Course in Marketing Studies in USA

Search Courses in Marketing Studies in USA 2018

Marketing Studies

Marketing courses in USA cater to a range of professionals. Small business owners, entrepreneurs, capital investors, and others all study marketing to attain more formal skills. Furthermore, more people are making career changes and starting businesses, which has resulted in an increase in participation. Marketing courses in USA have several possible avenues for study and include hands on applications. Courses cover such themes as: fundamentals of business analysis, marketing management, cyber culture, the role of marketing, product development, and others.

Marketing courses in USA are now incorporating a very unique aspect to courses - human culture and emotion. These courses show how the human viewpoint towards product/strategy may be beneficial or detrimental. Also culture is being incorporated into these courses to better prepare professionals for understanding the interconnectedness across countries and cross cultural issues.  It is a unique perspective into the world of marketing and many marketing courses in USA have this approach.

Marketing skills are necessary for most successful business and organizations in a variety of industries. Marketing courses in USA can help you gain the necessary skills and knowledge to advance your career! Look further below to discover more about this opportunity!

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Professional - Professional Certificates - San Diego

Stafford House International
Campus Full time Part time July 2019 USA San Diego San Francisco Chicago + 2 more

Learn business concepts and apply your advanced English skills to team projects and business case studies. This English program is for students who want to explore and develop their careers. [+]

Learn business concepts and apply your advanced English skills to team projects and business case studies. This English program is for students who want to explore and develop their careers. Talk with professionals from successful companies Learn from visits to U.S. companies Work on team projects and complete business case studies Project Management

Minimum Level

Upper Intermediate

Start dates

Jan 4, Apr 4, Jul 5, Oct 3

Quick Facts

Managing schedules, budgets and risks How to build a business case How to analyze new projects How to track and communicate progress Marketing & Advertising

Minimum Level

Upper Intermediate

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Professional - Professional Certificates - San Francisco

Stafford House International
Campus Full time October 2018 USA San Francisco San Diego Chicago + 1 more

Learn business concepts and apply your advanced English skills to team projects and business case studies. This English program is for students who want to explore and develop their careers. [+]

Learn business concepts and apply your advanced English skills to team projects and business case studies. This English program is for students who want to explore and develop their careers. Talk with professionals from successful companies Learn from visits to U.S. companies Work on team projects and complete business case studies Project Management

Minimum Level

Upper Intermediate

Start dates

Jan 4, Apr 4, Jul 5, Oct 3

Quick Facts

Managing schedules, budgets and risks How to build a business case How to analyze new projects How to track and communicate progress Marketing & Advertising

Minimum Level

Upper Intermediate

... [-]

The Market-Focused Organization: Creating & Delivering Customer Experience

Kellogg School of Management at Northwestern University
Campus Part time 4 days September 2018 USA Evanston Midland + 1 more

This program provides you with the skills to evaluate your organization’s market strategy and culture and will help you to center your firm on the market. You will learn how to manage the process necessary to become and remain continuously market-focused and anticipate and appreciate the obstacles encountered during this strategic change. [+]

Organizations totally driven by the market consistently outperform their competition in profitability. These organizations carefully segment their markets and deliver an outstanding value proposition to their target customers. However, truly market-focused organizations must also pursue more than a sound market strategy. They must align all aspects of their business, including their culture, firmly with the target customer value proposition. In these organizations, everyone, regardless of position or function, knows what the market strategy means for his or her job and makes decisions consistent with this strategy.

This program provides you with the skills to evaluate your organization’s market strategy and culture and will help you to center your firm on the market. You will learn how to manage the process necessary to become and remain continuously market-focused and anticipate and appreciate the obstacles encountered during this strategic change.... [-]


Strategic Marketing Management

Columbia Business School
Campus Part time 6 days June 2019 USA New York

Strategic Marketing Management is a comprehensive program with a focus on delivering and capturing customer value. [+]

The key to business success is to outperform the competition in capturing and retaining a profitable customer base. Strategic Marketing Management is a comprehensive program with a focus on delivering and capturing customer value.

