Course in Marketing Studies

Top Courses in Marketing Studies

Marketing Studies

Marketing studies are essential for any successful business or organization and marketing courses can help you become a successful marketing professional. Whether you are seeking to learn the new trends and methods, or are thinking about a career change, there are marketing courses to fit your needs. Requirements will vary depending on the program but generally, most courses prefer education and/or professional experience.

Marketing courses will teach students about different aspects of the marketing field, including research, strategy, and economics in different sectors, such as business, fashion, media, branding, or general marketing. Marketing courses are often taught interactively, using case examples, group discussions, and debates. Furthermore, students will examine how to increase the value of a business through marketing strategies.

To learn more about marketing courses, scroll through the options below and you may find the perfect courses waiting for you!

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Professional - Professional Certificates - San Francisco

Stafford House International
Campus Full time October 2018 USA San Francisco San Diego Chicago + 1 more

Learn business concepts and apply your advanced English skills to team projects and business case studies. This English program is for students who want to explore and develop their careers. [+]

Best Courses in Marketing Studies 2018. Learn business concepts and apply your advanced English skills to team projects and business case studies. This English program is for students who want to explore and develop their careers. Talk with professionals from successful companies Learn from visits to U.S. companies Work on team projects and complete business case studies Project Management Minimum Level Upper Intermediate Start dates Jan 4, Apr 4, Jul 5, Oct 3 Quick Facts Managing schedules, budgets and risks How to build a business case How to analyze new projects How to track and communicate progress Marketing & Advertising Minimum Level Upper Intermediate Start dates Feb 29, May 31, Aug 29, Nov 28 Quick Facts Team Project: Create and present a marketing plan Product development, lifecycle and planning How to develop sales, promotion and advertising strategies Business Management Minimum Level Upper Intermediate Start dates Feb 1, May 2, Aug 1, Oct 31 Quick Facts The role of management and leadership within an organization How to develop your own leadership skills How to develop professional relationships [-]

Specialization Course In Political Marketing And Electoral Campaigns

CESCOMPOL - Centro de Estudios Superiores de Comunicación y Marketing Político
Campus Full time 6 months September 2018 Spain Madrid

This program is aimed at either graduates in Political Science, Marketing, Journalism, Law or International Relations; As well as professionals with university degrees and experience in the world of politics who wish to improve their personal skills. [+]

OBJECTIVES: Students who successfully pass this program: They can participate or direct an electoral campaign They will know how to handle the latest marketing tools. They will know all the techniques of electoral probes and will be able to interpret them. They will learn techniques of oratory. They will know the context of the policy abroad, as well as the most common practices in other environments. They can effectively design a personal branding strategy. ADDRESSED TO: This program is aimed at either graduates in Political Science, Marketing, Journalism, Law or International Relations; As well as professionals with university degrees and experience in the world of politics who wish to improve their personal skills. EVALUATION Obtaining the final title is subject to the passing of all modules of the course as well as the preparation of the Final Work. DEGREE THAT IS OBTAINED Title of Specialist by the University of Alcalá de Henares and Specialist title by CESCOMPOL TEMARY Political Communication Management: Institutional Relations and Public Affairs Offline, Online and Network Communication: Social Media Management Political Marketing and Image Management Personal Leadership and Speech Political Consulting: Design and Management of Electoral Campaigns End of Master's Work PROFESSIONAL OUTINGS Students will be able to fill positions in: Political parties Consulting Communication Cabinets Official Institutions and Governments Media [-]

10-Week Course in Made in Italy and Luxury Goods Industry

Accademia del Lusso
Campus Full time 10 weeks April 2018 Italy Milan

This course is designed for students who want to get to know, in depth, the characteristics of Made in Italy as a recognised model that is appreciated all over the world in the fashion and luxury goods sectors. The course includes theoretical classroom lessons, workshops and other practical activities, project work and assessment tests... [+]

