To succeed and thrive in a highly competitive marketplace, companies need to develop marketing plans that align them with their customers and differentiate them from their competitors. It’s easier than ever to reach targeted customers, but many marketers lack the ability to create compelling brands and innovative practices with meaningful results. To realize the promise of profits, marketing leaders need to claim their stake in a competitive market full of brands, keep a track of their business goals and deliver meaningful benefits to its consumers.

The program will help the participants explore the principal concepts and tools of contemporary marketing management, from market segmentation and product positioning to the design of distribution channels and communications strategy. This program will enlighten the participants and help them analyze and understand the customer-driven markets and their needs, understand their competitors' strengths and weaknesses, sharpen their ability to identify consumers true values and highlight the benefits in an increasingly complex marketplace.... [-]

Companies take advantage of strategic marketing to identify and find ways to meet the needs of their customers.

Executives and marketing managers use strategic marketing to create a marketing plan and thus improve the performance of companies and increase profits.

Places: 20/>

Duration: 5 Days (35h) with practical component

Created and intended for executives, managers, entrepreneurs and people interested in practical training with real applicability in strategic marketing, management and trade. The program for our Strategic Marketing course offers knowledge, new ways of managing and planning strategic marketing so that participants can deal with the biggest challenges currently./>... [-]

LSBF Executive Education’s short courses in marketing are designed to provide you with specific industry knowledge in just four days. You have the option to choose from:

The courses are designed to match fresh perspectives with established practical skills that you can take to your workplace or use to improve your CV.

Did you know that LSBF Executive Education is accredited by the British Accreditation Council (BAC) and its courses are CPD accredited? Enquire today and transform your life!

The project is submitted to the approval of a panel composed of entrepreneurs and representatives of the support teams.... [-]

Minimum Level

Upper Intermediate

Start dates

Jan 4, Apr 4, Jul 5, Oct 3

Quick Facts

Minimum Level

Upper Intermediate

A practical six-week introduction to the use of data and data science techniques to enhance marketing insights and manage online customer interaction in web-based environments. Developed for people who engage with their organisation’s clients in a digital age, the course aims to help you improve both customer acquisition and retention, and to increase your customer’s lifetime value.

The course is delivered online and contains a mixture of taught material, self-study, activities and practical exercises. All materials are made available at the beginning of each week, to allow you to complete them at your own pace and at a time that suits you.

This course is a practical introduction to how you can use data and data science techniques to improve marketing insights and manage customer interaction in web-based environments. Its content is aimed at people charged with delivering real engagement with their organization’s clients in a digital age. Offering a practical use of data science for marketing insights it aims to help you enhance customer acquisition, retention and grow your customers’ lifetime value.... [-]

Companies take advantage of strategic marketing to identify and find ways to meet their customers’ needs. Executives and marketing managers use strategic marketing to create a marketing plan to improve business performance and increase profits.

Vacancies: 20

Duration: 5 Days (35h) with a practical component

Designed and meant for executives, managers, entrepreneurs, and people interested in a practical education with real applicability in strategic marketing, management, and trade. The program for our Strategic Marketing intensive course provides knowledge, new ways of managing and planning strategic marketing so that the participants can face the biggest challenges today.... [-]

Marketing management analyses and researches various aspects of consumer behavior including targets markets, advertising, and promotional strategies. Students will learn to identify consumer needs and trends through understanding consumer behavior including pricing and pricing strategies.

Upon successful completion, you will have obtained a highly valuable single subject diploma. This certificate combined with other awards can lead towards University entry to first or second year. Holders of this fully accredited qualification greatly increase their chances of employment and promotion within a related sector.

Marketing Management

Manages value relationship plans with internal and external clients through improvement processes that support constructive and profitable long-term experiences.