You will gain innovative ideas on how to become a more effective marketer, and specific processes and tools to develop and implement these ideas. You'll also have the opportunity to apply your learning to your own company and markets through various clinics and a personal case. The intensive curriculum and action-learning format have proven highly effective both for seasoned marketing professionals and for executives with new marketing responsibilities.

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Market Access Strategies: Leveraging Your Channels of Distribution (formerly Marketing Channel Strategies)

Kellogg School of Management at Northwestern University
Campus Part time 3 days September 2018 USA Evanston Midland + 1 more

This program addresses the needs of consumer goods and services companies wishing to optimize relationships with wholesalers and retailers; business-to-business firms working through independent distributors and sales representative firms; retailers seeking to improve efficiency in an increasingly competitive marketplace; and intermediaries seeking to preserve their role in an increasingly fluid channel structure [+]

Effectively managing your market access strategy is critical to the success of your company’s overall business model. This program will provide you with the knowledge to develop an appropriate market access strategy as well as the specific tools needed to manage the complex network of partners in your distribution system.

If you are trying to enter a new market, launch a new product, or decide upon which retail strategy to follow, this program will provide you with the skills to establish and manage new channels of distribution.

If you are looking to coordinate multiple routes to market, motivate channel partners, or use channels of distribution to differentiate your product, then you will leave with the tools to manage your existing channel structure for increased profitability and competitive advantage.... [-]


Course: How to Write and Publish an Amazon Bestseller!

Of Course Learning
Online Part time Open Enrollment USA USA Online

This course is for ordinary people like me who don’t have a writing background, but who wanted to publish their ebook and make money on Amazon! Do you want to earn extra passive income? Do you want to be the best selling author on Amazon? Do you want to make money doing what you love?... [+]

This course is for ordinary people like me who don’t have a writing background, but who wanted to publish their own ebook and make money on Amazon!

Do you want to earn extra passive income?

Do you want to be the best selling author on Amazon?

Do you want to make money doing what you love?

This course is full of easy to follow lessons that will get you book idea on to the best seller list extremely quickly.

My first two books were #1 in the Amazon Rankings for:

Business & Money Education & Teaching Small Business & Entrepreneurship Home-Based Businesses Schools & Teaching Distance & Online Learning If I can do it, then so can you! Highlights Learn how to write a book Choose the perfect title and cover Outsource the writing of your book! Upload to Amazon and choose categories Promote your book Make money! [-]

Course: Digital Marketing 4 in 1: Website, Google, Social, YouTube

Of Course Learning
Online Part time Open Enrollment USA USA Online

Learn from the experts about how to drive qualified traffic to your website, blog, social network and Google page one results. This course is all you need to know about digital marketing. Do you really want to improve your incomes, gain more Subscribers, Views and make more money on Youtube? Are you having problems driving traffic to your personal or business webpage? Are you looking for an easy and... [+]

Learn from the experts about how to drive qualified traffic to your website, blog, social network and Google page one results. This course is all you need to know about digital marketing.

Do you really want to improve your incomes, gain more Subscribers, Views and make more money with Youtube? Are you having problems driving traffic to your personal or business webpage? Are you looking for an easy and effective way to get qualified targeted traffic? Want to have thousands of Twitter, Facebook, Instagram and Pinterest followers within a few months? Are you looking to put your webpage on the first page of Google page results?.

Here we have the solution.

This groundbreaking course is the first of its kind that will teach you some hardcore ninja techniques that will put your webpage, blog and social media profiles at the forefront of discovery.... [-]


Strategic Marketing Management

University of Chicago Booth School of Business
Campus Part time 5 days September 2018 USA Chicago Philadelphia + 1 more

Marketing is the core of all business. To outperform the competition requires solid marketing knowledge and precision in marketing decision making. Your organization's positioning and the positioning of its products and services depend on the formulation and implementation of intelligent and aggressive strategic marketing plans. [+]

Marketing is the core of all business. To outperform the competition requires solid marketing knowledge and precision in marketing decision making. Your organization's positioning and the positioning of its products and services depend on the formulation and implementation of intelligent and aggressive strategic marketing plans. Drawing on Chicago GSB's latest research and Chicago's unique approach to marketing, this program will help you to develop the necessary competitive advantage to excel in today's business environment.

