A company that communicates ineffectively will compete ineffectively. That’s why firms demand the talents of qualified marketing professionals, and these professionals need to enhance their skills with a course in marketing management.
What is a course in marketing management? It is a class offered for business students who have decided to specialize in advertising and marketing. These courses are typically part of a certification or degree program. They cover advanced topics in business communication while preparing students to lead teams of creative professionals. Areas of study include a review of basic marketing principles, crafting a brand image, consumer decision making, and modern marketing channels.
After finishing one of these classes, students are able to coordinate the efforts of employees from different departments within a large organization to create a single message that resonates with consumers. They learn advanced leadership techniques as well as how to evaluate the market for a specific product. Graduates can create marketing plans based on consumer research and competitor data. They also become familiar with common marketing strategies that include television ads, radio spots, printed literature, digital media and networking campaigns.
The cost of these courses varies depending on the university and program. Those interested should contact the admissions departments of institutions under consideration for information about fees, tuition and material costs.
Graduates are prepared for exciting careers in marketing, and the job prospects are excellent. Nearly every sector and industry within the economy needs to communicate at some level. It’s common to find work in marketing firms where these professionals become involved with a variety of projects. Some corporations hire their own marketing teams which is a great option for those that choose to specialize in a specific brand or product. Freelance marketing work is also easy to find. Some professionals with advanced degrees go on to become educators and pass on their experience and knowledge to the next generation.
There are numerous courses and learning formats available for students to choose from. Traditional campus classroom settings are popular, but for those with geographic and scheduling challenges, distance learning is an excellent alternative. Search for your program below and contact directly the admission office of the school of your choice by filling in the lead form.
On successful completion of the programme, learners will receive the Damelin Short Programme Certificate in Sales and Marketing Management. [+]
Course in Marketing - Short Programme in Sales and Marketing ManagementCertificationOn successful completion of the programme, learners will receive the Damelin Short Programme Certificate in Sales and Marketing Management.Entry RequirementsLearners are required to have knowledge, comprehension and application of English and Mathematics at Grade 10 or equivalent.
Course DurationThe programme duration is 50 hours and the tuition is face-to-face. Each Damelin campus has a different tuition schedule. Programmes are offered during the week, in the evenings, or on Saturdays.Course IntroThe success of almost any business depends largely on the effectiveness of its marketing and sales team. The programme in Sales and Marketing Management recognises the vital importance of this function and has been designed to give a broad understanding of marketing. At the same time, learners acquire selling skills and techniques which are essential in order to be successful in this field. The programme is designed for people who are new to sales and marketing or who want to understand the impact of marketing on every part of the business.... [-]
The program provides exceptional opportunities for broadening your perspective and exchanging marketing ideas with an international group of peers, and analyzing the marketing strategies of your own firm. [+]
Learn the techniques for analyzing and building effective business-to-business marketing strategies, and take away the tools to implement them in your company. Senior faculty members from the Kellogg School of Management’s marketing department lead this intensive five-day seminar which explores the fundamentals and leading-edge developments in the world of business marketing.
Topics covered in discussions, case studies, and exercises include targeting market segments and positioning market offerings, partnering and working relationships, building customer value models, effective management of reseller channels, and constructing responsive pricing strategies and tactics.
The program provides exceptional opportunities for broadening your perspective and exchanging marketing ideas with an international group of peers, and analyzing the marketing strategies of your own firm.... [-]