 COURSE OUTLINE The Marketing Environment Understanding the external environment Understanding the performance environment Understanding the internal environment Marketing audit Marketing Strategy Strategic marketing planning – activities Implementation Managing and controlling marketing programmes Marketing planning Market Segmentation and Positioning The STP process Market segmentation in consumer markets Segmentation in business markets Target markets Segmentation limitations Positioning International Market Development International market development: a growth strategy International competitive strategy International market selection International marketing environment Market entry selection criteria Target audience ... [-]

Advanced Strategic Marketing Management KEY INFORMATION Course Code: MPRS101 Duration: 9 days Fee: £4745 COURSE OUTLINE The Marketing Environment Understanding the external environment Understanding the performance environment Understanding the internal environment Marketing audit Marketing Strategy Strategic marketing planning – activities Implementation Managing and controlling marketing programmes Marketing planning Market Segmentation and Positioning The STP process Market segmentation in consumer markets Segmentation in business markets Target markets Segmentation limitations Positioning International Market Development International market development: a growth strategy International competitive strategy International market selection International marketing environment Market entry selection criteria New Proposition Development and Innovation Product levels Classifying products Product range, line, and mix Product lifecycles Development propositions for products and services Service development The process of adoption Diffusion theory Price and Customer Value Decisions Price elasticity of demand The concept of pricing and cost The relationship between pricing and propositional costs Pricing management Configuring the Marketing Communications Mix Selecting the right tools Marketing communications messages The media Other promotional methods and approaches Integrated marketing communications Digital and Social Media Marketing Evolution of the internet Evolution of social media Digital marketing communications Crowdsourcing Legal and ethical considerations Branding Decisions How brands work: associations and personalities Brand names Types of brand Branding strategies How to build brands Brand co-creation Sector branding Brand equity Target audience Chief Communications Officers Marketing and communications directors, managers, executives and staff. Learning outcomes ... [-]

Courses in Marketing Studies in London in United Kingdom. Strategic Public Relations KEY INFORMATION Course Code: MPRS103A Duration: 1 week Fee: £2695 COURSE OUTLINE Public Relations Planning The importance of context External environment Internal environment Strategic public relations programmes and campaigns Systems context of planning A planning template Corporate Image, Reputation, and Identity The controversy of the image in public relations Corporate image and reputation Corporate identity Reputation management and corporate branding Measuring corporate image and reputation Media Relations Media relations or public relations? Media publicity and media relations Media and political perspectives Practical media relations Digital public relations: beyond media relations Internal Communication Purpose of internal communication Changes in the external environment affecting an organization’s internal communication The changing employee/employer relationship Communication roles of leaders and managers Organisational culture and values statements Developing an internal communication strategy Managing Community Involvement Programmes Corporate community involvement (CCI) programmes Employees and community programmes Cause-related marketing (CRM) Developing community programmes Evaluation community programmes Target audience ... [-]