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Top Courses in Marketing Management

A company that communicates ineffectively will compete ineffectively. That’s why firms demand the talents of qualified marketing professionals, and these professionals need to enhance their skills with a course in marketing management.

What is a course in marketing management? It is a class offered for business students who have decided to specialize in advertising and marketing. These courses are typically part of a certification or degree program. They cover advanced topics in business communication while preparing students to lead teams of creative professionals. Areas of study include a review of basic marketing principles, crafting a brand image, consumer decision making, and modern marketing channels.

After finishing one of these classes, students are able to coordinate the efforts of employees from different departments within a large organization to create a single message that resonates with consumers. They learn advanced leadership techniques as well as how to evaluate the market for a specific product. Graduates can create marketing plans based on consumer research and competitor data. They also become familiar with common marketing strategies that include television ads, radio spots, printed literature, digital media and networking campaigns.

The cost of these courses varies depending on the university and program. Those interested should contact the admissions departments of institutions under consideration for information about fees, tuition and material costs.

Graduates are prepared for exciting careers in marketing, and the job prospects are excellent. Nearly every sector and industry within the economy needs to communicate at some level. It’s common to find work in marketing firms where these professionals become involved with a variety of projects. Some corporations hire their own marketing teams which is a great option for those that choose to specialize in a specific brand or product. Freelance marketing work is also easy to find. Some professionals with advanced degrees go on to become educators and pass on their experience and knowledge to the next generation.

There are numerous courses and learning formats available for students to choose from. Traditional campus classroom settings are popular, but for those with geographic and scheduling challenges, distance learning is an excellent alternative. Search for your program below and contact directly the admission office of the school of your choice by filling in the lead form.

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9 Results in Marketing Management

Международный институт менеджмента ЛИНК

In modern business conditions, marketing comes to the fore - its financial well-being depends on the effectiveness of the company's marketing activity. At the same time, ... [+]

In modern business conditions, marketing comes to the fore - its financial well-being depends on the effectiveness of the company's marketing activity. At the same time, one of the foundations of an effective marketing process is the ability to predict financial risks, build strategies based on signals from the external environment, taking into account the specifics of your organization. Training on this program will allow you to master the skills of marketing planning, interacting with consumers. In addition, you will learn how to correctly interpret financial information, assess the risks of actions taken and make decisions more confidently taking into account all environmental factors, providing professional financial and marketing support for your activities, which is a guarantee of success and career growth.... [-]

Russia Moscow
Open Enrollment
Russian
Part-time
6 months
Online & Campus Combined
Birchwater Education

Marketing management analyses and researches various aspects of consumer behavior including targets markets, advertising, and promotional strategies. Students will learn ... [+]

Course Overview

Marketing management analyses and researches various aspects of consumer behavior including targets markets, advertising, and promotional strategies. Students will learn to identify consumer needs and trends through understanding consumer behavior including pricing and pricing strategies.

Upon successful completion, you will have obtained a highly valuable single subject diploma. This certificate combined with other awards can lead towards University entry to first or second year. Holders of this fully accredited qualification greatly increase their chances of employment and promotion within a related sector.

Marketing Management

The critical role of marketing in organizations and society Laying the groundwork for strategic planning Managing the marketing process and marketing planning ... [-]
Ireland Limerick
Request Info
Part-time
10 weeks
Campus
Of Course Learning

This course is for ordinary people like me who don’t have a writing background, but who wanted to publish their ebook and make money on Amazon! Do you want to earn extra ... [+]

This course is for ordinary people like me who don’t have a writing background, but who wanted to publish their own ebook and make money on Amazon!

Do you want to earn extra passive income?

Do you want to be the best selling author on Amazon?

Do you want to make money doing what you love?

This course is full of easy to follow lessons that will get you book idea on to the best seller list extremely quickly.

My first two books were #1 in the Amazon Rankings for:

Business & Money Education & Teaching Small Business & Entrepreneurship Home-Based Businesses Schools & Teaching Distance & Online Learning If I can do it, then so can you... [-]
United Kingdom UK Online USA USA Online
Open Enrollment
Part-time
Online
EAN University

Globalization and technology development have made of market competition a more intense and fierce competition; therefore, companies, in order to survive and make profits ... [+]

Distance Specialization in Marketing and Commercial Management

Globalization and technology development have made of market competition a more intense and fierce competition; therefore, companies, in order to survive and make profits, need the best specialists in marketing because marketing is essential to conquering the market, drive competition, sell more and generate profits. Indeed, it is one of the most demanded and better-paid professions. Every company needs qualified professionals to plan, organize and manage decisions on pricing, distribution, promotion and after-sales services.

Distinguish yourself! Be a successful businessman or professional, and study the Specialization in Marketing and Commercial Management jointly developed by Universidad EAN and Universidad Politécnica de Madrid – CEPADE. This specialization is supported by an updated curriculum, qualified tutors, state-of-the-art technology, a virtual library, and a business and entrepreneurship focus; and can be coursed on-line –from the comfort of your home and on your own schedule.... [-]

Colombia Bogotá
January 2020
Online
Damelin Part Time

On successful completion of the programme, learners will receive the Damelin Short Programme Certificate in Sales and Marketing Management. ... [+]

Course in Marketing - Short Programme in Sales and Marketing ManagementCertificationOn successful completion of the programme, learners will receive the Damelin Short Programme Certificate in Sales and Marketing Management.Entry Requirements

Learners are required to have knowledge, comprehension and application of English and Mathematics at Grade 10 or equivalent.

