Compare Courses in Marketing Studies in Europe 2019/2020
Business professionals with education in marketing and communication can open up new opportunities for their careers. They can use their skills to advise regarding consumer studies and brand image or manage a marketing group within their company.
There are more than four thousand higher education organizations in Europe, from leading research institutions to small, teaching-focused universities. Europe itself is not as much different than other continents, reaching from the Arctic Circle to the coast of Africa.
View all Courses in Marketing Studies in Europe 2019/2020
London School of Business and Finance (LSBF) Executive Education
In only four days, you can gain the advanced marketing knowledge you need to transform your career! LSBF Executive Education’s short courses in marketing will cover the l
Short Courses in Marketing
In only four days, you can gain the advanced marketing knowledge you need to transform your career! LSBF Executive Education’s short courses in marketing will cover the latest techniques and trends in the sector. You can choose to focus on Digital Marketing and Social Media or Strategic Brand Management.
After completing the course, you will gain the confidence to successfully implement what you’ve learned in your organisation. The course will also boost your CV, helping you appear more attractive to potential employers.
LSBF Executive Education is accredited by the British Accreditation Council (BAC) and its courses are CPD accredited, therefore you will earn CPD points upon any of these short courses’ completion....
Everyone likes a good story – and communication is full of them! The CSP in Brand Storytelling shapes a new generation of communicators: communicators who know how to ana
THIS PROGRAM IS TAUGHT IN SPANISH
Everyone likes a good story – and communication is full of them! The CSP in Brand Storytelling shapes a new generation of communicators: communicators who know how to analyze the target’s characteristics, create a strategy and choose the right media on which to launch a powerful story that resonates with potential consumers in a transmedia world.
General objectives of the course
To teach students that every brand has a story to tell, whether its a momentary tale or an ongoing brand narrative.
To show students how to plan, create and develop brand strategies based on transmedia storytelling. These strategies build a bond with the target through significant and powerful narratives, especially drawing on the digital world and new technological opportunities.
To equip students with the specific tools they will need to analyze brands, their surroundings, and the competition.
To design distinctive and distinguishing communication strategies and produce creative multi‑channel proposals in line with those strategies.
EIML Paris Ecole Internationale de Marketing du Luxe
EIML Paris offers the opportunity to international students to acquire the fundamentals and realize that Luxury is above all a unique art of know-how, products, and servi
LANGUAGE OF INSTRUCTION: Courses are taught in English
Luxury Means Creation and Excellence.
In all its dedicated fields - jewelry, watchmaking, fashion, perfumes, beauty products, hospitality, and services Luxury is linked to perfection. Define Luxury is subjective; it is generally considered as luxurious all that is elegant, sophisticated and expensive. The spectrum of luxury brands ranges from world-famous brands to more confidential handcraft “Houses”. Thus, consumers of luxury products and services are concerned by both quality and standards of processing.
EIML Paris offers a five-year higher education program from Bachelor to Master’s level specialized in Luxury Marketing. Created in collaboration with the major economic players in the luxury sector, the program provided at EIML Paris trains managers to be and is particularly suited to those seeking a career with high responsibilities in various sectors: - Purchasing: Raw material Buyer, Merchandiser Products Manager, Retail Operator, etc. - Marketing: Product Manager, Marketing Survey Consultant, E-marketing Projects Manager, Category Manager, etc. - Communication: Press and Media Officer, Event Communication Manager, Public Relations Officer, Media planner, etc....
This course is designed for students who want to get to know, in depth, the characteristics of Made in Italy as a recognised model that is appreciated all over the world
This course is designed for students who want to get to know, in depth, the characteristics of Made in Italy as a recognised model that is appreciated all over the world in the fashion and luxury goods sectors. The course includes theoretical classroom lessons, workshops and other practical activities, project work and assessment tests.
The course aims to:
Define Made in Italy through its history and evolution
Closely analyse the concept of luxury
Evaluate significant case histories as symbols of Italian Excellence
Introduce the dynamics linked to the retailing of luxury goods
Duration: 150 hours over 10 weeks
Schedule: Monday to Friday
CESCOMPOL - Centro de Estudios Superiores de Comunicación y Marketing Político
This program is aimed both recently graduates or graduates in the areas of Political Science, Marketing, Journalism, Law or International Relations; as to professionals w
Students who successfully pass this program:
They can participate or direct an election campaignThey will know how to handle the latest marketing tools.They will know all the polling techniques and will be able to interpret them.They will learn public speaking techniques.They will know the context of politics abroad, as well as the most common practices in other environments.They will be able to effectively design a personal branding strategy.ADDRESSED TO:
This program is aimed both recently graduates or graduates in the areas of Political Science, Marketing, Journalism, Law or International Relations; as to professionals with university degrees and experience in the world of politics who wish to improve their personal skills....
