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View Courses in Marketing Studies in Spain 2019/2020

Business professionals with education in marketing and communication can open up new opportunities for their careers. They can use their skills to advise regarding consumer studies and brand image or manage a marketing group within their company.

Top Courses in Marketing Studies in Spain 2019/2020

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17 Results in Marketing Studies, Spain

The Valley Digital Business School

Si quieres adquirir una visión global y exhaustiva sobre las claves del entorno y la economía digital, el Programa Superior en Digital Strategy te descubrirá las palancas ... [+]

Programa Superior en Digital Strategy

Si quieres adquirir una visión global y exhaustiva sobre las claves del entorno y la economía digital, el Programa Superior en Digital Strategy te descubrirá las palancas para afrontar las exigencias del mercado y entender cómo esta transformación afecta a las empresas. Va dirigido a profesionales y emprendedores que quieran entender el ecosistema digital y las áreas que lo componen, desde un enfoque eminentemente práctico.

Edad media: 35 años Duración del curso: 110 horas Próxima convocatoria: Noviembre 2019 Jueves de 19.00 a 22.00 y sábados de 9.00 a 14.00h ¿Por qué? Metodología “Learning by doing” propia de The Valley, con más de 30 horas de workshops, talleres prácticos con herramientas y casos de éxito de empresas referentes en el mundo digital. Casos reales impartidos por profesionales en activo del sector. Proyecto fin de programa con grupos reducidos (máximo 5 alumnos), en el que los alumnos trabajarán la estrategia y el plan de lanzamiento de un producto o servicio digital, supervisados por un tutor experto. La mejor manera de asentar los conceptos es ponerlos en práctica. En el PSDS+ aprenderás todos los conceptos relevantes sobre negocio digital a la vez que desarrollas un proyecto real acompañado por profesionales destacados del mercado. Vivirás una experiencia de aprendizaje diferente. ... [-]
Spain Barcelona
November 2019
Spanish
Part-time
110 hours
Campus
The Valley Digital Business School - Islas Canarias

The Higher Program in Digital Business ... [+]

The Higher Program in Digital Business

Average age 35 yearsCourse duration 150 hoursNext call Tenerife: NovemberWhy?Learning methodology "The Valley Journey" where the student makes a training itinerary crossing the keys of the digital business.The only market program that combines the different themes related to the digital business with the deepening of marketing.Project end of program with small groups (maximum five students) with tutorials for the execution of the project and the defense of it before a court following the pitch model of financing rounds.goalsPosition yourself as a specialist in the digital sectorKnow tools and digital resourcesUnderstand the relevance of the transformation in companiesCreate a network of contacts in the digital sector and promote networkingLearn to use digital media with business objectivesLearning with reference teachers in the digital sectorModules... [-]
Spain Santa Cruz de Tenerife
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Spanish
Full-time
150 hours
Campus
INEAF Business School

Digital media has convulsed forms of communication necessitating the implementation of new marketing techniques targeted and focused on mobile devices. The current mobile ... [+]

Best Courses in Marketing Studies in Spain 2019/2020. Digital media has convulsed forms of communication necessitating the implementation of new marketing techniques targeted and focused on mobile devices. The current mobile phone exposure (in Spain the number of phones already exceeds the number of citizens) and interaction (to interact bidirectionally even identifying the position of the user) make commercial agents increasingly demand this new generation adaptation . Training in Mobile Marketing techniques allow us to identify consumer needs, design, evaluate, communicate and distribute products that meet consumer needs. GOALS Place a mark on the mobile medium. Planning marketing campaigns targeting mobile devices. Make use of mobile as a marketing technique in our business or company. Who should attend ... [-]
Spain Spain Online
Open Enrollment
Spanish
Part-time
100 hours
Online
UFV-ADEN INTERNATIONAL BUSINESS SCHOOL

Our main objective is to train the next generation of professionals and help our students to reinvent and to promote much-needed change for tomorrow in the companies they ... [+]

Our main objective is to train the next generation of professionals and help our students to reinvent and to promote much-needed change for tomorrow in the companies they run.

CURRICULUM Strategic direction of the business Design and development of the business plan Marketing value proposition Effective implementation Digital marketing business strategy Communication and promotion strategies online Conversion and digital marketing optimization [-]
Spain Madrid
September 2020
Spanish,Spanish (Spain)
Part-time
Campus
UFV-ADEN INTERNATIONAL BUSINESS SCHOOL

The program is aimed at groups of diverse backgrounds and varied experience with the intention to get different perspectives. ... [+]

Our main objective is to train the next generation of professionals and help our students to reinvent and to promote much-needed change for tomorrow in the companies they run.