Course DurationThe programme duration is 50 hours and the tuition is face-to-face. Each Damelin campus has a different tuition schedule. Programmes are offered during the week, in the evenings, or on Saturdays.Course IntroThe success of almost any business depends largely on the effectiveness of its marketing and sales team. The programme in Sales and Marketing Management recognises the vital importance of this function and has been designed to give a broad understanding of marketing. At the same time, learners acquire selling skills and techniques which are essential in order to be successful in this field. The programme is designed for people who are new to sales and marketing or who want to understand the impact of marketing on every part of the business.... [-]

South Africa Johannesburg
February 2020
Part-time
50 hours
Campus
London Business Training & Consulting

Upon completion of this international marketing course, you will be able to understand: three core areas of the marketing environment; key characteristics associated with ... [+]

Advanced Strategic Marketing Management KEY INFORMATION Course Code: MPRS101 Duration: 9 days Fee: £4745 COURSE OUTLINE The Marketing Environment Understanding the external environment Understanding the performance environment Understanding the internal environment Marketing audit Marketing Strategy Strategic marketing planning – activities Implementation Managing and controlling marketing programmes Marketing planning Market Segmentation and Positioning The STP process Market segmentation in consumer markets Segmentation in business markets Target markets Segmentation limitations Positioning International Market Development International market development: a growth strategy International competitive strategy International market selection International marketing environment Market entry selection criteria New Proposition Development and Innovation Product levels Classifying products Product range, line, and mix Product lifecycles Development propositions for products and services Service development The process of adoption Diffusion theory Price and Customer Value Decisions Price elasticity of demand The concept of pricing and cost The relationship between pricing and propositional costs Pricing management Configuring the Marketing Communications Mix Selecting the right tools Marketing communications messages The media Other promotional methods and approaches Integrated marketing communications Digital and Social Media Marketing Evolution of the internet Evolution of social media Digital marketing communications Crowdsourcing Legal and ethical considerations Branding Decisions How brands work: associations and personalities Brand names Types of brand Branding strategies How to build brands Brand co-creation Sector branding Brand equity Target audience Chief Communications Officers Marketing and communications directors, managers, executives and staff. Learning outcomes ... [-]
United Kingdom London
January 2020
Full-time
9 days
Campus
Online & Campus Combined
London Business Training & Consulting

Upon completion of this marketing manager training course, you will be able to understand: different levels of a proposition; various types of product propositions and pa ... [+]

Best Courses in Marketing Management 2019/2020. Marketing Management KEY INFORMATION Course Code: MPRS101B Duration: 1 week Fee: £2625 COURSE OUTLINE New Proposition Development and Innovation Product levels Classifying products Product range, line, and mix Product lifecycles Development propositions for products and services Service development The process of adoption Diffusion theory Price and Customer Value Decisions Price elasticity of demand The concept of pricing and cost The relationship between pricing and propositional costs Pricing management Configuring the Marketing Communications Mix Selecting the right tools Marketing communications messages The media Other promotional methods and approaches Integrated marketing communications Digital and Social Media Marketing Evolution of the internet Evolution of social media Digital marketing communications Crowdsourcing Legal and ethical considerations Branding Decisions How brands work: associations and personalities Brand names Types of brand Branding strategies How to build brands Brand co-creation Sector branding Brand equity Target audience Chief Communications Officers Marketing and communications directors, managers, executives and staff. Learning outcomes ... [-]
United Kingdom London
February 2020
Full-time
1 week
Campus
UC Berkeley Extension

Take both Marketing Management and Digital Marketing Immersive, add a Capstone Portfolio course and three specialization electives, and you'll be eligible for an internsh ... [+]

Marketing is critical to any organization that wants to maintain and expand its share of the market. Gain the practical skills to design a complete plan—from market research to communication and advertising—with our full-time studies in Marketing Management and Digital Marketing. Put your skills to work with an internship at a leading company in San Francisco or Silicon Valley. International students qualify for Optional Practical Training (OPT).

Develop business opportunities while learning industry-standard marketing principles and best practices. Choose from a variety of electives that best fit your education and career goals—whether you want to work in marketing or better understand marketing concepts to become a well-rounded business employee.... [-]

USA Berkeley San Francisco
January 2020
Full-time
2 semesters
Campus
UC Berkeley Extension

Acquire a strong foundation in applied skills by taking control of a marketing project for a Silicon Valley company. Learn marketing analytics and research to develop a n ... [+]

Marketing is critical to any organization that wants to maintain and expand its share of the market. Gain the practical skills to design a complete plan—from market research to communication and advertising—with our full-time studies in Marketing Management and Digital Marketing. Put your skills to work with an internship at a leading company in San Francisco or Silicon Valley. International students qualify for Optional Practical Training (OPT).

Develop business opportunities while learning industry-standard marketing principles and best practices. Choose from a variety of electives that best fit your education and career goals—whether you want to work in marketing or better understand marketing concepts to become a well-rounded business employee.... [-]

USA Berkeley San Francisco
January 2020
Full-time
1 semester
Campus