Best Courses in Marketing Studies 2018. This course is designed for students who want to get to know, in depth, the characteristics of Made in Italy as a recognised model that is appreciated all over the world in the fashion and luxury goods sectors. The course includes theoretical classroom lessons, workshops and other practical activities, project work and assessment tests. Course Objectives The course aims to: Define Made in Italy through its history and evolution Closely analyse the concept of luxury Evaluate significant case histories as symbols of Italian Excellence Introduce the dynamics linked to the retailing of luxury goods Course Specifications Duration: 150 hours over 10 weeks Schedule: Monday to Friday Start date: 11/04/2016 End date (final exam included): 17/06/2016 Language: English Course Price: 6.900 euros Study Programme Lectures and practical classroom activities Made in Italy & Luxury Goods Industry (including case-histories) Retail Positioning in the Fashion Luxury System The Never-ending Evolution of Retail Trends External workshops Workshop LandLab Educational external visits to places linked with the Milan fashion industry as well as visits to museums, libraries and showrooms. Analysis of fashion sites. BrandLab Learning Laboratories to create direct contact with fashion brands. These may consist of visits, seminars and meetings with professionals from renowned names of Made in Italy (products, services and communication). EventLab Taking part in essential fashion events such as shows and exhibitions. Workweeks Students carry out two full-time week-long projects based on real fashion company orders. [-]

Course - Semester in Ecuador

Universidad Espiritu Santo
Campus Full time 1 semester February 2018 Ecuador Guayaquil

Students in the Semester in Ecuador Program have the opportunity to learn, practice and perfect their Spanish language skills during their time at UEES. We offer six levels of Spanish language instruction, and two content focused levels of for those with advanced skills. Students are placed in the appropriate course according to their demonstrated level. [+]

What Can I Study? Classes International students are permitted to take a maximum of 5 courses (15 credits) per semester. These can be made up in any one of the following 4 ways – Studies in English, Spanish Language Classes, Studies in Spanish, Service Learning – but a combination of some or all is usual. Studies in english A wide range of subjects at UEES are taught in English, enabling international students that do not have a high proficiency in Spanish to keep on track with their majors while also working on their language skills. While the largest selection of courses are in the areas of Business, Finance and Marketing, there is sufficient choice to enable students of most disciplines to take a full-time load for a semester or academic year. Spanish language classes Students in the Semester in Ecuador Program have the opportunity to learn, practice and perfect their Spanish language skills during their time at UEES. We offer six levels of Spanish language instruction, and two content focused levels of for those with advanced skills. Students are placed in the appropriate course according to their demonstrated level. Studies in Spanish Students who demonstrate a high degree of proficiency in Spanish may enroll in courses in one or more of the following colleges: Architecture and Civil Engineering Communications and Marketing Law, Politics and Development Liberal Arts and Education Economics and Business Management Tourism, Hotel Management and Culinary Arts Computer Systems, Telecommunications and Electronics Medical Sciences Languages (Italian, French, Japanese,... [-]

Course: Summer Session 2018

EIML Paris Ecole Internationale de Marketing du Luxe
Campus Full time 1 - 4 weeks June 2018 France Paris

EIML Paris offers the opportunity to international students to acquire the fundamentals and realize that Luxury is above all a unique art of know-how, products, and services of which require a deep sense of quality. Thanks to our high-quality training classes, your skills, and competencies in the understanding of the specific codes and language of the Luxury industry will blossom.

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LANGUAGE OF INSTRUCTION: Courses are taught in English

Luxury Means Creation and Excellence.

In all its dedicated fields - jewelry, watchmaking, fashion, perfumes, beauty products, hospitality, and services Luxury is linked to perfection. Define Luxury is subjective; it is generally considered as luxurious all that is elegant, sophisticated and expensive. The spectrum of luxury brands ranges from world-famous brands to more confidential handcraft “Houses”. Thus, consumers of luxury products and services are concerned by both quality and standards of processing.

