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See Courses in Marketing Studies in Middle East 2019

Courses in marketing and communication give up-to-date training in the latest marketing channels such as digital media. There are a variety of programs that deliver courses in formats ranging from the traditional classroom setting to online distance learning.

 

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3 Results in Marketing Studies, Middle East

Other options within this field of study:
GBN Training Centre

To succeed and thrive in a highly competitive marketplace, companies need to develop marketing plans that align them with their customers and differentiate them from thei ... [+]

SALES AND MARKETING PROGRAM

To succeed and thrive in a highly competitive marketplace, companies need to develop marketing plans that align them with their customers and differentiate them from their competitors. It’s easier than ever to reach targeted customers, but many marketers lack the ability to create compelling brands and innovative practices with meaningful results. To realize the promise of profits, marketing leaders need to claim their stake in a competitive market full of brands, keep a track of their business goals and deliver meaningful benefits to its consumers.

The program will help the participants explore the principal concepts and tools of contemporary marketing management, from market segmentation and product positioning to the design of distribution channels and communications strategy. This program will enlighten the participants and help them analyze and understand the customer-driven markets and their needs, understand their competitors' strengths and weaknesses, sharpen their ability to identify consumers true values and highlight the benefits in an increasingly complex marketplace.... [-]

Saudi Arabia Al Khobar
September 2019
Full-time
24 days
Campus
Stephen M. Ross School of Business at the University of Michigan

If you want a better grasp of the impact strategic planning on profits and long-term organisational success, this programme will help you ... [+]

A cutting-edge three-day workshop for middle and senior managers * Focus your sales team's resources in terms of markets, products, processes and customers * Integrate planning levels - strategic, market, territory and account - to create a competitive advantage for your organisation * Identify and correct barriers to the success of your sales team * Discuss current topics and tools pertinent to any sales organisation

Who Should AttendThis interactive workshop will primarily benefit middle to senior level decision-makers across a variety of functions and industries including, but not limited to, - Senior decision-makers, such as directors, chief executive officers, presidents, managing directors and general managers, who are interested in understanding the critical role that sales plays in building the organisation and driving its present and future growth - Vice presidents of sales and marketing, marketing directors, brand/product managers and customer service directors. Recent participant titles have included president, senior vice president, vice president of sales/service, general managers, director of sales/service, director of business development, national sales manager, district/regional sales manager, area sales manager, and global key account manager - Experienced sales and marketing managers who need refreshment on new developments and concepts in sales management or if they are new to the management of the sales function - Other senior managers responsible for or associated with developing and evaluating sales operations. ... [-]

USA Ann Arbor India Bengaluru United Arab Emirates Dubai Thailand Bangkok  + 4 More
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Part-time
3 days
Campus
Convertas

At a senior level, there is a need to practice communication strategies that are highly impressive. This includes written and verbal communication as well as body languag ... [+]

At a senior level, there is a need to practice communication strategies that are highly impressive. This includes written and verbal communication as well as body language, reactions, choice of words, reasoning and everything else.

While media and PR skills are growingly required for any established organization, managers also need to prepare themselves to excel in relevant skills.

Objectives Create an integrated PR strategy Advance your interviewing skills Make Effective use of online PR options Manage electronic media Maximize your organization media strength Understand the rules for lobbying campaigns Manage the merits and demerits of direct email Who Should Attend

This workshop is necessary for Marketing and PR people, Managers who have to deal with media, country representatives and directors who have to represent their organization to the media.... [-]

United Arab Emirates Dubai
Open Enrollment
Full-time
5 days
Campus