A course may serve a number of purposes. A student may use a course to bridge a gap between academic qualifications. Another student may use a course as a starting point for his or her career. Either way, this program of study often lasts a few weeks to a year.
What is a course in marketing research? This course looks at the processes needed to link customers, end users and producers to the one doing the marketing. Students often learn how to use information to generate marketing actions, define opportunities, manage the data collection, communicate findings, improve the understanding of information and design the collection of data. Classes for this program may include managing focus groups, introduction to ethnography, introduction to quantitative data analysis and introduction to conjoint analysis.
After completing this education, a student may be better prepared to continue his or her education or enter the career world. If this course is used as professional training, the student may be able to get a mid- to high-level management position and a raise.
While it is important to understand the course, you may also want to get an idea of the tuition. The cost of a course in marketing research can vary greatly from one school to the next. To get a reliable estimate, you may need to contact the school or schools you are interested in.
Once you have completed this study, you may be prepared to take on a high-powered career within the marketing world. Some students with this degree go on to be a market research analyst, brand manager, account executive, moderator, field director, focus group moderator, telephone supervisor, coder, programmer, data entry clerk or account representative.
After you have done some research about this program, you may want to apply. Search for your program below and contact directly the admission office of the school of your choice by filling in the lead form.
Upon successful completion of the programme and if the learner is found to be “Competent” in the PoE, the learner will receive a Services SETA Statement of Results outlin
Course in Marketing - Skills Programme in Market Research & Computer SkillsCertificationUpon successful completion of the programme and if the learner is found to be “Competent” in the PoE, the learner will receive a Services SETA Statement of Results outlining the unit standard covered in the Skills Programme in Market Research & Computer Skills: SAQA ID 67464 and the 20 credits achieved.Entry Requirements
If done on a full-time basis:
Knowledge, comprehension and application of the English language at NQF 3/Grade 11 or equivalent
Knowledge, comprehension and application of Mathematical Literacy at NQF 3/Grade 11 or equivalent
Knowledge, comprehension and application of a South African 2nd language at NQF Level 2/Grade 10 or equivalent
Knowledge, comprehension and application of Computer Literacy at NQF Level 3/Grade 11 or equivalent
Admission may be subject to an interview with an academic staff member
If done on a part-time basis:
Knowledge, comprehension and application of Numeracy and Literacy (1st and 2nd language) at Grade 12 or equivalent
CAT has been approved, thus exempting the learner from doing the fundamentals
In this two-day seminar you will work with one of the world's foremost strategic thinkers to build market intelligence and market research skills
Market Intelligence and Market Research in Asia
In this two-day seminar you will work with one of the world's foremost strategic thinkers to build market intelligence and market research skills to improve your company's performance. This course teaches a structured approach to collecting, analyzing and delivering key information for management decision making. It outlines the components of a market intelligence system and shows you how to conduct market research that will drive your company's strategy and provide immediate, actionable information for tactical decisions.
Why shall you attend?
Sound marketing strategy depends on superior market intelligence. In most companies, essential market information is improperly collected and analyzed. This two-day seminar trains you in the newest market research and intelligence trends to elevate your ability to transfer market information into pragmatic strategies to achieve your company's short- and long-term vision and stay ahead of your competition in Asia....