Course in Marketing Management

Top Courses in Marketing Management

Marketing Management

A company that communicates ineffectively will compete ineffectively. That’s why firms demand the talents of qualified marketing professionals, and these professionals need to enhance their skills with a course in marketing management.

What is a course in marketing management? It is a class offered for business students who have decided to specialize in advertising and marketing. These courses are typically part of a certification or degree program. They cover advanced topics in business communication while preparing students to lead teams of creative professionals. Areas of study include a review of basic marketing principles, crafting a brand image, consumer decision making, and modern marketing channels.

After finishing one of these classes, students are able to coordinate the efforts of employees from different departments within a large organization to create a single message that resonates with consumers. They learn advanced leadership techniques as well as how to evaluate the market for a specific product. Graduates can create marketing plans based on consumer research and competitor data. They also become familiar with common marketing strategies that include television ads, radio spots, printed literature, digital media and networking campaigns.

The cost of these courses varies depending on the university and program. Those interested should contact the admissions departments of institutions under consideration for information about fees, tuition and material costs.

Graduates are prepared for exciting careers in marketing, and the job prospects are excellent. Nearly every sector and industry within the economy needs to communicate at some level. It’s common to find work in marketing firms where these professionals become involved with a variety of projects. Some corporations hire their own marketing teams which is a great option for those that choose to specialize in a specific brand or product. Freelance marketing work is also easy to find. Some professionals with advanced degrees go on to become educators and pass on their experience and knowledge to the next generation.

There are numerous courses and learning formats available for students to choose from. Traditional campus classroom settings are popular, but for those with geographic and scheduling challenges, distance learning is an excellent alternative. Search for your program below and contact directly the admission office of the school of your choice by filling in the lead form.

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Neuromarketing

ADEN Business School
Online Part time February 2019 Argentina Mendoza Panama Panama City Colombia Bogotá Medellín Guatemala Guatemala City Ecuador Quito Costa Rica San José El Salvador San Salvador San Miguel de Tucumán Honduras San Pedro Sula Tegucigalpa Bolivia Santa Cruz de la Sierra Dominican Republic Santo Domingo Paraguay Asuncion Nicaragua Managua Chile Santiago Peru Lima Mexico Buenavista Buenos Aires Cali Spain Barcelona Madrid Barreal Resistencia Neuquen + 38 more

Marketing consists of decisions ranging from positioning, portfolio and product development to the most modern technologies for creating memorable experiences that enhance consumer loyalty (neuromarketing). The same decisions that make the engine Businesswoman action and it depends income of the company thrive. is not currently conceived a program ... [+]

Marketing consists of decisions ranging from positioning, portfolio and product development to the most modern technologies for creating memorable experiences that enhance consumer loyalty (neuromarketing).

The same decisions that make the engine Businesswoman action and it depends income of the company thrive. a program that does not include the use of neurosciences applied to marketing and sales, knowledge and identification of social behaviors that make the different communities, different tools and technologies to create experiences and is not currently conceived relations to ensure customer satisfaction and customer loyalty, all expressed through a value proposition.

GOALS ... [-]

Course: How to Write and Publish an Amazon Bestseller!

Of Course Learning
Online Part time Open Enrollment United Kingdom UK Online USA USA Online + 1 more

This course is for ordinary people like me who don’t have a writing background, but who wanted to publish their ebook and make money on Amazon! Do you want to earn extra passive income? Do you want to be the best selling author on Amazon? Do you want to make money doing what you love?... [+]

This course is for ordinary people like me who don’t have a writing background, but who wanted to publish their own ebook and make money on Amazon!

Do you want to earn extra passive income?

Do you want to be the best selling author on Amazon?

Do you want to make money doing what you love?

This course is full of easy to follow lessons that will get you book idea on to the best seller list extremely quickly.

My first two books were #1 in the Amazon Rankings for:

Business & Money Education & Teaching Small Business & Entrepreneurship Home-Based Businesses Schools & Teaching Distance & Online Learning If I can do it, then so can you! Highlights Learn how to write a book Choose the perfect title and cover Outsource the writing of your book! Upload to Amazon and choose categories Promote your book Make money! [-]

Course: Distance Specialization in Marketing and Commercial Management

EAN University
Online January 2019 Colombia Bogotá

Globalization and technology development have made of market competition a more intense and fierce competition; therefore, companies, in order to survive and make profits, need the best [+]

Distance Specialization in Marketing and Commercial Management

Globalization and technology development have made of market competition a more intense and fierce competition; therefore, companies, in order to survive and make profits, need the best specialists in marketing because marketing is essential to conquering the market, drive competition, sell more and generate profits. Indeed, it is one of the most demanded and better-paid professions. Every company needs qualified professionals to plan, organize and manage decisions on pricing, distribution, promotion and after-sales services.

Distinguish yourself! Be a successful businessman or professional, and study the Specialization in Marketing and Commercial Management jointly developed by Universidad EAN and Universidad Politécnica de Madrid – CEPADE. This specialization is supported by an updated curriculum, qualified tutors, state-of-the-art technology, a virtual library, and a business and entrepreneurship focus; and can be coursed on-line –from the comfort of your home and on your own schedule.... [-]


Course in Marketing - Short Programme in Sales and Marketing Management

Damelin Part Time
Campus Part time 50 hours February 2019 South Africa Johannesburg

On successful completion of the programme, learners will receive the Damelin Short Programme Certificate in Sales and Marketing Management. [+]

Course in Marketing - Short Programme in Sales and Marketing ManagementCertificationOn successful completion of the programme, learners will receive the Damelin Short Programme Certificate in Sales and Marketing Management.Entry Requirements

Learners are required to have knowledge, comprehension and application of English and Mathematics at Grade 10 or equivalent.

