Many students choose to take a course in luxury marketing because it is an important part of the global economy. Exposure to a course in this area presents individuals with a number of unique challenges, including the nature of the distribution system.
What is a course in luxury marketing? There are many different courses available that fall under this category. If you are looking for a one-year intensive program in marketing of luxury products, or a shorter course about branding, you can find one to match your needs. Sales management, innovation, design and supply chain management are just some of the focus areas for courses. Luxury marketing courses are available from accredited schools all over the world and start at various times throughout the year.
There are numerous reasons for deciding to take a luxury marketing course. For example, the course teaches a number of skills necessary to pursue careers in the luxury sector. Additionally, courses provide students with exposure to brand strategy, fashion law and business.
The cost will vary depending on the institution, and the course may last three weeks to one year. It is necessary that prospective students research the school thoroughly to make sure that the course offered fits their goals.
Individuals who take a luxury marketing class learn how luxury and fashion companies work and understand their products, brands and retail strategies. A course provides an overview of the global luxury business and an in-depth understanding of what drives business models, the market and brand management policies. Students will develop stronger techniques by learning to increase brand value and nurture brand heritage while staying relevant, fresh and contemporary in the global marketplace.
There are international options for the course from a variety of universities. Online courses are an excellent option for people who live around the world, particularly in remote areas with little access to a facility. Internet-based options also cater to students who require a flexible schedule. To get started with a course, search for your program below and contact directly the admission office of the school of your choice by filling in the lead form.
The Marketing & Communication for Luxury Summer Campus’ focus is to provide students with an in-depth understanding of the luxury market and introduce them to key mar
Planning marketing and communication strategies for a luxury brand means being able to effectively convey a brand’s values and identity, maintaining a market position consistent with the uniqueness and exclusivity, intrinsic in luxury goods.
The Marketing & Communication for Luxury Summer Campus’ focus is to provide students with an in-depth understanding of the luxury market and introduce them to key marketing and communication concepts in relation to this complex field.
The course will take an in-depth look at positioning and target audience theories and will analyse specific case studies of marketing and communication strategies adopted by the most renowned luxury brands....
This course is designed for students who want to get to know, in depth, the characteristics of Made in Italy as a recognised model that is appreciated all over the world
This course is designed for students who want to get to know, in depth, the characteristics of Made in Italy as a recognised model that is appreciated all over the world in the fashion and luxury goods sectors. The course includes theoretical classroom lessons, workshops and other practical activities, project work and assessment tests.
The course aims to:
Define Made in Italy through its history and evolution
Closely analyse the concept of luxury
Evaluate significant case histories as symbols of Italian Excellence
Introduce the dynamics linked to the retailing of luxury goods
Duration: 150 hours over 10 weeks
Schedule: Monday to Friday
EIML Paris Ecole Internationale de Marketing du Luxe
EIML Paris offers the opportunity to international students to acquire the fundamentals and realize that Luxury is above all a unique art of know-how, products, and servi
LANGUAGE OF INSTRUCTION: Courses are taught in English
Luxury Means Creation and Excellence.
In all its dedicated fields - jewelry, watchmaking, fashion, perfumes, beauty products, hospitality, and services Luxury is linked to perfection. Define Luxury is subjective; it is generally considered as luxurious all that is elegant, sophisticated and expensive. The spectrum of luxury brands ranges from world-famous brands to more confidential handcraft “Houses”. Thus, consumers of luxury products and services are concerned by both quality and standards of processing.
EIML Paris offers a five-year higher education program from Bachelor to Master’s level specialized in Luxury Marketing. Created in collaboration with the major economic players in the luxury sector, the program provided at EIML Paris trains managers to be and is particularly suited to those seeking a career with high responsibilities in various sectors: - Purchasing: Raw material Buyer, Merchandiser Products Manager, Retail Operator, etc. - Marketing: Product Manager, Marketing Survey Consultant, E-marketing Projects Manager, Category Manager, etc. - Communication: Press and Media Officer, Event Communication Manager, Public Relations Officer, Media planner, etc....