EIML Paris

EIML Paris offers a five-year higher education program from Bachelor to Master’s level specialized in Luxury Marketing. Created in collaboration with the major economic players in the luxury sector, the program provided at EIML Paris trains managers to be and is particularly suited to those seeking a career with high responsibilities in various sectors: - Purchasing: Raw material Buyer, Merchandiser Products Manager, Retail Operator, etc. - Marketing: Product Manager, Marketing Survey Consultant, E-marketing Projects Manager, Category Manager, etc. - Communication: Press and Media Officer, Event Communication Manager, Public Relations Officer, Media planner, etc.... [-]


High Performance Program Creative Copywriting

Barcelona School of Creativity
Campus Full time 500 hours Open Enrollment Spain Barcelona

They say that nobody reads, that we are immersed in a visual culture or the image is the universal language. Nevertheless, words, creative writing and copywriting remain the soul of advertising and profession. Are the words that sell. [+]

They say that nobody reads, that we are immersed in a visual culture or the image is the universal language. Nevertheless, words, creative writing and copywriting remain the soul of advertising and profession. Are the words that sell. DESCRIPTION OF THE PROGRAM You will learn to demonstrate that a word is worth a thousand pictures, everything, absolutely everything, it can be sold only in words. You will learn to capture consumer attention, to seduce him, to convince him. You will learn to master the techniques, media and languages. And you will make one book, your book, to show all that you are capable of. The program takes place over one academic year: three quarters, four hours a day Monday through Thursday, but also work in the school will have to devote more time to get the best results. Is your training, your book and your future that is at stake. THE AGENDA OF THE PROGRAM NARRATIVE You can call copywriter, editor, creative, communicator, but actually going to be a storyteller, someone who has to tell a story, an idea, a product. And it is essential to master the word, the story, the atmosphere, conflict, metaphor, pause ... You have to master the narrative. Only then will you get your ideas across accurately. SOME CONTENTS: The narrative rhythm of short stories - linguistic and resources Dudas - Structuring ideas - Monologue and dialogue - The adjectival - The choice of words - Display to write - write with credibility - The... [-]

Short course - Marketing

European School of Economics
Campus Full time Open Enrollment Italy Rome Milan Florence Spain Madrid United Kingdom London + 5 more

The ESE Specialised Programme in Marketing is designed to further develop participants’ marketing skills and acumen to ensure that managers in international markets have the required understanding and insight for success in this field. [+]

Best Courses in Marketing Studies 2018. The ESE Specialised Programme in Marketing is designed to further develop participants’ marketing skills and acumen to ensure that managers in international markets have the required understanding and insight for success in this field. The course will prepare participants for a wide range of activities such as brand management, product development, services marketing and business-to-business marketing enabling them to enter into specialist marketing consultancy and service firms that excel in the areas of market research, advertising, sales promotion, public relations and direct marketing. Since marketing is the art and science of targeting market segments and obtaining, maintaining and building loyalty we will work on effective communication and the delivery of superior service and value. Participants will be able to manage, supervise and direct their own, and others, activities, whilst understanding key strategic issues and trends in the field. This includes the use of information to make critical decisions and the application of theories and techniques to practical realistic work situations in the sector. Intake Dates: January, April, September Course Structure Students will take four of the following modules - Innovation Development and Management - E-Business and E-Commerce - International Strategic Marketing - Consumer Behaviour - Integrated Marketing Communication - International Business Management Course Duration: One Academic Term Mode of Delivery: Each module consists of 100 hours of learning; 30 hours are spent in lectures/seminars and the remaining time is devoted to directed learning activities, final assessment preparation and self-study. Entry Requirements: Application form, completed... [-]

Superior Web Analytics Program

Spain Business School
Online & Campus Combined 6 months January 2018 Spain Madrid

all people who want to know how users behave through their websites and other devices are addressed: what sections they visit more ?, who share content, who will make a purchase, but regrets at the last moment?... and to optimize their sites. [+]

Who should attend: all people who want to know how users behave through their websites and other devices are addressed: what sections they visit more ?, who share content, who will make a purchase, but regrets at the last moment?... and to optimize their sites. Objectives: Learning how to measure the results of sales, conversions ... Knowing how to analyze the behaviors that users are on the web. Mastering social media analytics. Learning to achieve a better user experience. Customer loyalty. agenda: MODULE 1 - Technological Environment and Legal MODULE 2 - Introduction to analytic MODULE 3 - Objectives and strategies of a website MODULE 4 - Google Analytics I MODULE 5 - Google Analytics II MODULE 6 - Social Media Analytics MODULE 7 - Analytics in E-Commerce MODULE 8 - Analytics Adobe / Omniture MODULE 9 - Excel for Analysts MODULE 10 - Communication address MODULE 11 END OF PROGRAM. Always accompanied by your expert, your project tutor and the head teacher. Additional Information: Those students who wish have the possibility of internships in major companies. This training can be funded by the Tripartite Foundation. You can fund the program in installments, without interest. The syllabi are designed and taught by recognized professionals in the field. outstanding teachers Matias Ezequiel - Experienced Senior Consultant at Deloitte Digital. Andrés Menchero - Data & Analytics at BMind Sales Consultant Maker Company SL Alex Gibelalde - Founder at Boostit - Digital Advising. Gorka Goikoetxea - SEO, SEM and digital analytics in Aukera.... [-]

