Course in Marketing Studies in USA

Search Courses in Marketing Studies in USA 2018

Marketing Studies

Marketing courses in USA cater to a range of professionals. Small business owners, entrepreneurs, capital investors, and others all study marketing to attain more formal skills. Furthermore, more people are making career changes and starting businesses, which has resulted in an increase in participation. Marketing courses in USA have several possible avenues for study and include hands on applications. Courses cover such themes as: fundamentals of business analysis, marketing management, cyber culture, the role of marketing, product development, and others.

Marketing courses in USA are now incorporating a very unique aspect to courses - human culture and emotion. These courses show how the human viewpoint towards product/strategy may be beneficial or detrimental. Also culture is being incorporated into these courses to better prepare professionals for understanding the interconnectedness across countries and cross cultural issues.  It is a unique perspective into the world of marketing and many marketing courses in USA have this approach.

Marketing skills are necessary for most successful business and organizations in a variety of industries. Marketing courses in USA can help you gain the necessary skills and knowledge to advance your career! Look further below to discover more about this opportunity!

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Digital Marketing Course

General Assembly
Campus Part time 10 weeks March 2018 USA Kips Bay Atlanta Austin Boston Chicago Dallas Denver Los Angeles Santa Monica Irvine Manhattanville Providence San Francisco San Jose Seattle Washington DC Arlington USA Online + 17 more

Using cutting-edge techniques and platforms like social media, paid ads, email marketing, and Google Analytics to acquire users in a digital marketing campaign. [+]

Skills & Tools

Gain proficiency in social advertising and use Facebook, Google AdWords, and Google Analytics to find meaning in user behavior.

Production Standard

Develop and plan a campaign driven by data and paid‐search strategies — and measured by key performance indicators.

The Big Picture

Become a driver of your company's bottom line by using cutting‐edge techniques and platforms to market products and acquire users.

Meet Your Support Team

Our educational excellence is a community effort. When you learn at GA, you can always rely on an in-house team of experts to provide guidance and support, whenever you need it.

Instructors

Learn industry–grade frameworks, tools, vocabulary, and best practices from a teacher whose daily work involves using them expertly.... [-]


Professional - Professional Certificates - San Francisco

Stafford House International
Campus Full time October 2018 USA San Francisco San Diego Chicago + 1 more

Learn business concepts and apply your advanced English skills to team projects and business case studies. This English program is for students who want to explore and develop their careers. [+]

Learn business concepts and apply your advanced English skills to team projects and business case studies. This English program is for students who want to explore and develop their careers. Talk with professionals from successful companies Learn from visits to U.S. companies Work on team projects and complete business case studies Project Management

Minimum Level

Upper Intermediate

Start dates

Jan 4, Apr 4, Jul 5, Oct 3

Quick Facts

Managing schedules, budgets and risks How to build a business case How to analyze new projects How to track and communicate progress Marketing & Advertising

Minimum Level

Upper Intermediate

... [-]

Professional - Professional Certificates - San Diego

Stafford House International
Campus Full time Part time July 2018 USA San Diego San Francisco Chicago + 2 more

Learn business concepts and apply your advanced English skills to team projects and business case studies. This English program is for students who want to explore and develop their careers. [+]

Learn business concepts and apply your advanced English skills to team projects and business case studies. This English program is for students who want to explore and develop their careers. Talk with professionals from successful companies Learn from visits to U.S. companies Work on team projects and complete business case studies Project Management

Minimum Level

Upper Intermediate

Start dates

Jan 4, Apr 4, Jul 5, Oct 3

Quick Facts

Managing schedules, budgets and risks How to build a business case How to analyze new projects How to track and communicate progress Marketing & Advertising

Minimum Level

Upper Intermediate

... [-]

Course in Fundraising & Marketing III — A Practicum

Kellogg School of Management at Northwestern University
Campus 3 days September 2018 USA Evanston Midland

This program will include small group work around common issues, clinics where participants can receive individual feedback on their marketing materials, internet strategies and major gift efforts. [+]

Fundraising III: A Practicum is a highly interactive program offering personalized attention to each organization’s critical issues. A pre-session audit will determine the issues covered by faculty and practitioners.