Persons in charge of the customer service department, customer care, commercial area and service managers

Manage a service area team or those who report to a commercial and service department or be the customer service manager... [-]

This 12-week online course is designed for participants who wish to increase their knowledge and develop their professional skills in the fundamentals of marketing, marketing management, sales techniques and sales management. The marketing component for this short course includes topics such as the marketing concepts, marketing and business relationships, creating a marketing plan, branding, consumer behaviour, digital marketing, strategic marketing, services, advertising and marketing research. The sales component of the programme includes topics on selling skills, the art of persuasion, the sales cycle, sales management, sales forecasting and negotiation skills.

This certificate course consists of 20 modules, each of which comprises various learning objects including:-... [-]

LANGUAGE OF INSTRUCTION: Courses are taught in English

In all its dedicated fields - jewelry, watchmaking, fashion, perfumes, beauty products, hospitality, and services Luxury is linked to perfection. Define Luxury is subjective; it is generally considered as luxurious all that is elegant, sophisticated and expensive. The spectrum of luxury brands ranges from world-famous brands to more confidential handcraft “Houses”. Thus, consumers of luxury products and services are concerned by both quality and standards of processing.

EIML Paris offers a five-year higher education program from Bachelor to Master’s level specialized in Luxury Marketing. Created in collaboration with the major economic players in the luxury sector, the program provided at EIML Paris trains managers to be and is particularly suited to those seeking a career with high responsibilities in various sectors: - Purchasing: Raw material Buyer, Merchandiser Products Manager, Retail Operator, etc. - Marketing: Product Manager, Marketing Survey Consultant, E-marketing Projects Manager, Category Manager, etc. - Communication: Press and Media Officer, Event Communication Manager, Public Relations Officer, Media planner, etc.... [-]

They say that nobody reads, that we are immersed in a visual culture or the image is the universal language. Nevertheless, words, creative writing and copywriting remain the soul of advertising and profession. Are the words that sell.

You will learn to demonstrate that a word is worth a thousand pictures, everything, absolutely everything, it can be sold only in words. You will learn to capture consumer attention, to seduce him, to convince him. You will learn to master the techniques, media and languages. And you will make one book, your book, to show all that you are capable of.

The program takes place over one academic year: three quarters, four hours a day Monday through Thursday, but also work in the school will have to devote more time to get the best results. Is your training, your book and your future that is at stake.... [-]

The ESE Specialised Programme in Marketing is designed to further develop participants’ marketing skills and acumen to ensure that managers in international markets have the required understanding and insight for success in this field. The course will prepare participants for a wide range of activities such as brand management, product development, services marketing and business-to-business marketing enabling them to enter into specialist marketing consultancy and service firms that excel in the areas of market research, advertising, sales promotion, public relations and direct marketing.

Since marketing is the art and science of targeting market segments and obtaining, maintaining and building loyalty, we will work on effective communication and the delivery of superior service and value. Participants will be able to manage, supervise and direct their own, and others, activities, whilst understanding key strategic issues and trends in the field. This includes the use of information to make critical decisions and the application of theories and techniques to practical, realistic work situations in the sector.... [-]

The arrival of the internet has meant an evolution that has transformed the nature of these four elements. This evolution means a change of focus from the company vision to the client vision. The product is no longer as important as the need that the product satisfies in the consumer. That is why marketing 2.0 or digital marketing as a new channel of communication with customers and the business environment is increasingly common and necessary for companies today.

Obtain the necessary tools to know and implement marketing strategies in digital media. There will be the possibility of creating and designing successful campaigns that allow positioning brands, generating new prospects and sales.... [-]

Companies leverage strategic marketing to identify and find ways to meet their customers' needs.

Executives and marketing managers use strategic marketing to create a marketing plan to improve business performance and increase profits.

Places: 20

Duration: 5 days (35h) with practical component

Created and designed for executives, managers, entrepreneurs and interested in practical training with real applicability in the areas of strategic marketing, management and commerce. The Intensive Strategic Marketing course program provides knowledge, new forms of strategic marketing management and planning so that participants can meet the greatest challenges of today.... [-]