Top Courses in Marketing Management

A company that communicates ineffectively will compete ineffectively. That’s why firms demand the talents of qualified marketing professionals, and these professionals need to enhance their skills with a course in marketing management.

What is a course in marketing management? It is a class offered for business students who have decided to specialize in advertising and marketing. These courses are typically part of a certification or degree program. They cover advanced topics in business communication while preparing students to lead teams of creative professionals. Areas of study include a review of basic marketing principles, crafting a brand image, consumer decision making, and modern marketing channels.

After finishing one of these classes, students are able to coordinate the efforts of employees from different departments within a large organization to create a single message that resonates with consumers. They learn advanced leadership techniques as well as how to evaluate the market for a specific product. Graduates can create marketing plans based on consumer research and competitor data. They also become familiar with common marketing strategies that include television ads, radio spots, printed literature, digital media and networking campaigns.

The cost of these courses varies depending on the university and program. Those interested should contact the admissions departments of institutions under consideration for information about fees, tuition and material costs.

Graduates are prepared for exciting careers in marketing, and the job prospects are excellent. Nearly every sector and industry within the economy needs to communicate at some level. It’s common to find work in marketing firms where these professionals become involved with a variety of projects. Some corporations hire their own marketing teams which is a great option for those that choose to specialize in a specific brand or product. Freelance marketing work is also easy to find. Some professionals with advanced degrees go on to become educators and pass on their experience and knowledge to the next generation.

There are numerous courses and learning formats available for students to choose from. Traditional campus classroom settings are popular, but for those with geographic and scheduling challenges, distance learning is an excellent alternative. Search for your program below and contact directly the admission office of the school of your choice by filling in the lead form.

8 Results in Marketing Management Filter

Professional Business Course: Marketing Management

Birchwater Education
Campus Part-time 10 weeks Request Info Ireland Limerick

Marketing management analyses and researches various aspects of consumer behavior including targets markets, advertising, and promotional strategies. Students will learn to identify consumer needs and trends through understanding consumer behavior including pricing and pricing strategies.

Course: How to Write and Publish an Amazon Bestseller!

Of Course Learning
Online Part-time Open Enrollment United Kingdom UK Online USA USA Online + 1 more

This course is for ordinary people like me who don’t have a writing background, but who wanted to publish their ebook and make money on Amazon! Do you want to earn extra passive income? Do you want to be the best selling author on Amazon? Do you want to make money doing what you love?...

Course: Distance Specialization in Marketing and Commercial Management

EAN University
Online January 2020 Colombia Bogotá

Globalization and technology development have made of market competition a more intense and fierce competition; therefore, companies, in order to survive and make profits, need the best

Course in Marketing - Short Programme in Sales and Marketing Management

Damelin Part Time
Campus Part-time 50 hours February 2020 South Africa Johannesburg

On successful completion of the programme, learners will receive the Damelin Short Programme Certificate in Sales and Marketing Management.

Advanced Strategic Marketing Management

London Business Training & Consulting
Campus Online & Campus Combined Full-time 9 days September 2019 United Kingdom London + 1 more

Upon completion of this international marketing course, you will be able to understand: three core areas of the marketing environment; key characteristics associated with the marketing environment; PESTLE analysis and how it is used to understand the external environment, etc.

Marketing Management

London Business Training & Consulting
Campus Full-time 1 week September 2019 United Kingdom London

Upon completion of this marketing manager training course, you will be able to understand: different levels of a proposition; various types of product propositions and particular concepts relating to the management of products, including the product lifecycle; the relationship between product and service offerings and the product-service spectrum, etc.

Course: Professional Diploma Program in Digital Marketing Management

UC Berkeley Extension
Campus Full-time 2 semesters September 2019 USA Berkeley San Francisco + 1 more

Take both Marketing Management and Digital Marketing Immersive, add a Capstone Portfolio course and three specialization electives, and you'll be eligible for an internship and Optional Practical Training with the two-semester Professional Diploma Program in Digital Marketing Management!

Course: Marketing Management Immersive

UC Berkeley Extension
Campus Full-time 1 semester September 2019 USA Berkeley San Francisco + 1 more

Acquire a strong foundation in applied skills by taking control of a marketing project for a Silicon Valley company. Learn marketing analytics and research to develop a new marketing strategy with operational recommendations.