This program will include small group work around common issues, clinics where participants can receive individual feedback on their marketing materials, internet strategies and major gift efforts. The program will also feature best practices in the areas of marketing and fundraising planning and prospect research.

To build upon the linkage of marketing and fundraising, we are making a special 2 for 1 tuition offer for this program. We hope that by including teams of leaders, this will heighten the ability to apply some of the concepts and move forward more quickly to even greater success. It is a prerequisite that you have completed either Fundraising and Marketing I or II, preferably both, or be a part of a team where someone has attended the others to participate in this program.... [-]


Strategic Marketing Management

Columbia Business School
Campus Part time 6 days June 2018 USA New York

Strategic Marketing Management is a comprehensive program with a focus on delivering and capturing customer value. [+]

The key to business success is to outperform the competition in capturing and retaining a profitable customer base. Strategic Marketing Management is a comprehensive program with a focus on delivering and capturing customer value.

You will gain innovative ideas on how to become a more effective marketer, and specific processes and tools to develop and implement these ideas. You'll also have the opportunity to apply your learning to your own company and markets through various clinics and a personal case. The intensive curriculum and action-learning format have proven highly effective both for seasoned marketing professionals and for executives with new marketing responsibilities.

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Kellogg on Marketing

Kellogg School of Management at Northwestern University
Campus Part time 6 days September 2018 USA Evanston Midland + 1 more

This program will provide top executives from Latin American companies with the skills needed to address today’s global marketing challenges. [+]

Kellogg on Marketing is an intensive executive education program developed by the Kellogg School of Management in partnership with Seminarium Internacional. This program will provide top executives from Latin American companies with the skills needed to address today’s global marketing challenges. Senior faculty from the Kellogg School’s world-renowned Marketing Department will provide the latest skills and up-to-date information on marketing strategy. In addition to skills gained, the program also provides exceptional opportunities for broadening your perspective and exchanging marketing ideas with a Latin American group of peers, as well as analyzing the marketing strategies of your own firm.Key Benefits During this course, you will:... [-]


Customer Insight Tools: Turning Insight Into Effective Marketing Strategies

Kellogg School of Management at Northwestern University
Campus Part time 4 days September 2018 USA Evanston Midland + 1 more

The program provides a thorough understanding of how the right blend of qualitative and quantitative marketing research tools can be used to gain powerful, valid insights into customer needs and perceptions. [+]

Provides decision makers with the skills to understand market research tools and unlock customer insights from the data generated by market research. Helps both B-to-B and B-to-C companies understand how the right blend of qualitative and quantitative tools can be used to gain powerful, valuable insights into customer needs and perceptions.For companies in both B-to-B and B-to-C environments, this program will provide users of market research with the skills to ask the right questions and make the right decisions in order to gain sustainable competitive advantages.The program provides a thorough understanding of how the right blend of qualitative and quantitative marketing research tools can be used to gain powerful, valid insights into customer needs and perceptions. Building a marketing strategy based upon deep customer insight can give a firm a powerful competitive advantage. This program helps managers achieve that goal.Key Benefits During this course, you will:... [-]


Strategic Marketing Management

University of Chicago Booth School of Business
Campus Part time 5 days September 2018 USA Chicago Philadelphia + 2 more

Marketing is the core of all business. To outperform the competition requires solid marketing knowledge and precision in marketing decision making. Your organization's positioning and the positioning of its products and services depend on the formulation and implementation of intelligent and aggressive strategic marketing plans. [+]

Marketing is the core of all business. To outperform the competition requires solid marketing knowledge and precision in marketing decision making. Your organization's positioning and the positioning of its products and services depend on the formulation and implementation of intelligent and aggressive strategic marketing plans. Drawing on Chicago GSB's latest research and Chicago's unique approach to marketing, this program will help you to develop the necessary competitive advantage to excel in today's business environment.

