Filter
Courses
Europe

View all Courses in Marketing Management in Europe 2019

A marketing management program is great for those who want to learn about how marketing activities and resources are managed. Students may learn how to create effective strategies customized for specific businesses and how leadership techniques can be applied to lead a team of marketing professionals.

View all Courses in Marketing Management in Europe 2019

Read More Read Less
Other options within this field of study:

4 Results in Marketing Management, Europe

Birchwater Education

Marketing management analyses and researches various aspects of consumer behavior including targets markets, advertising, and promotional strategies. Students will learn ... [+]

Course Overview

Marketing management analyses and researches various aspects of consumer behavior including targets markets, advertising, and promotional strategies. Students will learn to identify consumer needs and trends through understanding consumer behavior including pricing and pricing strategies.

Upon successful completion, you will have obtained a highly valuable single subject diploma. This certificate combined with other awards can lead towards University entry to first or second year. Holders of this fully accredited qualification greatly increase their chances of employment and promotion within a related sector.

Marketing Management

The critical role of marketing in organizations and society Laying the groundwork for strategic planning Managing the marketing process and marketing planning ... [-]
Ireland Limerick
Request Info
Part-time
10 weeks
Campus
Of Course Learning

This course is for ordinary people like me who don’t have a writing background, but who wanted to publish their ebook and make money on Amazon! Do you want to earn extra ... [+]

This course is for ordinary people like me who don’t have a writing background, but who wanted to publish their own ebook and make money on Amazon!

Do you want to earn extra passive income?

Do you want to be the best selling author on Amazon?

Do you want to make money doing what you love?

This course is full of easy to follow lessons that will get you book idea on to the best seller list extremely quickly.

My first two books were #1 in the Amazon Rankings for:

Business & Money Education & Teaching Small Business & Entrepreneurship Home-Based Businesses Schools & Teaching Distance & Online Learning If I can do it, then so can you... [-]
United Kingdom UK Online USA USA Online
Open Enrollment
Part-time
Online
London Business Training & Consulting

Upon completion of this international marketing course, you will be able to understand: three core areas of the marketing environment; key characteristics associated with ... [+]

Courses in Marketing Management in Europe 2019. Advanced Strategic Marketing Management KEY INFORMATION Course Code: MPRS101 Duration: 9 days Fee: £4745 COURSE OUTLINE The Marketing Environment Understanding the external environment Understanding the performance environment Understanding the internal environment Marketing audit Marketing Strategy Strategic marketing planning – activities Implementation Managing and controlling marketing programmes Marketing planning Market Segmentation and Positioning The STP process Market segmentation in consumer markets Segmentation in business markets Target markets Segmentation limitations Positioning International Market Development International market development: a growth strategy International competitive strategy International market selection International marketing environment Market entry selection criteria New Proposition Development and Innovation Product levels Classifying products Product range, line, and mix Product lifecycles Development propositions for products and services Service development The process of adoption Diffusion theory Price and Customer Value Decisions Price elasticity of demand The concept of pricing and cost The relationship between pricing and propositional costs Pricing management Configuring the Marketing Communications Mix Selecting the right tools Marketing communications messages The media Other promotional methods and approaches Integrated marketing communications Digital and Social Media Marketing Evolution of the internet Evolution of social media Digital marketing communications Crowdsourcing Legal and ethical considerations Branding Decisions How brands work: associations and personalities Brand names Types of brand Branding strategies How to build brands Brand co-creation Sector branding Brand equity Target audience Chief Communications Officers Marketing and communications directors, managers, executives and staff. Learning outcomes ... [-]
United Kingdom London
September 2019
Full-time
9 days
Campus
Online & Campus Combined
London Business Training & Consulting

Upon completion of this marketing manager training course, you will be able to understand: different levels of a proposition; various types of product propositions and pa ... [+]

Marketing Management KEY INFORMATION Course Code: MPRS101B Duration: 1 week Fee: £2625 COURSE OUTLINE New Proposition Development and Innovation Product levels Classifying products Product range, line, and mix Product lifecycles Development propositions for products and services Service development The process of adoption Diffusion theory Price and Customer Value Decisions Price elasticity of demand The concept of pricing and cost The relationship between pricing and propositional costs Pricing management Configuring the Marketing Communications Mix Selecting the right tools Marketing communications messages The media Other promotional methods and approaches Integrated marketing communications Digital and Social Media Marketing Evolution of the internet Evolution of social media Digital marketing communications Crowdsourcing Legal and ethical considerations Branding Decisions How brands work: associations and personalities Brand names Types of brand Branding strategies How to build brands Brand co-creation Sector branding Brand equity Target audience Chief Communications Officers Marketing and communications directors, managers, executives and staff. Learning outcomes ... [-]
United Kingdom London
September 2019
Full-time
1 week
Campus