Course DurationThe programme duration is 50 hours and the tuition is face-to-face. Each Damelin campus has a different tuition schedule. Programmes are offered during the week, in the evenings, or on Saturdays.Course IntroThe success of almost any business depends largely on the effectiveness of its marketing and sales team. The programme in Sales and Marketing Management recognises the vital importance of this function and has been designed to give a broad understanding of marketing. At the same time, learners acquire selling skills and techniques which are essential in order to be successful in this field. The programme is designed for people who are new to sales and marketing or who want to understand the impact of marketing on every part of the business.... [-]


Business Marketing Strategy

Kellogg School of Management at Northwestern University
Campus Part time 5 days September 2019 USA Evanston Midland + 1 more

The program provides exceptional opportunities for broadening your perspective and exchanging marketing ideas with an international group of peers, and analyzing the marketing strategies of your own firm. [+]

Learn the techniques for analyzing and building effective business-to-business marketing strategies, and take away the tools to implement them in your company. Senior faculty members from the Kellogg School of Management’s marketing department lead this intensive five-day seminar which explores the fundamentals and leading-edge developments in the world of business marketing.

Topics covered in discussions, case studies, and exercises include targeting market segments and positioning market offerings, partnering and working relationships, building customer value models, effective management of reseller channels, and constructing responsive pricing strategies and tactics.

The program provides exceptional opportunities for broadening your perspective and exchanging marketing ideas with an international group of peers, and analyzing the marketing strategies of your own firm.... [-]


Advanced Strategic Marketing Management

London Business Training & Consulting
Campus Online & Campus Combined Full time 9 days January 2019 United Kingdom London + 1 more

Upon completion of this international marketing course, you will be able to understand: three core areas of the marketing environment; key characteristics associated with the marketing environment; PESTLE analysis and how it is used to understand the external environment, etc. [+]

Advanced Strategic Marketing Management KEY INFORMATION Course Code: MPRS101 Duration: 9 days Fee: £3865 COURSE OUTLINE The Marketing Environment Understanding the external environment Understanding the performance environment Understanding the internal environment Marketing audit Marketing Strategy Strategic marketing planning – activities Implementation Managing and controlling marketing programmes Marketing planning Market Segmentation and Positioning The STP process Market segmentation in consumer markets Segmentation in business markets Target markets Segmentation limitations Positioning International Market Development International market development: a growth strategy International competitive strategy International market selection International marketing environment Market entry selection criteria New Proposition Development and Innovation Product levels Classifying products Product range, line, and mix Product lifecycles Development propositions for products and services Service development The process of adoption Diffusion theory Price and Customer Value Decisions Price elasticity of demand The concept of pricing and cost The relationship between pricing and propositional costs Pricing management Configuring the Marketing Communications Mix Selecting the right tools Marketing communications messages The media Other promotional methods and approaches Integrated marketing communications Digital and Social Media Marketing Evolution of the internet Evolution of social media Digital marketing communications Crowdsourcing Legal and ethical considerations Branding Decisions How brands work: associations and personalities Brand names Types of brand Branding strategies How to build brands Brand co-creation Sector branding Brand equity Target audience Chief Communications Officers Marketing and communications directors, managers, executives and staff. Learning outcomes ... [-]

Marketing Management

London Business Training & Consulting
Campus Full time 1 week January 2019 United Kingdom London

Upon completion of this marketing manager training course, you will be able to understand: different levels of a proposition; various types of product propositions and particular concepts relating to the management of products, including the product lifecycle; the relationship between product and service offerings and the product-service spectrum, etc. [+]

Best Courses in Marketing Management 2019. Marketing Management KEY INFORMATION Course Code: MPRS101B Duration: 1 week Fee: £2625 COURSE OUTLINE New Proposition Development and Innovation Product levels Classifying products Product range, line, and mix Product lifecycles Development propositions for products and services Service development The process of adoption Diffusion theory Price and Customer Value Decisions Price elasticity of demand The concept of pricing and cost The relationship between pricing and propositional costs Pricing management Configuring the Marketing Communications Mix Selecting the right tools Marketing communications messages The media Other promotional methods and approaches Integrated marketing communications Digital and Social Media Marketing Evolution of the internet Evolution of social media Digital marketing communications Crowdsourcing Legal and ethical considerations Branding Decisions How brands work: associations and personalities Brand names Types of brand Branding strategies How to build brands Brand co-creation Sector branding Brand equity Target audience Chief Communications Officers Marketing and communications directors, managers, executives and staff. Learning outcomes ... [-]

Professional Business Course: Marketing Management

Birchwater Education
Campus Part time 10 weeks January 2019 Ireland Limerick

Marketing management analyses and researches various aspects of consumer behavior including targets markets, advertising, and promotional strategies. Students will learn to identify consumer needs and trends through understanding consumer behavior including pricing and pricing strategies. [+]

Course Overview

Marketing management analyses and researches various aspects of consumer behavior including targets markets, advertising, and promotional strategies. Students will learn to identify consumer needs and trends through understanding consumer behavior including pricing and pricing strategies.

Upon successful completion, you will have obtained a highly valuable single subject diploma. This certificate combined with other awards can lead towards University entry to first or second year. Holders of this fully accredited qualification greatly increase their chances of employment and promotion within a related sector.

Marketing Management

The critical role of marketing in organizations and society Laying the groundwork for strategic planning Managing the marketing process and marketing planning ... [-]