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Courses in Marketing Studies

Marketing studies are essential for any successful business or organization and marketing courses can help you become a successful marketing professional. Whether you are seeking to learn the new trends and methods, or are thinking about a career change, there are marketing courses to fit your needs. Requirements will vary depending on the program but generally, most courses prefer education and/or professional experience.

Marketing courses will teach students about different aspects of the marketing field, including research, strategy, and economics in different sectors, such as business, fashion, media, branding, or general marketing. Marketing courses are often taught interactively, using case examples, group discussions, and debates. Furthermore, students will examine how to increase the value of a business through marketing strategies.

To learn more about marketing courses, scroll through the options below and you may find the perfect courses waiting for you!

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61 Results in Marketing Studies

London School of Business and Finance (LSBF) Executive Education

In only four days, you can gain the advanced marketing knowledge you need to transform your career! LSBF Executive Education’s short courses in marketing will cover the l ... [+]

Short Courses in Marketing

In only four days, you can gain the advanced marketing knowledge you need to transform your career! LSBF Executive Education’s short courses in marketing will cover the latest techniques and trends in the sector. You can choose to focus on Digital Marketing and Social Media or Strategic Brand Management.

After completing the course, you will gain the confidence to successfully implement what you’ve learned in your organisation. The course will also boost your CV, helping you appear more attractive to potential employers.

LSBF Executive Education is accredited by the British Accreditation Council (BAC) and its courses are CPD accredited, therefore you will earn CPD points upon any of these short courses’ completion.... [-]

United Kingdom London
March 2020
Full-time
4 days
Campus
IED – Istituto Europeo di Design Barcelona

Everyone likes a good story – and communication is full of them! The CSP in Brand Storytelling shapes a new generation of communicators: communicators who know how to ana ... [+]

THIS PROGRAM IS TAUGHT IN SPANISH

Everyone likes a good story – and communication is full of them! The CSP in Brand Storytelling shapes a new generation of communicators: communicators who know how to analyze the target’s characteristics, create a strategy and choose the right media on which to launch a powerful story that resonates with potential consumers in a transmedia world.

General objectives of the course To teach students that every brand has a story to tell, whether its a momentary tale or an ongoing brand narrative. To show students how to plan, create and develop brand strategies based on transmedia storytelling. These strategies build a bond with the target through significant and powerful narratives, especially drawing on the digital world and new technological opportunities. To equip students with the specific tools they will need to analyze brands, their surroundings, and the competition. To design distinctive and distinguishing communication strategies and produce creative multi‑channel proposals in line with those strategies. Methodology ... [-]
Spain Barcelona
April 2021
Spanish
Part-time
3 months
Campus
EIML Paris Ecole Internationale de Marketing du Luxe

EIML Paris offers the opportunity to international students to acquire the fundamentals and realize that Luxury is above all a unique art of know-how, products, and servi ... [+]

LANGUAGE OF INSTRUCTION: Courses are taught in English

Luxury Means Creation and Excellence.

In all its dedicated fields - jewelry, watchmaking, fashion, perfumes, beauty products, hospitality, and services Luxury is linked to perfection. Define Luxury is subjective; it is generally considered as luxurious all that is elegant, sophisticated and expensive. The spectrum of luxury brands ranges from world-famous brands to more confidential handcraft “Houses”. Thus, consumers of luxury products and services are concerned by both quality and standards of processing.

EIML Paris

EIML Paris offers a five-year higher education program from Bachelor to Master’s level specialized in Luxury Marketing. Created in collaboration with the major economic players in the luxury sector, the program provided at EIML Paris trains managers to be and is particularly suited to those seeking a career with high responsibilities in various sectors: - Purchasing: Raw material Buyer, Merchandiser Products Manager, Retail Operator, etc. - Marketing: Product Manager, Marketing Survey Consultant, E-marketing Projects Manager, Category Manager, etc. - Communication: Press and Media Officer, Event Communication Manager, Public Relations Officer, Media planner, etc.... [-]

France Paris
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Full-time
1 - 5 weeks
Campus
UC Berkeley Extension

Take both Marketing Management and Digital Marketing Immersive, add a Capstone Portfolio course and three specialization electives, and you'll be eligible for an internsh ... [+]

Marketing is critical to any organization that wants to maintain and expand its share of the market. Gain the practical skills to design a complete plan—from market research to communication and advertising—with our full-time studies in Marketing Management and Digital Marketing. Put your skills to work with an internship at a leading company in San Francisco or Silicon Valley. International students qualify for Optional Practical Training (OPT).