Instituto Internacional de Marketing - Digital Business School
The Course in Content Marketing Strategies will allow you to know multiple tools for content management. The actions carried out in your company will improve in interest,
Why This Course?
A good management in Content Marketing will strengthen the client's initiative to know the product or service of a brand thanks to a message on the Net. The specialty in Content Marketing Management guarantees the originality and quality of contents that add value to the image of the company and generate positive reactions in social channels.
The Course in Content Marketing Strategies will allow you to know multiple tools for content management. The actions carried out in your company will improve in interest, diffusion and repercussion by offering relevant information for your audience.
goals"Getting customers to participate in the universe of the brand, generating valuable content around it"Generate quality content on internal and external platforms of the company to attract potential customers.Procure content correctly and improve your search engine positioning.Develop writing techniques and Storytelling actions.Use the blog of the brand in the Content Marketing strategy.Plan effective strategies and use tools for management and analysis.Who is it headed to?...
Instituto Séneca - Centro Internacional de Postgrado
This Expert Course in Creation and Brand Management offered by the Seneca Institute, unique in its kind, provides students with all the techniques to create a corporate o
Courses in Marketing Studies in Europe 2019/2020.
This Expert Course in Creation and Brand Management offered by the Seneca Institute, unique in its kind, provides students with all the techniques to create a corporate or institutional brand, as well as the management tools of an isolated brand or a portfolio. of brands, with attention to the hierarchy of the same and the phase in which the product or service that carries it is, in order to be successful with the strategy.
The brand and the image of an organization constitute a binomial that impacts on the audience, attracting prospects and making customers loyal, through a series of off-line and on-line actions, framed within a Management Plan.
Ideal for marketers with several years of marketing management experience, currently working at a strategic level. This Masters level marketing qualification may also ena
Ideal for marketers with several years of marketing management experience, currently working at a strategic level. This Masters level marketing qualification may also enable the move into strategic marketing management.
Who is it for?
If you are looking to become a more effective 'Leader of Change' then this new programme at Master's level is for you. The programme has been developed by business leaders, academics and senior marketers and includes topics that have been identified as 'must haves' for senior marketers and business leaders of the future.
This CIM Academy Marketing Leadership Programme has been developed to include an initial 3-day Workshop that facilitates the exploration of significant issues that have an impact on your business. These include 'The role of marketing in value creation', 'Competing for advantage', 'Culture, leadership and change', and 'Brand equity and reputation'.It also includes intensive Workshops that give the opportunity to network with other delegates as well as Executive Coaching that will be focused on areas that you want to develop....
Master the necessary management tools and to successfully make the transition between high-school and higher education: autonomy, accountability, general culture, and met
Bachelor Cycle –Year 1
Master the necessary management tools and to successfully make the transition between high school and higher education: autonomy, accountability, general culture, and methodology.
Gain the needed foundations to grasp the theoretical and practical fundamentals of the corporate world.
Have hands-on experience in the corporate world with a first-job experience during an internship.
Enroll in the ‘Entrepreneurial-student’ track (from the 1st to the 5th year) for those who wish to create or take over an existing firm and be able to pursue successfully both their studies and their entrepreneurial venture.
The project is submitted to the approval of a panel composed of entrepreneurs and representatives of the support teams....
Upon completion of this course, you will be able to understand the principal external influences and the organizational context in which public relations planning and man
Course Code: MPRS103
Duration: 2 weeks
Public Relations Planning
The importance of context
Strategic public relations programmes and campaigns
Systems context of planning
A planning template
Corporate Image, Reputation, and Identity
The controversy over the image in public relations
Corporate image and reputation
Reputation management and corporate branding
Measuring corporate image and reputation
Media relations or public relations?
Media publicity and media relations
Media and political perspectives
Practical media relations
Digital public relations: beyond media relations
Purpose of internal communication
Changes in the external environment affecting an organization’s internal communication
The changing employee/employer relationship
Communication roles of leaders and managers
Organisational culture and values statements
Developing an internal communication strategy
Managing Community Involvement Programmes
Corporate community involvement (CCI) programmes
Employees and community programmes
Cause-related marketing (CRM)
Developing community programmes
Evaluation of community programmes
The rise of issue management
Tools and processes
Developing an issue strategy
Evolution of issue management
Crisis Public Relations Management
Where do crises come from?