The program is aimed at groups of diverse backgrounds and varied experience with the intention to get different perspectives.

[-]
Spain Madrid
Open Enrollment
Spanish,Spanish (Spain)
Part-time
Campus
Campus Universitario Europeo

Enables you to work in agencies such as principal or accounts assistant, creativity, drafting, production and media form independent structures as creative boutiques, med ... [+]

Expertise - Advertising and Marketing Enables you to work in agencies such as principal or accounts assistant, creativity, drafting tion, production and media form independent structures as creative boutiques, cen- media power plants or design studios.

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To whom is it addressed?

- Over 18 years. - Interested in working in the advertising both agencies and companies. - Professionals who wish to update and expand their knowledge

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REQUIREMENTS

- Studio means or entrance test for over 18 years. degree received The titration is private, is obtained after submitting and approving the case studies all areas assessable program. The student will receive the following qualifications issued by European Campus: ADVERTISING AND MARKETING EXPERT ... [-]

Spain Marbella A Coruña Madrid
September 2020
Full-time
Part-time
6 months
Online
European School of Economics

The ESE Specialised Programme in Marketing is designed to further develop participants’ marketing skills and acumen to ensure that managers in international markets have ... [+]

The ESE Specialised Programme in Marketing is designed to further develop participants’ marketing skills and acumen to ensure that managers in international markets have the required understanding and insight for success in this field. The course will prepare participants for a wide range of activities such as brand management, product development, services marketing and business-to-business marketing enabling them to enter into specialist marketing consultancy and service firms that excel in the areas of market research, advertising, sales promotion, public relations and direct marketing.

Since marketing is the art and science of targeting market segments and obtaining, maintaining and building loyalty we will work on effective communication and the delivery of superior service and value. Participants will be able to manage, supervise and direct their own, and others, activities, whilst understanding key strategic issues and trends in the field. This includes the use of information to make critical decisions and the application of theories and techniques to practical realistic work situations in the sector.... [-]

Spain Madrid
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Full-time
Part-time
3 months
Campus
Bau Design College of Barcelona

In the current climate, Branding is now even more important. Only brands that have been managed with a clear strategy will stay ahead of the plethora of other brands and ... [+]

Postgraduate Degree in Brand Design

Nowadays, companies are much more than simply the products they offer but the total sum of the value of the company, in which we can include the services they offer, the people who work for them, the communications they make as well as where they make them, and, of course, their culture. In the current climate, Branding is now even more important. Only brands that have been managed with a clear strategy will stay ahead of the plethora of other brands and products.

Branding does not only involve the visual aspect: it is a question of managing how the brand wishes to be perceived. This implies working on all its attributes, not only its graphical presentation, and must include all those contact moments when the brand is interacting with its audience. Branding is the most effective way of getting through to the consumer and establishing a relationship between that consumer and the brand that is both rational and emotional.... [-]

Spain Barcelona
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Spanish
Full-time
1 year
Campus
Instituto de Empresa, IE Business School - Executive Education

Marketing Strategy in Business Markets is a challenging three-day programme that provides its participants with cutting edge frameworks, perspectives and techniques to ma ... [+]

Content

In today's competitive and demanding business-to-business markets, executives responsible for marketing their company's industrial goods and services must successfully anticipate potential competitive responses to their actions while defining a marketing strategy that attracts and maintains their most profitable clientele. In a globalizing business-to-business marketplace, this is the challenging but crucial task at hand.

Marketing Strategy in Business Markets is a challenging three-day programme that provides its participants with cutting edge frameworks, perspectives and techniques to manage their product and service offerings in the non-consumer marketplace. The programme focuses on the global business-to-business market, meeting the challenges presented to contemporary marketers across a broad spectrum of industries. By encouraging its participants to anticipate potential competitive responses to their actions, this programme will help them develop effective marketing strategies for the long term and think about their company’s marketing tactics on four levels: markets, customers, segments, and technology.... [-]

Spain Madrid
Request Info
Part-time
3 days
Campus
University of Chicago Booth School of Business

Marketing is the core of all business. To outperform the competition requires solid marketing knowledge and precision in marketing decision making. Your organization's po ... [+]

Marketing is the core of all business. To outperform the competition requires solid marketing knowledge and precision in marketing decision making. Your organization's positioning and the positioning of its products and services depend on the formulation and implementation of intelligent and aggressive strategic marketing plans. Drawing on Chicago GSB's latest research and Chicago's unique approach to marketing, this program will help you to develop the necessary competitive advantage to excel in today's business environment.

