Marketing management deals with the management of a business’s marketing activities and resources. An academic program in the field might explore topics such as consumer decision making, marketing principles, brand image crafting and international marketing.
Africa is a continent of 53 independent countries and a rich mix of native peoples, cultures, economies and history. Africa is the second largest continent in the world.
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On successful completion of the programme, learners will receive the Damelin Short Programme Certificate in Sales and Marketing Management.
Course in Marketing - Short Programme in Sales and Marketing ManagementCertificationOn successful completion of the programme, learners will receive the Damelin Short Programme Certificate in Sales and Marketing Management.Entry Requirements
Learners are required to have knowledge, comprehension and application of English and Mathematics at Grade 10 or equivalent.
Course DurationThe programme duration is 50 hours and the tuition is face-to-face. Each Damelin campus has a different tuition schedule. Programmes are offered during the week, in the evenings, or on Saturdays.Course IntroThe success of almost any business depends largely on the effectiveness of its marketing and sales team. The programme in Sales and Marketing Management recognises the vital importance of this function and has been designed to give a broad understanding of marketing. At the same time, learners acquire selling skills and techniques which are essential in order to be successful in this field. The programme is designed for people who are new to sales and marketing or who want to understand the impact of marketing on every part of the business....