Develop business opportunities while learning industry-standard marketing principles and best practices. Choose from a variety of electives that best fit your education and career goals—whether you want to work in marketing or better understand marketing concepts to become a well-rounded business employee.... [-]

USA Berkeley San Francisco
January 2020
Full-time
2 semesters
Campus
Accademia del Lusso

This course is designed for students who want to get to know, in depth, the characteristics of Made in Italy as a recognised model that is appreciated all over the world ... [+]

This course is designed for students who want to get to know, in depth, the characteristics of Made in Italy as a recognised model that is appreciated all over the world in the fashion and luxury goods sectors. The course includes theoretical classroom lessons, workshops and other practical activities, project work and assessment tests.

Course Objectives

The course aims to:

Define Made in Italy through its history and evolution Closely analyse the concept of luxury Evaluate significant case histories as symbols of Italian Excellence Introduce the dynamics linked to the retailing of luxury goods Course Specifications Duration: 150 hours over 10 weeks Schedule: Monday to Friday ... [-]
Italy Milan
April 2020
Full-time
10 weeks
Campus
Tecnológico de Monterrey (Educación Continua Presencial)

The objective of this program is to manage value relationship plans with internal and external clients through improvement processes that support constructive and profita ... [+]

objective

Manages value relationship plans with internal and external clients through improvement processes that support constructive and profitable long-term experiences.

Benefits of the programYou will be able to monitor the service actions.You will identify areas for improvement and positive points.You will carry out a mapping of processes that lead to concrete and sustained experiences with the client.You will identify the opportunity cost of not offering a good service.You will learn new ways to obtain processes and WOW services.Addressed to

Persons in charge of the customer service department, customer care, commercial area and service managers.

Content of the program

The Seminar Designing WOW Service Experiences consists of five modules, which total 40 hours of study in total.... [-]

Mexico Monterrey Zapopan Puebla City Santiago de Querétaro San Luis Potosi Leon Culiacán Morelia  + 5 More
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Spanish
Full-time
Part-time
40 hours
Campus
CESCOMPOL - Centro de Estudios Superiores de Comunicación y Marketing Político

This program is aimed both recently graduates or graduates in the areas of Political Science, Marketing, Journalism, Law or International Relations; as to professionals w ... [+]

OBJECTIVES:

Students who successfully pass this program:

They can participate or direct an election campaignThey will know how to handle the latest marketing tools.They will know all the polling techniques and will be able to interpret them.They will learn public speaking techniques.They will know the context of politics abroad, as well as the most common practices in other environments.They will be able to effectively design a personal branding strategy.ADDRESSED TO:

This program is aimed both recently graduates or graduates in the areas of Political Science, Marketing, Journalism, Law or International Relations; as to professionals with university degrees and experience in the world of politics who wish to improve their personal skills.... [-]

Spain Madrid
Open Enrollment
Spanish
Full-time
6 months
Online
Aston American University

Certificate courses are instructed by highly educated and qualified instructors who hold doctoral and master’s level degrees. Their corporate business experience will be ... [+]

If your goal is to empower yourself to meet the growing expectations of today’s business world, let Aston American University help inspire you. Motivating yourself to support your aspirations may be the best investment you can make for the future you envision. Imagine utilizing the most effective business principles at your workplace. Prepare for advancements as you gain newly acquired marketable skills, stronger business communication, and critical thinking capabilities. Are you ready to apply effective real-world application with your current experience? Be ready to showcase your leadership potential and passion to succeed.

Certificate courses are instructed by highly educated and qualified instructors who hold doctoral and master’s level degrees. Their corporate business experience will be an asset to you because Aston American University instructors will also provide mentorship. By taking the next step to improve your understanding of business with Aston American University, you’ll be on your way to applying real-world business concepts, contributing to the world around you.... [-]

USA Honolulu
Open Enrollment
Full-time
Part-time
1 - 12 months
Online
Instituto Séneca - Centro Internacional de Postgrado

This Expert Course in Creation and Brand Management offered by the Seneca Institute, unique in its kind, provides students with all the techniques to create a corporate o ... [+]

Best Courses in Marketing Studies 2020.

This Expert Course in Creation and Brand Management offered by the Seneca Institute, unique in its kind, provides students with all the techniques to create a corporate or institutional brand, as well as the management tools of an isolated brand or a portfolio. of brands, with attention to the hierarchy of the same and the phase in which the product or service that carries it is, in order to be successful with the strategy.

The brand and the image of an organization constitute a binomial that impacts on the audience, attracting prospects and making customers loyal, through a series of off-line and on-line actions, framed within a Management Plan.

... [-]
Spain Madrid
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Spanish (Spain)
6 months
Online
AMLOTUS Language & Professional School

This course offers students an introduction to the TOEFL iBT exam. Students learn the fundamentals of test-taking, while developing language skills needed to success. ... [+]

Course Description

This course offers students an introduction to the TOEFL iBT exam. Students learn the fundamentals of test-taking, while developing language skills needed to success.

Course Goal

Develop students’ ability and confidence in TOEFL iBT test-taking strategies.

