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View all Courses in Marketing Studies 2019/2020 in Beijing in China

Courses are intended to be taken by those wishing to further their personal development. Whether you take the courses in a classroom or online, there are a variety of specialized study areas.

Business professionals with education in marketing and communication can open up new opportunities for their careers. They can use their skills to advise regarding consumer studies and brand image or manage a marketing group within their company.

Request Information Courses in Marketing Studies in Beijing in China 2019/2020

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Other options within this field of study:

1 Results in Marketing Studies, Beijing

Other options within this field of study:
Instituto de Empresa, IE Business School - Executive Education

Marketing Strategy in Business Markets is a challenging three-day programme that provides its participants with cutting edge frameworks, perspectives and techniques to ma ... [+]

Content

In today's competitive and demanding business-to-business markets, executives responsible for marketing their company's industrial goods and services must successfully anticipate potential competitive responses to their actions while defining a marketing strategy that attracts and maintains their most profitable clientele. In a globalizing business-to-business marketplace, this is the challenging but crucial task at hand.

Marketing Strategy in Business Markets is a challenging three-day programme that provides its participants with cutting edge frameworks, perspectives and techniques to manage their product and service offerings in the non-consumer marketplace. The programme focuses on the global business-to-business market, meeting the challenges presented to contemporary marketers across a broad spectrum of industries. By encouraging its participants to anticipate potential competitive responses to their actions, this programme will help them develop effective marketing strategies for the long term and think about their company’s marketing tactics on four levels: markets, customers, segments, and technology.... [-]

China Beijing
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Part-time
3 days
Campus