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Universities and colleges set their own admission requirements for higher education courses, so they vary broadly. Depending on the course, students may be able to get into higher education with a range of qualifications. If you're applying to do a course, you may find that work experience is taken into consideration alongside any qualifications you have. Some higher education institutes and colleges offer courses as preparation for a certain type of degrees. They usually don't result in separate criteria as they simply qualify you to enter the degree program itself. Courses can be taught in a broad selection of fields of study.

Students who want to work in advertising or public relations may want to study marketing communication. Common classes are media planning, sales, direct marketing, branding, marketing ethics, campaign planning, multicultural marketing, communications technology, research and writing.

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Other options within this field of study:

7 Results in Marketing Communication, Europe

Other options within this field of study:
Ecole Supérieure de Commerce de Communication et de Gestion

To train future professional marketing and communication objective for this DEES. ... [+]

EUROPEAN HIGHER EDUCATION MARKETING DEGREE

CANDIDATE PROFILE

Strong motivation, Taste of human contacts, Initiative, Toughness, Dynamism, Availability.

ONE YEAR PROGRAMME

Europe, uniqueness values, cultural diversity

History and civilization - Cultures and Religions, practices and policies of European states - Geopolitics - Europe in the world - The European citizen:

European integration and its institutions in the international context

Intercultural management and human resources

Intercultural management: - Human Resources in Europe:

European foreign language

Expected capacity: understand the main points of clear standard input, and if language is familiar things in work, school, leisure, etc.. Being able to express oneself in most language situations encountered while traveling in the country of the target language. Produce simple connected text on familiar topics and areas of interest. ... [-]
France Nice Cannes-et-Clairan Agde
September 2020
French
Full-time
12 months
Campus
Uptodate Fashion Academy

The course teaches all the principles needed to define an advertising plan, developing campaigns, organizing presentations. ... [+]

Fashion PR & Marketing Communication

Classes will be taught both Italian and English

Communicating fashion means representing it through images, events, language, media.

The course teaches all the principles needed to define an advertising plan, developing campaigns, organising presentations.

Course Program

- Corporate image - Advertising strategies - Corporate and institutional communication - Contemporary fashion - Fashion integrated communication - Fashion marketing and luxury management - Branding and distribution - PR - Relation techniques - Fashion editing - Writing - Fashion, web, multimedia - Advertising graphics... [-]

Italy Milan
Request Info
Full-time
1 month
Campus
London Business Training & Consulting

Upon completion of this marketing professional courses, you will be able to understand the role that advertising plays in influencing our thoughts and behavior. ... [+]

Courses in Marketing Communication in Europe 2019/2020. Key Information Course Code: MPRS102 Duration: 2 weeks Fee: £5075 Course outline Advertising: Role, Forms and Strategy Selling propositions The use of emotion in advertising Types of advertising Using advertising strategically Consumer-generated advertising Public Relations: Principles and Practice Public relations and relationship management Objectives of public relations Public relations: methods and techniques Media relations Forms of public relations Sponsorship The growth and development of sponsorship Sponsorship objectives How sponsorship might work Types of sponsorship The role of sponsorship in the communications mix Direct Marketing and Personal Selling The growth of direct marketing The role of data Direct-response media The tasks of personal selling The role of social media in personal selling Strategic account management Sales Promotion, Field Marketing and Brand Experience Sales promotion plans:the objectives Retention programmes Sales promotion: methods and techniques Range of field marketing activities Brand experience and events Brand Placement, Exhibitions, Packaging and Licensing Characteristics and issues of brand placement Trade shows and exhibitions The communications dimensions of packaging Licensing Messages and Creativity Message source Structural elements in a message Message appeals Advertising tactics The creative process Message framing Storytelling User-generated content (UGC) Sourcing content Media – Principles and Practice Media classification – by form Media classification – by source Media classification – by function Linear media Interactive media Social, Search and Other Interactive Media Interactive media advertising Search engine marketing Social media Other forms of interactive media Media Planning: Reaching Audiences The media mix Switching behaviour Vehicle selection Recency... [-]
United Kingdom London
November 2019
2 weeks
Campus
London Business Training & Consulting

Upon completion of this course, you will be able to understand: the role that advertising plays in influencing our thoughts and behavior; advertising as an independent di ... [+]

