Other options within this field of study:
1 Results in Marketing Studies, Saudi Arabia
GBN Training Centre
To succeed and thrive in a highly competitive marketplace, companies need to develop marketing plans that align them with their customers and differentiate them from thei ... [+]
SALES AND MARKETING PROGRAM
To succeed and thrive in a highly competitive marketplace, companies need to develop marketing plans that align them with their customers and differentiate them from their competitors. It’s easier than ever to reach targeted customers, but many marketers lack the ability to create compelling brands and innovative practices with meaningful results. To realize the promise of profits, marketing leaders need to claim their stake in a competitive market full of brands, keep a track of their business goals and deliver meaningful benefits to its consumers.
The program will help the participants explore the principal concepts and tools of contemporary marketing management, from market segmentation and product positioning to the design of distribution channels and communications strategy. This program will enlighten the participants and help them analyze and understand the customer-driven markets and their needs, understand their competitors' strengths and weaknesses, sharpen their ability to identify consumers true values and highlight the benefits in an increasingly complex marketplace.... [-]
Saudi Arabia
, Al Khobar
September 2019
Full-time
24 days
Campus