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Compare Courses in Marketing Studies in Europe 2019

Business professionals with education in marketing and communication can open up new opportunities for their careers. They can use their skills to advise regarding consumer studies and brand image or manage a marketing group within their company.

There are more than four thousand higher education organizations in Europe, from leading research institutions to small, teaching-focused universities. Europe itself is not as much different than other continents, reaching from the Arctic Circle to the coast of Africa.

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41 Results in Marketing Studies, Europe

London School of Business and Finance (LSBF) Executive Education

The Winter Business School is ideal for undergraduates and those who have recently graduated. Through the Winter School, you will gain key skills in management, finance, ... [+]

Winter Business School

The Winter Business School is ideal for undergraduates and those who have recently graduated. Through the Winter School, you will gain key skills in management, finance, and marketing to provide a boost to your current degree knowledge.

LSBF’s Executive Education winter programme consists of three courses. Each course targets a specific area of business and runs for one week. Company visits are included in the course.

If you are unable to attend the full programme, you can opt to attend just one or two of the courses available.

Course Requirements English language – Common European Framework (CEF) Level B2* or equivalent (all teaching and learning materials are provided in English only) ... [-]
United Kingdom London
January 2020
Full-time
3 weeks
Campus
IED – Istituto Europeo di Design Barcelona

Everyone likes a good story – and communication is full of them! The CSP in Brand Storytelling shapes a new generation of communicators: communicators who know how to ana ... [+]

THIS PROGRAM IS TAUGHT IN SPANISH

Everyone likes a good story – and communication is full of them! The CSP in Brand Storytelling shapes a new generation of communicators: communicators who know how to analyze the target’s characteristics, create a strategy and choose the right media on which to launch a powerful story that resonates with potential consumers in a transmedia world.

General objectives of the course To teach students that every brand has a story to tell, whether its a momentary tale or an ongoing brand narrative. To show students how to plan, create and develop brand strategies based on transmedia storytelling. These strategies build a bond with the target through significant and powerful narratives, especially drawing on the digital world and new technological opportunities. To equip students with the specific tools they will need to analyze brands, their surroundings, and the competition. To design distinctive and distinguishing communication strategies and produce creative multi‑channel proposals in line with those strategies. Methodology ... [-]
Spain Barcelona
April 2020
Spanish
Part-time
3 months
Campus
EIML Paris Ecole Internationale de Marketing du Luxe

EIML Paris offers the opportunity to international students to acquire the fundamentals and realize that Luxury is above all a unique art of know-how, products, and servi ... [+]

LANGUAGE OF INSTRUCTION: Courses are taught in English

Luxury Means Creation and Excellence.

In all its dedicated fields - jewelry, watchmaking, fashion, perfumes, beauty products, hospitality, and services Luxury is linked to perfection. Define Luxury is subjective; it is generally considered as luxurious all that is elegant, sophisticated and expensive. The spectrum of luxury brands ranges from world-famous brands to more confidential handcraft “Houses”. Thus, consumers of luxury products and services are concerned by both quality and standards of processing.

EIML Paris

EIML Paris offers a five-year higher education program from Bachelor to Master’s level specialized in Luxury Marketing. Created in collaboration with the major economic players in the luxury sector, the program provided at EIML Paris trains managers to be and is particularly suited to those seeking a career with high responsibilities in various sectors: - Purchasing: Raw material Buyer, Merchandiser Products Manager, Retail Operator, etc. - Marketing: Product Manager, Marketing Survey Consultant, E-marketing Projects Manager, Category Manager, etc. - Communication: Press and Media Officer, Event Communication Manager, Public Relations Officer, Media planner, etc.... [-]

France Paris
Request Info
Full-time
1 - 5 weeks
Campus
Accademia del Lusso

This course is designed for students who want to get to know, in depth, the characteristics of Made in Italy as a recognised model that is appreciated all over the world ... [+]

This course is designed for students who want to get to know, in depth, the characteristics of Made in Italy as a recognised model that is appreciated all over the world in the fashion and luxury goods sectors. The course includes theoretical classroom lessons, workshops and other practical activities, project work and assessment tests.

Course Objectives

The course aims to:

Define Made in Italy through its history and evolution Closely analyse the concept of luxury Evaluate significant case histories as symbols of Italian Excellence Introduce the dynamics linked to the retailing of luxury goods Course Specifications Duration: 150 hours over 10 weeks Schedule: Monday to Friday ... [-]
Italy Milan
April 2020
Full-time
10 weeks
Campus
The Internet Business School

Learn How To Become A PROFESSIONAL Social Media Marketing Consultant With ZERO Experience In One Of The Fastest Growing Industries In The 21st Century. ... [+]

Learn How To Become A Professional Social Media Marketing Consultant With ZERO Experience In One Of The Fastest Growing Industries In The 21st Century…

Join us on this comprehensive course where you will learn all you need to know to set up and manage your own professional Social Media Marketing Consultant Business. This course will teach you everything you need from getting high-paying clients to running successful campaigns, all whilst building an outstanding reputation as a Social Media Marketing Consultant, even with no prior experience!