During this seminar you will learn to:

-- Formulate a framework for analyzing competitive strategies and understand how industry structure impacts strategic leverage.... [-]


Course in Marketing for Marketing Professionals

Cox School of Business, Southern Methodist University
Campus Part time 2 days September 2018 USA Dallas

You will discuss ways of developing a market-driven orientation within the organization, establishing and maintaining long-term customer relationships, and delivering customer service and value. [+]

Developing and Implementing Marketing Plans and StrategiesThis is a two-day seminar in which you will examine and analyze successful strategies used by large and small organizations. You will discuss ways of developing a market-driven orientation within the organization, establishing and maintaining long-term customer relationships, and delivering customer service and value. Creating the Market-Driven Organization Improve your marketing skills by focusing on the development of proven plans and strategies that lead to more successful marketing programs. In this powerful two-day seminar you'll examine and analyze successful strategies used by large and small organizations, consumer and industrial companies, profit and non-profit groups, and product and service organizations. The seminar discusses ways of developing a market-driven orientation within the organization, establishing and maintaining long-term customer relationships, and delivering customer service and value. An in-depth discussion of the marketing planning process is also provided. In addition, you will explore future marketing challenges.Who Should Attend- Marketing Coordinators, Managers, Directors, and Vice Presidents- Marketing Research Managers, Analysts, and Specialists- Project Managers and Product Development Managers- Sales Representatives, Managers, Directors, and Vice Presidents- Business Development Managers and Directors- Business Owners- Senior-level Executives- Anyone seeking to improve or refresh their marketing skills Key Topics* The Role of Marketing in the Organization- Understanding the influence and power of marketing at the corporate, strategic business unit, and operational level - Redefining the marketing function to fit in today's business world - Differentiating between selling and marketing - Developing a market-driven organization * Competitive Analysis and Strategy- Analyzing the competitive forces... [-]


Strategic Sales Management

Stephen M. Ross School of Business at the University of Michigan
Campus Part time 3 days July 2018 USA Ann Arbor

If you want a better grasp of the impact strategic planning on profits and long-term organisational success, this programme will help you [+]

A cutting-edge three-day workshop for middle and senior managers * Focus your sales team's resources in terms of markets, products, processes and customers * Integrate planning levels - strategic, market, territory and account - to create a competitive advantage for your organisation * Identify and correct barriers to the success of your sales team * Discuss current topics and tools pertinent to any sales organisation

Who Should AttendThis interactive workshop will primarily benefit middle to senior level decision-makers across a variety of functions and industries including, but not limited to, - Senior decision-makers, such as directors, chief executive officers, presidents, managing directors and general managers, who are interested in understanding the critical role that sales plays in building the organisation and driving its present and future growth - Vice presidents of sales and marketing, marketing directors, brand/product managers and customer service directors. Recent participant titles have included president, senior vice president, vice president of sales/service, general managers, director of sales/service, director of business development, national sales manager, district/regional sales manager, area sales manager, and global key account manager - Experienced sales and marketing managers who need refreshment on new developments and concepts in sales management or if they are new to the management of the sales function - Other senior managers responsible for or associated with developing and evaluating sales operations. ... [-]


Course in Fundraising & Marketing II (Challenges for Nonprofit Decision)

Kellogg School of Management at Northwestern University
Campus Part time 3 days September 2018 USA Evanston Midland + 1 more

This program will address key marketing and fundraising concepts including defining and exploring brand image in the community, the role technology plays in raising funds and broadening a nonprofit’s appeal as well as solicitation strategies for today’s donors [+]

In this challenging economic time, nonprofit organizations must rededicate their efforts in the specific or targeted areas of marketing and fundraising. This advanced program will focus on high level strategies that nonprofit leaders can apply to enhance their image and improve their fundraising.

This program will address key marketing and fundraising concepts including defining and exploring brand image in the community, the role technology plays in raising funds and broadening a nonprofit’s appeal as well as solicitation strategies for today’s donors.

Through these topics, the participants will be able to identify key applicable concepts to take back to their organizations to enhance specific resources and positions within their brand space.... [-]


Fundraising & Marketing I (Nonprofit Management Programs)

Kellogg School of Management at Northwestern University
Campus Part time September 2018 USA Evanston Midland

This program will address key marketing and fundraising concepts including defining and exploring brand image in the community, the role technology plays in raising funds and broadening a nonprofit’s appeal as well as solicitation strategies for today’s donors. [+]

In this challenging economic time, nonprofit organizations must rededicate their efforts in the specific or targeted areas of marketing and fundraising. This advanced program will focus on high level strategies that nonprofit leaders can apply to enhance their image and improve their fundraising.

