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Courses in Marketing Management

A company that communicates ineffectively will compete ineffectively. That’s why firms demand the talents of qualified marketing professionals, and these professionals need to enhance their skills with a course in marketing management. What is a course in marketing management? It is a class offered for business students who have decided to specialize in advertising and marketing. These cours… Read more

A company that communicates ineffectively will compete ineffectively. That’s why firms demand the talents of qualified marketing professionals, and these professionals need to enhance their skills with a course in marketing management.

What is a course in marketing management? It is a class offered for business students who have decided to specialize in advertising and marketing. These courses are typically part of a certification or degree program. They cover advanced topics in business communication while preparing students to lead teams of creative professionals. Areas of study include a review of basic marketing principles, crafting a brand image, consumer decision making, and modern marketing channels.

After finishing one of these classes, students are able to coordinate the efforts of employees from different departments within a large organization to create a single message that resonates with consumers. They learn advanced leadership techniques as well as how to evaluate the market for a specific product. Graduates can create marketing plans based on consumer research and competitor data. They also become familiar with common marketing strategies that include television ads, radio spots, printed literature, digital media and networking campaigns.

The cost of these courses varies depending on the university and program. Those interested should contact the admissions departments of institutions under consideration for information about fees, tuition and material costs.

Graduates are prepared for exciting careers in marketing, and the job prospects are excellent. Nearly every sector and industry within the economy needs to communicate at some level. It’s common to find work in marketing firms where these professionals become involved with a variety of projects. Some corporations hire their own marketing teams which is a great option for those that choose to specialize in a specific brand or product. Freelance marketing work is also easy to find. Some professionals with advanced degrees go on to become educators and pass on their experience and knowledge to the next generation.

There are numerous courses and learning formats available for students to choose from. Traditional campus classroom settings are popular, but for those with geographic and scheduling challenges, distance learning is an excellent alternative. Search for your program below and contact directly the admission office of the school of your choice by filling in the lead form.

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FutureLearn
Charlottesville, USA

Learn the basics of marketing analytics and understand how to use data to ensure your marketing is effective.

Learn the basics of marketing analytics and understand how to use data to ensure your marketing is effective. -
Courses
Part-time
5 weeks
English
Online
 
UC Berkeley Global: Study-Abroad Opportunities
Berkeley, USA +1 More

Acquire a strong foundation in applied skills by taking control of a marketing project for a Silicon Valley company. Learn marketing analytics and research to develop a new ma ... +

Acquire a strong foundation in applied skills by taking control of a marketing project for a Silicon Valley company. Learn marketing analytics and research to develop a new marketing strategy with operational recommendations. -
Courses Courses
Full-time
English
Sep 2021
Campus
 
ISAG - European Business School
Porto, Portugal

This course aims to train senior digital marketing management professionals with the ability to design innovative search engine presence programs, identify and segment the org ... +

This course aims to train senior digital marketing management professionals with the ability to design innovative search engine presence programs, identify and segment the organization’s clients, create and evaluate compelling content, and disseminate them in text format, image, audio and video. The future professional monitors, filters, measures and guides the presence on the world wide web (www) of a brand, product, individual or company. -
Courses
Full-time
2 years
English, Portuguese (Portugal)
Oct 2021
14 May 2021
Online & Campus Combined
Campus
Online
 

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London Business Training & Consulting
London, United Kingdom

The leading organizations of the world recognize and acknowledge that marketing strategies can provide a competitive advantage. When there is a marketing-centric approach to m ... +

The leading organizations of the world recognize and acknowledge that marketing strategies can provide a competitive advantage. When there is a marketing-centric approach to marketing planning, we can redefine the values that lead to successful strategic marketing plans. This course focuses on bringing insight to innovation while delivering a return on investment for all your marketing activities. -
Courses
Full-time
2 weeks
English
10 May 2021
Campus
 
Damelin Part Time
Johannesburg, South Africa +3 More

On successful completion of the programme, learners will receive the Damelin Short Programme Certificate in Sales and Marketing Management.

On successful completion of the programme, learners will receive the Damelin Short Programme Certificate in Sales and Marketing Management. -
Courses
Part-time
50 hours
Campus
 
Международный институт менеджмента ЛИНК
Moscow, Russia

In modern business conditions, marketing comes to the fore - its financial well-being depends on the effectiveness of the company's marketing activity. At the same time, one o ... +

In modern business conditions, marketing comes to the fore - its financial well-being depends on the effectiveness of the company's marketing activity. At the same time, one of the foundations of an effective marketing process is the ability to predict financial risks, build strategies based on signals from the external environment, taking into account the specifics of your organization. -
Courses
Part-time
6 months
Russian
Online & Campus Combined
Campus
Online
 
EAN University
Bogotá, Colombia

Globalization and technology development have made of market competition a more intense and fierce competition; therefore, companies, in order to survive and make profits, nee ... +

Globalization and technology development have made of market competition a more intense and fierce competition; therefore, companies, in order to survive and make profits, need the best -
Courses
Online
 
Capital School Of Business Management
London, United Kingdom

CSBM’s marketing program deals with the real-world applications of marketing to make an immediate impact on business. We pride ourselves that unlike other programs, ours looks ... +

CSBM’s marketing program deals with the real-world applications of marketing to make an immediate impact on business. We pride ourselves that unlike other programs, ours looks at the wider considerations such as environments, markets, and processes. -
Courses
Full-time
English
Aug 2021
Campus
 
College Of European And Regional Studies
Ceske Budejovice, Czech Republic

It provides teaching of the field of the same name, the aim of which is to increase the share of professionally trained service workers and the performance of the service sect ... +

It provides teaching of the field of the same name, the aim of which is to increase the share of professionally trained service workers and the performance of the service sector, especially from a regional perspective. The efficient operation of services is essential for the performance, productivity and competitiveness of the whole economy. -
Courses
English, Czech
Sep 2021
 
Taif University
Taif, Saudi Arabia

The Department of Marketing was established with the establishment of the College. It aims at providing the student with the latest information and developing his accounting a ... +

The Department of Marketing was established with the establishment of the College. It aims at providing the student with the latest information and developing his accounting abilities. The student should study 131 units according to the approved plans for obtaining a bachelor's degree in marketing specialization. -
Courses
English, Arabic
Sep 2021
 
University of Applied Sciences Business School Notenboom
Hilversum, Netherlands

Do you aspire a career in marketing and communication or in sales at an (international) company? Would you like a nice challenge to develop your commercial qualities, to learn ... +

Do you aspire a career in marketing and communication or in sales at an (international) company? Would you like a nice challenge to develop your commercial qualities, to learn to think in a customer-oriented way and to adopt an entrepreneurial attitude? Then our Marketing and Communication MBO training is definitely for you! -
Courses
Dutch
Sep 2021
Campus
 
London Business Training & Consulting
London, United Kingdom

This course will bring an expansive understanding of the theoretical and practical issues with marketing management. The focus of the modules reflects the changing marketing l ... +

This course will bring an expansive understanding of the theoretical and practical issues with marketing management. The focus of the modules reflects the changing marketing landscape and the tools required to excel in the field. When organizational success is underpinned by acquiring and retaining customers, marketing is conceivably the most important commercial discipline. -
Courses
Full-time
English
17 May 2021
Campus
 

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