Social Media Marketing Is Now One Of The Fastest Growing Industries Of Our Time

Social Media is now a ‘must have’ marketing tool for all types of businesses. However, business owners are struggling to understand and find the time to manage their Social Media Platforms. This has opened up a highly lucrative opportunity for anyone with the skills to tap into this market.... [-]

United Kingdom Bethersden
Open Enrollment
Full-time
Part-time
Online
CESCOMPOL - Centro de Estudios Superiores de Comunicación y Marketing Político

This program is aimed both recently graduates or graduates in the areas of Political Science, Marketing, Journalism, Law or International Relations; as to professionals w ... [+]

OBJECTIVES:

Students who successfully pass this program:

They can participate or direct an election campaignThey will know how to handle the latest marketing tools.They will know all the polling techniques and will be able to interpret them.They will learn public speaking techniques.They will know the context of politics abroad, as well as the most common practices in other environments.They will be able to effectively design a personal branding strategy.ADDRESSED TO:

This program is aimed both recently graduates or graduates in the areas of Political Science, Marketing, Journalism, Law or International Relations; as to professionals with university degrees and experience in the world of politics who wish to improve their personal skills.... [-]

Spain Madrid
Open Enrollment
Spanish
Full-time
6 months
Online
CIM Academy

Ideal for marketers with several years of marketing management experience, currently working at a strategic level. This Masters level marketing qualification may also ena ... [+]

Ideal for marketers with several years of marketing management experience, currently working at a strategic level. This Masters level marketing qualification may also enable the move into strategic marketing management.

Who is it for?

If you are looking to become a more effective 'Leader of Change' then this new programme at Master's level is for you. The programme has been developed by business leaders, academics and senior marketers and includes topics that have been identified as 'must haves' for senior marketers and business leaders of the future.

This CIM Academy Marketing Leadership Programme has been developed to include an initial 3-day Workshop that facilitates the exploration of significant issues that have an impact on your business. These include 'The role of marketing in value creation', 'Competing for advantage', 'Culture, leadership and change', and 'Brand equity and reputation'.It also includes intensive Workshops that give the opportunity to network with other delegates as well as Executive Coaching that will be focused on areas that you want to develop.... [-]

United Kingdom Cookham London
Request Info
18 months
Campus
Online & Campus Combined
Instituto Internacional de Marketing - Digital Business School

We are pioneers in Digital Marketing with over 10 years of experience learning how to provide our students with the best training in Digital Business. We haven't adapted ... [+]

Chasing after customers is no longer efficient. That's why companies are looking for new professionals to design highly persuasive strategies that lead to conversions.

The new digital environment leads companies and institutions to reconsider their marketing strategies and adapt themselves to the current digital scenario. Nowadays, it’s mandatory to have a strong online presence to make ourselves known.

To achieve this, it’s important to master the newest tools, channels, and opportunities that the Internet has to offer. With this course you will learn how to combine traditional marketing with digital marketing, as well as on and off actions, to help you easily reach your goals.... [-]

Spain Barcelona Madrid
September 2019
Full-time
3 months
Online
Online & Campus Combined
Instituto Séneca - Centro Internacional de Postgrado

This Expert Course in Creation and Brand Management offered by the Seneca Institute, unique in its kind, provides students with all the techniques to create a corporate o ... [+]

Courses in Marketing Studies in Europe 2019.

This Expert Course in Creation and Brand Management offered by the Seneca Institute, unique in its kind, provides students with all the techniques to create a corporate or institutional brand, as well as the management tools of an isolated brand or a portfolio. of brands, with attention to the hierarchy of the same and the phase in which the product or service that carries it is, in order to be successful with the strategy.

The brand and the image of an organization constitute a binomial that impacts on the audience, attracting prospects and making customers loyal, through a series of off-line and on-line actions, framed within a Management Plan.

... [-]
Spain Madrid
October 2019
Spanish (Spain)
6 months
Online
EDC Ecole des Dirigeants & Créateurs d’Enterprise

Master the necessary management tools and to successfully make the transition between high-school and higher education: autonomy, accountability, general culture, and met ... [+]

Bachelor Cycle Bachelor Cycle –Year 1 Master the necessary management tools and to successfully make the transition between high school and higher education: autonomy, accountability, general culture, and methodology. Gain the needed foundations to grasp the theoretical and practical fundamentals of the corporate world. Have hands-on experience in the corporate world with a first-job experience during an internship. Enroll in the ‘Entrepreneurial-student’ track (from the 1st to the 5th year) for those who wish to create or take over an existing firm and be able to pursue successfully both their studies and their entrepreneurial venture.