This program will address key marketing and fundraising concepts including defining and exploring brand image in the community, the role technology plays in raising funds and broadening a nonprofit’s appeal as well as solicitation strategies for today’s donors. Through these topics, the participants will be able to identify key applicable concepts to take back to their organizations to enhance specific resources and positions within their brand space.... [-]


Market Access Strategies: Leveraging Your Channels of Distribution (formerly Marketing Channel Strategies)

Kellogg School of Management at Northwestern University
Campus Part time 3 days September 2018 USA Evanston Midland + 1 more

This program addresses the needs of consumer goods and services companies wishing to optimize relationships with wholesalers and retailers; business-to-business firms working through independent distributors and sales representative firms; retailers seeking to improve efficiency in an increasingly competitive marketplace; and intermediaries seeking to preserve their role in an increasingly fluid channel structure [+]

Effectively managing your market access strategy is critical to the success of your company’s overall business model. This program will provide you with the knowledge to develop an appropriate market access strategy as well as the specific tools needed to manage the complex network of partners in your distribution system.

If you are trying to enter a new market, launch a new product, or decide upon which retail strategy to follow, this program will provide you with the skills to establish and manage new channels of distribution.

If you are looking to coordinate multiple routes to market, motivate channel partners, or use channels of distribution to differentiate your product, then you will leave with the tools to manage your existing channel structure for increased profitability and competitive advantage.... [-]


Managing New Products and Services for Strategic Competitive Advantage

Kellogg School of Management at Northwestern University
Campus Part time 3 days September 2018 USA Evanston Midland + 1 more

This program covers techniques for creating an innovation mind-set, market entry and positioning strategies, segmentation tools and techniques, mass customization, product design and development, building cross-functional teams, and rewarding and motivating team performance. [+]

Turn your new products and services into profits. Organizations must be able to fuse business strategy with new product design and development to gain a competitive edge in the marketplace. In this comprehensive program, you will identify new product and service strategies that foster innovation.

From the voice of the customer to design, manufacturing, delivery, and launch, you will learn how to integrate all aspects of the development process.

This program covers techniques for creating an innovation mind-set, market entry and positioning strategies, segmentation tools and techniques, mass customization, product design and development, building cross-functional teams, and rewarding and motivating team performance.... [-]


Kellogg on Branding: Building, Leveraging and Rejuvenating Your Brand

Kellogg School of Management at Northwestern University
Campus Part time 3 days October 2018 USA Evanston Midland + 1 more

This program will allow you to develop a brand management strategy that will leverage your brand for increased customer loyalty, competitive advantage, and profitability. [+]

Provides strategies to develop a brand management strategy that will leverage your brand for increased customer loyalty, competitive advantage, and profitability.Learn how to create, build, and rejuvenate brands. More and more companies around the globe are beginning to appreciate the importance of brands. However, few firms can actually lay claim to a strong, differentiated, and enduring brand. Properly managed, brands can be a company's most valuable asset. A well-managed brand can create customer loyalty and name recognition strong enough to overcome intense competition and even price differentiation in a given market. In this program, the Kellogg School of Management's world-renowned marketing faculty provides an intensive look into brand management.Combining the latest thought-leadership on this topic with practical exercises, this program will allow you to develop a brand management strategy that will leverage your brand for increased customer loyalty, competitive advantage and profitability. Key Benefits During this course, you will: Understand the power and challenges of branding Learn how to construct a brand positioning Understand brand design and brand meaning Review strategies for building brands over time Learn how to manage a brand portfolio Explore the latest thinking on measuring brand value and ROI FormatCase studies, group discussions, and exercises complement the frameworks presented by the Kellogg School faculty.Program Content - Challenges in Branding - Positioning - Types of Brands - Brand Extensions - Brand Design - Brand Strategy: Creating and Rejuvnating Brands - Brand Portfolio Strategy - Brand Valuation Participants are encouraged to bring materials related to their brand to... [-]