ESE Specialised Programme in Marketing

European School of Economics Madrid
Campus Part time 1 semester September 2018 Spain Madrid

The ESE Specialised Programme in Marketing is designed to further develop participants’ marketing skills and acumen to ensure that managers in international markets have the required understanding and insight for success in this field. [+]

Best Courses in Marketing Studies 2018. The ESE Specialised Programme in Marketing is designed to further develop participants’ marketing skills and acumen to ensure that managers in international markets have the required understanding and insight for success in this field. The course will prepare participants for a wide range of activities such as brand management, product development, services marketing and business-to-business marketing enabling them to enter into specialist marketing consultancy and service firms that excel in the areas of market research, advertising, sales promotion, public relations and direct marketing. Since marketing is the art and science of targeting market segments and obtaining, maintaining and building loyalty we will work on effective communication and the delivery of superior service and value. Participants will be able to manage, supervise and direct their own, and others, activities, whilst understanding key strategic issues and trends in the field. This includes the use of information to make critical decisions and the application of theories and techniques to practical realistic work situations in the sector. The ESE Madrid centre is fully equipped with a student study area, computer lab, library, and wireless internet access. Intake Dates: January, April, September Course Structure: Students will take four of the following modules Innovation Development and Management E-Business and E-Commerce International Strategic Marketing Consumer Behaviour Integrated Marketing Communication International Business Management Course Duration: One Academic Term Total Course Hours: 165 hours Mode of Delivery: Each module consists of 100 hours of learning; 30 hours are spent in lectures/seminars and the... [-]

Extension Course In Coolhunting - Trend Research

IED – Istituto Europeo di Design Rio de Janeiro
Campus Part time 60 hours March 2018 Brazil Rio de Janeiro

The special course of Cool Hunting - Trends Research enables students to practice research method coolhunting which is widely used in trends research firms, advertising agencies, areas of R & D, branding and innovation. [+]

THIS PROGRAM IS IN PORTUGUESE Taught Provide tools for monitoring trends and movements of a market in continuous transformation. 5th Class of Coolhunting Start Date: March Classes: Tuesday and Thursday - 19h30 to 22h30 Hours: 60 hours Portuguese language Description and Objectives: The special course Cool Hunting - Trends Survey enables students to practice coolhunting research method that is widely used in trends research firms, advertising agencies, areas of R & D, branding and innovation. The student will be encouraged to reflect on the present moment, putting it in contact with theories and topics that generate debates on contemporary and preparing it to prepare thought for new behavioral trends. Another goal is to present the professional who works as coolhunter, what it does, how is your day to day, placing the student in touch with research sources and to professionals already active in this market as well as exercising the practice as coolhunter, putting the student researcher in the situation trends, with the supervision of teachers. The course aims to: - Provide tools for monitoring trends and movements of a market in continuous transformation; - Complement the training of professionals who want to be at the forefront of their fields; - Stimulate thinking about the consumption and the modern consumer; - Encourage and foster an innovative and critical thinking to the development of new products and services; - Denaturalize concepts ready and encourage long-term thinking; - To offer the student the possibility of experience to capture innovation through the supervised... [-]

Course in Neuromarketing

European School of Economics Italy
Campus Full time 12 hours September 2018 Italy Milan

Short course in Neuromarketing [+]

Short course in Neuromarketing

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Marketing, Digital & International Strategy (Rome + Lille) - English program

Il Sole 24 ORE Business School
Campus Full time 9 months September 2018 Italy Milan