The project is submitted to the approval of a panel composed of entrepreneurs and representatives of the support teams.... [-]

France Paris
October 2019
French
Full-time
3 - 5 years
Campus
Spain Business School

It is aimed at all people who want to know how users behave through their websites and other devices: which sections visit more ?, who shares content, who will make a pur ... [+]

Who is it for:

It is aimed at all people who want to know how users behave through their websites and other devices: which sections visit more ?, who shares content, who will make a purchase, but regrets in the last moment? ... and thus be able to optimize your sites.

Goals:Learn to measure sales results, conversions ...Know how to analyze the behaviors that users have on the web.Master the analytics in social networks.Learn to achieve a better user experience. LoyaltyTemary:

MODULE 1 - Technological and Legal Environment

Additional Information:

Those students who wish to do so have the possibility of doing internships in the main companies.

This training can be funded by the Tripartite Foundation.... [-]

Spain Madrid
October 2019
Spanish
6 months
Online & Campus Combined
London Business Training & Consulting

Upon completion of this course, you will be able to understand: the principal external influences and the organizational context in which public relations planning and ma ... [+]

Strategic Public Relations KEY INFORMATION Course Code: MPRS103A Duration: 1 week Fee: £2695 COURSE OUTLINE Public Relations Planning The importance of context External environment Internal environment Strategic public relations programmes and campaigns Systems context of planning A planning template Corporate Image, Reputation, and Identity The controversy of the image in public relations Corporate image and reputation Corporate identity Reputation management and corporate branding Measuring corporate image and reputation Media Relations Media relations or public relations? Media publicity and media relations Media and political perspectives Practical media relations Digital public relations: beyond media relations Internal Communication Purpose of internal communication Changes in the external environment affecting an organization’s internal communication The changing employee/employer relationship Communication roles of leaders and managers Organisational culture and values statements Developing an internal communication strategy Managing Community Involvement Programmes Corporate community involvement (CCI) programmes Employees and community programmes Cause-related marketing (CRM) Developing community programmes Evaluation community programmes Target audience ... [-]
United Kingdom London
October 2019
Full-time
1 week
Campus
Institute For Advanced Management (CEU - IAM)

Through this Advanced Neuromarketing Program you will learn the keys and tools to successfully carry out actions and campaigns and above all understand your potential cus ... [+]

Courses in Marketing Studies in Europe 2019.

Through this Advanced Neuromarketing Program you will learn the keys and tools to successfully carry out actions and campaigns and above all understand your potential customers and their predictive behavior when faced with a purchase decision.

Complete your important business training to face the new challenges of sectors and markets with strategic knowledge that explains how the human mind works through emotions, expectations, and experiences, and becomes loyal to those brands and messages it identifies with, committing itself to the most attractive alternative, a process known as 'Engagement', often linked to the opportunity cost (95% of which is unconscious in decision making).... [-]

Spain Madrid
Request Info
Spanish
Full-time
80 hours
Campus
International Career Institute

ICI offers an advertising program aimed at individuals looking for a brief yet comprehensive course. Take the course quickly and conveniently through online distance lear ... [+]

ICI offers an advertising program aimed at individuals looking for a brief yet comprehensive course. Take the course quickly and conveniently through online distance learning and be able to build a career in advertising in no time.

Course Outline

Our advertising curriculum is divided into three parts, namely:

Advertising; Selling; and Distribution and Channels of Distribution

The Advertising section is composed of the following chapters:

General Concepts of Advertising The Advertising Agency The Creative Process in Advertising Memory Mechanisms in Advertising

Selling section includes:

Sales Promotion Personal Sales

For Distribution and Channels of Distribution:... [-]

United Kingdom London
Open Enrollment
Full-time
Part-time
Online
IEB - Instituto De Estudios Bursátiles

The Advanced Program of Specialization in Capital Markets and Structured Financing is face-to-face and is taught in Madrid. It has a price of 2,200 euros ... [+]

Advanced Program of Specialization in Capital Markets and Structured Financing

The Advanced Program of Specialization in Capital Markets and Structured Financing is face-to-face and is taught in Madrid. It has a price of 2,200 euros.

OBJECTIVES OF THE ADVANCED PROGRAM OF SPECIALIZATION IN STRUCTURED CAPITAL AND FINANCING MARKETS

The main objective of the Program is that the attendee knows and understands from the hand of first-rate professionals, the main global financing operations that Companies, Financial Institutions and Public Sector undertake on a regular basis in the Capital Markets: from the different structures of financing of fixed income (bonds, obligations, syndicated loans, etc.) and hybrid products (preferred shares, etc.), up to the process of risk analysis or rating of an issue.... [-]

Spain Madrid
September 2019
Part-time
?63 hour
Campus