Course in Marketing Management

Top Courses in Marketing Management

Marketing Management

A course refers to a specialized study program. It usually takes place on campus but can be delivered online. Courses are popular for people who want to get specific knowledge in one subject.

Marketing management studies can cover a wide range of topics, principles and techniques utilized in the field. Leadership skills may be gained as well as the knowledge to develop effective marketing plans based on data and research.

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Neuromarketing

ADEN Business School
Online Part time February 2019 Argentina Mendoza Panama Panama City Colombia Bogotá Medellín Guatemala Guatemala City Ecuador Quito Costa Rica San José El Salvador San Salvador San Miguel de Tucumán Honduras San Pedro Sula Tegucigalpa Bolivia Santa Cruz de la Sierra Dominican Republic Santo Domingo Paraguay Asuncion Nicaragua Managua Chile Santiago Peru Lima Mexico Buenavista Buenos Aires Cali Spain Barcelona Madrid Barreal Resistencia Neuquen + 38 more

Marketing consists of decisions ranging from positioning, portfolio and product development to the most modern technologies for creating memorable experiences that enhance consumer loyalty (neuromarketing). The same decisions that make the engine Businesswoman action and it depends income of the company thrive. is not currently conceived a program ... [+]

Marketing consists of decisions ranging from positioning, portfolio and product development to the most modern technologies for creating memorable experiences that enhance consumer loyalty (neuromarketing).

The same decisions that make the engine Businesswoman action and it depends income of the company thrive. a program that does not include the use of neurosciences applied to marketing and sales, knowledge and identification of social behaviors that make the different communities, different tools and technologies to create experiences and is not currently conceived relations to ensure customer satisfaction and customer loyalty, all expressed through a value proposition.

GOALS ... [-]

Course: How to Write and Publish an Amazon Bestseller!

Of Course Learning
Online Part time Open Enrollment United Kingdom UK Online USA USA Online + 1 more

This course is for ordinary people like me who don’t have a writing background, but who wanted to publish their ebook and make money on Amazon! Do you want to earn extra passive income? Do you want to be the best selling author on Amazon? Do you want to make money doing what you love?... [+]

This course is for ordinary people like me who don’t have a writing background, but who wanted to publish their own ebook and make money on Amazon!

Do you want to earn extra passive income?

Do you want to be the best selling author on Amazon?

Do you want to make money doing what you love?

This course is full of easy to follow lessons that will get you book idea on to the best seller list extremely quickly.

My first two books were #1 in the Amazon Rankings for:

Business & Money Education & Teaching Small Business & Entrepreneurship Home-Based Businesses Schools & Teaching Distance & Online Learning If I can do it, then so can you! Highlights Learn how to write a book Choose the perfect title and cover Outsource the writing of your book! Upload to Amazon and choose categories Promote your book Make money! [-]

Course: Distance Specialization in Marketing and Commercial Management

EAN University
Online January 2019 Colombia Bogotá

Globalization and technology development have made of market competition a more intense and fierce competition; therefore, companies, in order to survive and make profits, need the best [+]

Distance Specialization in Marketing and Commercial Management

Globalization and technology development have made of market competition a more intense and fierce competition; therefore, companies, in order to survive and make profits, need the best specialists in marketing because marketing is essential to conquering the market, drive competition, sell more and generate profits. Indeed, it is one of the most demanded and better-paid professions. Every company needs qualified professionals to plan, organize and manage decisions on pricing, distribution, promotion and after-sales services.

Distinguish yourself! Be a successful businessman or professional, and study the Specialization in Marketing and Commercial Management jointly developed by Universidad EAN and Universidad Politécnica de Madrid – CEPADE. This specialization is supported by an updated curriculum, qualified tutors, state-of-the-art technology, a virtual library, and a business and entrepreneurship focus; and can be coursed on-line –from the comfort of your home and on your own schedule.... [-]


Course in Marketing - Short Programme in Sales and Marketing Management

Damelin Part Time
Campus Part time 50 hours February 2019 South Africa Johannesburg

On successful completion of the programme, learners will receive the Damelin Short Programme Certificate in Sales and Marketing Management. [+]

Course in Marketing - Short Programme in Sales and Marketing ManagementCertificationOn successful completion of the programme, learners will receive the Damelin Short Programme Certificate in Sales and Marketing Management.Entry Requirements

Learners are required to have knowledge, comprehension and application of English and Mathematics at Grade 10 or equivalent.