Marketing Communications Tools KEY INFORMATION Course Code: MPRS102A5BA Duration: 6 days Fee: £3145 COURSE OUTLINE Advertising: Role, Forms and Strategy Selling propositions The use of emotion in advertising Types of advertising Using advertising strategically Consumer-generated advertising Public Relations: Principles and Practice Public relations and relationship management Objectives of public relations Public relations: methods and techniques Media relations Forms of public relations Sponsorship The growth and development of sponsorship Sponsorship objectives How sponsorship might work Types of sponsorship The role of sponsorship in the communications mix Direct Marketing and Personal Selling The growth of direct marketing The role of data Direct-response media The tasks of personal selling The role of social media in personal selling Strategic account management Sales Promotion, Field Marketing and Brand Experience Sales promotion plans:the objectives Retention programmes Sales promotion: methods and techniques Range of field marketing activities Brand experience and events Brand Placement, Exhibitions, Packaging and Licensing Characteristics and issues of brand placement Trade shows and exhibitions The communications dimensions of packaging Licensing Target audience Chief Communications Officers Marketing and communications directors, managers, executives and staff. Those who wish to understand how brands create communications and engage audiences in brand conversations. Those employed by governmental, charitable, other not-for-profit and third-sector organizations who need to communicate with a range of stakeholders. Those who wish to develop insights into the reasoning behind the marketing communications activities used by organizations. Learning outcomes ... [-]
United Kingdom London
November 2019
Full-time
Part-time
6 days
Campus
London Business Training & Consulting

Upon completion of this short-term marketing courses, you will be able to understand: the concept and issues associated with brand placement; the differences and signifi ... [+]

Courses in Marketing Communication in Europe 2019/2020. Marketing Communications – Level 2 KEY INFORMATION Course Code: MPRS102B Duration: 1 week Fee: £2675 COURSE OUTLINE Brand Placement, Exhibitions, Packaging and Licensing Characteristics and issues of brand placement Trade shows and exhibitions The communications dimensions of packaging Licensing Messages and Creativity Message source Structural elements in a message Message appeals Advertising tactics The creative process Message framing Storytelling User-generated content (UGC) Sourcing content Media – Principles and Practice Media classification – by form Media classification – by source Media classification – by function Linear media Interactive media Social, Search and Other Interactive Media Interactive media advertising Search engine marketing Social media Other forms of interactive media Media Planning: Reaching Audiences The media mix Switching behaviour Vehicle selection Recency planning Media buying: the block plan and automation Media source effects Target audience Chief Communications Officers Marketing and communications directors, managers, executives and staff Those who wish to understand how brands create communications and engage audiences in brand conversations Those employed by governmental, charitable, other not-for-profit and third-sector organisations who need to communicate with a range of stakeholders Those who wish to develop insights into the reasoning behind the marketing communications activities used by organisations Learning outcomes ... [-]
United Kingdom London
November 2019
Full-time
1 week
Campus
London Business Training & Consulting

Upon completion of this marketing communication courses, you will be able to understand: the role that advertising plays in influencing our thoughts and behavior; adverti ... [+]

Marketing Communications – Level 1 KEY INFORMATION Course Code: MPRS102A Duration: 1 week Fee: £2625 COURSE OUTLINE Advertising: Role, Forms and Strategy Selling propositions The use of emotion in advertising Types of advertising Using advertising strategically Consumer-generated advertising Public Relations: Principles and Practice Public relations and relationship management Objectives of public relations Public relations: methods and techniques Media relations Forms of public relations Sponsorship The growth and development of sponsorship Sponsorship objectives How sponsorship might work Types of sponsorship The role of sponsorship in the communications mix Direct Marketing and Personal Selling The growth of direct marketing The role of data Direct-response media The tasks of personal selling The role of social media in personal selling Strategic account management Sales Promotion, Field Marketing and Brand Experience Sales promotion plans: the objectives Retention programmes Sales promotion: methods and techniques Range of field marketing activities Brand experience and events Target audience ... [-]
United Kingdom London
November 2019
Full-time
1 week
Campus
EIML Paris Ecole Internationale de Marketing du Luxe

EIML Paris offers the opportunity to international students to acquire the fundamentals and realize that Luxury is above all a unique art of know-how, products, and servi ... [+]

LANGUAGE OF INSTRUCTION: Courses are taught in English

Luxury Means Creation and Excellence.

In all its dedicated fields - jewelry, watchmaking, fashion, perfumes, beauty products, hospitality, and services Luxury is linked to perfection. Define Luxury is subjective; it is generally considered as luxurious all that is elegant, sophisticated and expensive. The spectrum of luxury brands ranges from world-famous brands to more confidential handcraft “Houses”. Thus, consumers of luxury products and services are concerned by both quality and standards of processing.

EIML Paris

EIML Paris offers a five-year higher education program from Bachelor to Master’s level specialized in Luxury Marketing. Created in collaboration with the major economic players in the luxury sector, the program provided at EIML Paris trains managers to be and is particularly suited to those seeking a career with high responsibilities in various sectors: - Purchasing: Raw material Buyer, Merchandiser Products Manager, Retail Operator, etc. - Marketing: Product Manager, Marketing Survey Consultant, E-marketing Projects Manager, Category Manager, etc. - Communication: Press and Media Officer, Event Communication Manager, Public Relations Officer, Media planner, etc.... [-]

France Paris
Request Info
Full-time
1 - 5 weeks
Campus