Find Courses in Luxury Marketing in Italy 2019/2020
Courses are intended to be taken by those wishing to further their personal development. Whether you take the courses in a classroom or online, there are a variety of specialized study areas.
The length of a luxury marketing program is generally between one to two years. Costs of these programs vary depending on the institution as well as the focus of study. Specialized studies can be pursued in such wide areas as gemology, sustainable development, oenology and financial management.
Top Courses in Luxury Marketing in Italy 2019/2020
The Marketing & Communication for Luxury Summer Campus’ focus is to provide students with an in-depth understanding of the luxury market and introduce them to key mar
Planning marketing and communication strategies for a luxury brand means being able to effectively convey a brand’s values and identity, maintaining a market position consistent with the uniqueness and exclusivity, intrinsic in luxury goods.
The Marketing & Communication for Luxury Summer Campus’ focus is to provide students with an in-depth understanding of the luxury market and introduce them to key marketing and communication concepts in relation to this complex field.
The course will take an in-depth look at positioning and target audience theories and will analyse specific case studies of marketing and communication strategies adopted by the most renowned luxury brands....
This course is designed for students who want to get to know, in depth, the characteristics of Made in Italy as a recognised model that is appreciated all over the world
This course is designed for students who want to get to know, in depth, the characteristics of Made in Italy as a recognised model that is appreciated all over the world in the fashion and luxury goods sectors. The course includes theoretical classroom lessons, workshops and other practical activities, project work and assessment tests.
The course aims to:
Define Made in Italy through its history and evolution
Closely analyse the concept of luxury
Evaluate significant case histories as symbols of Italian Excellence
Introduce the dynamics linked to the retailing of luxury goods
Duration: 150 hours over 10 weeks
Schedule: Monday to Friday