How to prepare for a crisis
Communicating during a crisis
The Internet and crisis public relations management
Locating the role of public affairs within the organization
The scope of public affairs
Public affairs management
Integrated Marketing Communications
The marketing communications toolbox
Segmentation, targeting, and positioning (STP)
Branding and integrated marketing communications
Planning for integration of the marketing communications mix
The purpose of corporate communication (or frameworks for practice)
The Superior Program in Community Manager is focused on all those people who want to manage and strategically position their brand, or that of their company, on the Inter
Who is it for:
The Community Manager is one of the most demanded profiles currently by companies, since it is the professional in charge of building, managing and managing the online community around a brand, creating and maintaining stable and lasting relationships, both with users interested in the brand as with its customers.
The Superior Program in Community Manager is focused on all those people who want to manage and strategically position their brand, or that of their company, on the Internet, and become the helm of the digital presence of companies in social networks.
Goals:Know the main social networks that exist and know how to handle the necessary tools to manage them efficiently.Know the digital consumer and their needs.Analyze user behaviors in each site.Acquire the necessary communication skills required to develop the work of Community Manager.Temary:...
While there are many job opportunities for people interested in marketing, only those with exemplary marketing skills can truly enjoy a rewarding and lucrative career. Le
While there are many job opportunities for people interested in marketing, only those with exemplary marketing skills can truly enjoy a rewarding and lucrative career. Learn these skills fast and conveniently with ICI. Our marketing course is developed with industry leaders so you can rest assured that you will learn the most relevant and advanced marketing techniques.
Specifically, our marketing course will teach you to:
Research the market
Identify marketing opportunities
Profile the market
Analyse consumer behaviour for specific markets
Implement and monitor marketing activities
Make a presentation
Design direct response offers
Analyse direct marketing databases
Distribution and channels of distribution
Si quieres adquirir una visión global y exhaustiva sobre las claves del entorno y la economía digital, el Programa Superior en Digital Strategy te descubrirá las palancas
Programa Superior en Digital Strategy
Si quieres adquirir una visión global y exhaustiva sobre las claves del entorno y la economía digital, el Programa Superior en Digital Strategy te descubrirá las palancas para afrontar las exigencias del mercado y entender cómo esta transformación afecta a las empresas. Va dirigido a profesionales y emprendedores que quieran entender el ecosistema digital y las áreas que lo componen, desde un enfoque eminentemente práctico.
Edad media: 35 años
Duración del curso: 110 horas
Próxima convocatoria: Noviembre 2019
Jueves de 19.00 a 22.00 y sábados de 9.00 a 14.00h
Metodología “Learning by doing” propia de The Valley, con más de 30 horas de workshops, talleres prácticos con herramientas y casos de éxito de empresas referentes en el mundo digital.
Casos reales impartidos por profesionales en activo del sector.
Proyecto fin de programa con grupos reducidos (máximo 5 alumnos), en el que los alumnos trabajarán la estrategia y el plan de lanzamiento de un producto o servicio digital, supervisados por un tutor experto.
La mejor manera de asentar los conceptos es ponerlos en práctica.
En el PSDS+ aprenderás todos los conceptos relevantes sobre negocio digital a la vez que desarrollas un proyecto real acompañado por profesionales destacados del mercado. Vivirás una experiencia de aprendizaje diferente.
Marketing management analyses and researches various aspects of consumer behavior including targets markets, advertising, and promotional strategies. Students will learn
Marketing management analyses and researches various aspects of consumer behavior including targets markets, advertising, and promotional strategies. Students will learn to identify consumer needs and trends through understanding consumer behavior including pricing and pricing strategies.
Upon successful completion, you will have obtained a highly valuable single subject diploma. This certificate combined with other awards can lead towards University entry to first or second year. Holders of this fully accredited qualification greatly increase their chances of employment and promotion within a related sector.
The critical role of marketing in organizations and society
Laying the groundwork for strategic planning
Managing the marketing process and marketing planning
This course will give you an introduction to magazine design. The course includes studying and applying corporate image as well as creating a variety of illustration styl
Whatever your interests or ambitions, we offer an exciting range of fashion courses in our dedicated department, taught by specialist fashion professionals.
Our excellent links with Higher Education fashion and textiles courses in the London Area means that we can help you prepare a successful fashion course application.
Many of our students have progressed onto Higher Education, successfully set up small businesses, or gone on to work within the fashion industry. We have a reputation for the high standard of work produced, and entry to our courses is often competitive.
We cater for beginners through to the very experienced, aiming to be as flexible as possible to meet individual needs. Acceptance onto all our fashion courses is by individual interview. Where appropriate you will be asked to bring examples of your work. At interview, we can build a personal study programme taking into account your existing skills and time available....