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Find Courses in Marketing Studies in Italy 2019/2020

A course refers to a specialized study program. It usually takes place on campus but can be delivered online. Courses are popular for people who want to get specific knowledge in one subject.

Whether you work you’re a multinational company or a Ma and Pa shop, marketing is one of the most important aspects of business. In a master’s of marketing program, you will learn how to use the latest marketing tools to reach your target market with your product.

Top Courses in Marketing Studies in Italy 2019/2020

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3 Results in Marketing Studies, Italy

Haute Future Fashion Academy

The Marketing & Communication for Luxury Summer Campus’ focus is to provide students with an in-depth understanding of the luxury market and introduce them to key mar ... [+]

Planning marketing and communication strategies for a luxury brand means being able to effectively convey a brand’s values and identity, maintaining a market position consistent with the uniqueness and exclusivity, intrinsic in luxury goods.

The Marketing & Communication for Luxury Summer Campus’ focus is to provide students with an in-depth understanding of the luxury market and introduce them to key marketing and communication concepts in relation to this complex field.

The course will take an in-depth look at positioning and target audience theories and will analyse specific case studies of marketing and communication strategies adopted by the most renowned luxury brands.... [-]

Italy Milan
October 2019
Full-time
2 weeks
Campus
European School of Economics

The ESE Specialised Programme in Marketing is designed to further develop participants’ marketing skills and acumen to ensure that managers in international markets have ... [+]

The ESE Specialised Programme in Marketing is designed to further develop participants’ marketing skills and acumen to ensure that managers in international markets have the required understanding and insight for success in this field. The course will prepare participants for a wide range of activities such as brand management, product development, services marketing and business-to-business marketing enabling them to enter into specialist marketing consultancy and service firms that excel in the areas of market research, advertising, sales promotion, public relations and direct marketing.

Since marketing is the art and science of targeting market segments and obtaining, maintaining and building loyalty we will work on effective communication and the delivery of superior service and value. Participants will be able to manage, supervise and direct their own, and others, activities, whilst understanding key strategic issues and trends in the field. This includes the use of information to make critical decisions and the application of theories and techniques to practical realistic work situations in the sector.... [-]

Italy Rome Milan Florence
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Full-time
Part-time
3 months
Campus
Accademia del Lusso

This course is designed for students who want to get to know, in depth, the characteristics of Made in Italy as a recognised model that is appreciated all over the world ... [+]

This course is designed for students who want to get to know, in depth, the characteristics of Made in Italy as a recognised model that is appreciated all over the world in the fashion and luxury goods sectors. The course includes theoretical classroom lessons, workshops and other practical activities, project work and assessment tests.

Course Objectives

The course aims to:

Define Made in Italy through its history and evolution Closely analyse the concept of luxury Evaluate significant case histories as symbols of Italian Excellence Introduce the dynamics linked to the retailing of luxury goods Course Specifications Duration: 150 hours over 10 weeks Schedule: Monday to Friday ... [-]
Italy Milan
April 2020
Full-time
10 weeks
Campus