Course in Marketing Communication

Top Courses in Marketing Communication

Marketing Communication

Many students and professionals choose to take a course in marketing communication to boost critical branding and promotional skills. Public, private and governmental organizations need individuals who are able to promote products and services to internal and external customers.

What is a course in marketing communication? It is an academic unit focused on the messages and media used to relay information about a market. It typically provides the student with knowledge about the strategies that may be used to reach target markets. Various types of communication may be the focus of the course, including social media and other online forums, print formats and video marketing. Students may be interested in taking a class that provides a broad overview of marketing communication, or one that deals with one aspect in particular to fill a gap in another degree program.

This type of course is beneficial for individuals who want to boost their career opportunities in a wide variety of fields. It can be an essential element of an undergraduate or graduate level communications degree as well.

The length and depth of a course and the institution offering it can play a significant role in factoring the cost. As an individual researches the courses available to fill the personal educational requirement, it is important to take note of the details regarding cost for the specific course chosen.

Many people associate marketing with corporations. However, in today’s world, creating promotional material is common in job descriptions in any arena. For example, a nonprofit organization may need an employee who is able to provide marketing communication services to develop strategies for introducing program information to potential donors or a board of directors.

People who want to add marketing communication practices to their current academic or career focus can find an online course to suit their schedule and location requirements. Our database is the ideal place to begin exploring the options. Search for your program below and contact directly the admission office of the school of your choice by filling in the lead form.

Read More

European Diploma of Higher Education - marketing (dees)

Ecole Supérieure de Commerce de Communication et de Gestion
Campus Full time 12 months September 2019 France Nice Cannes-et-Clairan Agde + 2 more

To train future professional marketing and communication objective for this DEES. [+]

EUROPEAN HIGHER EDUCATION MARKETING DEGREE

CANDIDATE PROFILE

Strong motivation, Taste of human contacts, Initiative, Toughness, Dynamism, Availability.

ONE YEAR PROGRAMME

Europe, uniqueness values, cultural diversity

History and civilization - Cultures and Religions, practices and policies of European states - Geopolitics - Europe in the world - The European citizen:

European integration and its institutions in the international context

Intercultural management and human resources

Intercultural management: - Human Resources in Europe:

European foreign language

Expected capacity: understand the main points of clear standard input, and if language is familiar things in work, school, leisure, etc.. Being able to express oneself in most language situations encountered while traveling in the country of the target language. Produce simple connected text on familiar topics and areas of interest. ... [-]

Fashion PR & Marketing Communication

Uptodate Fashion Academy
Campus Full time 1 month February 2019 Italy Milan

The course teaches all the principles needed to define an advertising plan, developing campaigns, organizing presentations. [+]

Fashion PR & Marketing Communication

Classes will be taught both Italian and English

Communicating fashion means representing it through images, events, language, media.

The course teaches all the principles needed to define an advertising plan, developing campaigns, organising presentations.

Course Program

- Corporate image - Advertising strategies - Corporate and institutional communication - Contemporary fashion - Fashion integrated communication - Fashion marketing and luxury management - Branding and distribution - PR - Relation techniques - Fashion editing - Writing - Fashion, web, multimedia - Advertising graphics... [-]


Marketing Communication Workshop

Convertas
Campus 5 days September 2019 United Arab Emirates Dubai United Kingdom London Turkey Istanbul Malaysia Kuala Lumpur + 5 more

This course is designed to provide training in the theoretical and practical aspects of modern marketing communications. Participants will review the many marketing tools available, digital or conventional, and learn about the whole advertising and communication function using a variety of media techniques geared for campaign success. The course includes group exercises and case studies, brief presentations by the participants to defend the findings related to case studies, videos, and comprehensive workshops. [+]

About

This course is designed to provide training in the theoretical and practical aspects of modern marketing communications. Participants will review the many marketing tools available, digital or conventional, and learn about the whole advertising and communication function using a variety of media techniques geared for campaign success.

The course includes group exercises and case studies, brief presentations by the participants to defend the findings related to case studies, videos, and comprehensive workshops.