During this seminar you will learn to:

-- Formulate a framework for analyzing competitive strategies and understand how industry structure impacts strategic leverage.... [-]

Spain Madrid
September 2020
Part-time
5 days
Campus
Spain Business School

The Superior Program in Community Manager is focused on all those people who want to manage and strategically position their brand, or that of their company, on the Inter ... [+]

Who is it for:

The Community Manager is one of the most demanded profiles currently by companies, since it is the professional in charge of building, managing and managing the online community around a brand, creating and maintaining stable and lasting relationships, both with users interested in the brand as with its customers.

The Superior Program in Community Manager is focused on all those people who want to manage and strategically position their brand, or that of their company, on the Internet, and become the helm of the digital presence of companies in social networks.

Goals:Know the main social networks that exist and know how to handle the necessary tools to manage them efficiently.Know the digital consumer and their needs.Analyze user behaviors in each site.Acquire the necessary communication skills required to develop the work of Community Manager.Temary:... [-]
Spain Madrid
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Spanish
6 months
Online & Campus Combined
Spain Business School

In the midst of an unprecedented crisis few sectors that continue or have a bigger push to market and steady progress. The increase in digital consumption makes these dis ... [+]

In the midst of an unprecedented crisis few sectors that continue or have a bigger push to market and steady progress. The increase in digital consumption makes these disciplines professionals are sued every day, more in a continually changing environment.

The Superior Digital Marketing Program, through the right mix of general and specific knowledge, allows students to acquire the skills to have a substantial competitive advantage in developing their career skills. For all these reasons, if your future is in marketing, you think digital.

THIS COURSE HAS A 50% SCHOLARSHIP FOUNDATION OFFERED BY SPAIN BUSINESS SCHOOL

Addressed to

The Superior Program in Marketing and Advertising Digital is aimed at all kinds of professionals requiring enter the digital environment concerns on the part of the digital marketing sector of great current demand.... [-]

Spain Madrid
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Spanish
Part-time
6 semesters
Online
Instituto Séneca - Centro Internacional de Postgrado

This Expert Course in Creation and Brand Management offered by the Seneca Institute, unique in its kind, provides students with all the techniques to create a corporate o ... [+]

Best Courses in Marketing Studies in Spain 2019/2020.

This Expert Course in Creation and Brand Management offered by the Seneca Institute, unique in its kind, provides students with all the techniques to create a corporate or institutional brand, as well as the management tools of an isolated brand or a portfolio. of brands, with attention to the hierarchy of the same and the phase in which the product or service that carries it is, in order to be successful with the strategy.

The brand and the image of an organization constitute a binomial that impacts on the audience, attracting prospects and making customers loyal, through a series of off-line and on-line actions, framed within a Management Plan.

... [-]
Spain Madrid
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Spanish (Spain)
6 months
Online
Instituto Internacional de Marketing - Digital Business School

The Course in Content Marketing Strategies will allow you to know multiple tools for content management. The actions carried out in your company will improve in interest, ... [+]

Why This Course?

A good management in Content Marketing will strengthen the client's initiative to know the product or service of a brand thanks to a message on the Net. The specialty in Content Marketing Management guarantees the originality and quality of contents that add value to the image of the company and generate positive reactions in social channels.

The Course in Content Marketing Strategies will allow you to know multiple tools for content management. The actions carried out in your company will improve in interest, diffusion and repercussion by offering relevant information for your audience.

goals"Getting customers to participate in the universe of the brand, generating valuable content around it"Generate quality content on internal and external platforms of the company to attract potential customers.Procure content correctly and improve your search engine positioning.Develop writing techniques and Storytelling actions.Use the blog of the brand in the Content Marketing strategy.Plan effective strategies and use tools for management and analysis.Who is it headed to?... [-]
Spain Barcelona Madrid
September 2020
Spanish
Full-time
3 months
Online
Online & Campus Combined
Instituto Internacional de Marketing - Digital Business School

We are pioneers in Digital Marketing with over 10 years of experience learning how to provide our students with the best training in Digital Business. We haven't adapted ... [+]

Chasing after customers is no longer efficient. That's why companies are looking for new professionals to design highly persuasive strategies that lead to conversions.

The new digital environment leads companies and institutions to reconsider their marketing strategies and adapt themselves to the current digital scenario. Nowadays, it’s mandatory to have a strong online presence to make ourselves known.

To achieve this, it’s important to master the newest tools, channels, and opportunities that the Internet has to offer. With this course you will learn how to combine traditional marketing with digital marketing, as well as on and off actions, to help you easily reach your goals.... [-]

Spain Barcelona Madrid
September 2020
Full-time
3 months
Online
Online & Campus Combined