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Search Courses in Marketing Studies in Russia 2019

Whether you work you’re a multinational company or a Ma and Pa shop, marketing is one of the most important aspects of business. In a master’s of marketing program, you will learn how to use the latest marketing tools to reach your target market with your product.

Top Courses in Marketing Studies in Russia 2019

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4 Results in Marketing Studies, Russia

Russian State University For The Humanities

Consumer Behavior and Analysis Course examines the consumer decision-making process and its societal, environmental, group, and economic determinants. Includes research, ... [+]

Course - Analysis of Consumer Behavior

Language: English

Time of courses: Autumn

This course is available from the academic year 2012-2013

Consumer Behavior and Analysis Course examines the consumer decision-making process and its societal, environmental, group, and economic determinants. Includes research, analysis and strategy development in consumer motivations, values, wants, needs, and behavior.

Consumer Behavior and Analysis Course explores consumer behavior that is specific to the Internet and analyzes methods that motivate consumers to purchase products and/or services. The emphasis of this course is to identify specific Internet marketing campaigns and gauge their success and/or failure in inspiring the consumer to purchase the product or service. One approach studied is personalized marketing — a valuable tactic which allows an Internet marketer to track specific consumer interests and make suggestions on future purchases. This course examines how to develop Internet marketing plans that incorporate a consumer behavioral analysis. ... [-]

Russia Moscow
September 2019
Full-time
Campus
Russian State University For The Humanities

Internet-Technologies in Marketing and Advertising educates students on how to meet online advertising and Internet marketing challenges for both present and future tacti ... [+]

Courses - Internet-Technologies in Marketing and Advertising

Language: English

Time of courses: Spring

This course is available from the academic year 2012-2013

Internet-Technologies in Marketing and Advertising educates students on how to meet online advertising and Internet marketing challenges for both present and future tactics, how to use internet-technologies. The course will outline the changes and challenges that have impacted how online advertising decisions are being made and how decision-makers are getting their information in an online world. The course provides solid foundations that are useful for explanation, prediction and control of electronic business activities.... [-]

Russia Moscow
September 2019
Full-time
Campus
Russian State University For The Humanities

Course structure: The course consists of 10 classes. This course is designed in such a way that offers important insights into the development of public relations and com ... [+]

Course - Public Relations: International Perspectives

Language: English

Time of courses: Autumn / Spring

The course is available from the academic year 2013-2014

Course structure: The course consists of 10 classes. This course is designed in such a way that offers important insights into the development of public relations and communications strategies. The cases examined in this course demonstrate the breadth of contemporary public relations practice and the increasing importance of the public relations function in both public and private sector organizations worldwide. The first half of the course is devoted mostly to the theoretical aspects covering. The practice of public relations that has developed significantly, particularly in western countries, from its post-World War II technical and media relations roots into a more sophisticated function that is recognized as an integral part of all organizational efforts to communicate with groups of people ranging from the media to employees.... [-]

Russia Moscow
September 2019
Full-time
Campus
Russian State University For The Humanities

Consumer Behavior and Analysis Course examines the consumer decision-making process and its societal, environmental, group, and economic determinants. Includes research, ... [+]

Course - Consumer Behavior

Language: English

Time of courses: Autumn

This course is available from the academic year 2012-2013

Consumer Behavior and Analysis Course examines the consumer decision-making process and its societal, environmental, group, and economic determinants. Includes research, analysis and strategy development in consumer motivations, values, wants, needs, and behavior.

Consumer Behavior and Analysis Course explores consumer behavior that is specific to the Internet and analyzes methods that motivate consumers to purchase products and/or services. The emphasis of this course is to identify specific Internet marketing campaigns and gauge their success and/or failure in inspiring the consumer to purchase the product or service. One approach studied is personalized marketing—a valuable tactic which allows an Internet marketer to track specific consumer interests and make suggestions on future purchases. This course examines how to develop Internet marketing plans that incorporate a consumer behavioral analysis. ... [-]

Russia Moscow
September 2019
Full-time
Campus