Program outcomes Describe the field of marketing communication and explain the characteristics of successful campaigns Exercise well-rounded knowledge of event concepts and strategies to optimize visibility of brand or company image. Define the principles of Integrated Marketing Communication (IMC) and describe how companies apply these principles to ensure messages are heard by both consumers and businesses. Apply insights and skills needed to manage special marketing communications issues and create successful solutions. Recognize and implement social media vehicles and tactics to maximize the marketing campaign return on investment. ... [-]

Advanced Marketing Communications

London Business Training & Consulting
Campus 2 weeks March 2019 United Kingdom London

Upon completion of this marketing professional courses, you will be able to understand the role that advertising plays in influencing our thoughts and behavior. [+]

Key Information Course Code: MPRS102 Duration: 2 weeks Fee: £4045 Course outline Advertising: Role, Forms and Strategy Selling propositions The use of emotion in advertising Types of advertising Using advertising strategically Consumer-generated advertising Public Relations: Principles and Practice Public relations and relationship management Objectives of public relations Public relations: methods and techniques Media relations Forms of public relations Sponsorship The growth and development of sponsorship Sponsorship objectives How sponsorship might work Types of sponsorship The role of sponsorship in the communications mix Direct Marketing and Personal Selling The growth of direct marketing The role of data Direct-response media The tasks of personal selling The role of social media in personal selling Strategic account management Sales Promotion, Field Marketing and Brand Experience Sales promotion plans:the objectives Retention programmes Sales promotion: methods and techniques Range of field marketing activities Brand experience and events Brand Placement, Exhibitions, Packaging and Licensing Characteristics and issues of brand placement Trade shows and exhibitions The communications dimensions of packaging Licensing Messages and Creativity Message source Structural elements in a message Message appeals Advertising tactics The creative process Message framing Storytelling User-generated content (UGC) Sourcing content Media – Principles and Practice Media classification – by form Media classification – by source Media classification – by function Linear media Interactive media Social, Search and Other Interactive Media Interactive media advertising Search engine marketing Social media Other forms of interactive media Media Planning: Reaching Audiences The media mix Switching behaviour Vehicle selection Recency planning Media buying: the block plan and... [-]

Marketing Communications Tools

London Business Training & Consulting
Campus Full time Part time 6 days March 2019 United Kingdom London + 1 more

Upon completion of this course, you will be able to understand: the role that advertising plays in influencing our thoughts and behavior; advertising as an independent discipline; the use of selling propositions, and the role of emotion in advertising, etc. [+]

Best Courses in Marketing Communication 2019. Marketing Communications Tools KEY INFORMATION Course Code: MPRS102A5BA Duration: 6 days Fee: £2895 COURSE OUTLINE Advertising: Role, Forms and Strategy Selling propositions The use of emotion in advertising Types of advertising Using advertising strategically Consumer-generated advertising Public Relations: Principles and Practice Public relations and relationship management Objectives of public relations Public relations: methods and techniques Media relations Forms of public relations Sponsorship The growth and development of sponsorship Sponsorship objectives How sponsorship might work Types of sponsorship The role of sponsorship in the communications mix Direct Marketing and Personal Selling The growth of direct marketing The role of data Direct-response media The tasks of personal selling The role of social media in personal selling Strategic account management Sales Promotion, Field Marketing and Brand Experience Sales promotion plans:the objectives Retention programmes Sales promotion: methods and techniques Range of field marketing activities Brand experience and events Brand Placement, Exhibitions, Packaging and Licensing Characteristics and issues of brand placement Trade shows and exhibitions The communications dimensions of packaging Licensing Target audience Chief Communications Officers Marketing and communications directors, managers, executives and staff. Those who wish to understand how brands create communications and engage audiences in brand conversations. Those employed by governmental, charitable, other not-for-profit and third-sector organizations who need to communicate with a range of stakeholders. Those who wish to develop insights into the reasoning behind the marketing communications activities used by organizations. Learning outcomes ... [-]

Marketing Communications - Level 2

London Business Training & Consulting
Campus Full time 1 week November 2018 United Kingdom London

Upon completion of this short-term marketing courses, you will be able to understand: the concept and issues associated with brand placement; the differences and significance of exhibitions and trade shows; the main advantages and disadvantages of using exhibitions as part of the communications mix, etc. [+]