Course DurationThe programme duration is 50 hours and the tuition is face-to-face. Each Damelin campus has a different tuition schedule. Programmes are offered during the week, in the evenings, or on Saturdays.Course IntroThe success of almost any business depends largely on the effectiveness of its marketing and sales team. The programme in Sales and Marketing Management recognises the vital importance of this function and has been designed to give a broad understanding of marketing. At the same time, learners acquire selling skills and techniques which are essential in order to be successful in this field. The programme is designed for people who are new to sales and marketing or who want to understand the impact of marketing on every part of the business.... [-]


Business Marketing Strategy

Kellogg School of Management at Northwestern University
Campus Part time 5 days September 2018 USA Evanston Midland + 1 more

The program provides exceptional opportunities for broadening your perspective and exchanging marketing ideas with an international group of peers, and analyzing the marketing strategies of your own firm. [+]

Learn the techniques for analyzing and building effective business-to-business marketing strategies, and take away the tools to implement them in your company. Senior faculty members from the Kellogg School of Management’s marketing department lead this intensive five-day seminar which explores the fundamentals and leading-edge developments in the world of business marketing.

Topics covered in discussions, case studies, and exercises include targeting market segments and positioning market offerings, partnering and working relationships, building customer value models, effective management of reseller channels, and constructing responsive pricing strategies and tactics.

The program provides exceptional opportunities for broadening your perspective and exchanging marketing ideas with an international group of peers, and analyzing the marketing strategies of your own firm.... [-]


Advanced Strategic Marketing Management

London Business Training & Consulting
Campus Online & Campus Combined Full time 9 days September 2018 United Kingdom London + 1 more

Upon completion of this international marketing course, you will be able to understand: three core areas of the marketing environment; key characteristics associated with the marketing environment; PESTLE analysis and how it is used to understand the external environment, etc. [+]

Advanced Strategic Marketing Management KEY INFORMATION Course Code: MPRS101 Duration: 9 days Fee: £3465 + VAT DATE 04 Sep to 14 Sep 2018 COURSE OUTLINE The Marketing Environment Understanding the external environment Understanding the performance environment Understanding the internal environment Marketing audit Marketing Strategy Strategic marketing planning – activities Implementation Managing and controlling marketing programmes Marketing planning Market Segmentation and Positioning The STP process Market segmentation in consumer markets Segmentation in business markets Target markets Segmentation limitations Positioning International Market Development International market development: a growth strategy International competitive strategy International market selection International marketing environment Market entry selection criteria New Proposition Development and Innovation Product levels Classifying products Product range, line, and mix Product lifecycles Development propositions for products and services Service development The process of adoption Diffusion theory Price and Customer Value Decisions Price elasticity of demand The concept of pricing and cost The relationship between pricing and propositional costs Pricing management Configuring the Marketing Communications Mix Selecting the right tools Marketing communications messages The media Other promotional methods and approaches Integrated marketing communications Digital and Social Media Marketing Evolution of the internet Evolution of social media Digital marketing communications Crowdsourcing Legal and ethical considerations Branding Decisions How brands work: associations and personalities Brand names Types of brand Branding strategies How to build brands Brand co-creation Sector branding Brand equity Target audience Chief Communications Officers Marketing and communications directors, managers, executives and staff. Learning outcomes ... [-]

Marketing Management

London Business Training & Consulting
Campus Full time 1 week September 2018 United Kingdom London

Upon completion of this marketing manager training course, you will be able to understand: different levels of a proposition; various types of product propositions and particular concepts relating to the management of products, including the product lifecycle; the relationship between product and service offerings and the product-service spectrum, etc. [+]

Best Courses in Marketing Management 2018. Marketing Management KEY INFORMATION Course Code: MPRS101B Duration: 1 week Fee: £2350 + VAT DATE 10 Sep to 14 Sep 2018 COURSE OUTLINE New Proposition Development and Innovation Product levels Classifying products Product range, line, and mix Product lifecycles Development propositions for products and services Service development The process of adoption Diffusion theory Price and Customer Value Decisions Price elasticity of demand The concept of pricing and cost The relationship between pricing and propositional costs Pricing management Configuring the Marketing Communications Mix Selecting the right tools Marketing communications messages The media Other promotional methods and approaches Integrated marketing communications Digital and Social Media Marketing Evolution of the internet Evolution of social media Digital marketing communications Crowdsourcing Legal and ethical considerations Branding Decisions How brands work: associations and personalities Brand names Types of brand Branding strategies How to build brands Brand co-creation Sector branding Brand equity Target audience Chief Communications Officers Marketing and communications directors, managers, executives and staff. Learning outcomes ... [-]

Professional Business Course: Marketing Management

Birchwater Education
Campus Part time 10 weeks January 2019 Ireland Limerick

Marketing management analyses and researches various aspects of consumer behavior including targets markets, advertising, and promotional strategies. Students will learn to identify consumer needs and trends through understanding consumer behavior including pricing and pricing strategies. [+]

Course Overview

Marketing management analyses and researches various aspects of consumer behavior including targets markets, advertising, and promotional strategies. Students will learn to identify consumer needs and trends through understanding consumer behavior including pricing and pricing strategies.

Upon successful completion, you will have obtained a highly valuable single subject diploma. This certificate combined with other awards can lead towards University entry to first or second year. Holders of this fully accredited qualification greatly increase their chances of employment and promotion within a related sector.

Marketing Management

The critical role of marketing in organizations and society Laying the groundwork for strategic planning Managing the marketing process and marketing planning ... [-]