63 Course Programs in Marketing Studies in Europe for 2024

This practical professional course puts your hands-on with the mechanics of content marketing. You’ll gain an advanced working knowledge of the discipline and the skills you need to produce content that delivers results.

This Digital Content Creation Online Course is designed for anyone with an interest in, and fascination for the creation of exciting, engaging digital content. Perfect for those wishing to explore the different facets and visual communication skills related to social media, blogging, podcasting, content creation for brands and influencers as well as understanding the production and planning processes behind engaging content that attracts large audiences.

The luxury market is very specific and requires a marketing strategy to be carefully defined in order to succeed. With this course, you will develop your know-how and skills for this market in three steps. First, you will discover the rules and characteristics that define luxury brands and how they differentiate from premium or fashion brands. In the second part, you will learn how to make strategic choices in terms of branding and communication in various industries. Finally, you will explore how to appreciate and respond to challenges facing luxury brands.

This course is created for students who wish to understand the marketing strategy of luxury brands and want to master tools and strategies in the dynamic and unique luxury sector. This course aims at providing students with current know-how and practical insights into the real issues faced by luxury brand managers.

According to the Blockchain Marketing Course data from the Tech Company observatory of the Politecnico di Milano, there were about 600,000 jobs filled in digital marketing in Italy in mid-2022. This is an alarming figure, making one wonder about the saturation of the market and the impossibility of career development for newcomers. Supply has skyrocketed, making digital marketing a “profession like any other.”

Politics, Media and Campaigning Course is all about sending the right message at the right time. In this course, you are going to learn how to get your message across, not only in an appealing but also in a strategic way. Whether you want to advocate for a single political issue or you are considering becoming a politician, this is the right course for you.

Paris… In the most visited capital of the world, dive into where everything happens, from art to fashion, luxury and design. For a week or a month, come and see what comes out and gain insight into the Luxury industry. EIML Paris offers the opportunity to international students to acquire the fundamentals and realize that Luxury is above all a unique art of know-how, products, and services of which require a deep sense of quality. Thanks to our high-quality training classes, your skills, and competencies in the understanding of the specific codes and language of the Luxury industry will blossom.

By attending this PR course, you will creatively explore practical skills and the commercial acuity required to manage the image and reputation of organizations and brands. By contextualizing PR and communication theory, it will create a vast range of options in how you can revolutionize media strategy, bond with affinity groups and manage content. This course will compel you to incorporate all strengths, pressing crises and past obstacles into the DNA of the organization, services or brands you are entrusted to manage. By formulating impeccable public relations campaigns, we can align corporate strategy by examining the PR to revitalize stakeholder relations, media, events and internal communications. The course will wrap with a summary of the key learning points, followed by an action planning exercise with a view to apply the acquired knowledge and skills immediately upon your return to work. Post-course support is also available in relation to the implementation of your action plan, up to six (6) months following course completion.

This course aims to train professional senior technicians in digital marketing management, with the ability to design innovative programs for presence in search engines, identify and segment the organization's customers, create and evaluate attractive content and disseminate it in text format, image, audio and video. The professional future monitors, filters, measures and guides the presence on the world wide web (www) of a brand, product, individual or legal entity.

Strategic Marketing is diving into the fundamentals of strategic marketing with our comprehensive course. Gain insight into key market dynamics such as consumer behavior, digital trends, and changing target markets. Gain practical knowledge of strategic analysis, implementation, and marketing control techniques. From diagnosing marketing challenges to developing sound strategies, you'll build a solid foundation for navigating diverse market contexts.

The Luxury Brand Manager is a professional figure of great prestige and endowed with a strong decision-making power. His/her task is to develop and coordinate marketing and communication strategies of a Luxury Brand, managing its identity, image and market positioning and developing the company’s know-how and innovative components.

If you are tired of basic webinars and theoretical courses, welcome to the place where content is carefully curated to give you the maximum inspiration and learning. Boost your branding and strategy skills by learning from the top people in the industry and hearing how they think, create and lead.

The goal of the program is to show the influence and role of the marketing decisions in increasing total business value.

Learn to succeed in Business, Accounting, Finance and Marketing and shape industry practice. At Southampton Business School you'll develop the skills to understand the real-world issues facing businesses, organizations, and government. We offer a range of business studies courses to suit your career plans, whether you want to start your own business or help established companies achieve greater success.

Land your first break in the industry – apply to be a Content Creator! You will be taught a range of practical skills used within the graphic design or media sector including Photoshop, Premier Pro, Audition, InDesign and Illustrator.