During this seminar you will learn to:

-- Formulate a framework for analyzing competitive strategies and understand how industry structure impacts strategic leverage.... [-]


Kellogg on Branding: Building, Leveraging and Rejuvenating Your Brand

Kellogg School of Management at Northwestern University
Campus Part time 3 days October 2018 USA Evanston Midland + 1 more

This program will allow you to develop a brand management strategy that will leverage your brand for increased customer loyalty, competitive advantage, and profitability. [+]

Provides strategies to develop a brand management strategy that will leverage your brand for increased customer loyalty, competitive advantage, and profitability.Learn how to create, build, and rejuvenate brands. More and more companies around the globe are beginning to appreciate the importance of brands. However, few firms can actually lay claim to a strong, differentiated, and enduring brand. Properly managed, brands can be a company's most valuable asset. A well-managed brand can create customer loyalty and name recognition strong enough to overcome intense competition and even price differentiation in a given market. In this program, the Kellogg School of Management's world-renowned marketing faculty provides an intensive look into brand management.Combining the latest thought-leadership on this topic with practical exercises, this program will allow you to develop a brand management strategy that will leverage your brand for increased customer loyalty, competitive advantage and profitability. Key Benefits During this course, you will: Understand the power and challenges of branding Learn how to construct a brand positioning Understand brand design and brand meaning Review strategies for building brands over time Learn how to manage a brand portfolio Explore the latest thinking on measuring brand value and ROI FormatCase studies, group discussions, and exercises complement the frameworks presented by the Kellogg School faculty.Program Content - Challenges in Branding - Positioning - Types of Brands - Brand Extensions - Brand Design - Brand Strategy: Creating and Rejuvnating Brands - Brand Portfolio Strategy - Brand Valuation Participants are encouraged to bring materials related to their brand to... [-]


Digital Marketing Course

General Assembly
Campus Part time 10 weeks February 2019 USA New York Atlanta Austin Boston Chicago Dallas Denver Los Angeles Santa Monica Irvine Providence San Francisco San Jose Washington Arlington USA Online + 15 more

Using cutting-edge techniques and platforms like social media, paid ads, email marketing, and Google Analytics to acquire users in a digital marketing campaign. [+]

Skills & Tools

Gain proficiency in social advertising and use Facebook, Google AdWords, and Google Analytics to find meaning in user behavior.

Production Standard

Develop and plan a campaign driven by data and paid‐search strategies — and measured by key performance indicators.

The Big Picture

Become a driver of your company's bottom line by using cutting‐edge techniques and platforms to market products and acquire users.

Meet Your Support Team

Our educational excellence is a community effort. When you learn at GA, you can always rely on an in-house team of experts to provide guidance and support, whenever you need it.

Instructors

Learn industry–grade frameworks, tools, vocabulary, and best practices from a teacher whose daily work involves using them expertly.... [-]


Digital Marketing Circuit Course

General Assembly
Online Part time 5 weeks January 2019 USA USA Online

Learn the ropes of digital marketing: master acquisition, conversion, and optimization. [+]

Learn the ropes of digital marketing: master acquisition, conversion, and optimization.

Be a Savvy Digital Marketer

From social media and content strategy to paid campaigns and analytics, you’ll learn digital-marketing tactics that greatly increase engagement.

Acquire

How paid, organic, search-engine, and content marketing helps you reach a target audience.

Convert

The art of using landing pages to transform interested prospects into customers.

Retain

Ways of using email-marketing techniques to engage users — and keep them coming back.

Optimize

Measuring campaign performance with analytics and KPIs, and using them to drive improvements.

