Whether you work you’re a multinational company or a Ma and Pa shop, marketing is one of the most important aspects of business. In a master’s of marketing program, you will learn how to use the latest marketing tools to reach your target market with your product.
View all Courses in Marketing Studies in Asia 2019
To succeed and thrive in a highly competitive marketplace, companies need to develop marketing plans that align them with their customers and differentiate them from thei
SALES AND MARKETING PROGRAM
To succeed and thrive in a highly competitive marketplace, companies need to develop marketing plans that align them with their customers and differentiate them from their competitors. It’s easier than ever to reach targeted customers, but many marketers lack the ability to create compelling brands and innovative practices with meaningful results. To realize the promise of profits, marketing leaders need to claim their stake in a competitive market full of brands, keep a track of their business goals and deliver meaningful benefits to its consumers.
The program will help the participants explore the principal concepts and tools of contemporary marketing management, from market segmentation and product positioning to the design of distribution channels and communications strategy. This program will enlighten the participants and help them analyze and understand the customer-driven markets and their needs, understand their competitors' strengths and weaknesses, sharpen their ability to identify consumers true values and highlight the benefits in an increasingly complex marketplace....
Using cutting-edge techniques and platforms like social media, paid ads, email marketing, and Google Analytics to acquire users in a digital marketing campaign.
Skills & Tools
Gain proficiency in social advertising and use Facebook, Google AdWords, and Google Analytics to find meaning in user behavior.
Develop and plan a campaign driven by data and paid‐search strategies — and measured by key performance indicators.
The Big Picture
Become a driver of your company's bottom line by using cutting‐edge techniques and platforms to market products and acquire users.
Meet Your Support Team
Our educational excellence is a community effort. When you learn at GA, you can always rely on an in-house team of experts to provide guidance and support, whenever you need it.
Learn industry–grade frameworks, tools, vocabulary, and best practices from a teacher whose daily work involves using them expertly....
USA, New York, Atlanta, Austin, Boston, Chicago, Dallas, Denver, Los Angeles, Santa Monica, Irvine, Providence, San Francisco, San Jose, Seattle, Washington, Arlington, United Kingdom, London, Hong Kong, Singapore, Australia, Brisbane, Melbourne, Sydney, USA Online+ 22 More
At David Game Management School, we are in the process of introducing new courses in a range of disciplines. All the courses that are offered to our students in Thailand
New Courses - Accounting and Finance, MarketingAt David Game Management School, we are in the process of introducing new courses in a range of disciplines. All the courses that are offered to our students in Thailand ensure that there will be progression pathways to pursue further studies leading to internationally recognised degree qualifications at foreign universities (UK, Australia, USA, Canada, Malaysia, etc.). The new courses will be offered in the following areas:
Accounting and Finance
CertificationsThe connections of David Game College Group allow us to work with reputable international awarding bodies, most of them based in the UK. These bodies have both international standing and valid articulation agreements with universities in the UK and other countries.At the outset, David Game Management School will work with two such UK-based awarding bodies: The Institute of Commercial Management (ICM) and the Confederation of Tourism and Hospitality (CTH). Students will have to fulfil the assessment requirements of these awarding bodies, and upon passing the assessments for all subjects taught within the relevant courses, they will be awarded internationally recognised certifications....
In this intensive two-day seminar you will evaluate and balance investment vehicles and strategies for a potential market entry in Asia
Market Entry Strategy in Asia
In this intensive two-day seminar you will evaluate and balance investment vehicles and strategies for a potential market entry in Asia. The course will support you in reducing risk and financial uncertainty by mapping competitors, customers, partners, channels, suppliers and other market dynamics. It will help you to create a detailed roadmap to match your capabilities with the market environment and enables you to recognize early warning signals.
Why shall you attend?
Market entry can be one of the riskiest but most rewarding decisions a business can make. Choosing the right investment vehicle will allow your company to avoid legal and administrative hassles that can imperil a new business. Additionally, selecting the proper entry strategy sets your business up to reap the benefits of new and expanding markets. This two-day seminar instructs you how to select the correct market entry strategy and operational setup to overcome early obstacles. It equips you with professional tools to detect warning signals in the market and to apply key performance indicators that will assist you in monitoring and improving your business performance....
In this intensive two-day seminar you will learn how to properly segment markets in Asia and forecast market developments to drive company performance
Market Opportunity Assessment in Asia
In this intensive two-day seminar you will learn how to properly segment markets in Asia and forecast market developments to drive company performance. This course teaches you to identify high potential market segments in a structured manner and set new directions for your company to outpace competitors in Asia. In the course you will learn to apply powerful methods to monitor your company's market performance and create results.