TUITION & SCHEDULE: $1,520, 240hrs (20 hrs/week)

INCLUDING : Registration Fee, Book & Material, Tuition

[-]
USA New York
Open Enrollment
Campus
Manhattan College

Our self-paced courses will aid you in developing the skills and credentials needed to succeed in a professional and personal setting. A wide selection of convenient, fle ... [+]

Self-Paced Programs

Our self-paced courses will aid you in developing the skills and credentials needed to succeed in a professional and personal setting.

Work on your courses 24/7, at your own pace, from anywhere. You can take our self-paced courses from your computer, tablet or smartphone. Continue where you left and finish your course based on your availability.

A wide selection of convenient, flexible courses provide training in relevant, in-demand skills: polish your job search skills; learn how to promote your brand and market yourself effectively; become a superior leader or project manager; explore your creativity, innovation and critical thinking; obtain professional development in cybersecurity and specialization management requirements, among many other areas.... [-]

USA The Bronx
September 2020
Full-time
Part-time
Online
CIM Academy

Ideal for marketers with several years of marketing management experience, currently working at a strategic level. This Masters level marketing qualification may also ena ... [+]

Ideal for marketers with several years of marketing management experience, currently working at a strategic level. This Masters level marketing qualification may also enable the move into strategic marketing management.

Who is it for?

If you are looking to become a more effective 'Leader of Change' then this new programme at Master's level is for you. The programme has been developed by business leaders, academics and senior marketers and includes topics that have been identified as 'must haves' for senior marketers and business leaders of the future.

This CIM Academy Marketing Leadership Programme has been developed to include an initial 3-day Workshop that facilitates the exploration of significant issues that have an impact on your business. These include 'The role of marketing in value creation', 'Competing for advantage', 'Culture, leadership and change', and 'Brand equity and reputation'.It also includes intensive Workshops that give the opportunity to network with other delegates as well as Executive Coaching that will be focused on areas that you want to develop.... [-]

United Kingdom Cookham London
Request Info
18 months
Campus
Online & Campus Combined
EDC Ecole des Dirigeants & Créateurs d’Enterprise

Master the necessary management tools and to successfully make the transition between high-school and higher education: autonomy, accountability, general culture, and met ... [+]

Bachelor Cycle Bachelor Cycle –Year 1 Master the necessary management tools and to successfully make the transition between high school and higher education: autonomy, accountability, general culture, and methodology. Gain the needed foundations to grasp the theoretical and practical fundamentals of the corporate world. Have hands-on experience in the corporate world with a first-job experience during an internship. Enroll in the ‘Entrepreneurial-student’ track (from the 1st to the 5th year) for those who wish to create or take over an existing firm and be able to pursue successfully both their studies and their entrepreneurial venture.

The project is submitted to the approval of a panel composed of entrepreneurs and representatives of the support teams.... [-]

France Paris
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French
Full-time
3 - 5 years
Campus
London Business Training & Consulting

Upon completion of this course, you will be able to understand: the principal external influences and the organizational context in which public relations planning and ma ... [+]

Strategic Public Relations KEY INFORMATION Course Code: MPRS103A Duration: 1 week Fee: £2695 COURSE OUTLINE Public Relations Planning The importance of context External environment Internal environment Strategic public relations programmes and campaigns Systems context of planning A planning template Corporate Image, Reputation, and Identity The controversy of the image in public relations Corporate image and reputation Corporate identity Reputation management and corporate branding Measuring corporate image and reputation Media Relations Media relations or public relations? Media publicity and media relations Media and political perspectives Practical media relations Digital public relations: beyond media relations Internal Communication Purpose of internal communication Changes in the external environment affecting an organization’s internal communication The changing employee/employer relationship Communication roles of leaders and managers Organisational culture and values statements Developing an internal communication strategy Managing Community Involvement Programmes Corporate community involvement (CCI) programmes Employees and community programmes Cause-related marketing (CRM) Developing community programmes Evaluation community programmes Target audience ... [-]
United Kingdom London
March 2020
Full-time
1 week
Campus
Spain Business School

The Superior Program in Community Manager is focused on all those people who want to manage and strategically position their brand, or that of their company, on the Inter ... [+]

Who is it for:

The Community Manager is one of the most demanded profiles currently by companies, since it is the professional in charge of building, managing and managing the online community around a brand, creating and maintaining stable and lasting relationships, both with users interested in the brand as with its customers.

The Superior Program in Community Manager is focused on all those people who want to manage and strategically position their brand, or that of their company, on the Internet, and become the helm of the digital presence of companies in social networks.

Goals:Know the main social networks that exist and know how to handle the necessary tools to manage them efficiently.Know the digital consumer and their needs.Analyze user behaviors in each site.Acquire the necessary communication skills required to develop the work of Community Manager.Temary:... [-]
Spain Madrid
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Spanish
6 months
Online & Campus Combined