It is the ideal course for students interested in acquiring technical and managerial skills to build a career in the marketing and international markets. The program is digital oriented, in order to provide students with practical knowledge in brand management, marketing and communication strategies... [+]

INTERNATIONAL MARKETING & DIGITAL STRATEGY Official website An international full time Master including one month exchange program spent in Lille, France @IESEG School of Management. GOALS AND PROFESSIONAL OPENINGS The Master provides technical and managerial skills to successfully operate in companies competing in the global marketplace. At the end of the course the main areas of placement are multinational companies, web communication agencies, Media Centers, consultancy firms. The previous twenty-seven Italian editions of this Master guarantee consolidated experience and relationships with global brands. TARGET The Master is aimed at young graduates and final year graduating students interested in building an international career in marketing, social media & digital strategies. DURATION AND STRUCTURE The program begins on September 25th 2017 and is organized in two phases: Theory and Practice for a period of 6 months in classroom, workshops and company visits (classes are held from Monday to Friday): 5 months in Rome, Italy 1 month in Lille, France @IESEG School of Management Hands-on experience through a 4 month internship in important companies or consultancies: more than 95% of our students are employed after the internship. The Master requires full time compulsory attendance and is taught entirely in English. PROGRAM The program is divided into the following modules: Basic tools: fundamentals of Economics, Marketing and Tech Marketing and communication tools Digital marketing and digital strategy Strategic, Operational & Analytical CRM @IESEG School of Management in Lille International markets and marketing The new made in Italy: innovation and digital start up The course... [-]

Strategic Public Relations Management Workshop

Convertas
Campus Full time 5 days Open Enrollment United Arab Emirates Dubai Abu Dhabi United Kingdom London Turkey Istanbul Malaysia Kuala Lumpur + 7 more

At a senior level you need to be on media. This can help you be a brand ambassador, should you have the right skills. When you can have your own YouTube channel, you already have a media channel of yourself. So it is not only the large corporation that needs media skills, but almost any business in the modern world is on the media. [+]

Best Courses in Marketing Studies 2018. At a senior level you need to be on media. This can help you be a brand ambassador, should you have the right skills. When you can have your own YouTube channel, you already have a media channel of yourself. So it is not only the large corporation that needs media skills, but almost any business in the modern world is on the media. [-]

Strategic Management and Marketing - Advanced Professional Development [Level HE7] part-time

University of Bolton
Campus Part time 14 weeks August 2018 United Kingdom Bolton

The course aims to provide you with a critical understanding of the strategic management process, and the contribution of strategic marketing to that process. It will integrate material from other aspects of management theory within a strategic management framework. Competitor analysis, marketing analysis and planning are explored in this course. You will gain a strong insight into strategic management at all levels; from business and... [+]

Strategic Management and Marketing - Advanced Professional Development [Level HE7] part-time The course aims to provide you with a critical understanding of the strategic management process, and the contribution of strategic marketing to that process. It will integrate material from other aspects of management theory within a strategic management framework. Competitor analysis, marketing analysis and planning are explored in this course. You will gain a strong insight into strategic management at all levels; from business and corporate level strategies to content of competitive strategies, as well as strategic evaluation. Corporate governance, responsibility and business ethics are also key to this course. This course is equivalent to 200 learning hours. The course will use formal lectures, group discussions and case studies. Initially lectures will be used to develop your knowledge of the concepts underpinning the study of strategic management. As your knowledge increases you will participate more fully in a critical exploration of the concepts. The case studies will enable you to explore the application of strategic management concepts and models, apply them to business problems, and evaluate the strategic issues within the case study, while critically assessing the applicability and usefulness of the theoretical models. Assessment will be a written case study assignment. Entry requirements Applicants are required to have obtained a first degree or equivalent and two years of work experience. [-]

Graduate Certificate in Marketing

University of Technology Sydney
Campus Full time Part time 0.5 - 1 year January 2018 Australia Sydney + 1 more

The Graduate Certificate in Marketing introduces some of the key dimensions of marketing and is designed for those requiring a general understanding of marketing principles. [+]

This course provides contemporary theoretical marketing knowledge and the practical skills required for superior performance in Australian and international markets.

Career options include management-level positions in industry or government.

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