Marketing Communications – Level 2 KEY INFORMATION Course Code: MPRS102B Duration: 1 week Fee: £2675 COURSE OUTLINE Brand Placement, Exhibitions, Packaging and Licensing Characteristics and issues of brand placement Trade shows and exhibitions The communications dimensions of packaging Licensing Messages and Creativity Message source Structural elements in a message Message appeals Advertising tactics The creative process Message framing Storytelling User-generated content (UGC) Sourcing content Media – Principles and Practice Media classification – by form Media classification – by source Media classification – by function Linear media Interactive media Social, Search and Other Interactive Media Interactive media advertising Search engine marketing Social media Other forms of interactive media Media Planning: Reaching Audiences The media mix Switching behaviour Vehicle selection Recency planning Media buying: the block plan and automation Media source effects Target audience Chief Communications Officers Marketing and communications directors, managers, executives and staff Those who wish to understand how brands create communications and engage audiences in brand conversations Those employed by governmental, charitable, other not-for-profit and third-sector organisations who need to communicate with a range of stakeholders Those who wish to develop insights into the reasoning behind the marketing communications activities used by organisations Learning outcomes ... [-]

Marketing Communications - Level 1

London Business Training & Consulting
Campus Full time 1 week March 2019 United Kingdom London

Upon completion of this marketing communication courses, you will be able to understand: the role that advertising plays in influencing our thoughts and behavior; advertising as an independent discipline; the use of selling propositions, and the role of emotion in advertising; different types or forms of advertising, etc. [+]

Best Courses in Marketing Communication 2019. Marketing Communications – Level 1 KEY INFORMATION Course Code: MPRS102A Duration: 1 week Fee: £2625 COURSE OUTLINE Advertising: Role, Forms and Strategy Selling propositions The use of emotion in advertising Types of advertising Using advertising strategically Consumer-generated advertising Public Relations: Principles and Practice Public relations and relationship management Objectives of public relations Public relations: methods and techniques Media relations Forms of public relations Sponsorship The growth and development of sponsorship Sponsorship objectives How sponsorship might work Types of sponsorship The role of sponsorship in the communications mix Direct Marketing and Personal Selling The growth of direct marketing The role of data Direct-response media The tasks of personal selling The role of social media in personal selling Strategic account management Sales Promotion, Field Marketing and Brand Experience Sales promotion plans: the objectives Retention programmes Sales promotion: methods and techniques Range of field marketing activities Brand experience and events Target audience ... [-]

Course: Summer Session 2018

EIML Paris Ecole Internationale de Marketing du Luxe
Campus Full time 1 - 4 weeks June 2019 France Paris

EIML Paris offers the opportunity to international students to acquire the fundamentals and realize that Luxury is above all a unique art of know-how, products, and services of which require a deep sense of quality. Thanks to our high-quality training classes, your skills, and competencies in the understanding of the specific codes and language of the Luxury industry will blossom.

[+]

LANGUAGE OF INSTRUCTION: Courses are taught in English

Luxury Means Creation and Excellence.

In all its dedicated fields - jewelry, watchmaking, fashion, perfumes, beauty products, hospitality, and services Luxury is linked to perfection. Define Luxury is subjective; it is generally considered as luxurious all that is elegant, sophisticated and expensive. The spectrum of luxury brands ranges from world-famous brands to more confidential handcraft “Houses”. Thus, consumers of luxury products and services are concerned by both quality and standards of processing.

EIML Paris

EIML Paris offers a five-year higher education program from Bachelor to Master’s level specialized in Luxury Marketing. Created in collaboration with the major economic players in the luxury sector, the program provided at EIML Paris trains managers to be and is particularly suited to those seeking a career with high responsibilities in various sectors: - Purchasing: Raw material Buyer, Merchandiser Products Manager, Retail Operator, etc. - Marketing: Product Manager, Marketing Survey Consultant, E-marketing Projects Manager, Category Manager, etc. - Communication: Press and Media Officer, Event Communication Manager, Public Relations Officer, Media planner, etc.... [-]