Online Learning, Done Differently ... [-]

Strategic Sales Management

Stephen M. Ross School of Business at the University of Michigan
Campus Part time 3 days July 2019 USA Ann Arbor

If you want a better grasp of the impact strategic planning on profits and long-term organisational success, this programme will help you [+]

A cutting-edge three-day workshop for middle and senior managers * Focus your sales team's resources in terms of markets, products, processes and customers * Integrate planning levels - strategic, market, territory and account - to create a competitive advantage for your organisation * Identify and correct barriers to the success of your sales team * Discuss current topics and tools pertinent to any sales organisation

Who Should AttendThis interactive workshop will primarily benefit middle to senior level decision-makers across a variety of functions and industries including, but not limited to, - Senior decision-makers, such as directors, chief executive officers, presidents, managing directors and general managers, who are interested in understanding the critical role that sales plays in building the organisation and driving its present and future growth - Vice presidents of sales and marketing, marketing directors, brand/product managers and customer service directors. Recent participant titles have included president, senior vice president, vice president of sales/service, general managers, director of sales/service, director of business development, national sales manager, district/regional sales manager, area sales manager, and global key account manager - Experienced sales and marketing managers who need refreshment on new developments and concepts in sales management or if they are new to the management of the sales function - Other senior managers responsible for or associated with developing and evaluating sales operations. ... [-]


Course in Fundraising & Marketing III — A Practicum

Kellogg School of Management at Northwestern University
Campus 3 days September 2018 USA Evanston Midland

This program will include small group work around common issues, clinics where participants can receive individual feedback on their marketing materials, internet strategies and major gift efforts. [+]

Fundraising III: A Practicum is a highly interactive program offering personalized attention to each organization’s critical issues. A pre-session audit will determine the issues covered by faculty and practitioners.

This program will include small group work around common issues, clinics where participants can receive individual feedback on their marketing materials, internet strategies and major gift efforts. The program will also feature best practices in the areas of marketing and fundraising planning and prospect research.

To build upon the linkage of marketing and fundraising, we are making a special 2 for 1 tuition offer for this program. We hope that by including teams of leaders, this will heighten the ability to apply some of the concepts and move forward more quickly to even greater success. It is a prerequisite that you have completed either Fundraising and Marketing I or II, preferably both, or be a part of a team where someone has attended the others to participate in this program.... [-]


Managing New Products and Services for Strategic Competitive Advantage

Kellogg School of Management at Northwestern University
Campus Part time 3 days September 2018 USA Evanston Midland + 1 more

This program covers techniques for creating an innovation mind-set, market entry and positioning strategies, segmentation tools and techniques, mass customization, product design and development, building cross-functional teams, and rewarding and motivating team performance. [+]

Turn your new products and services into profits. Organizations must be able to fuse business strategy with new product design and development to gain a competitive edge in the marketplace. In this comprehensive program, you will identify new product and service strategies that foster innovation.

From the voice of the customer to design, manufacturing, delivery, and launch, you will learn how to integrate all aspects of the development process.

This program covers techniques for creating an innovation mind-set, market entry and positioning strategies, segmentation tools and techniques, mass customization, product design and development, building cross-functional teams, and rewarding and motivating team performance.... [-]


Customer Insight Tools: Turning Insight Into Effective Marketing Strategies

Kellogg School of Management at Northwestern University
Campus Part time 4 days September 2018 USA Evanston Midland + 1 more

The program provides a thorough understanding of how the right blend of qualitative and quantitative marketing research tools can be used to gain powerful, valid insights into customer needs and perceptions. [+]

Provides decision makers with the skills to understand market research tools and unlock customer insights from the data generated by market research. Helps both B-to-B and B-to-C companies understand how the right blend of qualitative and quantitative tools can be used to gain powerful, valuable insights into customer needs and perceptions.For companies in both B-to-B and B-to-C environments, this program will provide users of market research with the skills to ask the right questions and make the right decisions in order to gain sustainable competitive advantages.The program provides a thorough understanding of how the right blend of qualitative and quantitative marketing research tools can be used to gain powerful, valid insights into customer needs and perceptions. Building a marketing strategy based upon deep customer insight can give a firm a powerful competitive advantage. This program helps managers achieve that goal.Key Benefits During this course, you will:... [-]