Why shall you attend?
Market opportunity assessments drive results by showing which markets to target and indicating the correct allocation of your company's resources. The difference between winning and losing in Asia depends on your company's ability to spot an opportunity, take charge in a new market, and act decisively to win business in the right market segments. This two-day seminar will give you the skills to segment markets in Asia, identify attractive markets and act when the timing is right for market entry....
In this two-day seminar you will work with one of the world's foremost strategic thinkers to build market intelligence and market research skills
Market Intelligence and Market Research in Asia
In this two-day seminar you will work with one of the world's foremost strategic thinkers to build market intelligence and market research skills to improve your company's performance. This course teaches a structured approach to collecting, analyzing and delivering key information for management decision making. It outlines the components of a market intelligence system and shows you how to conduct market research that will drive your company's strategy and provide immediate, actionable information for tactical decisions.
Why shall you attend?
Sound marketing strategy depends on superior market intelligence. In most companies, essential market information is improperly collected and analyzed. This two-day seminar trains you in the newest market research and intelligence trends to elevate your ability to transfer market information into pragmatic strategies to achieve your company's short- and long-term vision and stay ahead of your competition in Asia....
Instituto de Empresa, IE Business School - Executive Education
Marketing Strategy in Business Markets is a challenging three-day programme that provides its participants with cutting edge frameworks, perspectives and techniques to ma
In today's competitive and demanding business-to-business markets, executives responsible for marketing their company's industrial goods and services must successfully anticipate potential competitive responses to their actions while defining a marketing strategy that attracts and maintains their most profitable clientele. In a globalizing business-to-business marketplace, this is the challenging but crucial task at hand.
Marketing Strategy in Business Markets is a challenging three-day programme that provides its participants with cutting edge frameworks, perspectives and techniques to manage their product and service offerings in the non-consumer marketplace. The programme focuses on the global business-to-business market, meeting the challenges presented to contemporary marketers across a broad spectrum of industries. By encouraging its participants to anticipate potential competitive responses to their actions, this programme will help them develop effective marketing strategies for the long term and think about their companyâ€™s marketing tactics on four levels: markets, customers, segments, and technology....
Spain, Madrid, China, Beijing, United Kingdom, London+ 2 More
Stephen M. Ross School of Business at the University of Michigan
If you want a better grasp of the impact strategic planning on profits and long-term organisational success, this programme will help you
A cutting-edge three-day workshop for middle and senior managers * Focus your sales team's resources in terms of markets, products, processes and customers * Integrate planning levels - strategic, market, territory and account - to create a competitive advantage for your organisation * Identify and correct barriers to the success of your sales team * Discuss current topics and tools pertinent to any sales organisation
Who Should AttendThis interactive workshop will primarily benefit middle to senior level decision-makers across a variety of functions and industries including, but not limited to, - Senior decision-makers, such as directors, chief executive officers, presidents, managing directors and general managers, who are interested in understanding the critical role that sales plays in building the organisation and driving its present and future growth - Vice presidents of sales and marketing, marketing directors, brand/product managers and customer service directors. Recent participant titles have included president, senior vice president, vice president of sales/service, general managers, director of sales/service, director of business development, national sales manager, district/regional sales manager, area sales manager, and global key account manager - Experienced sales and marketing managers who need refreshment on new developments and concepts in sales management or if they are new to the management of the sales function - Other senior managers responsible for or associated with developing and evaluating sales operations. ...
USA, Ann Arbor, India, Bengaluru, United Arab Emirates, Dubai, Thailand, Bangkok+ 4 More
At a senior level, there is a need to practice communication strategies that are highly impressive. This includes written and verbal communication as well as body languag
At a senior level, there is a need to practice communication strategies that are highly impressive. This includes written and verbal communication as well as body language, reactions, choice of words, reasoning and everything else.
While media and PR skills are growingly required for any established organization, managers also need to prepare themselves to excel in relevant skills.
Create an integrated PR strategy
Advance your interviewing skills
Make Effective use of online PR options
Manage electronic media
Maximize your organization media strength
Understand the rules for lobbying campaigns
Manage the merits and demerits of direct email
Who Should Attend
This workshop is necessary for Marketing and PR people, Managers who have to deal with media, country representatives and directors who have to represent their organization to the media....